BROOKS GRIGSON4504 Postbridge Dr. Plano, TX 75024972-514-2070 bgrigson@gmail.com  

Passionate product manager with 17 years of experience focused on finding simple solutions tocomplex problems. Proven track record of delivering high traffic/high volume marketing and E-commerce solutions. Experience working internationally with cross-functional teams to provide SEOfriendly solutions to Europe and Asia on a new technology infrastructure. Creative problem solver withflexibility to take abstract high-level concepts to low-level functional sites. Extensive knowledge ofmobile and new technology platforms.

Product Management | Strategy | Competitor Analysis | Search Engine Optimization (SEO) | Project Requirements Agile/Scrum | Stakeholder Management | Creative Problem Solver | Customer Usability | Social Web | Social Media

Web/App Analytics | Innovation | Big Ideas | Mobile Platforms | iOS | Android | Wearables | Internet of Things (IoT)

 

EXPERIENCE

REALPAGE INC || August 2014 – Present

Sr. Product Manager, InnovationOwn product process to define industry leading products and features used with Propertyware, a SaaSsoftware product used by property management organizations. Interview customers to define areas ofopportunity for innovative ideas that improve customer business goals. Explore business opportunitiesby investigating challenges to existing workflows and software solutions. Identify opportunities toimprove APIs, monitoring, and analytics capabilities.

BOTTLE ROCKET APPS || February 2013 – August 2014 

Sr. Strategist, Mobile Applications  Assist clients with defining next generation mobile opportunities through mobile applications on multipleplatforms. Provide daily support to creative user experience team to define user interactions through theapplication screens that are platform appropriate and brand specific. Research innovative technologies that willsupport the user experience and expand customer loyalty. Clients included: Starwood Hotels and British Airways.

 Accomplishments•  iOS 7 launch partner featured in pre-launch press and launch day promotions•  Extend brand experience to mobile application(s) to drive bottom line revenue•  Research new technology integration with mobile implications

HILTON WORLDWIDE, Dallas, TX || October 2005 – February 2013

Sr. Product Manager , Mobile & Social  Responsible for mobile product development worldwide. Driving the product roadmap to introduce moreefficient tools to customers by maximizing the device interaction. Manage mobile web, iOS and Androidapplication development. Social products developed in conjunction with Social Strategist on a cross functionalteam. Review tools and technology solutions that work best with our infrastructure and business systems.  

 Accomplishments•  Increased monthly revenue 15X•  Managed triple digit growth in KPIs consistently•  Experimented and proven performance improvements with 3rd party vendors

 

 

Manager, Transactional Communications Manage team responsible for maintaining and enhancing all event based communications numbering over 5million emails monthly and $60M in revenue. Communications examples include reservation confirmation, pre-arrival, post stay and Hilton HHonors account management emails. Offer creative solutions to planning loyaltyprogram changes for 2010 and beyond. Initiated Hilton HHonors social media efforts on Twitter and Facebook.Member of Social Media Standards Committee. Created and contributed to @HiltonHHonors and @HWHotels.Contributor on @HiltonSuggests. 

Web Product Manager, Innovation Products 

Provide outside-the-box perspective to legacy system utilization web integration. Successfully streamlined thereservation process for loyalty members by leveraging existing booking data. Customized the address forms forguests based in Japan to work with cultural norms and legacy systems that do not support multi-bytecharacters. Led International requirements gathering efforts for loyalty program and Customer Service andSupport. Provide SEO guidance to creative and development teams. Constantly monitor competitive landscapeas well as social media and mobile web solutions.

 Accomplishments

•  SEO site improvements for 2008 increased revenue to over $1billion. Visits increased over40% and reservations increased 60%. Key markets were in top 10 on Google SERP’s.

•  Increased booking efficiency to account for 44% of rooms booked through eAdvantage•  Increased eAdvantage revenue 137%, 40%, 56% Year Over Year (YOY)•  Reduced Call Volume to UK Customer support by 90% YOY

BAYLOR UNIVERSITY, Waco, TX || August 2002 – December 2005

Lecturer/Professor Taught a wide variety of mass communications courses from Diffusion Theory and Mass Media &Society to hands on practical film/video/web production courses. Filled faculty gap that providedstudent exposure to production techniques and tools used in multimedia and web development. Leadmore than 40 students to work for Sony demonstrating products during the NAB convention. Testeddigital TV recording options and video game research.

 AGENCY.COM, Dallas, TX || November 1999 – June 2002

Sr. Web Developer Built complex web based solutions for Fortune 1000 companies with interactive multimedia elements in a cross-functional startup environment. Relied on creative problem solving skills to deploy advanced front- end code forclients: 3M, Compaq, GMAC, Netpliance, VISA, HealtheTech, Land Rover and TXU.

I.CON INTERACTIVE, Dallas, TX || May 1997 – November 1999

Sr. Site Builder Built and managed high profile websites with heavy visitor traffic for local sports teams. Introduced a newdesign each season and supporting maintenance throughout the remainder of the year.

EDUCATION

Baylor University, Waco, TXMA Communications (January 1996-May 2001)BA Radio, Film and TV (August 1991-May 1995)

 ADDITIONAL RESOURCESReferences available upon requestLinkedIn: http://www.linkedin.com/in/bgrigson  Twitter: http://www.twitter.com/bgrigson