brochure executive all

HR TransformationLeaders Summit 2010

Premier International Conference for HR Leaders in Asean & Thailand

PHENOMENON APPEARANCE BY LEADING ASEAN/ THAI HR ORGANIZATIONS

IMPROVING ORGANIZATIONAL CAPABILITY TO IMPROVE THE BOTTOM LINE THROUGH

Mr. Haroon Bhatti

Chief People Officer

TOTAL ACCESS COMMUNICATION PUBLIC CO LTD

(DTAC)

Mr. Drew Fernandez

Leadership Development Manager

HR Business Partner

UNILEVER THAI TRADING CO LTD

Ms. Bubphawadee Owararinth

Managing Director

TOWERS WATSON (THAILAND) LIMITED

Ms. Kochkorn Wattanadilok

Human Resources Manager

PEPSI-COLA (THAI) TRADING CO LTD

Mr. Klahan Tochamnanvit

Vice President

Human Resources Department & Services

PTT PUBLIC CO LTD

Mr. Akarin Phureesitr

Executive Vice President

Human Resources

TMB BANK PUBLIC CO LTD

Ms. Ploypich Chuanchaisitt


Thailand & Indochina

ECOLAB THAILAND

Ms. Daranee Tiradnakorn (Invited)

Human Resources Director

NESTLE (THAI) LTD

30 November - 2 December 2010 at Sheraton Grande Sukhumvit, Bangkok | English Forum & Workshop

PRE-CONFERENCE WORKSHOP

The World has Changed - Exploring the HR Leading Style to the Business and Current Global Market in 2011 Attract, Develop, Challenge and Retain Talents through Structured HR Processes that Align with Business Strategy Create Excellence in Leadership Development through HR Transformation Strategies Revolutionalizing HR Strategy through Effective Performance Management

Engaging Line Managers in HR Strategies to Drive Efficiency, Create Opportunities and Develop Top Performers in a Strong

Business Culture Designing Flexible Benefits & Innovative

Incentive Programs that Align with HR Transformation Strategy

Top Benchmarking Strategies & Measure-ments for a Successful HR Organizations

Total Business Integration The People Strategy as a Means to an End

“HR TRANSFORMATION MASTERCLASS”30 November 2010

Workshop Leader: Mr. Tayat Sriplung Executive Organizational Management Consultant

DAY TWO DAY ONE

CREATING EXCELLENCE IN LEADERSHIP DEVEL-

OPMENT THROUGH HR TRANSFORMATION

STRATEGIES

HR transformation strategies to align leadership in

the corporate strategic goals and objectives

Developing effective leadership development road-

map and actions that connect with the company

mission and individualized development commit-

ment

Strategies to engage and develop strong leaders

for further challenges

Mapping talent management and succession plan-

ning to leadership development plan to ensure

committed leaders

Mr. Drew Fernandez


HR Business Partner


Afternoon Refreshments & Networking

REVOLUTIONALIZING HR STRATEGY THROUGH

EFFECTIVE PERFORMANCE MANAGEMENT FOR

EMPLOYEE ENGAGEMENT AND RETENTION

Structuring performance management strategy to

sustain core values and culture - possibilities and

limitations

Strengthening your methods for retention of high

performers through competitive succession plan-

ning

Engaging individuals in the development plan to

secure an optimal match of need and competence

Measuring ROI in recruiting and performance man-

agement initiatives to secure buy-in from the board

Achieve great business results by engaging em-

ployees and giving ownership, creating motivation

and creativity



NESTLE (THAI) LTD

End of Day One

DAY 1 I WEDNESDAY, 1 DECEMBER 2010

Delegate Registration

Welcoming Address & Delegate Introduction

THE WORLD HAS CHANGED - EXPLORING THE HR

LEADING STYLE TO THE BUSINESS AND CURRENT

GLOBAL MARKET IN 2011

Today’s risks and challenges in current global market

and the myths with traditional HR management

Exploring HR transformation strategies and frame-

work that enhance organizational capability to opti-

mize business competitive advantages

The HR transformation trends and practices in lead-

ing organizations

The HR transformation paradigm that align with busi-

ness strategies and goals to contribute to organiza-

tional performance

HR transformation strategies to deal with economic

realities


Managing Director


Morning Refreshment & Networking

ATTRACT, DEVELOP, CHALLENGE AND RETAIN

TALENTS THROUGH STRUCTURED HR PROCESSES

THAT ALIGN WITH BUSINESS STRATEGY

Effective framework of talent acquisition and manage-

ment that aligned with business strategy

Structuring HR process to ensure organizational ef-

fectiveness and talents engagement

Retaining talents by developing managerial compe-

tence and ensuring employee satisfaction and moti-

vation

Mapping corporate talent strategy from organizational

level to individual level for effective career goals and

succession planning roadmap




Networking Lunch

8:30

8:45

9:00

10:30

10:45

12:15

13:30

15:00

15:15

17:00

Improving Organizational Capability to Improve the Bottom Line with

HR TRANSFORMATION LEADERS SUMMIT

BUSINESS CENTER: 02-186-2671 I 080-222-2437 www.executive-all.com

TOP BENCHMARKING STRATEGIES AND MEAS-

UREMENTS FOR A SUCCESSFUL HR ORGANIZA-

TIONS

Discovering innovative benchmarking strategies

and measurement in leading HR organizations

Analyzing framework of benchmarking and measur-

ing HR operations and processes in the organiza-

tion

Mapping the HR performance with the organiza-

tional capabilities and business strategies

Crucial schemes and strategies in benchmarking

and measuring HR effectiveness in the market and

across the industry to cope with today’s HR chal-

lenges in the business


Human Resources Manager - Thailand & Indochina

ECOLAB THAILAND


TOTAL BUSINESS INTEGRATION - THE PEOPLE

STRATEGY AS A MEANS TO AN END

Analyzing the business strategy and total business

integration to measure the effectiveness of HR

strategy in driving corporate success

‘People’ roadmap, framework and workforce plan-

ning to cope with business challenges, competition

and future growth

Achieving visibility and transparency through man-

aging ‘people’ and bridging the governance struc-

tures to the business management

Mapping HR transformation strategy to result-

driven HR strategy for driving effective people strat-

egy for total business integration


Executive Vice President - Human Resources


End of the Forum

Welcoming Address

ENGAGING LINE MANAGERS IN HR STRATEGIES TO

DRIVE EFFICIENCY, CREATE OPPORTUNITIES AND

DEVELOP TOP PERFORMERS IN A STRONG BUSI-

NESS CULTURE

Discover, develop, motivate, challenge and retain key

contributors in the company by engaging line manag-

ers

Methods of including and engaging line managers by

involvement in talent and performance management

process to secure business growth and results

Involvement and engagement of line managers

through extended communication

Leadership development through engaging managers

in training and developing co-workers


Vice President


PTT PUBLIC CO LTD

Morning Refreshments & Networking

DESIGNING FLEXIBLE BENEFITS AND INNOVATIVE

INCENTIVE PROGRAMS THAT ALIGN WITH HR

TRANSFORMATION STRATEGY TO BETTER SUP-

PORT CORPORATE AND EMPLOYEE SATISFACTION

Structuring benefits and incentive programs that align

with the HR transformation and business strategies

Discovering innovative tools and techniques that drive

organizational effectiveness and retain employee

satisfaction towards innovative benefits and incentive

schemes

Creating a win-win situation for the company and

employees with flexible benefits instead of increased

salary

Strategies to demonstrate business value from em-

ployee benefits to get buy-in from the board

Mr. Haroon Bhatti



(DTAC)

Networking Lunch

8:45

9:00

10:30

10:45

12:15

13:30

15:00

15:15

17:00




DAY 2 I THURSDAY, 2 DECEMBER 2010




HR TRANSFORMATION MASTERCLASS TUESDAY, 30 NOVEMBER 2010 (1 Day Pre-Conference Workshop)

Speaker’s Profile: Mr. Tayat Sriplung Executive Organizational Development Manager

Mr. Tayat Sriplung has extensive experiences in managing human

resource and organization change both government and private

organizations. He also has strong expertise in career planning and

development, performance measurement, and communication

management. In addition, he has solid skills and experience in

assessing organization culture and change readiness.

Strategy clarification, organization structure, job design

Culture assessment and design

Organization competency modeling, talent assessment and development

Balanced scorecard, performance management, pay to performance design

Pay strategy, job grading, salary structure and design

Functional Experience

Academic Background

Outstanding Alumni, Faculty of Accounting & Commerce, Thammasat University

Top 100 HR in Thailand Award, 2007

HRM Program, London Business School

Masters’ Degree, Southern Illinois University, Management Information System

Bachelors’ Degree, Luther College, Information System, and Thammasat University, Faculty of Accounting & Commerce

Work Experience

1982-1984, 1988-1991 : Esso Singapore & Thailand

1991-2001: Senior Manager - Process & Technology, Accenture

Change Management Group Head, Accenture

2001-2007: Managing Director, Watson Wyatt (Thailand)

2008-Present Senior Executive Vice President, Mitr Phol Group




The Critical Challenges facing HR Professonals Today and Revolutionizing HR Transformation for Business Impact

(Tranforming HR Role)


Managing organization transformation through employee engagement and Building talent management and retention strategy

(Tranforming Engagement, Talent and Retention Strategy)

SESSION ONE:

Respond to the HR leadership challenge; Issues and opportunities

Understand more on HR Measurement, especially in relation to business metrics

Demonstrating HR value and input in strategic planning

Focus less on basis HR transactions and focus more on adding business value

Increasing HR’s visibility, impact, strategic role

Strategies to manage conflicts in variety of generational workforces

Developing the HR role for full partnership at executive levels

SESSION TWO:

Alter the balance between Basis and Value-Added Services

Recruit, retain and repeat a quality of work force with effective recruitment strategy

Focusing the role of HR to declare war of talent to acquire great success

Sustain the momentum of growth by adopting effective retention program

Becoming a true business partner in the ultimate objective of achieving high per-

formance

PROGRAMME TIMETABLE

8:00 AM Registration and Morning Coffee

8:30 AM Morning Coffee

9:00 AM Program Commences

10:30-10:45 AM Morning Refreshments & Networking

12:15 -1:30 PM Lunch

3:00 – 3:15 PM Afternoon Refreshments

4:45 PM End of Program





PROGRAMME TIMETABLE

8:00 AM Registration and Morning Coffee




12:15 -1:30 PM Lunch



Differentiating HR Strategy to cope with change and Drive Organizational Capability

(Transforming Change and Leadership development)

Engaging employee with happy transformation for healthy organization(Transforming organization to be more healthy)

SESSION THREE:

Integrating new models of human resource strategy with the organizational develop-

ment

Clearly define organizational capabilities that ensure strategy execution

Managing change to help the organization recover, rebound and learn faster

Build leadership from effective succession planning in Merger & Acquisition

Develop leaders for positive long-term improvement and build next generation

leader

Address how to motivate and dedicate various focus to “A”, “B” and “C” Players

Effectively design remuneration packages to meet new economic challenge

SESSION FOUR:

Leading edge companies adopt a comprehensive approach to workplace health

Build a stronger employee value proposition by ensuring the positive contribution

Meaningful in-depth relationship building, peer coaching with other participants

Effective healthy program and happy solution for happy employee

Achieve results through placing equal focus on business and employee well-being



This Program is for Anyone with the Responsibilities

for Recruiting, Developing and Retaining Staff and

that Includes Managers, Senior Managers, Vice Presi-

dents, Directors, General Managers, Chief Depart-

ment, Heads and Chief Executives of:

Human Resources

Recruitment

Talent Management

Staffing

Succession Planning

Retention

Employee Relations

HR Policy

Executive & Career Development

HR Planning & Development

Training & Development

Organizational & Strategic Planning

Employment Performance Development


In the business world today organizations have to learn to

expect the unexpected. It can be many things such as

Merger & Acquisition, Economic crisis, terrorism, natural

catastrophe, innovation, or even legislative change. Business

needs to be agile, flexible, and possess the ability to respond to

change fast.

People and organizational culture are key. To become adaptive

and agile organizations have to undergo deep transformation.

True transformation requires that the right kind of people are not

only employed, but also engaged.

After the session, excellent HR thought will be embedded in

yourself regardless of your position in the company. Today's

workforce faces daunting challenges to cut costs, improve qual-

ity, increase production, and develop new products and ser-

vices at an increasingly faster speed. While some companies

struggle or fail, others are able to cope with the increasing de-

mands. Only those who know the need to focus on organiza-

tional capabilities as outcomes of HR activities will survive.

HR Today might look different in different places as the econ-

omy picks up. Good HR is talking the language of the business,

which means don’t sit in a little HR office but get out there. It is

moving away from HR to being part of the business that deals

with people issues and capability issues. It is not about seeing

yourself as HR, separate on an island, but being seen as one of

the critical functions that runs across the whole of the business.

The global finance crisis has meant that HR practitioners have

been involved to a greater degree in restructuring and downsiz-

ing and in maintaining the motivation and morale of those who

remain. Winning organizations are constantly looking for ways

to optimize the value of their limited human capital.

This premier training offers a proven process for improving

the company’s ability to manage people to gain competitive

advantage. When HR transformation connects to the con-

text of the business, it is more likely to be sustained be-

cause it responds to real needs. This means linking HR ef-

forts not only to the business strategy but also to the envi-

ronment factors that frame strategy.

Who Should Attend

Why HR Transformation is a “MUST” for HR Leaders

Follow Up Our Events1) LABOUR LAW & WORKFORCE STRATEGIES SUMMIT Date: 12-14 January 2011 Place: Sheraton Grande Sukhumvit, Bangkok

2) PROACTIVE HR PRACTICE FOR BUSINESS VIABILITY Date: 18-19 October 2010 Place: Sheraton Grande Sukhumvit, Bangkok


REGISTRATION FORM HR TRANSFORMATION LEADERS SUMMIT

Last Name

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Telephone/ FaxApproving ManagerManager Job Title & EmailBooking Contact Person Booking Contact Tel & Email(Please photocopy for additional delegates and kindly fill in the form in English)

1st DELEGATE: Mr./ Ms./ Mrs./ Dr./ OthersFirst Name

PositionEmailTelephone

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2nd DELEGATE: Mr./ Ms./ Mrs./ Dr./ Others


First Name

Last Name

3rd DELEGATE: Mr./ Ms./ Mrs./ Dr./ OthersFirst Name


PRICES & SAVINGS: Register & Pay Early for Savings Benefits

Reservation: 02 186 2671 Email: [email protected]

Fax: 02 186 2672

Post: send registration form toThe Executive Alliance Co Ltd 48/13 Soi Sukhumvit 26, Klong-ton, Klongtoey, Bangkok 10110

HOW TO REGISTER

DIRECT BANK TRANSFER Pay-in to our bank account at BANK: Kasikorn Bank, Siam Paragon Branch ACCOUNT NAME: THE EXECUTIVE ALLIANCE CO., LTD. ACCOUNT NO: 738-1-01707-3*Please fax pay-in slip & a copy of withholding tax to 02-204-1045

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HOW TO PAY

ENQUIRIES:Please call our reservation assistant atTel: 02 186 2671 Fax: 02 186 2672

PRIVY ACT:Please Note: Names recorded above may, from time to time, be provided to other organizations for the purpose of dissemi-nating their product information by mail.

I would like to change my address on my address labelI no longer wish to receive

information on future seminar eventsI do not want to receive information from other organizations

CANCELLATIONS:Should you be unable to attend, a substitute delegate is welcome. Alternatively, a full refund 25% of normal price will be made for cancellations received in writing (letter, fax or email) up to 5 working days prior to an event. Dele-gates are responsible for their own travel/ accommoda-tion bookings and no compensation will be made should the seminar be rescheduled or cancelled.Please Note: The Executive Alliance Co., Ltd. reserve the rights to make any amendments that we may deem to be in the best interest of the seminar.OFFICIAL CODE: KC/ JS

OUR TAX ID NO: 3-0335-7378-7

HOTEL VENUE:SHERATON GRANDE SUKHUMVIT HOTEL250 Sukhumvit RoadBangkok 10110Tel: 02 649 8888 Fax: 02 649 8000

11,336.00 12,480.0020,696.00 23,816.0035,724.00

2,089.50

31,044.00

One Delegate Payment(Lunch, refreshments

and documents provided)

CONFERENCE + W/S

Registration

- 3% Withholding Tax

+ 7% VAT

TOTAL PAYMENT

Early BirdRegister by2 Nov 2010

CONFERENCE PRE-WORKSHOPEarly BirdRegister by2 Nov 2010

NormalRegister after

2 Nov 2010

Early BirdRegister by2 Nov 2010


2 Nov 2010

34,350.0029,850.00

895.50 1,030.50

2,404.50

19,900.00

597.00

1,393.00

22,900.00

687.00

1,603.00

10,900.00

327.00

763.00

12,000.00

360.00

840.00


2 Nov 2010

HR Transformation Leaders Summit 2010

Premier International Conference for HR Leaders in Asean & Thailand

PHENOMENON APPEARANCE BY LEADING ASEAN/ THAI HR ORGANIZATIONS

IMPROVING ORGANIZATIONAL CAPABILITY TO IMPROVE THE BOTTOM LINE THROUGH

Mr. Haroon Bhatti



(DTAC)

Mr. Drew Fernandez


HR Business Partner



Managing Director






Vice President


PTT PUBLIC CO LTD


Executive Vice President

Human Resources




Thailand & Indochina

ECOLAB THAILAND



NESTLE (THAI) LTD

30 November - 2 December 2010 at Sheraton Grande Sukhumvit, Bangkok | English Forum & Workshop

PRE-CONFERENCE WORKSHOP

The World has Changed - Exploring the HR Leading Style to the Business and Current Global Market in 2011 Attract, Develop, Challenge and Retain Talents through Structured HR Processes that Align with Business Strategy Create Excellence in Leadership Development through HR Transformation Strategies Revolutionalizing HR Strategy through Effective Performance Management

Engaging Line Managers in HR Strategies to Drive Efficiency, Create Opportunities and Develop Top Performers in a Strong

Business Culture Designing Flexible Benefits & Innovative

Incentive Programs that Align with HR Transformation Strategy

Top Benchmarking Strategies & Measure-ments for a Successful HR Organizations

Total Business Integration The People Strategy as a Means to an End

“HR TRANSFORMATION MASTERCLASS” 30 November 2010

Workshop Leader: Mr. Tayat Sriplung Senior Executive Vice President MITR PHOL GROUP

DAY TWO DAY ONE

CREATING EXCELLENCE IN LEADERSHIP DEVEL-

OPMENT THROUGH HR TRANSFORMATION

STRATEGIES

HR transformation strategies to align leadership in

the corporate strategic goals and objectives

Developing effective leadership development road-

map and actions that connect with the company

mission and individualized development commit-

ment

Strategies to engage and develop strong leaders

for further challenges

Mapping talent management and succession plan-

ning to leadership development plan to ensure

committed leaders

Mr. Drew Fernandez


HR Business Partner



REVOLUTIONALIZING HR STRATEGY THROUGH

EFFECTIVE PERFORMANCE MANAGEMENT FOR

EMPLOYEE ENGAGEMENT AND RETENTION

Structuring performance management strategy to

sustain core values and culture - possibilities and

limitations

Strengthening your methods for retention of high

performers through competitive succession plan-

ning

Engaging individuals in the development plan to

secure an optimal match of need and competence

Measuring ROI in recruiting and performance man-

agement initiatives to secure buy-in from the board

Achieve great business results by engaging em-

ployees and giving ownership, creating motivation

and creativity



NESTLE (THAI) LTD

End of Day One

DAY 1 I WEDNESDAY, 1 DECEMBER 2010



THE WORLD HAS CHANGED - EXPLORING THE HR

LEADING STYLE TO THE BUSINESS AND CURRENT

GLOBAL MARKET IN 2011

Today‟s risks and challenges in current global market

and the myths with traditional HR management

Exploring HR transformation strategies and frame-

work that enhance organizational capability to opti-

mize business competitive advantages

The HR transformation trends and practices in lead-

ing organizations

The HR transformation paradigm that align with busi-

ness strategies and goals to contribute to organiza-

tional performance

HR transformation strategies to deal with economic

realities


Managing Director



ATTRACT, DEVELOP, CHALLENGE AND RETAIN

TALENTS THROUGH STRUCTURED HR PROCESSES

THAT ALIGN WITH BUSINESS STRATEGY

Effective framework of talent acquisition and manage-

ment that aligned with business strategy

Structuring HR process to ensure organizational ef-

fectiveness and talents engagement

Retaining talents by developing managerial compe-

tence and ensuring employee satisfaction and moti-

vation

Mapping corporate talent strategy from organizational

level to individual level for effective career goals and

succession planning roadmap




Networking Lunch

8:30

8:45

9:00

10:30

10:45

12:15

13:30

15:00

15:15

17:00

Improving Organizational Capability to Improve

the Bottom Line with



TOP BENCHMARKING STRATEGIES AND MEAS-

UREMENTS FOR A SUCCESSFUL HR ORGANIZA-

TIONS

Discovering innovative benchmarking strategies

and measurement in leading HR organizations

Analyzing framework of benchmarking and measur-

ing HR operations and processes in the organiza-

tion

Mapping the HR performance with the organiza-

tional capabilities and business strategies

Crucial schemes and strategies in benchmarking

and measuring HR effectiveness in the market and

across the industry to cope with today‟s HR chal-

lenges in the business


Human Resources Manager - Thailand & Indochina

ECOLAB THAILAND


TOTAL BUSINESS INTEGRATION - THE PEOPLE

STRATEGY AS A MEANS TO AN END

Analyzing the business strategy and total business

integration to measure the effectiveness of HR

strategy in driving corporate success

„People‟ roadmap, framework and workforce plan-

ning to cope with business challenges, competition

and future growth

Achieving visibility and transparency through man-

aging „people‟ and bridging the governance struc-

tures to the business management

Mapping HR transformation strategy to result-

driven HR strategy for driving effective people strat-

egy for total business integration


Executive Vice President - Human Resources


End of the Forum

Welcoming Address

ENGAGING LINE MANAGERS IN HR STRATEGIES TO

DRIVE EFFICIENCY, CREATE OPPORTUNITIES AND

DEVELOP TOP PERFORMERS IN A STRONG BUSI-

NESS CULTURE

Discover, develop, motivate, challenge and retain key

contributors in the company by engaging line manag-

ers

Methods of including and engaging line managers by

involvement in talent and performance management

process to secure business growth and results

Involvement and engagement of line managers

through extended communication

Leadership development through engaging managers

in training and developing co-workers


Vice President


PTT PUBLIC CO LTD

Morning Refreshments & Networking

DESIGNING FLEXIBLE BENEFITS AND INNOVATIVE

INCENTIVE PROGRAMS THAT ALIGN WITH HR

TRANSFORMATION STRATEGY TO BETTER SUP-

PORT CORPORATE AND EMPLOYEE SATISFACTION

Structuring benefits and incentive programs that align

with the HR transformation and business strategies

Discovering innovative tools and techniques that drive

organizational effectiveness and retain employee

satisfaction towards innovative benefits and incentive

schemes

Creating a win-win situation for the company and

employees with flexible benefits instead of increased

salary

Strategies to demonstrate business value from em-

ployee benefits to get buy-in from the board

Mr. Haroon Bhatti



(DTAC)

Networking Lunch

8:45

9:00

10:30

10:45

12:15

13:30

15:00

15:15

17:00





DAY 2 I THURSDAY, 2 DECEMBER 2010






Speaker’s Profile: Mr. Tayat Sriplung Senior Executive Vice President MITR PHOL GROUP

Mr. Tayat Sriplung has extensive experiences in managing human

resource and organization change both government and private

organizations. He also has strong expertise in career planning and

development, performance measurement, and communication

management. In addition, he has solid skills and experience in

assessing organization culture and change readiness.

Strategy clarification, organization structure, job design Culture assessment and design Organization competency modeling, talent assessment and development Balanced scorecard, performance management, pay to performance design Pay strategy, job grading, salary structure and design

Functional Experience

Academic Background

Outstanding Alumni, Faculty of Accounting & Commerce, Thammasat University Top 100 HR in Thailand Award, 2007 HRM Program, London Business School Masters‟ Degree, Southern Illinois University, Management Information System Bachelors‟ Degree, Luther College, Information System, and Thammasat University, Faculty of Accounting & Commerce

Work Experience

1982-1984, 1988-1991 : Esso Singapore & Thailand

1991-2001: Senior Manager - Process & Technology, Accenture

Change Management Group Head, Accenture

2001-2007: Managing Director, Watson Wyatt (Thailand)

2008-Present Senior Executive Vice President, Mitr Phol Group





The Critical Challenges facing HR Professonals Today and Revolutionizing HR Transformation for Business Impact

(Tranforming HR Role)


Managing organization transformation through employee engagement

and Building talent management and retention strategy (Tranforming Engagement, Talent and Retention Strategy)

SESSION ONE:

Respond to the HR leadership challenge; Issues and opportunities

Understand more on HR Measurement, especially in relation to business metrics

Demonstrating HR value and input in strategic planning

Focus less on basis HR transactions and focus more on adding business value

Increasing HR‟s visibility, impact, strategic role

Strategies to manage conflicts in variety of generational workforces

Developing the HR role for full partnership at executive levels

SESSION TWO:

Alter the balance between Basis and Value-Added Services

Recruit, retain and repeat a quality of work force with effective recruitment strategy

Focusing the role of HR to declare war of talent to acquire great success

Sustain the momentum of growth by adopting effective retention program

Becoming a true business partner in the ultimate objective of achieving high per-

formance

PROGRAMME TIMETABLE 8:00 AM Registration and Morning Coffee




12:15 -1:30 PM Lunch








PROGRAMME TIMETABLE 8:00 AM Registration and Morning Coffee




12:15 -1:30 PM Lunch



Differentiating HR Strategy to cope with change

and Drive Organizational Capability (Transforming Change and Leadership development)

Engaging employee with happy transformation for healthy organization (Transforming organization to be more healthy)

SESSION THREE:

Integrating new models of human resource strategy with the organizational develop-

ment

Clearly define organizational capabilities that ensure strategy execution

Managing change to help the organization recover, rebound and learn faster

Build leadership from effective succession planning in Merger & Acquisition

Develop leaders for positive long-term improvement and build next generation

leader

Address how to motivate and dedicate various focus to “A”, “B” and “C” Players

Effectively design remuneration packages to meet new economic challenge

SESSION FOUR:

Leading edge companies adopt a comprehensive approach to workplace health

Build a stronger employee value proposition by ensuring the positive contribution

Meaningful in-depth relationship building, peer coaching with other participants

Effective healthy program and happy solution for happy employee

Achieve results through placing equal focus on business and employee well-being

Making Thailand Your Business & Vacation Destination

Landing at the Central of Thailand, Bangkok is the destination for

business people and tourists around the world. In recognition of the

convenience of our foreign delegates to attend the international

event of “HR Transformation Leaders Summit” at Sheraton Grande

Sukhumvit, Bangkok.

We highly recommended you for the tourist destination in the peak

and welcoming season of the year in Thailand on this December to

different charming parts of Thailand through various activities for

you and your members.

Sponsor & Exhibition Opportunities

Premium Package = 60,000 THB

Standard Package = 50,000 THB

General Counsel Group

Please contact (66+)2 186 2671

Email: [email protected]

Website: www.executive-all.com

______________________________________________________

About the Hotel: www.sheratongrandesukhumvit.com

About the Tourist Information: www.tourismthailand.com

About the Currency Exchange: www.xe.com

About the Visa Information: www.mfa.go.th

About the Weather: www.tmd.go.th



About Thailand About Bangkok




This Program is for Anyone with the Responsibilities

for Recruiting, Developing and Retaining Staff and

that Includes Managers, Senior Managers, Vice Presi-

dents, Directors, General Managers, Chief Depart-

ment, Heads and Chief Executives of:

Human Resources

Recruitment

Talent Management

Staffing

Succession Planning

Retention

Employee Relations

HR Policy


HR Planning & Development

Training & Development

Organizational & Strategic Planning

Employment Performance Development


I n the business world today organizations have to learn to

expect the unexpected. It can be many things such as

Merger & Acquisition, Economic crisis, terrorism, natural

catastrophe, innovation, or even legislative change. Business

needs to be agile, flexible, and possess the ability to respond to

change fast.

People and organizational culture are key. To become adaptive

and agile organizations have to undergo deep transformation.

True transformation requires that the right kind of people are not

only employed, but also engaged.

After the session, excellent HR thought will be embedded in

yourself regardless of your position in the company. Today's

workforce faces daunting challenges to cut costs, improve qual-

ity, increase production, and develop new products and ser-

vices at an increasingly faster speed. While some companies

struggle or fail, others are able to cope with the increasing de-

mands. Only those who know the need to focus on organiza-

tional capabilities as outcomes of HR activities will survive.

HR Today might look different in different places as the econ-

omy picks up. Good HR is talking the language of the business,

which means don‟t sit in a little HR office but get out there. It is

moving away from HR to being part of the business that deals

with people issues and capability issues. It is not about seeing

yourself as HR, separate on an island, but being seen as one of

the critical functions that runs across the whole of the business.

The global finance crisis has meant that HR practitioners have

been involved to a greater degree in restructuring and downsiz-

ing and in maintaining the motivation and morale of those who

remain. Winning organizations are constantly looking for ways

to optimize the value of their limited human capital.

This premier training offers a proven process for improving

the company’s ability to manage people to gain competitive

advantage. When HR transformation connects to the con-

text of the business, it is more likely to be sustained be-

cause it responds to real needs. This means linking HR ef-

forts not only to the business strategy but also to the envi-

ronment factors that frame strategy.

Who Should Attend

Why HR Transformation is a “MUST” for HR Leaders

Follow Up Our Events 1) LABOUR LAW & WORKFORCE STRATEGIES SUMMIT Date: 12-14 January 2011 Place: Sheraton Grande Sukhumvit, Bangkok 2) PROACTIVE HR PRACTICE FOR BUSINESS VIABILITY Date: 18-19 October 2010 Place: Sheraton Grande Sukhumvit, Bangkok


REGISTRATION FORM


Last Name

Company Name

Postal Address

Telephone/ Fax

Approving Manager

Manager Job Title & Email

Booking Contact Person

Booking Contact Tel & Email

(Please photocopy for additional delegates and kindly fill in the form in English)

1st DELEGATE: Mr./ Ms./ Mrs./ Dr./ Others

First Name

Position Email Telephone

Last Name



First Name

Last Name

3rd DELEGATE: Mr./ Ms./ Mrs./ Dr./ Others

First Name



Reservation: 02 186 2671 Email: [email protected] Fax: 02 186 2672 Post: send registration form to The Executive Alliance Co Ltd 48/13 Soi Sukhumvit 26, Klong-ton, Klongtoey, Bangkok 10110

HOW TO REGISTER

DIRECT BANK TRANSFER Pay-in to our bank account at BANK: Kasikorn Bank, Siam Paragon Branch ACCOUNT NAME: THE EXECUTIVE ALLIANCE CO., LTD. ACCOUNT NO: 738-1-01707-3 *Please fax pay-in slip & a copy of withholding tax to 02-204-1045

CROSS CHEQUE/ BANK DRAFT Payable to “THE EXECUTIVE ALLIANCE CO., LTD.” *Please submit your payment with registration form. A delegate confirmation will be sent to you via email. Walk-in delegates with payment will be welcomed subject to seats availability.

HOW TO PAY

ENQUIRIES: Please call our reservation assistant at Tel: 02 186 2671 Fax: 02 186 2672

PRIVY ACT:

Please Note: Names recorded above may, from time to time, be provided to other organizations for the purpose of dissemi-nating their product information by mail.

I would like to change my address on my address label I no longer wish to receive

information on future seminar events I do not want to receive information from other organizations

CANCELLATIONS: Should you be unable to attend, a substitute delegate is welcome. Alternatively, a full refund 25% of normal price will be made for cancellations received in writing (letter, fax or email) up to 5 working days prior to an event. Dele-gates are responsible for their own travel/ accommoda-tion bookings and no compensation will be made should the seminar be rescheduled or cancelled. Please Note: The Executive Alliance Co., Ltd. reserve the rights to make any amendments that we may deem to be in the best interest of the seminar.

OUR TAX ID NO: 3-0335-7378-7

HOTEL VENUE: SHERATON GRANDE SUKHUMVIT HOTEL 250 Sukhumvit Road Bangkok 10110

Tel: 02 649 8888 Fax: 02 649 8000

11,336.00 12,480.00 20,696.00 23,816.00 35,724.00

2,089.50

31,044.00

One Delegate Payment

(Lunch, refreshments and documents provided)

CONFERENCE + W/S

Registration


+ 7% VAT

TOTAL PAYMENT

Early Bird Register by 2 Nov 2010

CONFERENCE PRE-WORKSHOP


Normal Register after 2 Nov 2010



34,350.00 29,850.00

895.50 1,030.50

2,404.50

19,900.00

597.00

1,393.00

22,900.00

687.00

1,603.00

10,900.00

327.00

763.00

12,000.00

360.00

840.00


To the success of the previous conference, the 2nd Leading Executive Secretaries, PAs and Office Manages Forum brings together a new series of case studies, practical experience, and expertise insights to share a holistic ap-proaches in achieving higher career commitment, overcoming job challenges, tackling difficulties and managing

strategic tasks effectively amidst changing landscapes of technologies, tasks and people. The premier forum will deliver the program focusing on how executive support professionals more effective in this role. Senior EAs, PAs and office managers from high-profile business will reflect on their own experiences and lessons learnt during their careers. This informative and well-rounded platform will equip delegates with insights on practical strategies, skills to better enable them adding strategic value to the organizations and enable them to realize their inner power and add strategic value to the organization and team

The Power Behind the Boss:Achieving Greater Career Progress in a Dynamic Environment

2nd Leading ExecutiveSecretaries, PAs and

Office Managers Forum

Why You Should Attend

17-18 November 2010 at Sheraton Grande Sukhumvit, Bangkok | The Forum will be in Thai.

*Certificates of Attendance will be Granted

Gear Up Success with Speakers Ms. Pakamon Tulyapizitkul, Assistant Vice PresidentKRUNGSRI GROUP

Ms. Wanida Preechasiripun, Express Service ManagerEK-CHAI DISTRIBUTION SYSTEM CO LTD (TESCO LOTUS)

Ms. Ragmanee SirithampitiSenior Executive Assistant to CEOGENERALI THAILAND

Ms. Sasipim Sovapark, Administration ManagerSIEMENS

Ms. Suvimol Chenthanakij, Senior Vice President MARSH PB CO LTD

Ms. Siwapa Kachasumrit, Personal Assistant to ChairmanCB RICHARD ELLIS (THAILAND) CO LTD

Dr. Nutavoot Pongsiri, Human Resource ManagerCHEVRON THAILAND EXPLORATION & PRODUCTION LTD

Mr. Didier Delavalm, Senior ConsultantT+B SOLUTIONS LTD

Conference Highlights: The successful career pathways of Executive Secretaries, PAs

and office managers Cultivating diplomatic communications: strategies to communi-

cate with influency and persuasion to diverse group of col-leagues, bosses and the public for cooperation and trusts

Building and strengthening strategic partnership with boss and teams

Modern office management: strategic tools, techniques and equipments to drive productivity and efficiency in the office

Successful techniques for managing multiple bosses, priorities and deadlines Handling unexpected, difficult situations: how to plan for unex-

pected and manage the most difficult people situations easily

Special Sessions: The Boss & HR Leaders Perspective : The Front Role EAs, PAs and Office Managers to Exceed Boss Expectation Mini-Workshop: Maximizing Professionalism through Effective Presentation Skills & Public Communications

DAY 1 I WEDNESDAY, 17 NOVEMBER 2010



ความกาวหนาในงานเลขานการผบรหาร ผชวยผบรหาร และผจดการออฟฟศ สการเพมศกยภาพภาวะผนาเพอรองรบงานบรหารและตาแหนงสาคญในออฟฟศ รบฟงประสบการณตรง

ในการบรหารชวตการทางานในสายอาชพเลขานการสตาแหนงสาคญจากความเชอมนขององคกร เคลดลบสความสาเรจ และการเพมขดความสามารถในการเปนบคลากรสาคญภายในองคกร

THE SUCCESSFUL CAREER PATHWAYS OF

EXECUTIVE SECRETARIES, PAs AND OFFICE MAN-

AGERS IN A DYNAMIC ENVIRONMENT

Shifting the leadership paradigm of today’s executive

secretaries, PAs and office managers for career pro-

gress

Key strategies to become front-line executive secre-

taries, PAs and office managers towards becoming a

key person in office

Cultivating career commitment and pathways for step-

ping towards further direction of career progress

Real life approaches and lesson learned from both

success and failure towards achieving higher position

in the company

Ms. Pakamon Tulyapizitchai

Assistant Vice President

KRUNGSRI GROUPExecution and multitasking with ability to strategically plan and complete all tasks

allocated efficiently and deliver on them in responsible way. Inclusiveness by adopting

an energizing role and influencing team. Be ‘Change Agent’ in a multi-cultural and a

multi-functional environment emphasizing business impact. Critical thinker and team

player with experience in interacting with senior executives and ability to communicate

across all levels of the organization. Highly customer focused with emphasis on busi-

ness objectives and effectively managing external & internal stakeholders. Clear think-

ing in developing a vision into actionable items.

Business Profile:

Current * Assistant Vice President

Past * PR & Communications Manager at GE Money

* Assistant Manager/ Manager, reporting to

Asia Communication Leader at GE Money Asia

* Executive Assistant to CFO at GE Money Asia

Education * Bradford College

* Convent of the Holy Infant Jesus

* Mary Immuculate Convent, Chonburi

กลยทธการสอสารเชงธรกจอยางมประสทธภาพเพอสรางความสมพนธอนด และความเชอมนตอภาพลกษณของเลขานการผบรหาร การเชอมโยงเทคนคการสอสารกบการวเคราะหพฤตกรรมทหลากหลายของบคคล เพอสรางสไตลการสอสารท

เหมาะสมของตนเองและเขาถงกลมบคคลไดอยางม

8:30

8:45

9:00

10:30

10:45

12:15

13:30

2nd Leading Executive Secretaries,PAs and Office Managers Forum



ประสทธภาพ กลยทธการเจรจาตอรองอยางมศลปะและชนเชงเพอการตดตอประสานงานอยางราบรน และไดรบความรวมมอจากบคคลหลายฝายทงในสภาวะปกตและคบขน เทคนคการปฏเสธอยางนมนวลเพอปองกนความขดแยงทางอารมณและ

พฤตกรรมของคเจรจา

CULTIVATING DIPLOMATIC COMMUNICATIONS:

STRATEGIES TO COMMUNICATE WITH INFLUENCY

AND PERSUASION TO DIVERSE GROUP OF

COLLEAGUES, BOSSES AND THE PUBLIC

FOR COOPERATION AND TRUSTS

Broadening interpersonal skills and cultivating key

personal strengths to communicate persuasively

towards different groups of people

Diplomatic framework and techniques to present

ideas persuasively so as to boost support and re-

tention

Techniques to cope with situations through diplo-

matic talk and compromise approaches

Ways to express “negative” comments or say “No”

without intimidating and aggressive so as to pre-

vent emotional conflicts and apparent benefit

Ms. Wanida Preechasiripun

Express Service Manager

EK-CHAI DISTRIBUTION SYSTEM CO LTD

(TESCO LOTUS)

Business Profile:

Current * Express Service Manager

Past * Internal Communications Manager At Tesco Lotus

* Assistant to CEO At Tesco Lotus

* Business Support Section Head

At Thailand Productivity Institute

* Personal Assist to Assistant Managing Director

At Thai Ultimate Car Co Ltd

พฒนาบทบาทเลขานการผบรหารอยางมกลยทธในการสราง รกษา และพฒนาความสมพนธกบเจานายและผใหญในองคกรอยางมออาชพ เพอความไววางใจในการเปนตวแทนคนสาคญของเจานาย เทคนคการสรางบทบาทเลขานการผบรหารเพอ

เปนศนยกลางในการตดตอสอสารแทนเจานายและไดรบความรวมมอจากทกฝาย

BUILDING AND STRENGTHENING STRATEGIC

PARTNERSHIP WITH BOSS AND TEAMS: HOW TO

BE A KEY PERSON FOR COORDINATING AND

CONTACTING ON BOSS BEHALF

Identify the characteristics of effective partnering

with your boss and use these features to create a

positive partnership

Networking Lunch

Developing a trusting relationship with the boss and

teams and adapt to boss and team preference and

expectation

Key techniques in gaining trust to be the main contact

person for the boss and team

Key strategies to be recognized in the workplace:

how to insert yourself in the team and empower your

role as effective intermediate person on boss behalf

How to deal with difficult boss and persons

Ms. Ragmanee Sirithampiti

Senior Executive Assistant to CEO

GENERALI THAILAND

Business Profile:

Current * Senior Executive Assistant to CEO, Generali Thailand

Past * Executive Assistant to Vice President

At Hanesbrands ROH Asia Ltd

* Regional QA Technical Assistant

At Mead Johnson Thailand

* Executive Secretary to CFO

At Pepsi-Cola Thai Trading Co Ltd

รปแบบการบรหารออฟฟศสมยใหมอยางเปนระบบ กลยทธ

การจดการระบบงานในททางานของ Siemens และประสบการณโดยตรงในการใชเครองมอ เทคนค และวธการเพอเพมประสทธภาพของงานและลดคาใชจายของสานกงาน การ

บรหารคนและงานเอกสารเพอลดทอนปญหาความซาซอนของงาน ความสะดวกในการตดตอประสานงาน และปญหาตางๆ ในออฟฟศ พรอมคาแนะนาทเปนประโยชนตอการทางานของเลขานการผบรหาร ผชวยผบรหาร และผจดการออฟฟศ

MODERN OFFICE MANAGEMENT: STRATEGIC

TOOLS, TECHNIQUES AND EQUIPMENTS TO DRIVE

PRODUCTIVITY AND EFFICIENCY IN THE OFFICE

The strategic framework of office management and

administrative center control

Modern equipments, tools and systems that enhance

productivity and efficiency in the office management

Mastering human and administrative issues in the

office: how to handle the difficulties and conflicts

Balancing the resources and cost control to master

the office effectively

Ms. Sasipim Sovapark

Administration Manager

SIEMENS

Business Profile:

Current * Administration Manager, Siemens

Past * Accounting Manager

At Valmet Technology (Thailand) Co Ltd

* Assistant Commercial Manager

At AEG Thailand Ltd

End of Day One

15:15

15:30

17:00

8:45

9:00

10:30



Welcoming Address

กลยทธการรบมอกบความเสยง สถานการณทยงยากซบซอน และเรองทไมคาดหวง แนวทางการบรหารคนและ

เหตการณอยางมออาชพ เทคนคการคาดการณเหตการณและวเคราะหคนเพอวางแผนรบมอกบสถานการณทเกดขนลวงหนา และลดทอนปญหาไดอยางทนทวงท การเขาใจพฤตกรรมของบคคลทเขาถงยากเพอปฏสมพนธไดอยางมประสทธภาพ การสอสารและการกระทาทแสดงออกถงการปฏเสธอยางสภาพและออนนอม

HANDLING UNEXPECTED, DIFFICULT SITUATIONS

- HOW TO PLAN FOR UNEXPECTED AND MANAGE

THE MOST DIFFICULT PEOPLE AND SITUATIONS

EASILY

Forecasting the unexpected situations and people:

how to plan and take control of situations

Strategies to identify the conflict in its early stage:

how to facilitate the stress and seriousness of

situations before becoming a conflict

Understanding types of difficult people and creative

reactions to them to cope with possible conflicts

Mapping the conflict of situations and people to-

wards successful solutions

Learning how to express your disagreement with

tact and confidence

Ms. Suvimol Chenthanakij

Senior Vice President - Employee Benefits

MARSH PB CO LTD

Business Profile:

Current * Senior Vice President - Employee Benefits

At Marsh PB Co Ltd

Past * Senior Vice President At Marsh PB Co Ltd

Education * Convent of the Holy Infant Jesus

เทคนคการบรหารงานของเลขานการผบรหาร ผชวยผบรหาร ในการบรหารงานภายใตเจานายและผใหญหลายทาน การจดลาดบงาน และสงงานไดตามกาหนดเวลา เทคนคในการจดการรปแบบและระบบการทางานทมประสทธภาพเพอรองรบสถานการณ งาน และบคคลทหลากหลาย การบรหารและตดตอประสานงานกบผใหญและเจานายหลายทานเพอบรรลเปาหมายของงาน และการลดความตงเครยดจากการ

ปฏบตงานเพอสรางชวตการทางานทมความสข

SUCCESSFUL TECHNIQUES FOR MANAGING

MULTIPLE BOSSES, PRIORITIES AND DEADLINES

DAY 2 I THURSDAY, 18 NOVEMBER 2010

Afternoon Break & Refreshments


Discovering individual style of self-management for

taking control of situations, tasks and bosses

Strategic time and priority management to deal with

the workload, coordination tasks and assignment

Mastering and coordinating with multiple bosses: how

to complete the tasks within the deadline and gain

support from the bosses

Dealing with pressure and stress - how to stay calm

and in control, even in the face of chaos

Ms. Siwapa Kachasumrit

Personal Assistant to Chairman

CB RICHARD ELLIS (THAILAND) CO LTD

Business Profile:

Current * Personal Assistant to Chairman

At CB Richard Ellis Co Ltd

Education * Thammasat University

ฝกภาคปฏบตในการสอสารและนาเสอผลงานทางธรกจยคใหม เทคนคการสอสารทนาสนใจและนาตดตามสกลมผฟง อยาง

มประสทธภาพ พฒนาแนวทางการนาเสนอผลงานทางธรกจทเหมาะสมสาหรบเลขานการผบรหาร การลดทอนความตนเตนและความกลวในการนาเสนอผลงานหรอความคดเหนตอผฟง และประเดนทควรหลกเลยงและหลมพรางในการนาเสนองานทงในและนอกออฟฟศ

ENGLISH MINI-WORKSHOP

MAXIMIZING IMPACT AND PROFESSIONALISM

THROUGH EFFECTIVE PRESENTATION SKILLS AND

PUBLIC COMMUNICATIONS

Techniques in communicating persuasively and cap-

ture listener attentions into your message

Cultivating own style of presentation that portray and

professional image and maximize the impact

Avoiding common errors and pitfalls in presenting in

internal and external office

How to overcome stage anxiety and reduce nervous

energy

Mr. Didier Delaval

Senior Consultant

T+B SOLUTIONS LTD Didier has more than 25 years of international experience covering areas such as, butnot limited to business corporate lawyer, contract negotiator, project manager, regional executive then entrepreneur. Whilst engaged in these areas, he has conducted contract negotiation, consultation for supply chain management, project management, marketing and setting up of joint ventures in areas of, international cooperation, engineering, marine, fisheries, electronic, aerospace, in several countries, most recently in Asia.

He is also a guest professor for International Business Law, and Contract negotiation,with The Wuhan University of Technology, Hubei China, within an exchange program with Bordeaux School of Management MACI.

Additionally, Didier is a Senior Consultant with t+b solutions ltd based in Bangkokwhere he is heavily involved in the development and delivery of high-end leadershipdevelopment programs. Within this role, he delivers consulting services to clients inThailand, Vietnam, Sri Lanka and Indonesia. As part of the t+b solutions team, Didier delivers results that help your business grow.

12:15

13:30

15:15

15:30

17:00



Business Profile:

Current * Senior Consultant At T+B Solutions Ltd

* International Consulting Director

At Groupwell International (HK) Ltd

* Visiting Professor At Wuhan University of Technology

* Director & Shareholder

At N&D International Business Consultants

เปดมมมองของผบรหารทรพยากรบคคลและเจานายมอ

อาชพจาก Chevron Thailand Exploration & Produc-

tion Ltd เรอง บทบาทเชงกลยทธและนกปฏบตของ

เลขานการผบรหาร ผชวยผบรหาร และผจดการออฟฟศยคใหม ทไดรบการยอมรบและเปนทตองการของผบรหาร แนวทางการพฒนางานสการเปนพารทเนอรชพของเจานายอยางมออาชพ และการบรหารความเปลยนแปลงเนองจากการโยกยายงานของเจานายและเลขานการผบรหาร

THE BOSS & HR LEADERS PERSPECTIVE:

THE FRONT-ROLE EXECUTIVE SECRETARIES, PAs

and OFFICE MANAGERS - HOW TO EXCEED AND

BROADEN BOSS EXPECTATIONS

The professional attitudes and working styles of

executive secretaries, PAs and office managers

that generally accepted and admired by the boss

Strategic partnering and communicating with the

boss in good and bad times

How to exceed the boss expectation and working

strategically as middle person between the boss

and the team to gain trustworthy and credible rela-

tionship

Keeping up with the boss changing roles and re-

sponsibilities: how to cope with changes in secre-

tarial positions

Dr. Nutavoot Pongsiri


CHEVRON THAILAND EXPLORATION &

PRODUCTION LTD

End of the Forum

WHO SHOULD ATTEND

Office Managers Executive Personal Assistants Senior Office Administrators Management Secretaries Executive Assistants Senior Secretaries Department Coordinators Personal Assistants Office Managers Office Administrators Administration Manager Project Managers and Secretaries

Networking Lunch

Afternoon Break & Refreshment

REGISTRATION FORM 2nd Leading Executive Secretaries, PAs and Office Managers Forum

Last Name

Company NamePostal Address

Telephone/ FaxApproving ManagerManager Job Title & EmailBooking Contact Person Booking Contact Tel & Email(Please photocopy for additional delegates and kindly fill in the form in English)

1st DELEGATE: Mr./ Ms./ Mrs./ Dr./ OthersFirst Name


Last Name



First Name

Last Name

3rd DELEGATE: Mr./ Ms./ Mrs./ Dr./ OthersFirst Name


19,900.00


One Delegate Payment(Lunch, refreshments

and documents provided)

EARLY-BIRD SAVER(Payment before 18 October 2010)

NORMAL (Payment after

18 October 2010)

Registration


+ 7% VAT

TOTAL PAYMENT

597.00

1,393.00

20,696.00

22,900.00

687.00

1,603.00

23,816.00

Reservation: 02 186 2671 Email: [email protected]

Fax: 02 186 2672

Post: send registration form toThe Executive Alliance Co Ltd 48/13 Soi Sukhumvit 26,

Klongton, Klongtoey, Bangkok 10110

HOW TO REGISTER

DIRECT BANK TRANSFER Pay-in to our bank account at BANK: Kasikorn Bank, Siam Paragon Branch ACCOUNT NAME: THE EXECUTIVE ALLIANCE CO., LTD. ACCOUNT NO: 738-1-01707-3*Please fax pay-in slip & a copy of withholding tax to 02-204-1045

CROSS CHEQUE/ BANK DRAFT Payable to “THE EXECUTIVE ALLIANCE CO., LTD.”

*Please submit your payment with registration form. A delegate confir-mation will be sent to you via email. Walk-in delegates with payment will be welcomed subject to seats avail-ability.

HOW TO PAY

Early Bird Rate by October 18, 2010

Group Registration with minimum

3 delegates from same organization

SIGN UP FOR 10% DISCOUNT NOW!

(Withholding Tax Deduction is applicable for corporate only, not individuals.) Code: KC / JS

ENQUIRIES:Please call our reservation assistant atTel: 080-222-2437, 02 186 2671Email: [email protected]

PRIVY ACT:Please Note: Names recorded above may, from time to time, be provided to other organizations for the purpose of disseminating their product infor-mation by mail.

I would like to change myaddress on my address labelI no longer wish to receive infor-

mation on future seminar eventsI do not want to receive informa-

tion from other organizations

CANCELLATIONS:Should you be unable to attend, a substitute dele-gate is welcome. Alternatively, a full refund 25% of normal price will be made for cancellations received in writing (letter, fax or email) up to 5 working days prior to an event. Delegates are responsible for their own travel/ accommodation bookings and no com-pensation will be made should the seminar be re-scheduled or cancelled.Please Note: The Executive Alliance Co., Ltd. reserve the rights to make any amendments that we may deem to be in the best interest of the seminar.

OUR TAX ID NO: 3-0335-7378-7

HOTEL VENUE:SHERATON GRANDE SUKHUMVIT HOTEL250 Sukhumvit RoadBangkok 10110Tel: 02 649 8888 Fax: 02 649 8000

T o the success of the previous conference, the 2nd Leading Executive Secretaries, PAs and Office Manages Forum brings together a new series of case studies, practical experience, and expertise insights to share a holistic ap-proaches in achieving higher career commitment, overcoming job challenges, tackling difficulties and managing

strategic tasks effectively amidst changing landscapes of technologies, tasks and people. The premier forum will deliver the program focusing on how executive support professionals more effective in this role. Senior EAs, PAs and office managers from high-profile business will reflect on their own experiences and lessons learnt during their careers. This informative and well-rounded platform will equip delegates with insights on practical strategies, skills to better enable them adding strategic value to the organizations and enable them to realize their inner power and add strategic value to the organization and team

The Power Behind the Boss: Achieving Greater Career Progress in a Dynamic Environment

2nd Leading Executive Secretaries, PAs and

Office Managers Forum

Why You Should Attend

17-18 November 2010 at Sheraton Grande Sukhumvit, Bangkok | The Forum will be in Thai.

*Certificates of Attendance will be Granted

Gear Up Success with Speakers

Ms. Pakamon Tulyapizitkul, Assistant Vice President KRUNGSRI GROUP Ms. Wanida Preechasiripun, Support Office Manager EK-CHAI DISTRIBUTION SYSTEM CO LTD (TESCO LOTUS) Ms. Ragmanee Sirithampiti Senior Executive Assistant to CEO GENERALI THAILAND Ms. Sasipim Sovapark, Administration Manager SIEMENS Ms. Suvimol Chenthanakij, Senior Vice President MARSH PB CO LTD Ms. Siwapa Kachasumrit, Personal Assistant to Chairman CB RICHARD ELLIS (THAILAND) CO LTD Dr. Nutavoot Pongsiri, Human Resource Manager CHEVRON THAILAND EXPLORATION & PRODUCTION LTD

Conference Highlights:

The successful career pathways of Executive Secretaries, PAs and office managers

Cultivating diplomatic communications: strategies to communi-

cate with influency and persuasion to diverse group of col-leagues, bosses and the public for cooperation and trusts

Building and strengthening strategic partnership with boss and

teams Modern office management: strategic tools, techniques and

equipments to drive productivity and efficiency in the office Successful techniques for managing multiple bosses, priorities and deadlines Handling unexpected, difficult situations: how to plan for unex-

pected and manage the most difficult people situations easily

Special Sessions: The Boss & HR Leaders Perspective : The Front Role EAs, PAs and Office Managers to Exceed Boss Expectation Mini-Workshop: Maximizing Professionalism through Effective Presentation Skills & Public Communications

DAY 1 I WEDNESDAY, 17 NOVEMBER 2010



ความกาวหนาในงานเลขานการผบรหาร ผชวยผบรหาร

และผจดการออฟฟศ สการเพมศกยภาพภาวะผน าเพอรองรบ

งานบรหารและต าแหนงส าคญในออฟฟศ รบฟงประสบการณตรง

ในการบรหารชวตการท างานในสายอาชพเลขานการสต าแหนง

ส าคญจากความเชอมนขององคกร เคลดลบสความส าเรจ และ

การเพมขดความสามารถในการเปนบคลากรส าคญภายในองคกร

THE SUCCESSFUL CAREER PATHWAYS OF

EXECUTIVE SECRETARIES, PAs AND OFFICE MAN-

AGERS IN A DYNAMIC ENVIRONMENT

Shifting the leadership paradigm of today‟s executive

secretaries, PAs and office managers for career pro-

gress

Key strategies to become front-line executive secre-

taries, PAs and office managers towards becoming a

key person in office

Cultivating career commitment and pathways for step-

ping towards further direction of career progress

Real life approaches and lesson learned from both

success and failure towards achieving higher position

in the company

Ms. Pakamon Tulyapizitchai

Assistant Vice President

KRUNGSRI GROUP Execution and multitasking with ability to strategically plan and complete all tasks

allocated efficiently and deliver on them in responsible way. Inclusiveness by adopting

an energizing role and influencing team. Be „Change Agent‟ in a multi-cultural and a

multi-functional environment emphasizing business impact. Critical thinker and team

player with experience in interacting with senior executives and ability to communicate

across all levels of the organization. Highly customer focused with emphasis on busi-

ness objectives and effectively managing external & internal stakeholders. Clear think-

ing in developing a vision into actionable items.

Business Profile:

Current * Assistant Vice President

Past * PR & Communications Manager at GE Money

* Assistant Manager/ Manager, reporting to

Asia Communication Leader at GE Money Asia

* Executive Assistant to CFO at GE Money Asia

Education * Bradford College

* Convent of the Holy Infant Jesus

* Mary Immuculate Convent, Chonburi

กลยทธการสอสารเชงธรกจอยางมประสทธภาพเพอสราง

ความสมพนธอนด และความเชอมนตอภาพลกษณของเลขานการ

ผบรหาร การเชอมโยงเทคนคการสอสารกบการวเคราะห

พฤตกรรมทหลากหลายของบคคล เพอสรางสไตลการสอสารท

เหมาะสมของตนเองและเขาถงกลมบคคลไดอยางม

8:30

8:45

9:00

10:30

10:45

12:15

13:30

2nd Leading Executive Secretaries,

PAs and Office Managers Forum



ประสทธภาพ กลยทธการเจรจาตอรองอยางมศลปะและชนเชง

เพอการตดตอประสานงานอยางราบรน และไดรบความรวมมอ

จากบคคลหลายฝายทงในสภาวะปกตและคบขน เทคนคการ

ปฏเสธอยางนมนวลเพอปองกนความขดแยงทางอารมณและ

พฤตกรรมของคเจรจา

CULTIVATING DIPLOMATIC COMMUNICATIONS:

STRATEGIES TO COMMUNICATE WITH INFLUENCY

AND PERSUASION TO DIVERSE GROUP OF

COLLEAGUES, BOSSES AND THE PUBLIC

FOR COOPERATION AND TRUSTS

Broadening interpersonal skills and cultivating key

personal strengths to communicate persuasively

towards different groups of people

Diplomatic framework and techniques to present

ideas persuasively so as to boost support and re-

tention

Techniques to cope with situations through diplo-

matic talk and compromise approaches

Ways to express “negative” comments or say “No”

without intimidating and aggressive so as to pre-

vent emotional conflicts and apparent benefit

Ms. Wanida Preechasiripun

Support Office Manager

EK-CHAI DISTRIBUTION SYSTEM CO LTD

(TESCO LOTUS)

พฒนาบทบาทเลขานการผบรหารอยางมกลยทธในการสราง

รกษา และพฒนาความสมพนธกบเจานายและผใหญในองคกร

อยางมออาชพ เพอความไววางใจในการเปนตวแทนคนส าคญ

ของเจานาย เทคนคการสรางบทบาทเลขานการผบรหารเพอ

เปนศนยกลางในการตดตอสอสารแทนเจานายและไดรบความ

รวมมอจากทกฝาย

BUILDING AND STRENGTHENING STRATEGIC

PARTNERSHIP WITH BOSS AND TEAMS: HOW TO

BE A KEY PERSON FOR COORDINATING AND

CONTACTING ON BOSS BEHALF

Identify the characteristics of effective partnering

with your boss and use these features to create a

positive partnership

Developing a trusting relationship with the boss and

teams and adapt to boss and team preference and

expectation

Key techniques in gaining trust to be the main con-

tact person for the boss and team

Networking Lunch

Key strategies to be recognized in the workplace:

how to insert yourself in the team and empower your

role as effective intermediate person on boss behalf

How to deal with difficult boss and persons

Ms. Ragmanee Sirithampiti

Senior Executive Assistant to CEO

GENERALI THAILAND Business Profile:

Current * Senior Executive Assistant to CEO, Generali Thailand

Past * Executive Assistant to Vice President

At Hanesbrands ROH Asia Ltd

* Regional QA Technical Assistant

At Mead Johnson Thailand

* Executive Secretary to CFO

At Pepsi-Cola Thai Trading Co Ltd

รปแบบการบรหารออฟฟศสมยใหมอยางเปนระบบ กลยทธ

การจดการระบบงานในทท างานของ Siemens และ

ประสบการณโดยตรงในการใชเครองมอ เทคนค และวธการเพอ

เพมประสทธภาพของงานและลดคาใชจายของส านกงาน การ

บรหารคนและงานเอกสารเพอลดทอนปญหาความซ าซอนของ

งาน ความสะดวกในการตดตอประสานงาน และปญหาตางๆ ใน

ออฟฟศ พรอมค าแนะน าทเปนประโยชนตอการท างานของ

เลขานการผบรหาร ผชวยผบรหาร และผจดการออฟฟศ

MODERN OFFICE MANAGEMENT: STRATEGIC

TOOLS, TECHNIQUES AND EQUIPMENTS TO DRIVE

PRODUCTIVITY AND EFFICIENCY IN THE OFFICE

The strategic framework of office management and

administrative center control

Modern equipments, tools and systems that enhance

productivity and efficiency in the office management

Mastering human and administrative issues in the

office: how to handle the difficulties and conflicts

Balancing the resources and cost control to master

the office effectively

Ms. Sasipim Sovapark


SIEMENS

Business Profile:

Current * Administration Manager, Siemens

Past * Accounting Manager

At Valmet Technology (Thailand) Co Ltd

* Assistant Commercial Manager

At AEG Thailand Ltd

End of Day One

15:15

15:30

17:00

8:45

9:00

10:30




Welcoming Address

กลยทธการรบมอกบความเสยง สถานการณทยงยาก

ซบซอน และเรองทไมคาดหวง แนวทางการบรหารคนและ

เหตการณอยางมออาชพ เทคนคการคาดการณเหตการณและ

วเคราะหคนเพอวางแผนรบมอกบสถานการณทเกดขนลวงหนา

และลดทอนปญหาไดอยางทนทวงท การเขาใจพฤตกรรมของ

บคคลทเขาถงยากเพอปฏสมพนธไดอยางมประสทธภาพ การ

สอสารและการกระท าทแสดงออกถงการปฏเสธอยางสภาพ

และออนนอม

HANDLING UNEXPECTED, DIFFICULT SITUATIONS

- HOW TO PLAN FOR UNEXPECTED AND MANAGE

THE MOST DIFFICULT PEOPLE AND SITUATIONS

EASILY

Forecasting the unexpected situations and people:

how to plan and take control of situations

Strategies to identify the conflict in its early stage:

how to facilitate the stress and seriousness of

situations before becoming a conflict

Understanding types of difficult people and creative

reactions to them to cope with possible conflicts

Mapping the conflict of situations and people to-

wards successful solutions

Learning how to express your disagreement with

tact and confidence

Ms. Suvimol Chenthanakij

Senior Vice President - Employee Benefits

MARSH PB CO LTD

Business Profile:

Current * Senior Vice President - Employee Benefits

At Marsh PB Co Ltd

Past * Senior Vice President At Marsh PB Co Ltd

Education * Convent of the Holy Infant Jesus

เทคนคการบรหารงานของเลขานการผบรหาร ผชวยผบรหาร

ในการบรหารงานภายใตเจานายและผใหญหลายทาน การ

จดล าดบงาน และสงงานไดตามก าหนดเวลา เทคนคในการ

จดการรปแบบและระบบการท างานทมประสทธภาพเพอ

รองรบสถานการณ งาน และบคคลทหลากหลาย การ

บรหารและตดตอประสานงานกบผใหญและเจานายหลายทาน

เพอบรรลเปาหมายของงาน และการลดความตงเครยดจากการ

ปฏบตงานเพอสรางชวตการท างานทมความสข

SUCCESSFUL TECHNIQUES FOR MANAGING

MULTIPLE BOSSES, PRIORITIES AND DEADLINES

DAY 2 I THURSDAY, 18 NOVEMBER 2010



Discovering individual style of self-management for

taking control of situations, tasks and bosses

Strategic time and priority management to deal with

the workload, coordination tasks and assignment

Mastering and coordinating with multiple bosses: how

to complete the tasks within the deadline and gain

support from the bosses

Dealing with pressure and stress - how to stay calm

and in control, even in the face of chaos

Ms. Siwapa Kachasumrit

Personal Assistant to Chairman

CB RICHARD ELLIS (THAILAND) CO LTD

Business Profile:

Current * Personal Assistant to Chairman

At CB Richard Ellis Co Ltd

Education * Thammasat University

ฝกภาคปฏบตในการสอสารและน าเสอผลงานทางธรกจยค

ใหม เทคนคการสอสารทนาสนใจและนาตดตามสกลมผฟง อยาง

มประสทธภาพ พฒนาแนวทางการน าเสนอผลงานทางธรกจท

เหมาะสมส าหรบเลขานการผบรหาร การลดทอนความตนเตนและ

ความกลวในการน าเสนอผลงานหรอความคดเหนตอผฟง และ

ประเดนทควรหลกเลยงและหลมพรางในการน าเสนองานทงใน

และนอกออฟฟศ

ENGLISH MINI-WORKSHOP

MAXIMIZING IMPACT AND PROFESSIONALISM

THROUGH EFFECTIVE PRESENTATION SKILLS AND

PUBLIC COMMUNICATIONS

Techniques in communicating persuasively and cap-

ture listener attentions into your message

Cultivating own style of presentation that portray and

professional image and maximize the impact

Avoiding common errors and pitfalls in presenting in

internal and external office

How to overcome stage anxiety and reduce nervous

energy

Mr. Didier Delaval

Senior Consultant

T+B SOLUTIONS LTD Didier has more than 25 years of international experience covering areas such as, but not limited to business corporate lawyer, contract negotiator, project manager, regional executive then entrepreneur. Whilst engaged in these areas, he has conducted contract negotiation, consultation for supply chain management, project management, marketing and setting up of joint ventures in areas of, international cooperation, engineering, marine, fisheries, electronic, aerospace, in several countries, most recently in Asia. He is also a guest professor for International Business Law, and Contract negotiation, with The Wuhan University of Technology, Hubei China, within an exchange program with Bordeaux School of Management MACI. Additionally, Didier is a Senior Consultant with t+b solutions ltd based in Bangkok where he is heavily involved in the development and delivery of high-end leadership development programs. Within this role, he delivers consulting services to clients in Thailand, Vietnam, Sri Lanka and Indonesia. As part of the t+b solutions team, Didier delivers results that help your business grow.

12:15

13:30

15:15

15:30

17:00




Business Profile:

Current * Senior Consultant At T+B Solutions Ltd

* International Consulting Director

At Groupwell International (HK) Ltd

* Visiting Professor At Wuhan University of Technology

* Director & Shareholder

At N&D International Business Consultants

เปดมมมองของผบรหารทรพยากรบคคลและเจานายมอ

อาชพจาก Chevron Thailand Exploration & Produc-

tion Ltd เรอง บทบาทเชงกลยทธและนกปฏบตของ

เลขานการผบรหาร ผชวยผบรหาร และผจดการออฟฟศยคใหม

ทไดรบการยอมรบและเปนทตองการของผบรหาร แนวทางการ

พฒนางานสการเปนพารทเนอรชพของเจานายอยางมออาชพ

และการบรหารความเปลยนแปลงเนองจากการโยกยายงานของ

เจานายและเลขานการผบรหาร

THE BOSS & HR LEADERS PERSPECTIVE:

THE FRONT-ROLE EXECUTIVE SECRETARIES, PAs

and OFFICE MANAGERS - HOW TO EXCEED AND

BROADEN BOSS EXPECTATIONS

The professional attitudes and working styles of

executive secretaries, PAs and office managers

that generally accepted and admired by the boss

Strategic partnering and communicating with the

boss in good and bad times

How to exceed the boss expectation and working

strategically as middle person between the boss

and the team to gain trustworthy and credible rela-

tionship

Keeping up with the boss changing roles and re-

sponsibilities: how to cope with changes in secre-

tarial positions

Dr. Nutavoot Pongsiri


CHEVRON THAILAND EXPLORATION &

PRODUCTION LTD

End of the Forum

WHO SHOULD ATTEND

Office Managers

Executive Personal Assistants

Senior Office Administrators

Management Secretaries

Executive Assistants

Senior Secretaries Department Coordinators

Personal Assistants

Office Managers

Office Administrators


Project Managers and Secretaries

Networking Lunch

Afternoon Break & Refreshment

REGISTRATION FORM 2nd Leading Executive Secretaries, PAs and Office Managers Forum

Last Name

Company Name

Postal Address

Telephone/ Fax

Approving Manager






First Name


Last Name



First Name

Last Name


First Name


19,900.00




EARLY-BIRD SAVER (Payment before 18 October 2010)

NORMAL (Payment after

18 October 2010)

Registration


+ 7% VAT

TOTAL PAYMENT

597.00

1,393.00

20,696.00

22,900.00

687.00

1,603.00

23,816.00

Reservation: 02 186 2671 Email: [email protected] Fax: 02 186 2672 Post: send registration form to The Executive Alliance Co Ltd 48/13 Soi Sukhumvit 26,


HOW TO REGISTER


CROSS CHEQUE/ BANK DRAFT Payable to “THE EXECUTIVE ALLIANCE CO., LTD.” *Please submit your payment with registration form. A delegate confir-mation will be sent to you via email. Walk-in delegates with payment will be welcomed subject to seats avail-ability.

HOW TO PAY

Early Bird Rate by October 18, 2010




(Withholding Tax Deduction is applicable for corporate only, not individuals.)

ENQUIRIES: Please call our reservation assistant at Tel: 080-222-2437, 02 186 2671 Email: [email protected]

PRIVY ACT: Please Note: Names recorded above may, from time to time, be provided to other organizations for the purpose of disseminating their product infor-mation by mail.

I would like to change my address on my address label I no longer wish to receive infor-

mation on future seminar events I do not want to receive informa-


CANCELLATIONS: Should you be unable to attend, a substitute dele-gate is welcome. Alternatively, a full refund 25% of normal price will be made for cancellations received in writing (letter, fax or email) up to 5 working days prior to an event. Delegates are responsible for their own travel/ accommodation bookings and no com-pensation will be made should the seminar be re-scheduled or cancelled. Please Note: The Executive Alliance Co., Ltd. reserve the rights to make any amendments that we may deem to be in the best interest of the seminar.

OUR TAX ID NO: 3-0335-7378-7


Tel: 02 649 8888 Fax: 02 649 8000

KASIKORNBANK: MICROTRENDS 2010-2020 - Latest Customer Insights & Segmentation Strategies

MCDONALD’S: The Power Brand Strategies - Building Your Brand to Life with the Wave of Brand Culture

MINDSHARE: Strategic “CO-CREATION” Strategy for Driving Customer Interactions with Brand and Experience

BANK OF AYUDHYA: Leveraging Customer Experience Management for Business Transformation

SAMSUNG: Mastering New Media and Smart Phone Marketing for Creating Brand Equity & Extension Online

TRUE VISIONS: The New Wave of Influencers & Evangelists Marketing: How to Influence Viral Marketing & Word of Mouth

Communications

DTAC: Techniques in Empowering Branding Strategies through Digital Marketing & Social Media

LOWE: Managing Brands Risks and Crisis in Good and Bad Times

Building Brand Experience in a New Media Reality THE POWER BRAND STRATEGIES FORUM

Mr. Pavich Vasanasomboon Category Marketing Manager THAI SAMSUNG ELECTRONICS CO LTD

Mr. James Rama-Pathaminviphas Head of Consumer Segment Strategy Vice President KASIKORNBANK PUBLIC CO LTD

Ms. Petcharat Uthaisang Marketing Director MCTHAI CO LTD (McDonald’s)

Ms. Kittima Ratanasangsathien Brand Marketing Manager TRUE VISIONS PUBLIC CO LTD

Mr. Sutirapan Sakkawatra Assistant Vice President Marketing Communication

TOTAL ACCESS COMMUNICATION PUBLIC CO LTD (DTAC)

Ms. Kittima Thongket Vice President Customer Experience Management BANK OF AYUDHYA PUBLIC CO LTD

Mr. Abhijeet Dutta Ray Chief Strategy Officer & Executive Vice President LOWE THAILAND LTD

Representative (Invited) MINDSHARE

TOP BRANDS MARKETERS & STRATEGISTS NETWORK IN THAILAND

21-22 October 2010 at Sheraton Grande Sukhumvit Hotel CONFERENCE HIGHTLIGHTS

From global brand to local brand building: effective

strategies and framework in localizing marketing

strategies for building the power of brand and create

Empowering creative and innovative thinking to

branding strategies for achieving and sustaining

brand equity through changes of time

Effective brand positioning and targeting to gain

competitive advantage on competitors and achieve

ROI

Embedding new techniques and tools through new

media landscape for cultivating, strengthening and

deeper engaging brands through targeted customers

and influencers

Brand communication strategies and gimmick to

sustain brand online and offline

Ms. Petcharat Uthaisang

Marketing Director

MCTHAI CO LTD (McDonald’s)

Networking Lunch

กลยทธการตลาดรปแบบ “Co-Creation” จบลกคาเปน

คคด มองหามตร รวมสรางการตลาด ความส าเรจจากการดง

ลกคาเพอเขามามบทบาทและสวนรวมในการสรางแบรนดเพอ

สรางประสบการณและกระตนการสอสารสองทางอยางม

ประสทธภาพ

CASE STUDY: STRATEGIC INTERACTIVE

MARKETING: “CO-CREATION” STRATEGY AND

CAMPAIGNS FOR DRIVING CUSTOMER

INTERACTIONS WITH BRAND AND SHAPING

DESIRED CUSTOMER EXPERIENCE

Designing your interactive marketing framework and

strategies to stimulate customer engagement and

experience through responsive cooperation

Building marketing activity, games and gimmicks in

driving customers interaction and participation in

your campaigns

Integrated marketing communication and channels

of media in encouraging customer involvement in

marketing campaigns

Measurement framework and ROI of interactive mar-

keting: tangible and intangible value of investment

Representative (Invited)

MINDSHARE


DAY 1 I THURSDAY, 21 OCTOBER 2010



เปดเผยการตลาดในอนาคตกบไมโครเทรนด 2010-2020

ตดตามการเปลยนแปลงโครงสรางประชากรไทยตอการบรโภค

ภาพรวมของประเทศ เจาะลกพฤตกรรมของผบรโภคเพอ

คาดการณวฒนธรรมการบรโภคในปจจบนและอนาคต และจด

กลมลกคาใหเหมาะสมและกาวหนาตามกลยทธการตลาดของ

องคกร

MICROTRENDS 2010-2020: EXPLORE LATEST

CUSTOMER INSIGHTS & SEGMENTATION

STRATEGIES TO MANAGE AND FORECAST

CONSUMER CULTURE AND CORPORATE

MARKETING STRATEGY

The phenomenon on consumer power and trendset-

ter of “MICROTRENDS”: the changes and direction

on 2010-2020

The essence of microtrends towards the transforma-

tion of corporate marketing strategies and scenario to

effectively cope with consumer culture changes and

challenges

Customer analytic tools, framework and strategies to

effectively forecast the microtrends and consumer

behaviors for building sustainable brand experience

through new and existing consumer generations

The marketing linkage of microtrends and

macrotrends: what’s the right combination of con-

sumer behavior and lifestyles in the next 10 years:

the foresight and strategies to achieve corporate mar-

keting strategies in the future

Mr. James Rama-Pataminviphas

Head of Consumer Segment Strategy

Vice President

KASIKORNBANK PUBLIC CO LTD


กรณศกษาของ McDonald’s เรองพลงการสรางแบรนด

ระดบโลกสความใกลชดกบผบรโภคในประเทศไทย การ

ปรบตวของการสรางแบรนดเพอสอดคลองกบวฒนธรรมและการ

รกษาชอเสยงชนน าของแบรนดไดทกยคสมย

CASE STUDY: THE POWER BRAND STRATEGIES:

BUILDING YOUR BRAND TO LIFE WITH THE WAVE

OF BRAND CULTURE THROUGH CHANGES OF TIME

8:30

8:45

9:00

10:30

10:45

12:15

13:30

15:00

THE POWER BRAND STRATEGIES Building Brand Experience in a New Media Reality


กรณศกษาของ ธนาคารกรงศรอยธยา จ ากด (มหาชน)

เรอง การเชอมโยงการบรหารประสบการณลกคาเพอ

พฒนา Business Transformation ในการตอบสนองความ

ตองการของลกคาและสรางความจงรกภกดตอองคกรและแบรนด

การสรางแบรนดจากภายในองคกรสภายนอกและยดหลก “ลกคา”

เปนศนยกลางในการท าการตลาดเพอสงเสรมความพงพอใจตอ

แบรนด การน าความคดเหนจากลกคาเพอปรบปรงกระบวนการ

ท างานและสรางการบรหารประสบการณลกคาอยางม

ประสทธภาพ

CASE STUDY: LEVERAGING CUSTOMER EXPERI-

ENCE MANAGEMENT FOR BUSINESS PROCESS

TRANSFORMATION TO INCREASE LONG-TERM

BRAND LOYALTY

Mapping external and internal brands building in busi-

ness transformation: customer centric approaches

and strategies to shape desired customer experience

and satisfaction towards brand and products

Bridging customer lifetime value with relative value of

loyalty and lifetime revenue based on customer ex-

perience and branding strategies: analyzing brand,

servicing and related business process transforma-

tion

Marking the best use of direct customer feedback to

ensure the branding strategies success for building

and strengthening customer experience and gain

brand loyalty

Ms. Kittima Thongket

Vice President, Customer Experience Management

BANK OF AYUDHYA PUBLIC CO LTD

End of Day One


Welcoming Address

กรณศกษาของ Thai Samsung Electronics เรองกลยทธ

การใชสอสมยใหมและการตลาดผานสมารทโฟน และ

โทรศพทมอถอเพอสรางแบรนดในระบบะเครอขาย คนหา

เทคนคและกลยทธการตลาดสดยอดเพอสรางสรรคแคมเปญ และ

กจกรรมการตลาดเพอสรางผลกระทบในวงกวางในโลกออนไลน

และโทรศพทมอถอ การสรางชมชนออนไลนเพอตอกย าแบรนด

และสรางการมสวนรวมกบแบรนดในยคดจตอล

CASE STUDY: MASTERING NEW MEDIA AND SMART

PHONE MARKETING FOR CREATING BRAND EQUITY

AND EXTENSION ONLINE

15:30

17:00

8:30

8:45

9:00

Integrating new media tools, techniques and gim-

micks to extend your brand recognition and equity

through the linkage of new media and smart phone

Engaging customers through creative marketing

campaigns, activities and news updates on mobile

and online

Leveraging social media to build, increase SEO

rankings and create enhanced user experience

New highlights on technologies in social webs and

online to stimulate the brand power on targeted au-

dience and extend brand recognition online

Mr. Pavich Vasanasomboon

Category Marketing Manager

THAI SAMSUNG ELECTRONICS CO LTD


กรณศกษาของ True Visions ในเรองการสรางพลงของแบ

รนดและกจกรรมผานการบอกตอและคนกลางผมอทธพลตอการ

รบรของมวชน เจาะลกความส าเรจของ Academy Fantasia

เพอสรางแบรนดและเปนผน ากจกรรมทางการตลาดทง

โลกธรกจและดนตร การสรางคลนการบอกตอและกระแสสงคม

ทมผตดตามมากทสด และตรวจสอบกระแสการตอบรบและ

สงคมผานเทคโนโลยสมยใหม

CASE STUDY: THE NEW WAVE OF INFLUENCERS &

EVANGELISTS MARKETING: HOW TO INFLUENCE

VIRAL MARKETING AND WORD OF MOUTH COMMU-

NICATIONS

Practical approaches in building word of mouth mar-

keting strategies and campaigns to engage influen-

cers and evangelists for marketing support

Key strategies to effectively plan and implement viral

marketing for extending the impact and results to

email marketing and online marketing

How to cope with public blogs, webboard, search

engine optimization (SEO) in communicating your

brand positively and creative effective buzz market-

ing

Tips and tricks in shaping your viral marketing and

word of mouth communications effective and gain

impactful results

Ms. Kittima Ratanasangsathien

Brand Marketing Manager

TRUE VISIONS PUBLIC CO LTD

Networking Lunch

10:30

10:45

12:15



DAY 2 I FRIDAY, 22 OCTOBER 2010

กรณศกษาของ DTAC เรองกลยทธการสรางสรรคและ

น าเสนอเทคโนโลยสมยใหมในการสรางแบรนดทเชอม

ความสมพนธอนดกบลกคา และสรางเสรมความจงรกภกดเพอ

รกษาลกคาปจจบนและตอยอดสลกคาในอนาคต การคดนอก

กรอบเพอสรางสรรคกจกรรมและผสมผสานเทคโนโลยสมยใหม

เพอสรางประสบกาณลกคาทแปลกใหมและความประทบใจตอแบ

รนดสนคาและบรการขององคกร

CASE STUDY: CREATIVE & INNOVATIVE

TECHNIQUES IN EMPOWERING BRANDING STRATE-

GIES THROUGH DIGITAL MARKETING & SOCIAL ME-

DIA

Key branding strategies: how to maintain value

proposition promised by your brand managing cycles

of product, quality and value, service and recognition

Cultivating creative and innovative approaches to

drive customer loyalty and retention in digital & social

media space

Increasing customer engagement and alternative

touch points in digital & social media to strengthen

brand awareness & loyalty

Leveraging on traditional communication channels

with digital & social media to gain optimal results

Mr. Sutirapan Sakkawatra

Assistant Vice President - Marketing Communication



กลยทธการบรหารความเสยงและภาวะวกฤตของแบรนดใน

ภาวะปกตและภาวะคบขน กรอบเชงกลยทธและการด าเนนงาน

เพอสรางและรกษาชอเสยงของแบรนดอยางเปนระบบ แนวทาง

เชงรกและรบเพอขจดปญหาจากการถกโจมต หรอขาวเชงลบของ

แบรนด กลยทธการจดการประเดนผานสอตางๆ ทงสอดงเดมและ

สอสมยใหม และท าอยางไรจงจะประสบความส าเรจเปนแบรนดใน

ใจของผบรโภคทกยคทกสมย

CASE STUDY: MANAGING BRAND RISKS AND CRISIS

IN GOOD AND BAD TIMES

Formulating effective strategies and framework in

building and protecting brand image and reputation to

prevent risks and errors in good and bad times

Reinventing proactive and responsive approaches in

tackling rumors, bad news and competitors’ attack to

your brands and products

Media strategies and gimmicks through online and

offline to build, strengthen and communicate your

brands to the public

13:30

15:00

15:15

Practical guidelines to ensure your brand communi-

cating positively and gaining profitable outcomes

Mr. Abhijeet Dutta Ray

Chief Strategy Officer & Executive Vice President

LOWE THAILAND LTD

End of the Forum

17:00



Best Global Brands in 2009

Rankings Brands Change in

Brand Value

1 Coca-Cola 3%

2 IBM 2%

3 Microsoft -4%

4 GE -10%

5 NOKIA -3%

6 McDonald’s 4%

7 Google 25%

8 Toyota -8%

9 Intel -2%

10 Disney -3%

11 HP 2%

12 Mercedes Benz -7%

13 Gillette -2%

14 Cisco -11%

15 BMW -7%

16 Louis Vuitton -2%

17 Malboro -11%

18 Honda -7%

19 Samsung -1%

20 Apple 12%

Source: http://www.interbrand.com

REGISTRATION FORM THE POWER BRAND STRATEGIES FORUM

Last Name

Company Name

Postal Address

Telephone/ Fax

Approving Manager






First Name


Last Name



First Name

Last Name


First Name


19,900.00




EARLY-BIRD SAVER (Payment before 8 October 2010)

NORMAL (Payment after 8 October 2010)

Registration


+ 7% VAT

TOTAL PAYMENT

597.00

1,393.00

20,696.00

22,900.00

687.00

1,603.00

23,816.00

Reservation: 02 186 2671 Email: [email protected] Fax: 02 186 2672 Post: send registration form to The Executive Alliance Co Ltd 48/13 Soi Sukhumvit 26,


HOW TO REGISTER


CROSS CHEQUE/ BANK DRAFT Payable to “THE EXECUTIVE ALLIANCE CO., LTD.” *Please submit your payment with registration form. A delegate confir-mation will be sent to you via email. Walk-in delegates with payment will be welcomed subject to seats avail-ability.

HOW TO PAY

Early Bird Rate by Sep 22, 2010




(Withholding Tax Deduction is applicable for corporate only, not individuals.) KC/ JS

ENQUIRIES: Please call our reservation assistant at Tel: 080-222-2437, 02 186 2671 Email: [email protected]

PRIVY ACT: Please Note: Names recorded above may, from time to time, be provided to other organizations for the purpose of disseminating their product infor-mation by mail.

I would like to change my address on my address label I no longer wish to receive infor-

mation on future seminar events I do not want to receive informa-


CANCELLATIONS: Should you be unable to attend, a substitute dele-gate is welcome. Alternatively, a full refund 25% of normal price will be made for cancellations received in writing (letter, fax or email) up to 5 working days prior to an event. Delegates are responsible for their own travel/ accommodation bookings and no com-pensation will be made should the seminar be re-scheduled or cancelled. Please Note: The Executive Alliance Co., Ltd. reserve the rights to make any amendments that we may deem to be in the best interest of the seminar.

OUR TAX ID NO: 3-0335-7378-7


Tel: 02 649 8888 Fax: 02 649 8000

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