bsb41307 certificate iv in marketing total number of …€¦ · bsb41307 certificate iv in...

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BSB41307 Certificate IV in Marketing Total Number of Units Required for Qualification - 10 Core Units: BSBCMM401A Make a presentation BSBMKG401B Profile the market BSBMKG402B Analyse consumer behaviour for specific markets BSBMKG408B Conduct market research Elective Units: BSBCUS402B Address customer needs BSBCUS403B Implement customer service standards BSBEBU401A Review and maintain a website BSBFIM501A Manage budgets and financial plans BSBITA401A Design databases BSBITU301A Create and use databases BSBMKG409 A Design direct response offers BSBMKG411A Analyse direct marketing databases BSBMKG412A Conduct electronic marketing communications BSBMKG413A Promote products and services BSBMKG414B Undertake marketing activites BSBPRO401A Develop product knowledge BSBREL401A Establish networks BSBREL402A Build client relationships and business networks BSBRES401A Analyse and present research information BSBRSK401A Identify risk and apply risk management processes BSBSLS407A Identify sales prospects BSBSLS408A Present, secure and support sales solutions BSBSUS301A Implement and monitor environmentally sustainable work practices BSBWHS401A Implement and monitor WHS policies, procedures and programs to meet legislative requirements BSBWOR401A Establish effective workplace relationships BSBWRT401A Write complex documents Registration and Enquiries: Contact IPS Institute to organise enrolment today! Phone: (07) 3841 8011 Email: [email protected] Website: www.ipspeople.com

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Page 1: BSB41307 Certificate IV in Marketing Total Number of …€¦ · BSB41307 Certificate IV in Marketing. Total Number of Units Required for Qualification - 10. Core Units: BSBCMM401A

BSB41307 Certificate IV in Marketing

Total Number of Units Required for Qualification - 10Core Units:BSBCMM401A Make a presentationBSBMKG401B Profile the marketBSBMKG402B Analyse consumer behaviour for specific marketsBSBMKG408B Conduct market research

Elective Units:BSBCUS402B Address customer needsBSBCUS403B Implement customer service standardsBSBEBU401A Review and maintain a websiteBSBFIM501A Manage budgets and financial plansBSBITA401A Design databasesBSBITU301A Create and use databasesBSBMKG409 A Design direct response offersBSBMKG411A Analyse direct marketing databasesBSBMKG412A Conduct electronic marketing communicationsBSBMKG413A Promote products and servicesBSBMKG414B Undertake marketing activitesBSBPRO401A Develop product knowledgeBSBREL401A Establish networksBSBREL402A Build client relationships and business networksBSBRES401A Analyse and present research informationBSBRSK401A Identify risk and apply risk management processesBSBSLS407A Identify sales prospectsBSBSLS408A Present, secure and support sales solutionsBSBSUS301A Implement and monitor environmentally sustainable work practicesBSBWHS401A Implement and monitor WHS policies, procedures and programs to meet legislative requirementsBSBWOR401A Establish effective workplace relationshipsBSBWRT401A Write complex documents

Registration and Enquiries:Contact IPS Institute to organise enrolment today!Phone: (07) 3841 8011Email: [email protected]: www.ipspeople.com

Page 2: BSB41307 Certificate IV in Marketing Total Number of …€¦ · BSB41307 Certificate IV in Marketing. Total Number of Units Required for Qualification - 10. Core Units: BSBCMM401A

DescriptionThis qualification reflects the role of individuals who use well-developed marketing skills and a broad knowledge base in a wide variety of marketing contexts. They apply solutions to a defined range of unpredictable problems, and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others, however they typically report to a more senior marketing practitioner.

Pathways InformationPathways into the qualification

Preferred pathways for candidates entering this qualification include:

•BSB30112 Certificate III in Business or other relevant qualification

OR

•Vocational experience in assisting marketing team leaders, supervisors or managers to conduct marketing communication activites but without formal marketing qualifications

Pathways from the qualification: BSB51207 Diploma of Marketing or a range of Diploma qualifications.

Licensing/Regulatory InformationThereisnodirectlinkbetweenthisqualificationandlicensing,legislativeand/orregulatoryrequirements.However,whererequired,aunitofcompetencywillspecifyrelevantlicensing,legislativeand/orregula-tory requirements that impact on the unit.

Entry RequirementsTherearenoentryrequirementsforthisqualification.

Packaging Rules Total number of units = 10

+ 4 core units, plus+ 6 elective units - 3 elective units must be selected from the elective list - 3 elective units may be selected from the elective units listed, from this Training Package or from any current accredited course or endorsed Training Package at this qualification level. - If not listed, 1 unit may be selected from either a Certificate III or Diploma qualification

Elective units must be relevant to the work outcome, local industry requirments and the qualification level.

Registration and Enquiries:Contact IPS Institute to organise enrolment today!

Phone: (07) 3841 8011Email: [email protected]

Website: www.ipspeople.com

BSB41307 Certificate IV in Marketing