brooks brothers & club monaco

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Brooks Brothers & Club Monaco

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Page 1: Brooks Brothers & Club Monaco
Page 2: Brooks Brothers & Club Monaco

Is an American Icon, de!nes classic American style.

Makers & Merchants:

With nearly 200 years of Ivy League, East Coast establishment history under its belt, Brooks Bothers can lay claim to the rare title of being an authentic American legend.

Brooks Brothers has out!tted generations of families, corporate men and women, political leaders, Hollywood legends, sports greats and military heroes with our unique combination of singular quality, superior service and product innovation.

Brooks Brothers continues to offer the !nest Classic American clothing for men, women and boys.

Page 3: Brooks Brothers & Club Monaco

Brooks Brothers introduced the !rst ready-to-wear suits in America

1845

1865 1949 1988 2007

19761896

President Abraham Lincoln wore a magni!cent coat specially crafted for him by Brooks Brothers.

Introducing the Original Polo® button-down shirt.

2001

Brooks Brothers introduced a new department, Brooksgate.

Brooks Brothers !nally devoted a small corner of the store to a women’s department.

The British department store chain Marks & Spencer purchased Brooks Brothers.

The Black Fleece collection was launched in Fall 2007 in collaboration with CFDA Winner Thom Browne.

Retail Brand Alliance purchased Brooks Brothers by Claudio Del Vecchio.

Its clothing innovations.

Page 4: Brooks Brothers & Club Monaco
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The of!cial “Mad Men” suit offered by Brooks Brothers..

Page 6: Brooks Brothers & Club Monaco

The importance of a strong, simple look was paramount to a man's success in the nine-to-!ve world. A grey Sharkskin suit was the uniform, often worn with a blue or white oxford cloth button-down shirt and a classic striped rep tie. A man bought and maintained a tightly edited assortment of "white collar" basics that served him well for much of the year.

“On the Clock” Apparel

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American

Classic

Preppy

Traditional

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“It’s as impossible to imagine Brooks Brothers without New York as it is to imagine New York without Brooks Brothers. This great center of business, hub of !nance, and headquarters of some of the world’s most powerful and prominent publishing and media institutions is the birthplace, through Brooks Brothers, of countless style trends such as the “Ivy League Look” of the 1950s, and is the center of the life of a social aristocracy for whom Brooks Brothers was, and is, the source of both the cutting edge and the classic.”

New York with Brooks Brothers

Page 9: Brooks Brothers & Club Monaco

Inspiration Photos

Page 10: Brooks Brothers & Club Monaco

Ralph Lauren started out as a salesman at the Brooks Brothers.He was granted the right to use the Polo trademark from Brooks Brothers.

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Current Collection

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T Thom Brownewith Brooks Brothers

A new high-end collection of men's and women's wear named Black Fleece. The !rst guest designer invited by Brooks Bro thers to c rea te a new collection under the auspices of the new design laboratory.

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Levi's x Brooks Brothers

Page 17: Brooks Brothers & Club Monaco
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Club Monaco alternates between less formal styles during

the northern spring and summer and more formal offerings

during autumn and winter.

Spring 2010 campaign for Club Monaco by Bert Stern

Page 19: Brooks Brothers & Club Monaco

Club Monaco was more sportswear/casual wear

during 90s.

90s

Page 20: Brooks Brothers & Club Monaco

It is now owned and operated by Polo Ralph

Lauren, which acquired Club Monaco in 1999.

Page 21: Brooks Brothers & Club Monaco

TThom Browne

He worked several years at

the Club Monaco position as

its Creative Director.

Page 22: Brooks Brothers & Club Monaco

Chic, smart business, casual, simple

and trendy for fashionable with great

quality in luxurious fabrics

Now

Spring 2010 campaign for Club Monaco by Bert Stern

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$Affordable

500

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B

W

lack

hite

&

Spring 2010 campaign for Club Monaco by Bert Stern

Page 25: Brooks Brothers & Club Monaco

Club Monaco introduce a well-curated collection of its signature

Women’s and Men’s apparel and accessories in Browns’ Shop 24

in London, UK

Browns X Club Monaco

Page 26: Brooks Brothers & Club Monaco

“Shop with the Pros Sweepstakes.”

The partnership, Shopbop and Club Monaco.P

artnership

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The consistency in the brand's

look with monotone and

simplicity.

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