broker quarterly update march 2014

8/12/2019 Broker Quarterly Update March 2014

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MFRMLS Broker QuarterlyUpdate

March 17, 2014

2:30 pm


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Agenda

Syndication Update How does ListHub Work

Publisher Network

Reporting

Education & Support

RECharge Event

Matrix Update


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Syndication vs. IDX

IDX facilitates brokers advertising each others listings brokers who participate in IDX program to display theMLS listings of other participating brokers in the MLS

Participating in IDX is a broker choice

Syndication is strictly limited to a broker advertising

their own listings The choice of one broker does not impact the choice

of another broker whatsoever

portals are not operated by brokers, they are notsubject to IDX display rules

The ListHub publisher agreements provide brokerswith protections and display rules that supersede thepublishers Terms and Conditions


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Syndication Update

What is syndication method of advertising whereby brokers

distribute or syndicate active listing

information to a wide variety of websites,

mobile apps, and print publications to reachdiverse consumers searching for propertiesto buy

90% of consumers begin their home search

online


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Challenges

Accuracy and timeliness of listing data acrossdozens, or even hundreds of websites.

Brokers have systems in place for lead routingand offer management.

Variety of advertising models is too diverse formost brokers to continually monitor.

Publishers are sometimes motivated to use thebrokers valuable listing data for purposes that

go beyond the advertising intended by thebrokers.


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Syndication Options(MFR provides data)

Direct from Broker Direct from Franchise

Select using ListHub

Select using another Publisher Portal

Note: MFRMLS does not feed data directly to any sites other thanRealtor.com and MyFloridaHomesMLS.com


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Other Data Sources

Agent individual upload to sites like Postlets Not updated with changes in price, status, etc. unless

agent remembers to do it Unknown syndication via virtual tour vendors

Typically agent does not even know the listing virtualtour is being syndicated -- typically never removed

available for others to scrape Scraping of data from legitimate sources

No easy solution to this onethis is a rampantpractice

These sources can lead to:

Outdated listing information Confusion for consumerslistings that are not for

sale any longer Possible liability


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ListHub Managed Platform

Streamlined and safe process Brokers have control & visibility to make

informed decisions

ListHub ensures accuracy & protection


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What is MFRMLS role in

Syndication?

ListHub model relies on MLS connectivity toensure accuracy of listing content

One entry point for listings: the MLS system

Brokers have a free self-service option inListHub to make informed decisions aboutdistribution


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MLS Dashboard

MLS Preferred Publisher program enables MLS partners to designate MLS Preferred

Publishers based on the MLSs own criteria to helpguide more discerning choices by broker members

Filters Mobile App availability

No FSBOs No resyndication Posts Redirect Link Provides error reports Provides metrics Shows Broker contact information Timely listing removal Timely support


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MLS Level Reports Display aggregated activity for:

Publisher comparison

Detail page views, click throughs to listing sourcewebsite and inquiries

Property characteristics report

Traffic and leads analyzed across property types and

price ranges Online buyer location

Top performing marketers

Ranks member agents

Listing report Easily search & view listings that are delivered

through the platform

Report of all participating brokers

VIP support dashboard


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MFRMLS General Report


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Broker Decision Point:a. Use Select Allb. Select Individually

Why consider?Is it worth it for you tohave listings on siteswhen you are

receiving little/nobenefitwhile stillproviding data forthose portals?

Your ChoiceJust

food for thought!


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Broker Controls

ListHub is a broker-controlled platform. A head brokerin charge owns the listings and they control allaspects of their online marketing program formarketing listings online, including:

Selecting/deselecting the online publishers where

their listings will be advertised Deciding where consumers will be redirected when

they click to see the listing website on thepublisher detail pages for more information(redirection settings)

Determining where leads will be routed, etc.

Having the option to change the MLS defaultsettings at any time, easily, and at no cost


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Broker Registration

Simple online process. Account confirmation may take several days

while ListHub verifies that the registrant is thehead broker in charge.

During registration, the broker enters theiroffice codes within the MLS and other details tolink them to their listings in the MLS.

These office codes are the key identifiers of thelistings for each brokerage, determining whichlistings will be picked up from the MLS system,and distributed according to that brokersaccount settings


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Consumer Traffic Routing

All but one site in the ListHub network (Homes.com) display aredirect link on their property detail page to the source of thelisting. ListHub provides flexible options for the MLS or broker tocontrol these links.

MLS Public Site

ListHub Default Landing Page: If there is no broker, agent, orMLS public site, there needs to be a place for these redirectlinks to go. Unless otherwise specified, the ListHub landingpage is the default.

Brokerage Website Page

Agent Website Page: There are two requirements that must bemet before the agent can redirect consumer traffic from theirown listings to their own website. 1) The broker must give theagent permission to do so within the brokers account

settings, and 2) The agent must pay a one-time setup fee of

$99.


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Lead Management

Brokers should have full control on where leadsgenerated by their listings will go. By default, allbroker, office, and agent email addresses and phonenumbers provided with the listings from the MLS areincluded in the feed that is distributed to publishers.

Brokers who operate a lead management softwaresystem, call center, or other system for receiving,qualifying, and/or routing Internet leads can use theLead Management tool in ListHub to control whereleads are routed.

Lead management can be set at the company,office, and agent level for maximum flexibility tomeet the needs of all brokerages


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P bli h I f ti


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Publisher InformationResources

Scorecards: details the features and practices of eachpublisher across more than 60 different factors,

Publisher Description: a description, link to the terms ofuse, details of the sites extended network (if applicable),and a summary of the filter criteria that the site meets.

Publisher Ratings: Like the Yelp of publisher websites,brokers can rate each publisher on a 5-star scale andenter comments to share their view or experience withother brokers and agents in the network.

Reporting: Reporting helps brokers decide which

publishers are most effective for them and thus where tosend their listings, as well as where to target theiradvertising expenditures.

R ti h ld t k k


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Reporting should track keyconsumer behaviors

How many times the listing was viewed

How many times a consumer clicked to getmore information

The number of leads generated The geographic location of consumers who

viewed the property

Historical trends

Activity by property type, price range, agent etc.


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Types of Reports Automatically Included in Reports:

Network publisher sites (Zillow, Trulia, Homes.com)

Additional publisher sites (realtor.com) By Broker or Agent Request (additional fees apply):

Brokerage websites (individual company site): Brokerage may utilize the ListHubJavascript API to track events on their own site for display in the ListHub Reports. The feeis only $199 per year per brokerage website. Requests should be directed [email protected].

Agent websites (individual agent site): Agents may utilize the ListHub Javascript API to

track events on their own site for display in the ListHub reports. The fee is only $99 peryear per agent website. Requests should be directed to [email protected].

By MLS Request:

MLS Public Sites: The MLS may utilize the ListHub Javascript API to track events on theirconsumer-facing site for display in the ListHub reports. There is no fee for this service.Requests should be directed to [email protected].

IDX Networks: The MLS may require all IDX vendors to implement the ListHub JavascriptAPI to track events across the entire IDX network for display in the ListHub Reports toquantify the overall value of participation in IDX. There is no fee for this service. Requestsshould bedirected to [email protected].

By Franchise request:

Franchise websites: Franchise organizations may utilize the ListHub Javascript API to

track events on their national consumer-facing site for display in the ListHub reports.There is no fee for this service. Requests should be directed to [email protected].


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Consumer Events Included Property Views

Property Visits (Click-Throughs)

Inquiries (Leads) ListHubs tracking system supports many additional consumer events, including the

following:

DETAIL PAGE VIEWED: How many times a particular property is viewed

EMAIL CLICKED: Variations are AGENT, OFFICE*, or BROKER* depending on where the email issent How many times the email link is clicked and it opens an external email client

EMAIL SENT: Variations are AGENT, OFFICE*, or BROKER* depending on where the email is sent

How many times a form is filled out and submitted through the browser without opening an externalemail client

PHONE CLICKED: Variations are AGENT, OFFICE*, or BROKER* depending on which phone numberis revealed How many times a link is clicked to reveal a phone number

PHONE CALL: Variations are AGENT, OFFICE*, or BROKER* depending on where the phone numberleads to How many times a phone call is placed through the mobile app version of your website

WEBSITE CLICKED: Variations are AGENT, OFFICE*, or BROKER* depending on the destinationHow many times the Agent's, Office's, or the Broker's website link is clicked

SHARED: Variations are *MOBILE, *FACEBOOK, *TWITTER, *LINKEDIN, *PINTEREST and*GOOGLE_PLUS How many times this individual property is shared via social networks or emailwhich is "SHARED" by itself

LISTING SAVED: How many times this property is followed or saved to favorites

PRINT MEDIA CLICKED: How many times this property is printed

PROPERTY MAP CLICKED: How many times the map this property or equivalent link is clicked

DRIVING DIRECTIONS CLICKED: How many times a get directions or equivalent link is clicked

VIDEO CLICKED: How many times the video for this property is clicked

VIEWED MORE PHOTOS: How many times the see more photos or equivalent link is clicked VIRTUAL TOUR CLICKED: How many times the virtual tour link is clicked


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Reports can be purchased at Brokerand Agent Level:

Broker Purchase: The broker packageis pricedbased on the number of agents associated withthe brokerage. The package includes broker,

office, agent, and seller reports, as well aslisting presentation flyers and toll free phonesupport.

Agent Purchase:The agent packageis $129 per

year per agent, for unlimited listings. It includesagent and seller reports, as well as brandedlisting presentation flyers and toll free phonesupport.
http://listhub.com/broker-package-options.htmlhttp://listhub.com/agent-package-options.htmlhttp://listhub.com/agent-package-options.htmlhttp://listhub.com/agent-package-options.htmlhttp://listhub.com/broker-package-options.html


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Reports Pricing


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Duplication and Trumping

Trumping

rules by which publisher websites handle the de-duplication of listings that theyreceive from multiple data sources.

Not all publishers de-duplicate listings, but most of the largest sites havebusiness rules in place for determining which version of the listing will bedisplayed.

ListHubs publisher contracts influence those trumping rules.

ListHubs listings are sourced from the MLS andauthorized by the head broker in charge, so they areconsidered to be an authoritative source of listings onpublisher websites. Barring direct feeds coming from the brokers, or certain pre-existing contracts

that the publishers have in place with, for example, franchise organizations, theListHub feed will trump other sources of listings.

This is an important factor that keeps brokers in control of the accuracy of theirlistings online

prevents less accurate and less authoritative versions from appearing fromsources such as agent website providers, virtual tour companies, print

publishers, and other unmanaged syndication sources.


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Broker Only Update

Matrix

Its a Go!

Key Features of Matrix


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Key Features of Matrix

Fast! With a freeform search bar and sub-second results,searching with Matrix feels a lot like running a Google

search. Mobile! Just like My MLS App, Matrix mobile is built for

simplicity and speed, directly accessing the Matrix system toprovide a host of functionality.

High-performance! Matrix users can run searches, send

emails, view maps, generate statistics, prepare reports, createcustomized listing presentations and much moreall in a fewclicks.

Client Portal! Split screen technology provides clients with amore effective way to manage the properties you send for

reviewmap views, categorization options by interest level,conversation notes and customization options for the client.

Count-On-The-Fly! See the count of listing matches beforeyou submit a search querysimple and easy.

And much more likeStats Generator, Search History,

concierge features, home screen customization and more.


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Its fast.

Fusion users, kiss sluggish, system blues goodbye!

Its a perfect match with mobile


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It s a perfect match with mobile

devices.

My MLS App will still keep you connected toyour clients, but Matrixs mobile capability will

allow you to add and edit listings on the go withease as seamlessly as you would on a desktopcomputer.

Matrix is designed with mobile in mind. NoAdobe Flash will also make iOS users very

happy.


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Youll get to know

GPS in the MLS.On mobile devices, Matrix will offer location

identification, oh the possibilities!


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The beloved back button is back.

Hit the back button to your hearts contentwithout being booted from the system.


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ITS COMPATIBLE WITHMAJOR BROWSERS.

Firefox, Internet Explorer, Google Chrome and Safari


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Youll sweet-talk

about the new streamlined interface.


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ActiveX is axed.

If youve ever had to call us because somethingwent wonky when you logged into the MLS afteran update was made to the system, ActiveXcontrols were probably to blame with Matrix

this issue is gone for good.


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The Process January 2014: Data mapping and internal (staff) testing and

review will begin, continuing through February.

February 2014: Member testing will begin with a small pre-established group of members, with the expectation toexpand that group further in March.

March 2014: Member and staff testing continues, coveringall system functionality, business rules, browser/device

capabilities and more. The MFR Board of Directors willreview progress for readiness based on input from the staffand the test group. If everything is a go, watch for the

launch of Matrix to all members in April.

April 2014: pre-launch of Matrix is scheduled during theweek of April 21, 2014. Sneak previews, pre-training, videos

and training schedules will all be coming your way in futuremonths. Full Launch: 4/28/14

May 2014: Launch of the listing maintenance module inMatrix and training continues. Both MLXchange and Fusionwill be fully accessible throughout the transition process.

Summer of 2014: Phase-out of both MLXchange and Fusion.


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Stay tuned

to the Matrix Update sectionof mfrmls.com formore buzz about Matrix!

http://www.mfrmls.com/news/matrix-updates

Always keep up-to-date on the latest MFR news,

connect with us on
http://www.mfrmls.com/news/matrix-updateshttps://twitter.com/MFRMLShttps://www.facebook.com/MyFloridaRegionalMLS?ref=hlhttp://www.mfrmls.com/news/matrix-updates


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April 21, 2014Wyndham Lake Buena Vista

Orlando, FL

April 22, 2014Bradenton Area Convention Center

Bradenton, FL

April 23, 2014

St. Petersburg Marriott ClearwaterSt. Petersburg, FL

Three Cities. Three Days.


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Event Daily Schedule

Broker Breakfast(sponsored by Emerge)

7:45am-8:45amRegister here for the broker breakfast:http://easyemerge.com/mfr-recharge

Morning Session9:00am12:00pm

Lunch(sponsored by CoreLogic)

12:00pm1:00pm *invitation only

Afternoon Session

1:00pm4:00pm

A d
http://easyemerge.com/mfr-rechargehttp://easyemerge.com/mfr-rechargehttp://easyemerge.com/mfr-rechargehttp://easyemerge.com/mfr-rechargehttp://easyemerge.com/mfr-rechargehttp://easyemerge.com/mfr-recharge


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Agenda

Opening & Overview

Tech Update by Matt (Xplode), Tracy Weir,Curt Beardsley

Economic Update by Elliot F. Eisenberg, PhD

Matrix Overview & Sneak Peek

Those attending will have early access toMatrix!!


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Vendors

CoreLogic Cloud CMA

RBI

Property Panorama

Realtor.com

Florida Realtors

Down Payment Resource

Instanet/Transaction Desk


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$15 in advance$20 at the door

How to Register?Www.TheREchargeEvent.com

Cost to Attend
http://www.therechargeevent.com/http://www.therechargeevent.com/


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Thank You for Attending

Merri Jo Cowen, [email protected], 407-960-5301

Interested in an Office Visit?

[email protected]

broker quarterly update march 2014

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