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Broadway In ChicagoMarketing Practicum

Winter 2016

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TargetDemographicsoMi!!ennia!s

o "ids # Parents

oTheatre$%oers

oMusic &nthusiasts

oTourists

ampaign '(er(iew

')*ecti(eso &ngaging Chicago

o+oca! ,udiences

oTourists

o &ducation

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Budget - o. Budget

%enera! Print &/penditure 6032 645-

Te!e(ision &/penditure 11000 17411-

'utdoor ,d(ertising 200 742-

'n!ine ,d(ertising 0286 482-

9ignage and :ront o. ;ouse 1050 1418-

Promotions :ee and &/penses 600 043-

Press :ee and &/penses 5780 6-

Co!!atera! Printing

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Music &nthusiastsoWi!! p!ay to hear

artist@s

music !i(eo &c!ectic mi/ o.

sty!es

o

9take in the show

Target Demographics

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9poti.yo ,ds

o P!ay!ists

Music &nthusiasts

Tom "itto e/4 Chicago Music MagaAine

Cyndi +aupero Inter(iew and Per.ormance

9ong , Day

ouTu)e Musician 9hout$'utso e!ated artist@s who

contri)uted to show

e/p!aining why they !o(e9pongeBo)o Can )e done on their own

phones casua! setting >no.orma! shooting?

o 9pongeBo) character .or

musician@s persona!ity

Instagramo Musicians take o(er account

.or a day Music B!ogso >e/4 Conseuence o. 9ound?

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Theatre %oerso Primari!y Women

75$55

o 9pend disposa)!eincome on theatre

o;igh saturation o.

theatreo;igh standards

Target Demographics

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E!ogs o. ,ctorso &than 9!ater dai!y routine

o Danny 9kinner te!!ing *okes

o +i!!i Cooper ta!ks a)out.eminism

o , day with the choreographer

Theatre$%oers

9teppenwo!. Programso Inter(iew with Tina +andau

%enera! < 9tudent ush

Cast and ,rtist,ppearances

'pening Fight

e(iews

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Touristso 9ummer

o In and 'ut o. City

o 9pongeBo) is away to accessChicago Theatre

Target Demographics

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Eamondeo 9hedd ,uarium

o Bikini Bottom ,d(enture

o P!aces 9pongeBo) has

)een

T'urists

MagaAine Pu)!icationso Time'ut Chicagoo Tourist MagaAines

Print ,d(ertising

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"ids # Parentso &(en though not a kids@ musica! shou!d not

)e ignored

o Wi!! spend disposa)!e income on .ami!y$.riend!y theatre

o Parents and kids wi!! attend togetherGno)a)ysitter

Target Demographics

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TE ,ds and 9pots

"ids # Parents

Per.ormance 9chedu!eo Matinees

:ami!y$'riented

Per.ormances

estaurant

Mom B!ogs

'!der Chi!dreno

9ocia! Media

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Mi!!ennia!so 1$75 years o!d

o%rew up with

9pongeBo)

oDon@t usua!!y seetheatre

oFot as much .reetime

oTech 9a((y

Target Demographics

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9ocia! MediaoTwitter Instagram :ace)ook ouTu)e

Mi!!ennia!s

o Contests and Promotionso Targeted ,d(ertisements

o9napchat >%eo$:i!ter?

oTinder BuAA.eed HuiA

o;ashtags %I:s

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Bar Fights

Mi!!ennia!s

Taste o. Chicago

Ticket Promotions

o Three Dots and a DashoCoasters and Bu))!es

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'pening Fight

Mi!!ennia!s

,d(ertising Campaign

Per.ormance 9chedu!e

o +ocations o. materia!soPhoto)ooths

Ticket Pricing

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T;,F"'J

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Marketing CampaignDepartments

,ccount Management,ndrew estieri and Kanie Dickerson

,d(ertising Kaco) &ntenman and ache! 9tam!erKonas

9ocia! Media ,ndrea CaniAares:ernandeA and Mahek

Tu!siani

9a!es