browse more.travel less. let target do the rest! alexis niederman
TRANSCRIPT
Browse More.Travel Less. Let Target do the Rest!
Alexis Niederman
Objectives
๏Boost Target’s online sales
๏ Target the grocery section within Target itself
๏ Target certain demographics near Target stores
๏Create memorable online and in store
experience
๏ Promote Target Credit Card
How many people visited Amazon’s and Wal-Mart's retail website in the
Second Quarter of 2012 compared to Target’s retail website?
U.S. Retail Website Visitors
Amazon: 100.4m visitorsWal-Mart: 41.4m visitorsTarget Corp: 23.2m visitors
ANALYSIS
How much did online sales in the U.S. increase from 2002 to
2011?
A)Double
B)Triple
C)Quadruple
C) Almost Quadrupled
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Why Choose Online Shopping?
Why Choose Online Shopping?
Online Shopping is convenient for working individuals during the week
In-store shopping is only convenient for individuals who have
time
OPPORTUNITIES
•Expansion opportunities in many aspects
- Virtualize other sections:
- Target Home
- Grocery section
•Increasing use of Target Red Card
•Increase overall sales within the Target store
•Grocery section becomes more well known in-store and online
TARGET KITCHENReaching Beyond Customers’ Needs
How To Access Target Kitchen
HOW TO USE TARGET KITCHEN
*Click on refrigerator*
Refrigerator
How To Use Target Kitchen
*Follow prior steps for cabinet and pantry search*
Additional Features CELEBRITY KITCHEN CELEBRITY RECIPES SEARCH
๏ How to use Target Kitchen๏ Recipes demonstrations๏ Recipes downloadable
Check-out Process
Payment Options
With Target Red Card:• 5% off every purchase• Free Delivery
With non-Target Cards• Standard shipping $5
HOME DELIVERY & IN-STORE PICKUP
Home Delivery
๏Time Frame: Morning: 8am - 11am Afternoon: Noon - 4pm Evenings: 5pm - 9pm
๏Next day delivery for orders placed by 10pm
๏Minimum $35
In Store Pick-Up
Has to be “On Target”
Next day pickup:
order placed by 10pm
Choose pick up time
frame
In store shopper
items ready at arrival
What percentage of U.S.
Smartphone/tablet owners
use their device to make a
purchase?
Smartphone and Tablet Users
๏ Smartphone = 29%๏ Tablet = 42%
The Rise of Mobile Shopping
Phone and Tablet Functions
Target Kitchen On-The-Go
Virtual and mobile friendly
Create and save shopping/grocery lists
Quick look and pricing
Scan and save items’ QR codes
Advertising
Browse More. Travel Less.
Let Target do the Rest!