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5/27/2018 BRO.bre SolvingEfeso FD Mar14 Spreadwidget

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Solving Efesos foodindustry study has bite

Solving Efeso


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Solving Efesosfoodindustry study has bite

A leading global chain of management consultants haspublished a report aimed at showing how some companies

are fighting fit despite a turbulent market

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Solving Efeso

Written by: Sheree Hanna

Produced by: Kiron Chavda

Operating a successful

company in the

increasingly challenging

food manufacturing

sector is about to get a whole lot

easier thanks to a ground breaking

new report from international

management consultancy, Solving

Efeso.

Fit to Win Food IndustryCompanies: Navigating Troubled

Watershas taken some 18 months

to research and compile and

includes a list of top performing

companies within the food sector

based on criteria that is unique to

the market.

It emphasises the power of

executing strategies to reach

growth potential and highlights

those companies which have

achieved success by recognising

their strengths and capabilities

and working those factors to their

advantage.

The reports author is Philippe

Jaegy, Group Vice PresidentStrategy Practice and Food

Industry, who said: We aim to

update the report every two years

because this barometer or rank we

have created is unique.

It doesnt exist on the market

because what you normally see is a

ranking linked to the stock market or

valuation of the company.

What we have done is devised


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a ranking based on a combination

of growth and value creation

in the market which is far more

sophisticated.

International network

Solving Efesos Food Division is

based in Paris where the main study

was conducted although there

was input from the consultancysextensive international network.

It has offices across the world

including the UK, USA, UAE, South

America and the Far East.

Jaegy, who joined the

consultancy in 1999, is an expert

in strategy and organisation of the

food industry and is now a member

of the Executive Committee in

charge of the strategy practice and

FMCG Sector.

His work involves advising

many C-level teams of blue chip

companies, family businesses

and cooperatives on their strategy

roadmap definition.

The study was implemented afterhe became increasingly tired of

hearing excuses about how hard it

is to achieve success in the sector

because of issues such as the state

of the economy or the competition

was too difficult.

I have seen companies in the Philippe Jaegy

What we have

done is devised a

ranking based on

a combination ofgrowth and value

creation in the

market which is far

more sophisticated Philippe Jaegy, Group Vice President

Strategy Practice and Food Industry

Solving EfesoSolving Efesos food industry study has bite

same sector facing the same

level of difficulties with the same

inconsistent situation deliver

exceedingly good results, he

explained.

So I thought it was time to

explain why the economic crisis is

not the answer to all the problems,

indeed some food companies when

faced with such constraints havebeen able to grow and create value

thanks to their strategy, business

model and management culture.

In fact our motto is yes you

can. There is no single recipe for

achieving and sustaining good

performance in the food industry,

there are winning combinations.

We have defined seven

successful paths to growth.

Nevertheless, what a company has

to do is identify the battlefield, and

category to fight in, and align the

business model to suit according

to its capabilities. Excelling when

it comes to executing strategy is

also key to outperform, only onecompany out of 10 does it correctly.

Challenges ahead

Todays food industry players

face a variety of challenges, said

Jaegy, including volatility of raw

material prices, defending existing

market share, determining the right

innovations, conquering emerging

markets, maintaining productivity,


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Visit us online:

Solving Efeso

Employees:450

Established:1979

Industry:Management Consulting

Services:Solving Efeso is a top

management consultancy firm with

a leading reputation for connectingstrategy with action.

Management:

Vice President Clive Geldard

Vice President Luca Stoppino

Website: www.solvingelfeso.com

network optimisation

cold chain

supplychainexcellence

wharehouse optimisation

From words to action.A group of some 400 consultants representing more than 30 nationalities and operating from 26 officesaround the world. More than 30 years of experience and thought leadership. International scope and local delivery capability. Our

clients have access to the specialist ski lls they require whether at national, regional or global levels.

www.solvingefeso.com

[email protected]

managing risk and complexity and

attracting and nurturing the right

talents.

The food industry is undergoing

a complete transformation and there

are a number of structural drivers

which are all moving at the same

time, said Jaegy.

Companies are having to deal

with the volatility of raw materialprices, which have risen to 20

percent in the past two years,

consumers themselves are

becoming more complex in terms

of how and what they spend money

on and we have seen strong growth

of private labels, which has resulted

in a kind of trading down in the

industry.

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Supplier Profile

In fact ourmotto is yes youcan. There isno single recipe for

achieving andsustaining goodperformance inthe food industry,there are winningcombinations Philippe Jaegy

Solving Efeso

A winning combination


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There are also other social

and political pressures on food

companies including regulation

taxes and dealing with food waste.

Today some 30 percent of food

produced is destroyed.

However, Jaegy said it is those

companies who have definition,

attack the market with vigour, come

up with innovative approaches, havethe vision to strategise and carry a

plan through to completion no matter

what size or sector they are in, which

continue to be successful. The

CONSISTENCY-EXCELLENCE-

AGILITY nexus pays off.

At the top of Solving Efesos

activities) then in South America,

and Asia.

Today, it is the worlds leading

bakery company and a fine example

of how to utilise strategic agility.

Its highly targeted distribution

methods have been adapted tothe complexities of local market

structures, such as the way it

uses tricycles to make deliveries

in Chinese towns and cities where

streets are too narrow for vehicles.

Most companies that are

successful understand how to spot

opportunities and transform them

into winning strategies. They have

the capability and ability to adapt to

list is the UK-based drinks giant

SABMiller and other big names

including Associated British Foods,

plc, Nestle and ConAgra Foods,

but slotting into the third spot was

Mexico-based Grupo Bimbo.

It was one of two companiescoming from emerging economies

to hit the top 20, said Jaegy. It

was something of a surprise.

Strategic agility

Originally from the Catalan region

of Spain, this Mexican company

developed first in Central America,

and North America (via its

acquisition of Sara Lees US baker


Most companiesthat are successfulunderstand how tospot opportunities andtransform them intowinning strategies.

They have the capabilityand ability to adapt tothe environment theyoperate in Philippe Jaegy

The CONSISTENCY-EXCELLENCE-AGILITY nexus pays off


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STATISTICS

1110

INDUSTRY:Management consultancy

FOUNDED:

1980

HEADQUARTERS:

Paris, France

KEYPEOPLE/TITLES:

Filippo Mantegazza, CEO

PRODUCTS:

Strategy in Action, comprising of Strategy

(Doing the right things), Operational

Excellence (doing the things right) and

Change Management (making it stick)

REVENUE:

EUR 69 million

EMPLOYEES:

Over 400

WEBSITE:


Visit us online:

the environment they operate in,

said Jaegy.

There are also notable successes

among small and medium-sized

enterprises (SMEs) such as in the

USA where Chobani, foundedby a Turkish businessman, has

conquered 47 percent of the market

for Greek yoghurt, a fast-growing

segment that accounts for more

than one-third of the yoghurt

market.

Finding a niche

Its winning formula has been

product innovation. It offers

investment.

Jaegy said: There are some

very successful small companies

because they are focused on

creating a strong association within

a specific niche, which is the case

with Chobani. It is now a leader in a

highly specialised market.

Jaegy has recently presented

the results of the study at theWorld Trade European Food

Manufacturing Summit in the

Netherlands and it has also been

discussed at a similar event held in

Dallas, USA.

Wiebe De Vries, Global Marketing

Communications Manager, said

one of the key findings of the report

is that strategies most likely fail not

because they are not good but if

employees are not engaged.

He said: The study offers a

very different way at looking at

the food industry and we want

to start conversations with the

sectors representatives to find out

whether they face similar situationsand discuss what they can do to

achieve more success.

The way we have analysed the

data is a fresh way of looking at

things and we are looking forward

to getting feedback from our

clients, although from what we

have heard so far we have hit the

nail on the head, concluded De

Vries.

a 100 percent low-fat, high-

protein yoghurt, which has twice

the amount of protein than its

comparable Danone product,

backed by a constantly refreshed

product line-up and intensive

Highly targeted

distribution methods



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Solving Efeso

117 Avenue des Champs Elyses,75008, Paris, France

Tel +33 1 53 53 57 00

[email protected]


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