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8/3/2019 Brochure & Order Form_Japan B2C E-Commerce Report 2011_by yStats.com
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Publication Date
December 2011
Language
English
Format
PDF & PowerPoint
Number of Pages/Charts
35
Covered Countries
Japan
Price
Single User License: € 1,450 (excl. VAT)
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Japan B2C E-Commerce Report 2011
December 2011
We deliver the facts – you make the decisions
RESEARCH ON INTERNATIONAL MARKETS
Provided by
December 2011
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Japan B2C E-Commerce Report 2011
Key Findings
Company and Product Information
Covering Trends, Sales, Shares, Products, Users / Shoppers and Players
• ThenumberofInternetusersinJapanreachedalmost100millionin2010,accountingforalmost80%ofthe
total population.
• InJanuary2011,morethan80%oftheJapaneseInternetaudiencevisited“Retail“websites.
• JapaneseInternetusersspentmosttimeonblogsworldwideinJune2011,astheaverageblogvisitorspent
morethan1hourvisitingblogs.
• “Books“,“Clothes“and“Music“weretheleadingproductcategoriesinJapaneseB2CE-Commercein2010.
• GeneralistsRakuten.co.jp,Amazon.co.jpandNissen.jpweretheleadingB2CE-CommerceplayersinJapanin
termsofuniquevisitorsinOctober2011.
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3. Sales
• B2CE-CommerceSalesinJapan,inJPYtrillion,
2006-2010• B2CE-CommerceSalesinJapan,inUSDbillion,
2010 & 2015f
• B2CE-CommerceSalesofFashioninJapan,inUSDbillion, 2009, 2010 & 2015f
4. Shares
• B2CE-CommerceShareontotalRetailSalesinJapan, in%,2006-2010
5. Products
• ProductspurchasedOnlineinJapan,in%,2010
6. Users / Shoppers
• InternetUsersinJapan,inmillionsandin%of
Country Population, 2007-2010
• InternetUsersinJapan,inmillionsandin%of
Country Population, 2010 & 2015f
• TotalBroadbandSubscribersinJapan,comparedto
Germany,USAandtheOECD,2006-2010
• BroadbandSubscribersper100InhabitantsinJapan,
comp.toGermany,USAandOECDAverage,2006-
2010
• BroadbandSubscribersinJapan,byAccess Technology,comparedtotheOECDAveragein%,
2010
• OnlineShoppersinJapan,inmillionsandin%of
InternetUsers,2010&2015f
7. Players
• Japan’sTopRetailSites,byNumberofUnique
Visitors, in millions, January 2011
• LeadingB2CE-CommercePlayersinJapan;byUnique
VisitorsandAudienceReach,September2011
• FactsaboutRakuten.co.jp
• NewsaboutRakuten.co.jp,2011
• FactsaboutAmazon.jp• FactsaboutNissen.jp
2. Trends
• Home-ShoppingandB2CE-CommerceTrendsinJapan, 2010
• PostEarthquakeB2CE-CommerceTrendsinJapan,2011
• Japan’sTopSiteCategories,in%ofTotalAudience Reach,January2011
• TopGlobalMarketsforBlogCategoryUsage,incl.
averageMinutesperVisitorandPercentReachof Unique Visitors, June 2011
• UsageofmobileDevicesinJapan,UnitedStatesand Europe,in%ofSubscribers,June2010
1. Management Summary
yStats.com GmbH & Co. KG
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Japan B2C E-Commerce Report 2011
Table of Contents
8/3/2019 Brochure & Order Form_Japan B2C E-Commerce Report 2011_by yStats.com
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RESEARCH ON INTERNATIONAL MARKETS
4,3
7,0
3,9
2,2
2,0
46,7
37,8
5,2
4,7
0 10 20 30 40 50
DHC.co.jp
Yodobashi.com
DMM.com
Zozo.jp
Bellemaison.jp
Books.rakuten.co.jp
Nissen.jp
Amazon.co.jp
Rakuten.co.jp
in %
29
In October 2011, Rakuten.co.jp was the leading B2C E-Commerce
player in Japan in terms of unique visitors (46 million).
Leading B2C E-Commerce Players in Japan; by Unique Visitors and Audience Reach, September 2011
4,6
5,0
37,0
46,0
1,9
2,2
3,8
4,2
4,2
0 10 20 30 40 50
DHC.co.jp
Yodobashi.com
DMM.com
Zozo.jp
Bellemaison.jp
Books.rakuten.co.jp
Nissen.jp
Amazon.co.jp
Rakuten.co.jp
in millions
Note: Unique visitors(users) andaudience reach onlyinclude visitorsfromthe corresponding countryper month; Selectedonlineplayers withhigh trafficmay notbe included.Source: DoubleClick, November 2011
Leading B2C E-Commerce Players, by UniqueVisitors (Users) from Japan, in millions
Trends Sales Users / ShoppersProductsShares Players
Leading B2C E-Commerce Players, by AudienceReach in Japan, in %
We deliver the facts – you make the decisions
RESEARCH ON INTERNATIONAL MARKETS
The number of Internet users in Japan reached 99 million in 2010,
accounting for 78% of the total population.
Trends Sales Users / ShoppersProductsShares Players
21
Internet Users in Japan, in millions and in % of Country Population, 2007-2010
94,0 95,099,1
87,5
78,2%75,5%
73,8%
68,2%
0
20
40
60
80
100
120
2007 2008 2009 2010
40%
50%
60%
70%
80%
90%
100%
Number of Internet Users Percentage of Country Population
i n m i l l i o n s
P e r c e n t a g e o f C o u n t r y P o p
u l a t i o n
Source:ITU, 2011
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Japan B2C E-Commerce Report 2011
Samples
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Japan B2C E-Commerce Report 2011
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