ConnectedPartner Program

Bryan Hall, Simran BaggaDirectors, EMEA Channels

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Program Improvements Overview

• Removal of program tiers (Authorized, Gold, Platinum)

• Change to Deal Registration benefits Removal of eligibility requirements for Market Development Funds

• New and enhanced marketing tools

• Partner enablement tools

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Program Levels and Requirements

• Uncomplicated program structure

• Removal of tiered levels (Authorized, Gold, Platinum)

• Removal of minimum revenue threshold requirements

• Addition of technical training certifications to drive deal registration benefits

• Addition of other partner actions to drive additional benefits– Co-branded marketing activities– Partner enablement training

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Deal Registration Improvement

• Deal registration benefits based on current technical certifications attained by partner

• Deal registration discount granted on those products in which the partner is certified.

• Certifications: PMP 450, cnPilot• Deal: PMP 450, PTP 670• If Deal Is Approved: Partner A will

receive 5% deal registration discount on the PMP 450 portion of deal.

• Certifications: cnPilot, cnReach• Deal: cnPilot, PTP 550• If Deal Is Approved: Partner B

will receive 10% deal registration discount on the cnPilot portion of the deal.

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Deal Registration Resources & Tools

Download the guidelines from the partner portal.

Register your deals right in the partner portal!

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MDF Improvement

• Lift eligibility restrictions on Market Development Funds

• All ConnectedPartner VARs will be eligible

• Easy-to-use MDF online forms for requests and claims

*See program guidelines for terms and conditions of program.

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MDF Resources & Tools

Download the guidelines from the partner portal.

Make requests & claims on the partner portal!

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Overview: Marketing Tools

• Robust partner portal

• Easy-to-use Asset Library

• Co-branding tool

• Through-partner marketing tool coming soon!

• Weekly marketing tips

• LinkedIn Group for ConnectedPartners

• Guidance on event planning, microsite development, email marketing, social media marketing, and more!

• Case study & webinar collaborationI should be doing these things!

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Partner Portal

• Frequently updated news

• Push notifications (bulletins)

• Deal registration online form

• MDF online form

• Program information

• Marketing resources

• Channel notices News

Bulletins

Deals

More!

When was the last time you logged in? channel.cambiumnetworks.com

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News

Frequently updated news section on the home page

New marketing resources & tips, sales tools, videos, & more!

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Push Notifications

Click the Bell Icon to See What’s New!

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Asset Library

Brochures ♦ Spec Sheets ♦ Case Studies ♦ Solution Papers ♦ Images & Logos♦ Advertisements ♦ Recorded Webinars ♦ Slide Decks ♦ White Papers ♦ HotSheets ♦ Banner Ads ♦ Sales Guides ♦ Ordering Guides ♦ Pop-Up Banners ♦Infographics ♦ Guidelines ♦ Sales Tools ♦ Notifications ♦ Videos ♦ More!!!

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Asset Library – Social Aspect

Rate It

Cobrand It!Download It!

Share It!

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Why Use Cobranded Marketing Material

• Enhance your company’s brand awareness!

• Provide your customer one document with the solution ANDyour contact information

• Great to hand out at trade shows and local events

• Terrific for company-sponsored roadshows and seminars

• Use at meet & greets

• Cobrand with a generic sales contact and post to your website

How to Co-Brand on the Portal

Easy to do! No design skills needed!

This is so easy!

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Cobranding

• In the Asset Library, click an image of a file to preview.

• Click the cobrand button.

• Phase 1: All brochures and solution papers are co-brandable

• More collateral to come!

Click the Cobrand button

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Page Preview – Finding Cobrandable Elements

This icon opens a page preview on the left. The page preview shows you which pages have cobrandable areas.

Click the Logo cobrandable area to insert your company logo.

Do this on each page where there is a logo insert indicated in your page preview on the left.

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Logo Upload

Click the Custom Upload button to upload your company logo from your computer (jpg, png).

Note: Not all file types may be accepted.

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Logo Sizing & Placement

• Once uploaded, you’ll need to resize it to fit in the allotted space.

• This space is commensurate with the height of the Cambium logo and may not be altered.

• Resize by dragging the corner of your logo until it fits; you may need to drag the image up or down as well.

• It’s best to use a horizontal version of your company’s logo.

After uploading, you’ll likely need to resize and position correctly.

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Contact Information

• Typically, you’ll find a cobrandable text area on the back page of each resource.

• Add your company name, address, phone, and website.

• Add your own name, mobile phone, and email address as well.

• There is usually a place to insert your logo again, if you wish.

Click within the text area. Replace the text with your company and personal business information.

Before

After

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Saving & Downloading

• Enter a name for your file, save, and download.

Name your file. Preview, save, and/or download.

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Available Whenever You Need It

Next time, you can download the plain version or your cobranded version.

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Through-Partner Marketing: Coming Soon!

• 10 email campaigns

• Designed/written by Cambium

• Sent via the portal from News@CambiumReseller.com– Cambium-owned domain; no worries

for partners regarding spam rules!

• Partners send to their own lists– Cambium does not see these lists

• Partner co-brands with their logo & contact information

• Free to partners

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Weekly Marketing Tips

• Helpful articles from trusted resources

• All aspects of marketing– Email– Advertising– Social Media– Websites– And more!

• Updated weekly

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LinkedIn Group for Partners

• Social group for ConnectedPartners

• Product news

• New marketing resources

• Partner-exclusive webinars

• Marketing tips

• More!

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Marketing Guidance: Microsites

• Sample layout

• Content

• Product images

• Marketing collateral

• Cambium company descriptions

• Cobranding guidance

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Marketing Guidance: Email Marketing

• Email Marketing Tips & Tricks– Helpful resources – Sample email templates– Updated frequently

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Marketing Guidance: Events & Webinars

• How to plan successful events

• Pop-up banner files– Co-brand with your company’s

info– Save time & money by not having

to create a design yourself!

• Webinar tips– Co-host a webinar with

Cambium!

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Marketing Guidance: Social Media

• Helpful information on social media marketing

• Access to Cambium’s weekly social posts in advance– Share or use Cambium’s content

yourself!

• Quarterly social media award for partners

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Marketing Guidance & Collaboration: Case Studies & Webinars

• You’ve got a story to tell… Cambium will help you tell it!

• Fill in a short form on our portal and send it to us

• If Cambium publishes your case study, we’ll invite you to participate in a webinar to tell your story

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Partner Enablement: Coming Soon!

• Quick tutorials• Virtual learning

modules• Webinars• Training resources

for partners• And more!