broekman communications - real estate marketing
DESCRIPTION
BROEKMAN communications has over 7 years experience in working with the real estate industry. From branding and marketing campaigns to entitlement PR and environmental design, we've got serious experience!TRANSCRIPT
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Real Estate
Design :: Print :: Web :: Social Networks
Marketing Agency
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MARKETING + CREATIVE = BROEKMAN
-|- Founded as a full-service marketing/pr agency in August 2000
-|- Evolved into creative agency over past 5 years
-|- Specialized niche in working with Real Estate Industry, Corporate, and Entertainment
-|- Services include:
• Brand Management & Marketing Consulting
• Identity & Anniversary Campaigns
• Website Development
• Graphic Design & Printing
• Advertising – Print, Web and Grassroots
• Social Networks & Online Media Advertising Page 1
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REAL ESTATE INDUSTRY EXPERIENCE Developers: • Weintraub Financial Services Identity Campaign
• TDG Corp Identity Campaign
• Malibu Lumber Yard Graphics & Signage Program
• Elite Home Builders
• Advanced Builder LA
Public Relations:
• Consensus Planning Group
• Congress for the New Urbanism
Residential:
• Coldwell Banker
• ReMax on the Boulevard
• Pinnacle Estate Properties
• Bay Side Properties
• OwenSells.com
• Lightning Rentals Page 2
Commercial: • Marcus & Millchap
• Rosano & Partners
• Creative Environments of Hollywood
• 310 Development Company
Financial - Lending & Mortgage:
• Stewart Title
• Ridgegate Mortgage
• Skyline Funding
• North American Financial Solutions
Home Improvement:
• 3-B’z Painting
• 3-B’z Maintenance
• 4D Construction
• Family real estate investment support
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LAND USE & ENTITLEMENT MARKETING/PR
Consensus Planning Group • Launched 20th anniversary campaign.
• Developed and executed multi-tiered marketing & PR plan.
• Relaunched company at PCBC 2006.
• Directed marketing/design for major projects including John Laing Homes, M. David Paul, Standard Pacific Homes, J.h Snyder, BNSF, OCTA and numerous others.
• Revamped all marketing materials, including new logo development, collateral, & style guide.
• Managed all client /project marketing, creative and printing.
• Clients include major real estate developers, public affairs/pr agency contractors, city/county/government entities and private parties seeking land use and transportation consultation, community relations programs and public relations assistance.
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CITY PLANNING/POLITICAL EXPERIENCE
Congress for the New Urbanism – provide alternatives to urban sprawl. Conference caters to City Planners, Architects, Politicians, and Environmentalists.
• Produced first annual CNU Civic Art Awards & Gala and end of conference party in conjunction with the Congress for the New Urbanism’s CNU XIII conference in Pasadena, California in June 2005. Civic Art Awards honored:
| Phil Angelides, California State Treasurer - Lifetime Achievement
| Rick Cole, City Manager, City of Ventura - Policy and Implementation
| Frank Gehry, Architect / Craig Webb - Physical Design*
| Natural Resources Defense Council (NRDC) - The Environment (Joel Reynolds, LA Executive Director)
| Antonio Villaraigosa, Los Angeles Councilman – Transportation
References: Liz Moule & Stefanos Polyzoides of Moule & Polyzoides Peter Calthorpe of Calthorpe & Associates. CNU President John O. Norquist (former Mayor of Milwaukee, Wisconsin) Hank Dittmar, Chief Executive of the Prince’s Foundation for the Built Environment Page 4
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SHOPPING CENTER EXPERIENCE
• Multiple Shopping Center Design Projects
• Malibu Lumber Yard – contract since March 2008
• Several clients/subbing (NDAs in affect) - Graphic Design & Signage Program for
new upscale shopping centers in California
- Site plan includes Pylon, Monument and Directory signage
- Tenant Renovation includes New Logo development and New Tenant Signage programs
- Recon and manage approvals with city planning departments
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SHOPPING CENTER EXPERIENCE
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SHOPPING CENTER EXPERIENCE
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CORPORATE RE IDENTITY CAMPAIGNS
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REAL ESTATE INDUSTRY EXPERIENCE
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Coldwell Banker's 100th Anniversary Campaign • Managed 100th Anniversary Campaign for Porter Ranch
and Northridge offices • Developed 12 postcard direct mail postcard campaign
showcasing Coldwell Banker to the community • Started recruitment program soliciting agents from
competitive companies • Directed all design, copywriting, printing and
fulfillment • Coordinated closely with Connecticut headquarters
on all approvals; highly political then!
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PARTNERSHIP SINCE JUNE 2005
-|- Creative Director & Marketing Director for four years
-|- 20th Anniversary Campaign; Grand-opening for 3 of 6 offices
-|- Established identity, logo, style guide & campaigns:
I. Pinnacle Estate Properties Inc.
II. Estate Division
III. Ridgegate Mortgage
-|- Supported over 350 agents to date
-|- Developed Company Listing Presentation & Agent Powerpoint
-|- Overseen over 150 agent and company direct mail & advertising campaigns, including Encino’s agent recruitment campaigns
-|- Managed numerous agent identity campaigns, including logo, business cards, letterhead, postcards - listings/solds, mailers, flyers, brochures, drops, cmas, door hangers, websites, etc.
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Real Estate Design
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REAL ESTATE DESIGN CONT.
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ELITE HOME BUILDERS - BROCHURE + WEB :: ONE DESIGN
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Web 12-page brochure
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ROSANO & PARTNERS
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ADVANCED BUILDER LA
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CREATIVE ENVIRONMENTS OF HOLLYWOOD
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Commercial Painting Company
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EXTENSIVE WEB DEVELOPMENT
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NON REAL ESTATE WEB EXP.
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ENTERTAINMENT EXPERIENCE • Screen Actors Guild Foundation –
“Brokeback Mountain” benefit premiere, Launch $5m capital campaign
• New Line Cinema “New World” Benefit Premiere for First Americans in the Arts
• J. Paul Getty Center “Coming of Age” Exhibit Launch
• North Hollywood Theatre & Arts Festival
• International Student Film Festival
• Storyopolis
• Columbia Pictures
• Sony Pictures Digital - Screenblast
• DreamWorks Animation
• Universal Studios – marketing for over 48 feature film titles hitting ppv/vod window Page 20
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NON-PROFIT EXPERIENCE • University Synagogue –Website; marketing retainer since 09-2007 • Beth Emet (Chicago, IL) – MMOTW, School Reg, Support x 4
• Bet Tzedec (Toronto, Canada) – MMOTW, Event Reg, School Reg
• Temple Sholom - MMOTW
• Membership Management Services (Los Angeles, CA) – Identity Campaign & New Website
• Valley Beth Shalom (Encino, CA) – Nursery School logo, Parents Association, Chesed Connection, Website Committee
• OpenSpace.com –Temple Aliyah & VBS special needs
• American Jewish University (formerly University of Judaism) (Alumni Association, 50th Anniversary, Development, Website)
• Zimmer Children's Museum
• Valley Cities Jewish Community Center
• Kabbalah Centres International
• Anti-Defamation League
• B’nai B’rith Youth Organization + Habonim Dror Page 21
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OTHER DESIGN EXPERIENCE
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THANK YOU
FOR
YOUR
CONSIDERATION! Page 23