Gerald Mead was invited to exhibit his work in the group exhibition 10!  Celebrating a Decade at Exhibit A, a 10th an-niversary exhibition at Exhibit A, located in Corning, NY. Mead has been affiliated with the gal-lery since its founding. The ex-hibition will be on view January 25 – May 11.

He will be included in the ex-

hibition Postcards from the Edge 2019 at the Bortolami Gallery in New York City in February.

Gerald also recently served as the chair of the review panel for the New York State Council on the Arts 2018 Individual Artist Decentralization Grants.

4TC (Practical Electricity), 2018, mixed media, found objects

Gerald Mead in Two Exhibits

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BSA BUFFALO SOCIETY OF ARTISTS

BUFFALO SOCIETY OF ARTISTS

BUFFALO SOCIETY OF ARTISTS

BUFFALO SOCIETY OF ARTISTS

BSA BSABSA

BUFFALO SOCIETY OF ARTISTS

BUFFALO SOCIETY OF ARTISTS

BUFFALO SOCIETY OF ARTISTS

Important Dates

February 6th - 9thSpring Exhibition Upload Days

February 16thNew Exhibiting Members PartyArtists Group GalleryOne Linwood Avenue, Buffalo

March 8thSpring ExhibitionMarch 8 to April 12,  Artspace Gallery, Buffalo

August TBAAnnual PicnicHosted by the McKendrysMore Information will be posted in June.

September 22nd124th  Catalogue Exhibition: September 22- October 12, 2019, Sisti Gallery North

October 12thNew Members Jurying 

Please welcome our new members and view some of their wonderful artwork. Light food and beverages will be served.Saturday, February 16th1:00 - 3:30 pmArtists Group GalleryOne Linwood Ave.Buffalo, NY 14209For more information con-tact:Deanna Weinholtz, Member-ship Chair at 716.689.6453

New Exhibiting Members' Party

Patti Harris’ foundry as-semblages opened at Arts Place Gallery, 714 King St. Port Colborne, ON.

Artist reception was Sunday, January 27 from 2-4pm. The show runs from Jan. 20 to Feb. 27. Gallery hours are Fridays and weekends from 12-4.

Hotel Kentucky, foundry wood

Wendy Caldwell Maloney is the current featured artist in the gallery at Daemen College’s Musical Fare Theater. Her water-colors, curated by Gerald Mead, are an extension of her Nature’s Microcosms work and can be viewed in the theater’s cabaret space through May 25th, span-ning the productions of” Rag-time” and “Late in the Evening, the world according to Paul Simon.”

Call 839.8540 or visit musi-calfare.edu for gallery hours.

Renewal, watercolor on paper

Warm and Cool, drone photograph

New associate member, Jason Agnello won Best Drone Photo-graph at CEPA Gallery’s Skyway Photo Competition Exhibit. Opening reception was Friday, January 11th. Exhibit is on dis-play now.

February 2019 | www.buffalosocietyofartists.com www.facebook.com/buffalo.societyofartists twitter.com/bfloartists

Jason AgnelloJason.a.agnello@gmail.com213 Kirby Ave.,Lackawanna, NY 14218Linda Scarafia-Davislinda@zonaservices.com

New Associate Members

Art. The Heart of Smart.For the past year, you have

been seeing this, our new tag line, and the accompanying BSA logo. As our organization’s branding manager, I realized that the time had come to engage all of you more fully and to give you more information about our new brand and strategy.

When we completed the work to become a 501(c)(3), we recognized an opportunity to expand and modernize our brand. One of our stronger as-sets has been an historic voice that has been part of the fabric of the Buffalo art scene since 1891. As a society we have had many notable artists as members and have been recognized regionally and beyond for our contributions to the arts.

Becoming a not-for-profit organization was a significant evolution in the tenor of our organization and in it, we saw opportunity. Through a series of brand strategy input sessions, the board and the trustees met on several occasions to define a strategy that would own and pay homage to our history and accomplishments. We wanted to add to that, creating a defining position that would give weight and purposeful direction to the BSA and future generations of visual artists.

What is a Brand?The idea of “brand” is some-

times accompanied by some mis-conception, so let me first bring a little clarity. A brand is a living concept that is brought to life through consistent adherence to a well-defined (brand) strategy, ownership of that strategy and actions that support the tenets put forth in the brand strategy document. In defining a revised brand for the BSA, we have taken the first steps towards future growth and inclusion. What is a Brand Strategy?

A clear brand strategy gives us, as an organization, a way to evaluate who we are, the way that we define our public persona and moreover, our viable impact as a leading arts organization.

The brand strategy is broken into 5 sections. Each section should be clear, aspirational, true and unique to our brand. The brand defined should also be sustainable for a significant pe-riod of time - until such time that circumstance necessitate another evolution.

The following is our brand strategy.

Intention. (in simplest terms, 

this defines why we exist - what our purpose is)

To openly support, adapt to, and expand on a culturally di-verse creative and conceptual public voice — now and for the next generations of visual artists, patrons and students of the arts.

Values. (what we hold  to  in-trinsically true at our core)

Eclectic artistic expression as a critical contribution to personal and societal growth. Life-long learning and technical advance-

ment. Ide-ally non-biased, juried support for pro-gressive public dis-

plays of artistically interpretive points of view.

Position. (the unique position that we hold in the marketplace - typically a combined statement that, as such, can only be claimed by our brand)

Established in 1891, BSA serves as one of the longest continually operating public arts organizations in the country focused on promotion, recogni-tion and growth. We are deeply committed to excellence in the visual arts and vigorously seek to engage in a larger national and global conversation.

Personality. (if BSA were a person, how the BSA brand could be described in human 

New Branding and Strategy Explainedby Judy Hodge, Branding Manager

terms)Creatively open-minded. Ex-

pressive. Adaptable. Innovative. Unapologetic about making a provocative statement. Continu-ally willing to learn. Ready to speak out. Keenly observant. Not afraid of change.

Promise. (the key driver of our brand, the promise is a state-ment that we use as a guidepost to deliver on to all of our constit-uents, ie. members, schools, com-munity leaders, galleries ,  etc.) We passionately create and pursue ever-changing visual exploration and dialog for the enrichment of a thinking society.

And finally, our new mission statement:

Building on a legacy since 1891, we embrace visual explo-ration as critical to the voice of our time.

As we move into the coming year, we can all be looking at ways to bring credible action to support our promise and fulfill our mission. Through events, through interactions with each other and the public, through the attraction of new members, and finding new and creative out-lets, our brand goal can be and should be to commit to and own a dynamic standing in our com-munity that embraces and dem-onstrates our vibrant brand.

Art. The Heart of Smart. We welcome and we need your ideas. And we need your in-volvement to pay this off.

Beth Pedersen’s Nature Interrupted opened at Betty’s on Virginia Street in Buffalo on Monday, January 28th after having been postponed due to weather. Her encaustic monotypes and colored pencil drawings on monotypes will be on exhibit until March 12th.

Beth Pederson explains her process and intent at Nature Interrupted at Betty’s.

“We wanted to...creat[e] a de-fining position that would give weight and purposeful direction to the BSA and future genera-tions of visual artists.”

We welcome your feedback. Send us an email at publicity@buffalo-

societyofartists.com with Feedback in the subject line.

Next Newsletter deadline is March 1st. Send submissions to publicity@buffaloso-cietyofartists.com with Newsletter in the subject line. Send your image as a .jpg and be sure to include title and medium.

photo by F. Evedon