bs write up

8/9/2019 BS write up

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BUSINESSSTRATEGY

WRITE UPON

ITC

SUBMITTED TO: PROF. BANERJEE

SUBMITTED BY: 09BS0000792

GAURAV SINGH


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ITCITC is one of India's biggest and best-known private sector companies. In fact it is

one of the World's most high profile consumer operations. Its businesses and

brands are focused almost entirely on the Indian markets, and despite being mostwell-known for its tobacco brands such as Gold Flake, the business is now

diversifying into new FMCG (Fast Moving Consumer Goods) brands in a number of

market sectors - including cigarettes, hotels, paper, agriculture, packaged foods

and confectionary, branded apparel, personal care, greetings cards, Information

Technology, safety matches, incense sticks and stationery.

List of products and their brands:

ITC has a diversified presence in

Cigarettes: Navy Cut, Insignia, India Kings, Classic Verve, Classic Mild, Silk Cut

etc.

ITC is the market leader in cigarettes.

Hotels: ITC Welcomegroup Hotels, Palaces and Resorts is India's second largest

hotel chain with over 80 hotels. Based out of Hotels Division Headquarters at the

ITC Green Centre in Gurgaon, ITC Welcomgroup is also the exclusive franchisee ofThe Luxury Collection brand.

In FMCG, ITC has a strong presence in:

Foods business (Kitchens of India; Ashirvaad; Minto; Sunfeast; Candyman; Bingo

brands in Ready to Eat, Staples, Biscuits, Confectionery and Snack Foods);

Apparel business (Wills Lifestyle and John Players brands);

Personal Care Products business(Fiama di Wills; Vivel; Essenza di Wills; Superia

brands of products in perfumes, haircare and skincare)

Stationery (Classmate and Paperkraft brands)


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Other businesses include:

Paperboard, Specialty Paper, Graphic and other Paper;

Packaging and Printing for diverse international and Indian clientele.

Infotech (through its near-wholly owned subsidiary ITC Infotech India Limited

which is a SEI CMM Level 5 company)

Vision of the Company-

Sustain ITC's position as one of India's most valuable corporations through world

class performance, creating growing value for the Indian economy and the

Companys stakeholders

Mission-

To enhance the wealth generating capability of the enterprise in a globalizing

environment, delivering superior and sustainable stakeholder value with their

mission statement ITC believes in creating value creation for their stakeholders

which can only be achieved through the quality and commitment made by their

employees therefore ITC continuously strive to unleash the potential of each

individual. They leverage their human capital for competitiveness by nurturing

knowledge, entrepreneurship and creativity. ITC always reward the will to

succeed and the desire to compete with the best in the world. ITC believes to

keep their work environment simple, informal and flexible with a strong emphasis

on human values. ITC always welcomes the idea of each employee and give them

the space to execute them.


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ITC's Core Values-

ITC's Core Values are aimed at developing a customer-focused, high-performance

organization which creates value for all its stakeholders:

Trusteeship creating trust among its stakeholders.

Customer Focus always focus on customer satisfaction and deliver what the

customer needs in terms of value, quality and satisfaction.

Respect For People always try to give good service to their customers

therefore they set very high performance standards for themselves as individuals

and team.

Excellence believes in striving the excellence in whatever way they can

Innovation always try to pursue newer and better processes, products,

services and management practices.

Nation Orientation

FOCUS ON VALUE ADDITION

ITC focus on value addition to enhance competencies. They believe professional

growth is the responsibility of both the individual and the organization. They

provide opportunities for value addition through:

Exposure to World Class Manufacturing Facilities and Practices

Exposure to Internationally Benchmarked Marketing Practices

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