[email protected] european commission, new working environments technologies driving systemic...
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[email protected]@cec.eu.int
European Commission, New Working EnvironmentsEuropean Commission, New Working Environments
Technologies driving systemic innovation-
Creative destruction of boundaries
Shaping your Future in Knowledge Society,
Amsterdam Jan 2005
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Starting point: The Lisbon agendaStarting point: The Lisbon agenda
Lisbon councilLisbon council …. …. ““To become the most To become the most competitivecompetitive and dynamic knowledge-based and dynamic knowledge-based economy in the world, capable of sustainable economic growtheconomy in the world, capable of sustainable economic growth with with more and better jobsmore and better jobs and and greater social cohesiongreater social cohesion.”.”
Knowledge & SkillsKnowledge & Skills determines the success of individuals and companies determines the success of individuals and companies in the global economy in the global economy
Organisations inhibit or catalyse value creation in knowledge economy, Organisations inhibit or catalyse value creation in knowledge economy, add no value themselves!add no value themselves!
Harnessing the Harnessing the creativity and innovationcreativity and innovation of 450 M Europeans for the of 450 M Europeans for the knowledge economy ---- knowledge economy ---- the target the target BEYOND CONSUMERS,WORKERS BEYOND CONSUMERS,WORKERS OR DEPENDENTS: A EUROPE OF CREATORSOR DEPENDENTS: A EUROPE OF CREATORS
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Globality: challenges and opportunitiesGlobality: challenges and opportunities
Challenges…Challenges…
Productivity gap?Productivity gap?
Relocation Relocation of low quality standardized jobs and, high skilled work to of low quality standardized jobs and, high skilled work to countries outside the EUcountries outside the EU
Job lossesJob losses
Inclusion (regional, rural, skills)Inclusion (regional, rural, skills)
Opportunities… Opportunities…
Strengthening Strengthening the European Research Area – the IST is a priority the European Research Area – the IST is a priority
Investing in human capital Investing in human capital – expand the base of qualified ICT – expand the base of qualified ICT practitioners in strategic areas, emerging technologies, skills of ICT practitioners in strategic areas, emerging technologies, skills of ICT users of innovative systems…users of innovative systems…
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Value Creation in Knowledge EconomyValue Creation in Knowledge Economy
intangible economyintangible economy– extended products including embedded services, extended products including embedded services,
covering entire life cyclescovering entire life cycles
knowledge based economyknowledge based economy– digital content and servicesdigital content and services
networkingnetworking– simultaneous, complex and multidisciplinarysimultaneous, complex and multidisciplinary
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Productivity gap?Productivity gap?
World Competitiveness ranking 2004 World Competitiveness ranking 2004 (http://www.weforum.org) :(http://www.weforum.org) :
– Finland, USA, Sweden, Taiwan, Denmark, Norway, Singapore,…..-Finland, USA, Sweden, Taiwan, Denmark, Norway, Singapore,…..-> different models, very holistic!> different models, very holistic!
ILO statistics ILO statistics ((http://www.ilo.org/public/english/employment/strat/kilm/htm)http://www.ilo.org/public/english/employment/strat/kilm/htm)
– Productivity growth per hour not higher in US than in Europe! (US Productivity growth per hour not higher in US than in Europe! (US 3,4% p.a, e.g. Fi 5,6, UK 3,8%, F 3,9% in years 1980-2001)3,4% p.a, e.g. Fi 5,6, UK 3,8%, F 3,9% in years 1980-2001)
– We work far less hoursWe work far less hours– -> societal model and societal values-> societal model and societal values
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Change of ParadigmsChange of Paradigms
Networking characteristics: Networking characteristics:
– complexitycomplexity
– dynamicsdynamics
– synthesissynthesis, and “best guesses, and “best guesses””
– connectivityconnectivity rather than competencerather than competence
Global issues binding technology, business and legal innovation Global issues binding technology, business and legal innovation
– ““e- space” for “all”e- space” for “all”
– privacy, IPR, ADR etc….privacy, IPR, ADR etc….
– public-private partnershippublic-private partnership
Digitalization of goods and servicesDigitalization of goods and services
– from cost to value from cost to value
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The response neededThe response needed
InnovationInnovation– Technology driven research meeting demand-driven research in real Technology driven research meeting demand-driven research in real
world settings: Living Labs as melting pointworld settings: Living Labs as melting point
CreativityCreativity– Supporting multidisciplinary, connected work environments for Supporting multidisciplinary, connected work environments for
knowledge intense workknowledge intense work
InclusionInclusion– Creating possibilities for work communities and atypical work Creating possibilities for work communities and atypical work
relations to capture the full participation of all Europeansrelations to capture the full participation of all Europeans
Covering both « old » and « new » sectors by Covering both « old » and « new » sectors by systemic systemic innovationinnovation
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ICT for collaboration fostering competitivenessICT for collaboration fostering competitiveness
EFFECTIVENESS
-do tasks anywhere,
anytime, with anyone
EFFICIENCY
-allocations of resources
-participation to work
CREATIVITY
-new ideas
INNOVATION
-new products and services
PRODUCTIVITY AND GROWTH
COMPETITIVENESS
COLLABORATION
-seamless interaction
HUMAN
BRAINS
ICT for collaborative
working environments
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Workplace innovations and productivityWorkplace innovations and productivity
1995-2000
Labour
Non-IT capitaldeepeningIT capital deepening
MultifactorProductivity
Workplace Innovations account for 89 % of Multifactor Productivity gains*
*Black and Lynch. San francisco federal reserve. 2004
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Diversity – strength of Europe !Diversity – strength of Europe !
@ Lee Fleming, Perfecting gross-pollination. Harvard Business review September 2004.
High low
Low
high
Val
ue
of
inn
ova
tio
n
Breakthrough
average
insignificant
Alignment of team members’ disciplines
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Full Impact Needs Systemic InnovationFull Impact Needs Systemic Innovation
Component innovation Systemic
innovation
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From excellence at the point of production towards excellence in collaborative networks
A. Smith: Chain productionA. Smith: Chain production
D. Ricardo: SpecializationD. Ricardo: Specialization
Working in GroupsWorking in Groups
Collaboration: Seamless work to achieve Collaboration: Seamless work to achieve common goals: cooperation + competitioncommon goals: cooperation + competition
XXI century
XX century
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L
L
L
Competence nodes networkingCompetence nodes networking
Competences
Connectivity
Leadership
Customers
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ThesisThesis
In knowledge economy the trends suggest us to In knowledge economy the trends suggest us to move from move from organisation- to human centric perspective:organisation- to human centric perspective:
– We all have multiple simultaneous roles:We all have multiple simultaneous roles:• private - publicprivate - public• work – privatework – private• often multiple and changing in context with no clear boundariesoften multiple and changing in context with no clear boundaries
– Organisations vs. CommunitiesOrganisations vs. Communities
– Organisations catalyse or inhibit value creationOrganisations catalyse or inhibit value creation
– Incentives for the individuals to value creationIncentives for the individuals to value creation
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Trend visible in the press, or is it actually?Trend visible in the press, or is it actually?
““Collaborative solutions will be the next billion-dollar categoryCollaborative solutions will be the next billion-dollar category”. ”. BusinessWeek (2003)BusinessWeek (2003)
““Almost everything is group-oriented. Everything has to do with Almost everything is group-oriented. Everything has to do with the inefficiencies that exist with people working togetherthe inefficiencies that exist with people working together” Bill ” Bill Gates (Oct. 2003)Gates (Oct. 2003)
““Collaboration with colleagues, partners and customers will allow Collaboration with colleagues, partners and customers will allow to find optimal, innovative solutions”to find optimal, innovative solutions”. Japan’s Future office . Japan’s Future office Scenario (April 2004)Scenario (April 2004)
““Global collaboration, customer feedback and personal Global collaboration, customer feedback and personal knowledge management are transforming the workplace todayknowledge management are transforming the workplace today””. . IWPC (2004)IWPC (2004)
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AMI@Work family of communitiesAMI@Work family of communitiesInnovation, Inclusion and Creativity for Empowering, Person-centric New Working EnvironmentsInnovation, Inclusion and Creativity for Empowering, Person-centric New Working Environments
Collaboration@WorkChair : Wolfgang Prinz, Fraunhofer FIT (DE)
EC : Isidro Laso
Mobility@WorkChair : Hans Schaffers, Telematica Inst. (NL)
EC : Michael Ziegler
Knowledge@WorkChair : Anne Jubert, CRSA (FR)
EC : Paul Hearn
‘horizontal’ technology themes & SEEM‘vertical’ challenging verification environments
Rur
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Cha
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Nur
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Mov
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EC fa
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olan
Engi
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Cha
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Robe
rto
Sant
oro,
ESo
CE-
NET
(IT)
EC fa
cilit
ator
: Te
resa
De
Mar
tino
SEEM@WorkChair : Flavio Bonfatti, Univ. Modena (IT)
EC : Oluf Nielsen Wel
l-bei
ng S
ervi
ces
@W
ork
Cha
ir :
Niil
o Sa
ranu
mm
i, VT
T (F
I)
EC fa
cilit
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: O
lavi
Luo
tone
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www.AMIatWork.com16/12//2004
New Working Environments
M
edia
@W
ork
Cha
ir :
Tim
o Sa
ari,
CK
IR, H
IIT
(FI)
EC fa
cilit
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: Le
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Sch
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Logi
stic
s@W
ork
Cha
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Kul
wan
t Paw
ar, U
niv.
Not
tingh
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K)
EC fa
cilit
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: Fl
oren
t Fre
deri
x
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Challenges for Collaborative workChallenges for Collaborative work
Mobility to allow work anywhere at anytime, thereby Mobility to allow work anywhere at anytime, thereby productivityproductivity. . Seamless connectivitySeamless connectivity
Collaboration* to ensure the work with whoever owns the needed Collaboration* to ensure the work with whoever owns the needed knowledge, thereby knowledge, thereby productivity and creativityproductivity and creativity. . Management of Management of complexitycomplexity
Virtualization of the work environment Virtualization of the work environment to allow contextualized to allow contextualized services, therebyservices, thereby creativity. creativity. Virtualization Virtualization
Augmentation of human capabilities with artefacts, thereby Augmentation of human capabilities with artefacts, thereby productivityproductivity..
*. around a 50% of all companies’ activities are related to interaction between individuals and between them with the environment.
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Intelligent Collaborative EnvironmentIntelligent Collaborative Environment
Goal: Goal: inferring the goals and needs of users from multiple inferring the goals and needs of users from multiple sources of information about activity and interests sources of information about activity and interests
Virtualised environment that feels the worker and react to Virtualised environment that feels the worker and react to his situation. Multi-technology and multidisciplinary his situation. Multi-technology and multidisciplinary complex systems that includes:complex systems that includes:– Context awareness,Context awareness,– Location and Identity,Location and Identity,– Human Activity management in an office environment,Human Activity management in an office environment,– Adaptive systems,Adaptive systems,– Multimodal Human Computer InteractionMultimodal Human Computer Interaction– Automated visual surveillance.Automated visual surveillance.
Building upon AMI@work researchBuilding upon AMI@work research
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ConclusionsConclusions
Human Centered Knowledge Society meansHuman Centered Knowledge Society means
– Increased responsibility for the individualIncreased responsibility for the individual
– Increased productivity Increased productivity through innovation and creativitythrough innovation and creativity
– Time gain by collaborative structures and shared environmentsTime gain by collaborative structures and shared environments
– Increased possibilities Increased possibilities for wealth creation by atypical job relations for wealth creation by atypical job relations
NewNew work paradigms work paradigms
New New work environmentswork environments
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Matrix: the machines were only half right….Matrix: the machines were only half right….
Ford saw us as units of productionFord saw us as units of production
Friedman see us as units of consumptionFriedman see us as units of consumption
The matrix saw us as units of powerThe matrix saw us as units of power
We are creators…no longer creaturesWe are creators…no longer creatures
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Contact websitesContact websites
http://europa.eu.int/eeuropehttp://europa.eu.int/eeurope
http://www.cordis.lu/isthttp://www.cordis.lu/ist
http://www.amiatwork.comhttp://www.amiatwork.com
and e-mail: and e-mail: [email protected]@cec.eu.int