broadening your content marketing - content strategy lightning talk
TRANSCRIPT
By James Perrin (@koozai_james)
BROADENING YOURCONTENT
MARKETING
OUT WITH
THE OLD
IN WITH
THE NEW
• BLOG SPINNING• ARTICLE MARKETING• LINK WHEELS• BLOG NETWORKS
Work Smarter, Not Harder!
It’s About Quality, Not Quantity
Social Shares Drive Increased
Traffic & Exposure
GETCONTENTIDEAS
COMPETITORANALYSIS
WHO’SSHARING WHAT?
IMPLEMENTING YOUR CONTENTSTRATEGY
Website Blog
Guest Blog
PR Mentions
Infographic
Whitepaper
Survey Creation
Image Sharing
Videos
WEBSITE BLOG
GUEST BLOG
PR MENTIONS
INFOGRAPHICS
83 Google+ Shares
350 Tweets
65 Facebook Likes
132 Backlinks
WHITEPAPERS
SURVEY CREATION & PROMOTION
VIDEOS
IMAGE SHARING
COMMUNITY BUILDING
CREATE A PLAN
REFERENCEShttp://www.nichepursuits.com/did-the-google-panda-update-kill-niche-websites/#
http://nursing-now.blogspot.co.uk/2012/07/fix-your-blogsite-from-google-penguin.html
http://activerain.com/blogsview/3085501/so-should-i-find-another-agent-then-
http://inphotos.org/2007/04/01/the-most-sent-around-duck-photo/