browser gaming. sizing & seizing opportunities

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Browser Gaming. Sizing & Seizing Opportunities


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F2P MMO Spend

Key Facts. F2P takes 47% in US, behind EU, Asia and Emerging Markets.

games market research

47%

Share of F2P MMO games in total MMO spend (% and absolute), 2011 estimate

Only browser

$1,2bn * As aggregate of the countries shown above.

Box

US UK Germany France Spain Netherlands Belgium Italy Brazil Mexico Russia China Korea

US Europe* Emerging* Asia*

53% 59% 51%

$1,1bn $0.4bn $2.2bn

41%

43%

16%

Preference for Browser and/or Client-based MMO games

Browser and Client Only Client

35%

48%

17%

37%

48%

15%

30%

46% 24%

© 2011 Newzoo | www.newzoo.com | 5 Newzoo Trend Report | MMO Games, Massively Popular | November 2011

Houston, we have a problem

P2P F2P

vs. 2010

revenues

players

2011

$ 2,571,000,000 +3%

39,400,000 +3%

payers

22,300,000 +6%

$ / month

$ 9.61 -3%

P2P F2P

vs. 2010

revenues

players

2011

€ 473,000,000 +13%

8,700,000 +11%

payers

4,500,000 +13%

€ / month

€ 8.76 +1%

47% 53% 58% 42%

P2P F2P

revenues

players

2011

$ 270,000,000

23,400,000

payers

9,200,000

€ / month

$ 2.45

61% 39%

2011 vs 2010 Share F2P 39% > 47%

F2P spending

+24%

2011 vs 2010 Share F2P 54% > 58%

F2P spending

+14%

2011 vs 2010 Growth in number of MMOs

+50%

Average revenue per game

Source: 2011 MMO Games Market Report www.newzoo.com/report


the options so what are


Casual

Social

Mobile MMOs

Consoles

PC Boxed

PC Download

-0,2

0

0,2

0,4

0,6

0,8

1

-0,2 0 0,2 0,4 0,6 0,8 1

Fact

or1

Factor2

Factor analysis: Visualisation platforms and size in terms of gamers

Casual

Social

Mobile MMOs

Consoles

PC Boxed

PC Download

-0,2

0

0,2

0,4

0,6

0,8

1

-0,2 0 0,2 0,4 0,6 0,8 1

Fact

or1

Factor2

Visualisatie platforms factoren en platform grootte

Ways out How to maintain growth in the competitive MMO market

Casual

Social

Mobile MMOs

Consoles

PC Boxed

PC Download

-0,2

0

0,2

0,4

0,6

0,8

1

-0,2 0 0,2 0,4 0,6 0,8 1

Fact

or1

Factor2



Game: Niches / IP / Casual

Casual

Social

Mobile MMOs

Consoles

PC Boxed

PC Download

-0,2

0

0,2

0,4

0,6

0,8

1

-0,2 0 0,2 0,4 0,6 0,8 1

Fact

or1

Factor2



Market: Emerging Markets

Casual

Social

Mobile MMOs

Consoles

PC Boxed

PC Download

-0,2

0

0,2

0,4

0,6

0,8

1

-0,2 0 0,2 0,4 0,6 0,8 1

Fact

or1

Factor2



Distribution: Creative Ideas E.g. F2P boxed World of Tanks

Casual

Social

Mobile MMOs

Consoles

PC Boxed

PC Download

-0,2

0

0,2

0,4

0,6

0,8

1

-0,2 0 0,2 0,4 0,6 0,8 1

Fact

or1

Factor2



Platform: X-Platform / Mobile

Casual

Social

Mobile MMOs

Consoles

PC Boxed

PC Download

-0,2

0

0,2

0,4

0,6

0,8

1

-0,2 0 0,2 0,4 0,6 0,8 1

Fact

or1

Factor2

Factor analysis: Visualisation platforms and size in terms of gamers

TV cloud

apps

online


opportunities sizing and seizing


in co-operation with www.iqu.com

Fastest growing* F2P MMO games September – October 2011

1. League of Legends | Riot Games 2. Wizard101 | Kingsisle 3. Age of Conan Unchained | Funcom

1. World Of Tanks | Wargaming 2. Grand Fantasia | Aeria Games 3. League of Legends | Riot Games

US

Europe (incl. Russia)

1. Shaiya | Aeria Games 2. Priston Tale | Hazit Online Games 3. World of Tanks | Wargaming

Latin America

* Highest Player Acquisition Growth Rates within IQU’s 80M player profile dBase.

Where is the opportunity? Preferences and spending differs, Demographics not so much

MMO genre

MMO type

in co-operation with www.iqu.com

Fastest growing* F2P MMO games September – October 2011

1. League of Legends | Riot Games 2. Wizard101 | Kingsisle 3. Age of Conan Unchained | Funcom

1. World Of Tanks | Wargaming 2. Grand Fantasia | Aeria Games 3. League of Legends | Riot Games

US

Europe (incl. Russia)

1. Shaiya | Aeria Games 2. Priston Tale | Hazit Online Games 3. World of Tanks | Wargaming

Latin America

* Highest Player Acquisition Growth Rates within IQU’s 80M player profile dBase.

Where is the opportunity? Preferences and spending differs, Demographics not so much

Sizing the opportunity As specific as possible | F2P Shooter MMO market in Germany

16% of 8.8M active MMO gamers like shooters: 1.4M Germans

Sizing your market As specific as possible | F2P Shooter MMO market in Germany

32% of 2.6M active MMO gamers that spend money in F2P MMOs like shooters: 830,000 Germans (9% of all active MMO gamers)

An average F2P MMO payer spends €8.5/month

830,000/1.5*8.5= €4.7M/month or approx €55M/year

Seizing the opportunity How and where to go mobile? Full game, extension, TV controller

Germany October 2011: iPad: 38,000 games a day. (#1Fifa 12) iPhone/iPod: 380,000 games a day. (#1Fifa 12, #2Lords & Knighs) Paid Games: 38% www.iosdata.com

DE 36.300.000 Overlap with -->

Platform Portals Social Mobile MMOs Consoles Boxed Downloaded

Portals 26.300.000 52% 66% 42% 70% 74% 61%

Social 16.500.000 83% 74% 52% 80% 78% 65%

Mobile 22.200.000 78% 55% 46% 78% 76% 63%

MMOs 13.200.000 83% 64% 78% 85% 89% 77%

Consoles 24.600.000 75% 54% 70% 45% 79% 58%

Boxed 26.000.000 75% 49% 65% 45% 75% 67%

Downloaded 20.000.000 81% 54% 70% 51% 72% 87%

Players

Seizing the opportunity Cross-platform potential | Work in progress

78% of all MMO gamers plays mobile games

US 145.100.000 Overlap with -->


Portals 115.300.000 57% 56% 41% 60% 53% 56%

Social 76.000.000 86% 65% 53% 69% 57% 61%

Mobile 75.000.000 86% 66% 51% 69% 62% 65%

MMOs 52.300.000 91% 77% 73% 83% 79% 83%

Consoles 82.000.000 84% 64% 63% 53% 64% 63%

Boxed 70.800.000 86% 62% 66% 58% 74% 79%

Downloaded 73.300.000 87% 63% 67% 59% 71% 76%

Players



Confidential Only shown at event


BR 35.000.000 Overlap with -->


Portals 26.500.000 75% 75% 72% 58% 65% 71%

Social 24.100.000 82% 76% 75% 60% 65% 71%

Mobile 24.000.000 83% 77% 75% 67% 70% 75%

MMOs 23.700.000 81% 77% 76% 63% 71% 77%

Consoles 18.900.000 80% 76% 85% 79% 78% 81%

Boxed 20.600.000 83% 76% 82% 82% 72% 91%

Downloaded 22.900.000 82% 75% 79% 80% 67% 82%

Players







Portals 26.300.000 13.800.000 17.200.000 10.900.000 18.400.000 19.500.000 16.100.000

Social 16.500.000 13.800.000 12.200.000 8.500.000 13.200.000 12.800.000 10.700.000

Mobile 22.200.000 17.200.000 12.200.000 10.200.000 17.300.000 17.000.000 13.900.000

MMOs 13.200.000 11.000.000 8.500.000 10.200.000 11.200.000 11.800.000 10.200.000

Consoles 24.600.000 18.400.000 13.200.000 17.300.000 11.200.000 19.400.000 14.300.000

Boxed 26.000.000 19.500.000 12.800.000 16.900.000 11.800.000 19.400.000 17.300.000

Downloaded 20.000.000 16.100.000 10.700.000 13.900.000 10.200.000 14.300.000 17.400.000

Players


10.2M MMO gamers that also play on mobile

Confidential Only shown at event Confidential

Only shown at event



Portals 4.600.000 3.600.000 3.300.000 3.900.000 3.800.000 3.800.000 3.700.000

Social 3.100.000 2.400.000 2.500.000 2.600.000 2.800.000 2.700.000 2.600.000

Mobile 5.500.000 2.900.000 3.800.000 4.200.000 4.800.000 4.800.000 4.200.000

MMOs 4.500.000 2.800.000 3.200.000 3.400.000 3.800.000 3.800.000 3.600.000

Consoles 14.200.000 3.900.000 5.100.000 5.700.000 7.100.000 12.300.000 7.700.000

Boxed 17.000.000 3.800.000 5.200.000 6.200.000 7.900.000 14.100.000 9.100.000

Downloaded 7.500.000 3.300.000 4.200.000 4.400.000 4.900.000 6.400.000 6.900.000

Payers


3.4M MMO gamers that also play on mobile

and spend money on both




next step what is the



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Specifically MMO & Mobile

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