brochure designing (or how to make a summary with pretty pictures)
TRANSCRIPT
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BROCHURE DESIGNING(or How To Make A Summary With Pretty Pictures)
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WHAT IS IT? (CHARACTERISTICS OF A BROCHURE)
• From the French word: Brocher meaning “To stich” or “To sew”
• (Noun) A small booklet or pamphlet usually containing a summary of products or services
• Most common forms are the bi-fold and the tri-fold
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IMPORTANT COMPONENTS
FontPicturesAmount of Text Scope of InformationColor
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ROAD MAP OF DISCUSSION
• Traits that make brochures useful in advertising• Statistics of attention span• Basic industry recommended guidelines of color usage• Suggestive selling techniques of color •How specific industries generally use colors•White Space
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WHY DOES IT WORK?
•Has the advantage of leisure•Lends professionalism to services•Portable•Cheap to make
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THE STATS OF ATTENTION SPAN
•Average of 250 to 3000 advertisements daily•An advertisement has on average of 7-8 seconds to get someone’s attention•Down from 12 seconds in 2000•Gold fish attention span about 9 seconds…
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LAYOUT OF COLOR SCHEMES (HOW TO GET ATTENTION)
• Related elements grouped together • Complementary colors are preferred over all but
contrasting more memorable• No more than 5 colors used (3 or 4 preferable)• Don’t put similar shades or tints too close to one another• Don’t put red and blue on top of one another (computer
screen)
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EXAMPLES
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SUGGESTIVE SELLING (ADVERTISING AND SUGGESTIVE COLORING)
•Red is passionate/stimulating/bold•Blue is security/reliability/calm/stability•Green is health/vitality/organic/harmony•Yellow is optimism/excitable/happiness •White is sterility/cleanliness
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INDUSTRY GUIDELINES
•Medical Profession, Insurance and Telecommunication: Usually use Blue • Food and Hospitality: Usually use Red• Chemical Industries: Usually use Green•Orange and brown growing in popularity• Purple most often used for luxury items not often in business world
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EXAMPLE
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USE OF WHITE SPACE (LESS IS MORE)
• Two types: Active and Passive• Important for the sake of readability(guides the eye)•Makes things look cleaner/neater (“harmonious layout”)• Better focus on main points• Adds certain level of sophistication to design
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EXAMPLES