brochure hotel al aire libre - english

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The eastern hills of Bogotá are characterized by their vast nature, here we will build the first sustainable hotel of the region. A warmth and friendly space at just 20 minutes from Colombian’s cosmopolitan capital

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Brochure del hotel rural Al Aire Libre en La Calera, Colombia

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Page 1: Brochure Hotel Al Aire Libre - English

The eastern hills of Bogotá are characterized by their vast nature, here we will build the first

sustainable hotel of the region. A warmth and friendly space at just 20 minutes from

Colombian’s cosmopolitan capital

Page 2: Brochure Hotel Al Aire Libre - English

Hotel Km 10 Bogotá - La Calera

A project full of reasons

Page 3: Brochure Hotel Al Aire Libre - English

La Calera

Latin America

Colombia

In the east of Bogotá, high in the mountains, we will build the hotel Al Aire Libre. A place designed to provide their visitors an atmosphere of freedom. With fresh air, away from the noise at just 20 minutes from the financial center.

(4 km after the toll booth Patios. Centro Poblado El Salitre. 200 meters of Via Bogotá - La Calera).

the country with the second richestbiodiversity worldwide.

It embraces the Andes, the Caribbean, the Pacific and Amazon all in one!

It is an important cultural and business center. It is the first entry for tourists to Colombia.

is a significant example of economic and social progress.

Hotel Km 10 Bogotá - La Calera

Its economy is “an exemplar of success”in the region.

53% of them stay in Bogotá

2 millonforeigners are coming to the country per year

with an annual increase of 8%

Is an strategic Municipality due to its proximity to Bogotá.

Bogotá D.C.

29% of Bogotá’s visitors come for tourism

is characterized by an ethnic and cultural mix

Page 4: Brochure Hotel Al Aire Libre - English

Hotel Km 10 Bogotá - La Calera

Target group National and foreign travelers who enjoy to be surrounded by nature

Fresh air, sounds from the nature, gardens and waterways are part of this innovative and

unique space created to relax, inspire and to wish to come back again.

Page 5: Brochure Hotel Al Aire Libre - English

Hotel Km 10 Bogotá - La Calera

TRANSPORTIt offers private and

permanent transport to the city. Located at just 10 km from the Cra 7th with Cll 85

LOCATION

Al Aire Libre so close but still outside the

mega city

ENVIRONMENT

First ecological hotel focused on saving

water and on wastewater

management

PLACES OF TOURISM INTEREST

Transport around Bogotá and through

Colombia

NATURE

It is a simple and peaceful place where

you can feel the harmony and inspiration of

nature

ARTS AND CULTURE

Cultural and knowledge exchange.

Events organization

QUALITY AND WARMTH

We love what we do; we offer a friendly and

close attention

Value Proposition

Page 6: Brochure Hotel Al Aire Libre - English

Irmi ReiterArchitect

www.perezreiter.com

Diego PérezArchitect

www.perezreiter.com

Camilo HolguínArchitect

www.arquitecturanativa.org

Itamar SelaLandscape gardener

www.terrenopaisajismo.com

Gabriel GutiérrezLandscaping gardener

www.terrenopaisajismo.com

Alejandro PedrazaInvestor partner

Marcos LluberesTourism assessor

Reception & Customer service managerOccidental Grand Punta Cana (852 habit.).

República Dominicana

Andrés BlancoBuilder

www.grcobb.com

Lucero RamírezDesign, CommunicationsFeeling comunicaciones

Johann PeñaDesign, CommunicationsFeeling comunicaciones

Ingrid HincapiéInvestor partner

Project Manager Empa. CH

Bibiana PedrazaManager and Partner

www.alairelibre.co

Javier SilvaStructural design

www.adningenieriaestructural.com

Edward SarmientoHydraulic design

www.constructoradcc.com

Gustavo SilvaLegal adviser

www.insignaresysilvaabogados.com

Adriana PedrazaTourism assessor

Sales Executive Blue TravelPartner Services. República Dominicana

Javier CasasElectrical desing

Hotel Km 10 Bogotá - La Calera

Team

"Al Aire Libre goes beyond the established, suggesting a balance between high-impact design, sustainability and comfort"

Diego Pérez

"Al Aire Libre, modern, sustainable ... a magical experience, an art of living"

Ingrid Hincapié

"Al Aire Libre seeks balance between the countryside and city life, sustainability and profitability, modernity and tradition"

Bibiana Pedraza

"The project is innovative because all water generated by the hotel activities will be used and recirculated ”

Edward Sarmiento

"Native plants with mixtures of colorful species, pretreated water ways, vegetable garden, chicken yard and compost, a.o., are some of the components that create a sustainable and aesthetic landscape gardening to captivate the travelers”

Itamar Sela

Page 7: Brochure Hotel Al Aire Libre - English

Warmth spaces,friendly and sustainable environments

Page 8: Brochure Hotel Al Aire Libre - English

Hotel Km 10 Bogotá - La Calera

Colombian dishesVegetarian dishesWood oven pizzas

Organic ingredientsfrom the region

Restaurant

BarLive music

Chimney

PermanentExhibitions

Familyand business events

Hammam

Page 9: Brochure Hotel Al Aire Libre - English

Price for two persons:

It includes breakfast

16Rooms

2-1

Hotel Km 10 Bogotá - La Calera

COP $ 230.000USD $ 77EUR € 68

- Transport to Bogotá: $5.000 pesos each way.”- Go and return to the zone between La Candelaria and Usaquén until Cra 7a - Transport to the airport: $38.000 pesos.

Exchage rate: COP $ 3.000 per USD, COP $3.390 per EUR

The average rate in Bogotá in 2013 was $ 241.000 col. pesos.

Page 10: Brochure Hotel Al Aire Libre - English

Hotel Km 10 Bogotá - La Calera

Elegant vacuum toilet systems will reduce the water consumption in 80%.

The water will be treated and reused.

Organic vegetable gardening, seed custodians, organic waste composting, chicken yard, water ways and greywater treatment.

Vegetable garden

Chicken yard

Composting

Water treatment

Vacuum toilet systems

Water pumping to irrigation & toilets

Water pumping to garden’s irrigation

Rainwater recirculation showers and washbasins

Environmental Sustainability

Page 11: Brochure Hotel Al Aire Libre - English

Hotel Km 10 Bogotá - La Calera

Guatavita Lagoon - Salt Cathedral -

La Candelaria - Hiking - Paramo of Chingaza - Riding

- Yoga, salsa and Spanish classes - Bars and Party -

Rafting - Paragliding - Biking Tours - Gold Museum - Little

Towns - Fishing - Golf - Monserrate - Climbing in Suesca

We offer the coordination of these activities

Movilidad por Colombia

ACTIVITIES

Page 12: Brochure Hotel Al Aire Libre - English

Al Aire Libre only provides the transport service and suggests hotels and other

activity operators according to the chosen place of interest. The guests will book

directly with these operators.

We will begin with two vans: one for transport around Bogotá (go and return on

the same day) and one for long trips through Colombia (travel during one, two or

three weeks).

Mobility through Colombia We offer comfortable and safe transport to places of interest around Bogotá like Guatavita, Suesca, Zipaquirá, Chingaza, a.o., as well as tours of one, two or three weeks through Colombia.

Page 13: Brochure Hotel Al Aire Libre - English

Hotel Km 10 Bogotá - La Calera

The total project investment is COP $4.000 millon (USD $1.33 millon). We expect to get a Debt for COP $2.000 millon (USD $0.67 millon) and Equity for COP $2.000 millon (USD $0.67 millon), from these, more than COP $600 millon (USD $0.2 millon) have been already invested.” Al Aire Libre will be a Simplified Joint Stock Company. The Company (Al Are Libre SAS) will be the owner of the land where the Hotel will be built. The construction license of the project was obtained through the Resolution 158 of July 2014 from La Calera Mayor’s Office.

Al Aire Libre is a project withlow capital. We are a group of

independent professionals who share a different view of our

relationship with the nature. We believe in the travel potential

Bogotá has

Be partner of this innovative project with tax benefits and high valorization

Page 14: Brochure Hotel Al Aire Libre - English

An investment of COP $1.000 millon (USD $333.000) will give you 50% shares of Al Aire Libre SAS. You will obtain a return that depends on the hotels’ occupancy rate as follows:

The average occupancy in Bogotá in 2013 was 57.8%. between 45% and 67% during the year.

The hotel has 16 rooms. We expect to exceed the average occupations from Bogotá with our innovative offer and marketing strategy. We will rent the entire Hotel for events (including the rooms) or only the second floor lounge.

Good ReasonsHotel Km 10 Bogotá - La Calera

Zone of high valorization

The hotels built until 2017 are exempt from income tax for 30 years

You can be part of Al Aire Libre SAS.

Estimated profitability per average occupancy

Pro

fita

bili

ty

% Occupancy

Page 15: Brochure Hotel Al Aire Libre - English

Hotel Km 10 Bogotá - La Calera

Bibiana Pedraza N.Manager and Partner

Tel: 57 [email protected]

www.alairelibre.coBogotá – Colombia