Aim

: ?

Do Now: In a paragraph

answer the following

If you could visit any country in the world where would it be and why?

Ms. Herrera

Obje

ctiv

es: At the end of this lesson

Students will be able to: Understand what a Brochure

is

The different types of Brochures

Set up a Microsoft Word Document

Aim

: W

hat

is a

B

roch

ure

?

A brochure also known as a pamphlet is most commonly found around museums, major shop, amusement parks and information booths. They are also found at health clinics and hospitals or interpersonal brochures.

They are designed and used for:

A marketing tool to advertise a service or product

As an information providing tool

Aim

: W

hat

is a

B

roch

ure

?

Aim: What is a Brochure?

There are many types of brochures, however the most common types are single-sheet brochures that are bi-fold and tri-fold. A bi-fold brochure has 4

parts (two on each side)

A tri-fold brochure has 6 parts (three on each side)

Why is it important to plan your brochure layout?

First impressions are lasting!

The way you layout your information will grab readers’ attention

Aim

: W

hat

is a

B

roch

ure

?

What

is a

B

roch

ure

? Cover page

Should be attractive and should include the name of organization/place/company

In addition, a photo or graphic should be on the cover page

Aim

: W

hat

is a

B

roch

ure

?

Type of Writing StyleKeep your sentence short

and to the point

Only give necessary information

Use powerful words such as new, results or guarantee

Aim

: W

hat

is a

B

roch

ure

?

HeadingThe use of headings

draw attention to sections on your brochure

The heading should stand out, by having a bigger font and color

Aim

: W

hat

is a

B

roch

ure

?

Grammar and SpellingIt is very important that

you proof read your work

Grammatical and spelling mistakes takes the attention of the reader’s away

Aim: What is a Brochure?

Aim

: W

hat

is a

B

roch

ure

?

Color combinationsMake sure you use colors

that go togethero If you have lime green with

shocking pink reader’s will not want to read your brochure

The most important thing is to grab the reader’s attention

Aim

: W

hat

is a

B

roch

ure

? Bi-fold brochures are found among us every day: they are one of the most common brochure types. These brochures are economical to print since they are usually a double print folded in half. This folding forms 4 panels: a front-cover, a back-cover, and two internal panels.

However, there are other configurations: 8-page, 12-page, 16-page and so on. The front panel works as the front-page, and its main purpose is to introduce the piece and to cause the necessary intrigue or impact to make the viewer want to open it and read the content, while the back-cover is used for contact information; of course this can change.

They are more formal that that tri-fold brochures, and are intended for product presentations, catalogues, institutional introductions, etc. Bi-fold brochures can also work as folders in which you can place inserts depending on the prospective interests: this is ideal for trade shows, for example. Large bi-fold brochures have a long lifetime, and are usually read in more detail than small tri-folds.

Tri-fold brochures are one of the most common brochures. They are thin and convenient to carry and tempt viewers to open it as they cause intrigue.These brochures are economical to print since they are basically standard-sized prints on light stocks that are folded in three. They have 6 panels to place information on, which is an advantage over other types of brochures.

However, this is not always true: the tri-fold morphology adapts to larger brochures. In these cases, they usually have triple or double pages, and the stock used is of higher quality.Viewers are tempted to open these kind of brochures, as they cause intrigue. So, they are suitable for designs of good impact.They are intended to be handed over to people: ideal to put in folders, or as a more elegant alternative to the flyer in trade shows.

Aim

: W

hat

is a

B

roch

ure

?

Bi-Fold

Aim: What is a Brochure?

Aim: What is a Brochure?

Tri-Fold

Sum

mary 1.What are the different

types of brochures?

2.Where are brochure most commonly found?

3.What should be on the first page?

4.Why is it important to plan the layout of the brochure?