BROCK SCHOOL OF BUSINESS MAJOR RECRUITMENT AND RETENTIONBARBARA H. CARTLEDGE, ASSISTANT DEAN OF ACADEMIC PROGRAMS

BROCK SCHOOL OF BUSINESS (BSOB) -SAMFORD UNIVERSITY

• Established in 1965 and named in 2007 for Harry B. Brock, Jr.

• Enrollment of approximately 800 graduate – 160undergraduate - 620

• 26 full-time faculty

• 7 undergraduate majors, 3 concentrations, 5 minors

• 2 graduate degrees

• 90% undergraduate students complete academic internship

• 92% undergraduate students placed 6 months after graduation

FUNDING SOURCES FOR BSOB & SAMFORD

1. TUITION[2016-2017 TUITION AND FEES - $29,402]Increase tuition through enrollment:

Recruitment of entering freshmenRetention of current students

2. ENDOWMENT$280MIncrease endowment – capital campaign launched 11/12/2016

BSOB UNDERGRADUATE ENROLLMENT – 5 YEAR CAGR –9%

402 401466

526 562620

0

100

200

300

400

500

600

700

2011 2012 2013 2014 2015 2016

Enrollment

SAMFORD UNIVERSITY - #1 RECRUITMENT TOOL

BROCK SCHOOL OF BUSINESS –#2 RECRUITMENT TOOL

RECRUITMENT EFFORTS

Admissions

• Centralized admissions - Samford

• Activities1. Preview days – senior and junior2. Regional counselor visits3. Admitted student day4. NACAC 5. Automated letters6. Scholarships

Admissions

Campus &Classroom

Visits

Decision

Faculty/Student

Calls

RECRUITMENT EFFORTS

Campus and Classroom Visits

• Coordinated with Office of Admissions

• Activities1. Classroom visit 2. Faculty visit3. Academic advisor meeting4. BSOB building tours5. High school finance academies

Admissions

Campus & Classroom

Visits

Decision

Faculty/Student

Calls

RECRUITMENT EFFORTS

Faculty and Current Student Phone Calls

1. Faculty calls to admitted students

2. Current students call deposited students

Admissions

Campus & Classroom

Visits

Decision

Faculty/Student

Calls

RETENTION RATES

59 59 61 60

87 88 90 8889 9283

88

0

10

20

30

40

50

60

70

80

90

100

2013 2014 2015 2016

National Samford BSOB

RETENTION – CO-CURRICULAR

Academic Advising

• Individual advising throughouteach semester

• 4 year academic goals planned and monitored

Professional Development

• Freshman year – resume

• Sophomore year – majorexploration

• Junior year – internship; PD

• Senior year – career fairs; PD; employment placement

RETENTION - ACADEMIC

• Faculty interaction & informal mentoring

• Freshman year – first business class

• Sophomore year – pre-business curriculum

• Junior year – Rite of Passage annual event

• Senior year – exit interviews

BERKSHIRE HATHAWAY SHAREHOLDER MEETINGOCTOBER 14, 2016

FROM “START” TO “FINISH” – HIGH TOUCHES

SUMMARY

1. GOAL – INCREASE RECRUITMENTAdmissionsCampus VisitsFaculty and Student Calls

2. GOAL – ENHANCE RETENTIONCo-curricularAcademic

QUESTIONS?