MandilasS t r e e t M a r k e t i n g & F l y e r

D i s t r i b u t i o n C am p a i g n s f o r

L a g o s .C i t y M a r k e t i n g -

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OverviewL A G O S - J U N E 1 3 - 2 2 N D , 2 0 1 8

Street Marketing & Flyer Distribution activities atthe busiest spots within a 2 mile radius of thefollowing: 

C I T Y M A R K E T I N G 0 6 / 1 8

O B J E C T I V E

Firm establishment of Toyota-Mandilas SalesMarketing System containing the three factors(Workshop appearance, Merchandise and Service)with the highest priority given to ties withcustomers.

T A R G E T A R E A S

Lekki, Ikoyi VI, CMS/Marina IkejaEbute Metta, Surulere & FESTAC

Aims of this flyer advertising campaign SkillPaton's CityMarketing Unit'sresponsibilty is to successfully improveMandilas' customer retention ratio andnew customer acquisition ratio.  Thesystem is now deployed to nationwideMandilas dealers.

C I T Y M A R K E T I N G 0 6 / 1 8

Order placementPhone call inquiries.Attract customers’ interest in purchasing, encourage them to visit theclosest Mandilas outlet to them. and ultimately lead to the purchase ofMandilas offerings.

C I T Y M A R K E T I N G   J U N 2 0 1 8

Dropbox Media

L ' A M O U R À P A R I S 0 7 / 1 0

Ebute Metta, Surulere, Costain,& FESTAC) | 5000 Copies:  https://www.dropbox.com/sh/5s27g4xvoj7ivn2/AAApYTGw05xwhAg__xsBpxTha?dl=0 

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Dynamics of the Effect of this Flyer Advertising

The kind of information Mandilas needsto know in order to continuouslyincrease the number of customers attracted is:  (i) the best timing (day of the week) andvolumes for the most effective flyer advertising,

 (ii) the ratio of HPC customers who showan interest (iv) the percentage of customers who actuallydrive in or call in  (iii). variation among the responses fromeach outlet. It is preferable to know theactual causes and effects involved.

Ikeja (Magodo) | 2000 Copies: https://www.dropbox.com/sh/22lijkk8tkuj4pr/AACLgfsxYEaDyNbd32uP7yLxa?dl=0

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Lekki Phase One, VGC, Ikota,Ajah & Lekki-Epe Expressway &Ikoyi  | 2000 Copies: https://www.dropbox.com/sh/vmauswrz3apfemj/AABwNNg0_Wx7UlPhe1OKsWSra?dl=0

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Obalende, Marina, CMS, BonnyCamp, Victoria Island.  https://www.dropbox.com/sh/nqrf8nx34yx1i6g/AABR7xACC9tcCd2Sfhdgrr8Ia?dl=0

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Thank You!W e a r e p r e p p i n g u p f o r o u r

I l o r i n & I b a d a n C am p a i g n s

f o r M a n d i l a s a t t h e M om e n t .

S k i l l P a t r o n ' sC i t y M a r k e t i n g

D i v i s i o n .