brochure spa 2013 eng
DESCRIPTION
FIAT COMPANYTRANSCRIPT
2013 corporate presentation
A strong, competitive group thAt possesses some of the most innovAtive technologies And one of the most extensive product rAnges in the world.
Sergio Marchionne, Chief exeCutive offiCer, fiat s.p.a.
the Group
Group Brands
innovation
sustainability
Working at fiat
history
social networks & Contacts
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21
43
51
57
63
69
2013 corporate presentation
the group
Key figures*
1Group
4region
*2012 results
215,000employees
16Brands
83,957million in revenues
77r&D Centers
158plants
3,295million invested in r&D**
3,814million in Trading Profit
**includes capitalized r&D and r&D charged directly to the income statement
140Markets
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società per azioni
MASS-MARKET BRANDS1 LUXURY AND PERFORMANCE BRANDS2
COMPONENTS AND PRODUCTiON SYSTEMS3 OThERS4
1 Includes Fiat Group Automobiles (100%; as of January 2013 Fiat Powertrain is included in Fiat Group Automobiles) and Chrysler Group (as of 5 January 2012, Fiat S.p.A.’s interest in Chrysler Group increased to 58.5%).2 includes ferrari (90%) and Maserati (100%).3 Includes Magneti Marelli (100%), Comau (100%) and Teksid (84.8%).4 Includes firms operating in publishing, communication and services.
Group structure
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following the acquisition of a majority interest in Chrysler, fiat has accelerated
the integration of the two groups with the objective of creating a strong and
competitive global automaker. With a total of more than 4 million vehicles sold in
2012, the combined fiat-Chrysler ranks as the 7th largest automaker globally. this
new Group possesses some of the most innovative and advanced technologies
in the world. In addition, the greater geographic diversification resulting from the
integration has given fiat the strength and autonomy necessary to effectively
manage volatility in individual markets.
planning the futurefiat is an international auto group that designs, produces and sells vehicles for
the mass market under the fiat, alfa romeo, Lancia, abarth and fiat professional
brands, as well as luxury and performance cars under the ferrari and Maserati
brands. the Group has expanded its global reach through the alliance with
Chrysler Group, whose product portfolio includes the Chrysler, Jeep, Dodge, ram
and street and racing technology vehicles and Mopar after-sales services and
products. fiat Group also operates in the components sector, through Magneti
Marelli and teksid, and in the production systems sector, through Comau.
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John Elkann
Chairman
Sergio Marchionne
Chief Executive Officer
Guiding this momentous project is a management team created through an
extensive selection process that focused on both technical and leadership skills.
A team that reflects the cultural and geographic diversity of the two groups
and is working to guarantee everyone at fiat and Chrysler a more certain and
challenging future, where the exchange of cultures and know-how is a source of
both professional and personal growth.
values and LeadershipThe Fiat-Chrysler integration is aimed at creating an efficient and competitive
global automaker. the two groups are sharing industrial know-how, resources,
projects, targets, challenges and ambitions to achieve that objective. even more
vital to the success of this project, however, is that they share a common spirit
and the values of integrity, dedication and a commitment to maintaining promises,
in addition to transparency, respect, rigor, reliability and passion.
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remit – the first focused on development, production and sale of luxury and
performance cars (ferrari and Maserati) and the second focused on the production
and sale of components and production systems for the automotive industry
(Magneti Marelli, teksid and Comau).
Consistent with the operational integration of fiat and Chrysler, in 2011 the Group
established a new organizational structure suited to the global scale of the business,
with four operating regions for the mass-market car brands – nafta (u.s., Canada
and Mexico), LATAM (Central and South America), APAC (Asia Pacific) and EMEA
(europe, the Middle east and africa) – and two operating segments with a global
organization Geared for a Global Market
italy europe nafta Mercosur rest of World (excluding italy) revenues bydestination 9% 15% 54% 14% 8%
employees worldwide 29% 12% 34% 22% 3%
plants 44 33 48 19 14
r&D Centers 37 15 16 5 4
2012 results
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principal international agreementsitaLY Fiat powertrain(1) and General Motors
50% stake in vm motori s.p.A. (vm); vm is a long-established company specialized in the design and manufacturing of diesel engines
itaLY anD FranceFiat Group automobiles (FGa) and psa peugeot citroën Group
two Jvs(2) (50%) for the production of the following vehicle families:- compact commercial vans for
fiat, peugeot and citroën - light commercial vehicles for
fiat, peugeot and citroën
eUrope Fiat Group automobiles (FGa) and crédit agricole Group (through their french subsidiary cA consumer finance s.A.)
Jv (fgA capital s.p.A. 50/50 Jv) for the financial services activities related to fgA, chrysler group, maserati and Jaguar and land Rover car sales in Europe
Fiat Group automobiles (FGa) and opel
Agreement with opel to supply vehicles based on the fiat doblò platform
poLanDFiat Group automobiles (FGa) and Ford
cooperation for the development and production of A-segment cars (fiat 500 and ford KA)
tUrKeYFiat Group automobiles (FGa) and Koç Group
listed Jv (37.86% fgA and 37.86% Koç group) for the development and production of passenger cars and light commercial vehicles, including a compact commercial van and a passenger car for Fiat, Peugeot and Citroën, and light commercial vehicles for fiat and opel
serBiaFiat Group automobiles (FGa) and the serbian government
Jv (66.7% fgA and 33.3% serbian government) for the production of fgA passenger cars at the plant in Kragujevac
Magneti Marelli and Johnson controls automotive s.r.l.
Jv (50%) for manufacturing and sale of instrument panels, door panels, floor consoles and rear quarters to fiat group Automobiles serbia
HUnGarYFiat Group automobiles (FGa) and suzuki Motor corporation
Agreement (pdmA) for the production by magyar suzuki Corp. of the Fiat Sedici model in hungary
inDiaFiat Group automobiles (FGa) and tata Motors
50/50 Jv for production(4) of B- and c-segment cars, engines and transmissions
Magneti Marelli and talbros automotive components Ltd (tacL)
Agreement for the establishment of a Jv (50%) for the production of suspension components and modules (control arms, knuckles, front and rear axles) for automobile applications
Magneti Marelli, suzuki and Maruti suzuki
Jv (51%) for the production of electronic control units for diesel engines
Magneti Marelli and Unitech Machines
Jv (51%) for the production of electronic automotive systems
Magneti Marelli and sumi Motherson
Jv (50%) for the production of lighting and engine control systems
Magneti Marelli and Krishna
two Jvs (50%) for the production of exhaust systems
JapanFiat powertrain(1) and suzuki Motor corporation
licensing agreement for the production of multiJet diesel engines
Fiat Group automobiles (FGa) and Mazda
Agreement for the development and production of the new Alfa romeo spider in Japan
UniteD states Fiat(3) and chrysler Group
global strategic alliance in the automotive sector
MeXico Magneti Marelli and promatcor inc.
Agreement for the establishment of a Jv (51% magneti marelli and 49% promatcor inc.) for the production of suspension components for fiat-chrysler (ducato)
cHinaFiat Group automobiles (FGa) and Guangzhou automobile Group co., Ltd (Gac Group) - 50/50 Jv - and Fiat powertrain(1)
- production of engines and passenger cars for the chinese market
- exclusive distribution of fiat branded cars in the chinese market
Magneti Marelli, Hefei Jianghuai automotive co., Ltd (Jac) and Hefei Lingdatang collective assets Management co., Ltd (LinGDatanG)
Jv (51% magneti marelli, 37% JAc and 12% lingdatang) for the production of exhaust systems for the chinese market
Magneti Marelli and changchun Fudi equipment technology Development co., Ltd (FUDi)
Jv (51% magneti marelli and 49% fudi) for the production of powertrain systems (intake
manifolds, throttle bodies, fuel rails, and air/fuel modules) to serve primarily the chinese market
Magneti Marelli and shanghai automobile Gear Works (saGW)
Agreement for the establishment of a Jv (50%) for the production of hydraulic components for the Automated manual transmission (Amt) and hydraulic kit of dual clutch transmission (dct)
Magneti Marelli and Wanxiang Qianchao co., Ltd
Agreement for the establishment of a Jv (50%) for the production and sale of shock absorbers and related products for the chinese market
teksid, shanghai automotive industry corporation (saic) and Yuejin Motor corporation (YMc)
Jv (50% teksid, 25% sAic, 25% Ymc) for the production of gray and nodular iron cylinder blocks for cars
(1) as of January 2013, fiat powertrain is included in fiat Group automobiles.(2) Jv in sevel nord (france) ended on 6 february 2013. starting from that date, the production of light commercial vehicles for fGa will continue under a Contract Manufacturing agreement scheme.(3) refers to fiat Group excluding Chrysler Group.(4) starting from 1 april 2013 the distribution of fiat vehicles will be under the full responsibility of fGaipL (fiat Group automobiles india private Ltd), a local distribution entity fully owned by fiat Group automobiles.
2013 corporate presentation
group Brands
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fiat
for more than a century, fiat has been offering customers simple and affordable, yet
innovative solutions to meet their complex mobility needs. The brand’s mission is: to
combine the Italian passion for design and originality with the maximum in efficiency and
versatility in every model; to produce engines that make driving fun, while ensuring fuel
efficiency and low emissions; to use the best technologies to deliver on-board comfort
as well as vehicles that are affordable and cost effective to maintain. simply put, fiat
makes cars for every need that are also stylish, fun to drive and surprisingly functional.
9 times winner of
“Car of the Year”
119.8 g/km in average Co2 emissions:
the cleanest in europe
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alfa romeo
Reflected in the distinctive, fluid lines of an Alfa Romeo is the brand’s long sporting
tradition. Every model is a finely-engineered balance of style, performance, comfort and
safety. as a result of the continuous innovation in the use of light-weight materials and
advanced engine technologies, alfa romeo cars are best-in-class in combining operating
efficiency with a level of performance and handling that all add up to pure driving emotion.
> 100 Years of history
< 4kg/hp Alfa Romeo 4C weight to power ratio
87/100Giulietta has one of the highest nCap scoring of the segment
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Lancia
now with one of the most complete offerings in the market, the new line-up unites
Lancia’s trademark Italian passion and style with the vitality and substance of Chrysler.
Synonymous with Style, Substance and Attitude, the brand’s models cover the spectrum
from the B segment to mid- and full-size sedans and convertibles and large Mpvs. each
and every model is guaranteed to appeal to the most discerning customer.
2.5 million Ypsilons
produced in 25 years
3.8/5.2 meters: Lancia is the only brand with premium
models in every segment from B to Mpv
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fiat professional
for fiat professional, taking care of customers also means designing and building the
right vehicles to meet their professional ambitions. the fiat Group automobiles brand for
commercial vehicles partners companies, both large and small, with a range of vehicles
custom built to meet the full spectrum of working needs. Ducato, scudo, Doblò Cargo,
fiorino, strada and the entire range of vans making up the fiat professional range have
been there over the years to support businesses as they grow.
5 times winner of “van of
the Year”
+2.5 million Ducatos
produced
2,800different combinations of chassis, powertrain
and trim packages for the fiat Ducato
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abarth
Abarth specializes in performance modification and the brand’s philosophy centers
around empowering customers and transforming the ordinary into the extraordinary.
The modern successor of the company founded in 1949 by Karl Abarth – a legend in the
world of motorsport – this fGa brand has been producing on-road sports cars since its
relaunch in 2007.
350 racing victories worldwide
in the brand’s history
10,000 drivers have raced abarth cars
over 60+ years
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Jeep®
entering its eighth decade of legendary heritage, the Jeep brand continues to deliver
an open invitation to live life to the fullest by offering a full line of vehicles that provide
owners with a sense of safety and security to handle any adventure with confidence.
Since 1941, when the first Jeep vehicle was born, the brand has continued to produce
unique, versatile and capable vehicles. the Jeep brand delivers customers an experience
that no other automotive brand can possibly offer.
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Chrysler
The spirit of hard work. Earning your place without forgetting where you’re from. That’s
what the Chrysler brand and its vehicles are all about. vehicles like the iconic, most
awarded new vehicle ever, the Chrysler 300. Then there’s the Chrysler 200 sedan, that
has inspired the nameplate’s and the brand’s identity: “Imported from Detroit” means
the quality of an import combined with the pride of buying american. finally, from the
city that gave the world its first minivan, we took the best minivan in the industry – now
13 million worldwide sales and 78 minivan first innovations later – and made it better:
Chrysler town & Country.
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Dodge
For nearly 100 years, Dodge has defined passionate and innovative vehicles that stand
apart in performance and style. Building upon its rich heritage of muscle cars, racing
technology and ingenious engineering, Dodge offers a full-line of cars, crossovers,
minivans and suvs built for top performance – from power off the line and handling in
the corners, to high-quality vehicles that deliver unmatched versatility and excellent fuel
efficiency. Only Dodge offers such innovative functionality combined with class-leading
performance, exceptional value and distinctive design.
nearly
100 years of history
the all-new Zf
8 speed transmission in the Dodge Charger
delivering a best-in-class 31 mpg
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ram truck
ram truck has established its identity with customers since launch as a standalone
brand. Creating a distinct brand for ram trucks has allowed the brand to concentrate on
how core customers use their trucks and what new features they’d like to see. Whether
focusing on a family that uses its half-ton truck day in and day out, a hard-working ram
heavy Duty owner or a business that depends on its commercial vehicles every day, ram
has the truck market covered. the ram truck brand has the most innovative lineup of full-
size trucks on the market. ram truck has emerged as a full-size truck leader by investing
substantially in new products, infusing them with great looks, refined interiors, durable
engines and features that further enhance their capabilities.
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Mopar®
Mopar is the Group brand for parts & service and Customer service which is establishing
itself as one of the major players in the market. Established in 1937, Mopar first made a
name for itself with a line of top-performance components for racing cars in the 1960s
and in 2012 it celebrated 75 years in business. as part of the integration between fiat and
Chrysler Group, Mopar expanded its coverage in the eMea area with the integration of
service, spare parts and customer service programs. the decision of the two partners to
share components and systems across models and rationalize distribution and service
procedures globally has resulted in a new commercial strategy for Mopar that is bringing
significant benefits to customers.
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street and racing technology
Formed in 2002 as one of the industry’s leading in-house automotive performance groups,
SRT’s original premise, which is still followed today, was to create the Chrysler Group’s
boldest, most distinctive vehicles that delivered benchmark performance. in June
2011, Chrysler Group LLC officially elevated the SRT division — the Street and Racing
Technology team — to a separate brand that promises to maintain its successful formula
to design, engineer and build benchmark high-performance vehicles for Chrysler Group.
SRT vehicles are not simple machines. They are designed and built by the company’s
in-house performance brand, so each SRT vehicle adheres to five proven hallmarks that
include awe-inspiring powertrains; outstanding ride, handling and capability; benchmark
braking; aggressive and functional exteriors; and race-inspired and high-performance
interiors to remain true to its performance roots.
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Maserati
allure, elegance, engineering excellence and passion are the hallmarks of Maserati models
such as the GranTurismo, the first modern 2-door, 4-seat coupé which combines power,
elegance and futuristic design with surprising practicality, and the GranCabrio, the brand’s
first ever 4-seat cabriolet. Maseratis are immediately recognizable for their extraordinary
personality and appeal to the most discerning tastes. The latest generation of Maserati’s
flagship sedan, the Quattroporte, and the new full-size luxury sedan, the Ghibli (presented
at the 2013 Detroit and shanghai auto shows), will provide major impetus to the brand
strategy that includes production of some 50,000 units per year and a significantly
strengthened presence in the global luxury car market.
57 international awards won by Quattroporte since its debut
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ferrari
The marque’s story began in 1947 when its first road car, the 125 S, emerged from the gate
at no. 4 Via Abetone Inferiore in Maranello. The iconic two-seater went on to win the Rome
Grand Prix later that year and shortly thereafter was developed into a refined GT roadster.
The company has travelled a long way since then, but its mission has remained unaltered:
to make unique sports cars that represent the finest in Italian design and craftsmanship,
both on the track and on the road. The very definition of excellence and sportiness, Ferrari
needs no introduction. its principal calling card is the numerous formula one titles it has
won: a total of 16 constructors’ championships and 15 drivers’ championships. And of
course, there is the impressive line-up of legendary Gt models. Cars that are unique for
their design, technology and luxurious styling and that represent the best in italian the
world over.
15 times winner of f1
Drivers’ Championship
16 times winner of f1
Constructors’ Championship
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Magneti Marelli
Magneti Marelli is an international leader in the design and production of state-of-the-
art automotive systems and components: from lighting to engine control, electronics
and suspension systems, from exhaust systems to components for the aftermarket
and motorsport. through a process of continuous innovation, Magneti Marelli seeks to
leverage its technical know-how, in conjunction with the Group’s cross-sector expertise
in electronics, to develop intelligent systems and solutions that contribute to the evolution
of safe and sustainable mobility, as well as enhancing the passenger experience. the
company has been a major contributor to the enormous technological advances in the
automotive sector in recent years.
37,000 employees worldwide
74 manufacturing
units
34 r&D centers
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Comau
Comau has four decades of experience in advanced manufacturing systems and is a
global leader in sustainable automation and service solutions. With significant experience
in the automotive industry, today Comau puts its know-how to work for customers in a
wide range of industries and applications: industrial automation, body welding, machining
and mechanical assembly systems and an extensive offering of industrial robots and
services. Comau’s international network spans 13 countries and its success is based on
its objective of exceeding the expectations of customers through the application of key
technologies. through advanced, tailor-made solutions and localized support, it partners
with customers to help them gain and maintain a competitive advantage.
4 r&D centers
13,300 employees worldwide
15 plants
23 sites
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teksid
Teksid is the world’s largest producer of gray and nodular iron castings. The company is
constantly upgrading and improving production quality to meet the ever more exacting
needs of the automotive industry globally. teksid produces engine blocks, cylinder heads,
engine components, transmission parts, gearboxes and suspensions. through teksid
aluminum, it is also a world leader in production technologies for aluminum cylinder
heads and engine components. Teksid’s competitive advantages are based on: more than
80 years of experience; a high level of automation; continuous technology upgrades to
improve quality standards; and close integration with the product development activities
of customers, which include the leading global producers of cars, trucks, tractors and
diesel engines.
600,000 tons of engine blocks per year
7 plants
2013 corporate presentation
innovation
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innovative products and services that contribute to making mobility ever more
sustainable.
fiat has a rich history of technologies transformed into innovations that anticipated
the demands of the market by reducing emissions (from the fire to Common rail
engines from the MultiJet and tetrafuel system to the natural power range, and
the start&stop system), by ensuring maximum safety for daily driving and maximum
safety rating scores (from vehicle stability and dynamic control systems, to the
innovating for Growthsince the beginning fiat has had a strong propensity toward technological innovation
for its products and production processes. even today, fiat believes that innovation
which is sustainable and puts people, society and the environment first is fundamental
to strengthening its position. the Group has numerous laboratories and research
centers around the world, equipped with the most modern technologies, where every
day teams of technicians and engineers study, design and experiment to develop
solutions that anticipate the needs of customers and transform creative ideas into
17,900 specialized personnel
77 r&D centers
€ 3.3billion invested in r&D
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plans for a shared research and innovation program. expenditure on research &
Development totaled approximately €3.3 billion for the year, equivalent to 4% of
net revenues for the industrial activities, and r&D activities involved some 17,900
specialized personnel at 77 centers. The Group’s commitment to research has resulted
in a substantial portfolio of intellectual property, with more than 8,000 patents granted
to Group companies.
extensive use of high resistance steel), and by enabling the vehicle to communicate
with the driver and the world outside (from the Blue&Me system with integrated
Bluetooth, handsfree and voice recognition, to integrated navigation systems and
eco:Drive which aids drivers in driving in a more ecological manner).
With Fiat’s increasing ownership interest in Chrysler, activities between the two have
been expanded from development of shared platforms and models to also include
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Centro ricerche fiat
CRF in numbers35 years of activity
927 employees
18 projects co-funded by the eu approved in 2012
151 total eu co-funded projects approved under the seventh framework
programme (2007-2013)
2,296 registered patents
430 patent applications
Technology areaspowertrain research and technology
Advanced technology for mobility and safety
Advanced vehicles, materials and processes
Collaborations with:400 universities and public research entities
1,200 industrial partners
2013 corporate presentation
sustainability
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manner through the targets, actions and results contained in the sustainability plan.
the plan focuses on certain priority areas such as reductions in the environmental
impact of our products and manufacturing processes, professional development
of employees and promotion of their individual well-being together with a culture
of health and safety, research and solutions to enhance safety for all road
users, improvements in the customer experience, efforts to promote a culture of
responsibility throughout the supply chain and support of local communities.
that commitment and the results achieved have been recognized by several
leading sustainability rating agencies, which have ranked the Group among the
global leaders in sustainability.
a commitment to responsibilityat fiat, we believe success should also be judged by how it has been achieved and
that the pursuit of economic objectives must go hand in hand with a commitment
to society and the environment.
the success of an organization over time is inextricably linked to its capacity to
respond to the needs and expectations of all stakeholders. sustainable growth
is built through the trust that comes from satisfying customers and shareholders,
nurturing a sense of belonging among employees, building constructive and
mutually beneficial relationships with local communities and commercial partners.
each year, our commitment to a development which is in harmony with people
and the environment is communicated to stakeholders in a clear and transparent
P A g . 5 4
production launch of
Fiat 500ewith best-in-class highway MPge of any electric vehicle
in the US market
For the fifth year, Fiat S.p.A. confirmed in
Dow Jones SustainabilityWorld and Europe Indices
Pomigliano d’Arco plant
given the prestigious
Automotive Lean Production Award 2012
Fiat group leader in europe for natural gas vehicles, with
70% market share, and only automaker in north america
offering factory-built natural gas pickup truck
3.3 billion spent on
Research and Development
Bielsko Biala plant in poland, first
Group site to reach World Class
Manufacturing gold level
for the sixth year running,
Fiat is the leader for the
lowest CO2 emissionsin europe at 119.8 g/km
fiat s.p.a., top-ranked company in the Italy 100 Carbon
Disclosure Leadership Index and Carbon Performance
Leadership Index
Sustainability: facts and figures
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for the third consecutive year,
Chrysler Pentastar V-6 named one of Wardsauto
10 Best Engines cited for exceptional fuel
economy, emissions and power
€21 million committed
by the Group
to local communities
230,000 tons of CO2 emissions reduced at plants
worldwide, equal to a year’sworth of energy-related emissions
for an italian city of 130,000 residents
12 Chrysler group
vehicles named Top Safety Pick
for 2013 by iihs
2 billion m3 of water saved at plants
worldwide, equal to flow
over Niagara Falls for
13 consecutive days
Euro NCAP 5 stars
received by Fiat 500L and
China NCAP 5 stars
by Fiat Viaggio for safety
Chrysler group named, for the 13th
time, among 100 Best Companiesfor Working Mothers
€3.5 billion spent
with minority suppliers (17.1% of Chrysler Group north america purchases)
Approximately 1.9 million hours of training to dealer and
service network on safety
and environment topics
2013 corporate presentation
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working at fiat
P A g . 5 9
Being part of fiat means working in a dynamic setting where innovation and an
open and multicultural mentality are embraced. it means working in a professional
environment where all employees have ample opportunity to achieve excellence.
today the men and women of fiat look ahead to the future with optimism, enthusiasm
and passion. they stand ready to face new challenges and ensure fiat achieves
solid, sustainable growth around the world.
Fiat is an international group with a daily mission: delivering what it promises, starting
with a commitment to the professional development of its employees. Wherever
the Group is present, it devotes time and energy to developing the capabilities and
aspirations of individuals. in fact, fiat believes it is important to leave plenty of room
for individual initiative and enterprise, in order to allow every individual’s talent and
creativity to emerge. it also provides training and professional development programs
to enable everyone to carry out their role to the very best.
Working at fiat
P A g . 6 0
human resources
“the future is much closer thAn it seems. for me it’s A Building which’s BricKs we Are holding
in our hAnds todAY And it’s up to us to decide whAt it will looK liKe tomorrow”
Avetik Kalashyan, i n t e r i o r d e s i g n e r , f i a t g r o u p a u t o m o b i l e s
nearly 3,000 scholarships in 14 countries
throughout the world, for a total amount of over 2.5 million euro
€83.7 million spent on employee training
“meritocrAcY, leAdership, competition, Best-in-clAss performAnce And delivering on promises: these Are the five core principles, the
five fundAmentAl pillArs Behind the profound culturAl chAnge thAt hAs tAKen plAce At fiAt”
Sergio Marchionne, c h i e f e x e c u t i v e o f f i c e r , f i a t s p a
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“whY not? this is whAt i AlwAYs AsK mYself, whAtever the situAtion
thAt fAces me”Carlo Colpo, b r a n d j e e p a d v e r t i s i n g m a n a g e r , j e e p
“from the stArt, during Your studies, You should Begin to gAin experience. it is not enough to studY BooKs; rAther, hAnds-
on experience is highlY importAnt: it’s whAt chAnges Your life, chAnges Your mindset for ApproAching the worKing world.”
Lucio Berta, h e a d o f b r a n d c o m m u n i c a t i o n , a b a r t h
215,000 employees at
31 December 2012
over4.2 million hoursof training provided
2013 corporate presentation
history
P A g . 6 5
And that is not all. Excellence in production: an ambitious program is currently
underway at all Group plants worldwide to implement World Class Manufacturing
and achieve significant improvements in environmental performance in line with
the targets set in the sustainability plan.
Excellence in research: the laboratories in each business area are equipped with
the most advanced technologies to create and produce safer and cleaner mobility,
the mobility of tomorrow.
Excellence in our business conduct: relationships with customers, employees,
suppliers and investors are conducted according to the values and principles
embodied in the Group’s Code of Conduct, which testifies to the commitment of
all the men and women at fiat to a model of conduct based on honesty, respect,
trustworthiness and collaboration.
On 11 July 1899, the Fabbrica Italiana Automobili Torino was founded and
immediately became known as fiat. since then, it has lived more than a century
of history and experience: models, styles, designs that touched several eras and
made entire generations dream. from the topolino to the Balilla, from the 500 to
Ferrari, the Group’s history is filled with successes, awards and recognition all
tied together by a common thread: the search for excellence in all its facets.
Excellence in numbers: about 97 million passenger cars and light commercial
vehicles produced since it was founded. Excellence in competition: 12 times “Car
of the Year” in the highly competitive auto sector, 15 times winner of the formula
1 Drivers’ Championship and 16 times winner of the Constructors’ Championship.
also, the greatest ever number of victories for any automaker in the World rally
Championship with the Lancia Delta winning 11 times.
at the root of our future
P A g . 6 7
1993 Maserati joins the Group
2005 Fiat Group returns to profitability
2007 Launch of the new 500 and return of abarth
2008 Group records highest trading profit ever
2009 Group enters global strategic alliance with Chrysler
2011 the capital goods businesses are transferred to fiat industrial
on January 1st. fiat further increases its stake in Chrysler,
acquiring a majority interest in May
1899 fiat is established in turin
1903 Fiat is listed on the stock exchange and makes its first truck
1919 The first tractor is produced
1936 Launch of the “topolino”, the smallest economy car in the world
1953 The first diesel-powered passenger models are presented
1967 fiat acquires Magneti Marelli
1975 ferrari joins the Group
1978 Comau and teksid are set up, Lancia is acquired
1984 acquisition of alfa romeo
Milestones in our history
2013 corporate presentation
P A g . 6 9
social networks & contacts
P A g . 7 1
integrated part of the Group’s overall communication strategy to provide relevant and
up-to-date corporate information to the public.
for fiat Group, new media is not only an information source that is monitored but
it is also actively used as a platform through which the Group and its brands can
clearly and effectively communicate their message. social networks are used as an
social networks
FiAT SPACETWiTTERFACEBOOK
www.fiatspace.comwww.facebook.com/fiats.p.a. twitter.com/fiatspa
www.linkedin.com/company/fiat-spa
P A g . 7 3
Investor Relations
via nizza, 250 - 10126 turin (italy)
E-mail: [email protected]
Sustainability Unit
via nizza, 250 - 10126 turin (italy)
E-mail: [email protected]
Corporate Headquarters
via nizza, 250 - 10126 turin (italy)
www.fiatspa.com
Press Office
via nizza, 250 - 10126 turin (italy)
E-mail: [email protected]
fiat s.p.a.