bsg: best in industry
DESCRIPTION
BSG: Best in Industry. Jacob Barker: Marketing Alisse Karpovich: Marketing Sarah Reeves: Accounting Jesse Riley: Finance >>May 2011. Industry Competition. 4 Geographic markets: North America, Asia-Pacific, Europe-Africa & Latin America Wholesale segment = moderate - PowerPoint PPT PresentationTRANSCRIPT
Jacob Barker: Marketing Alisse Karpovich: Marketing
Sarah Reeves: AccountingJesse Riley: Finance
>>May 2011
1
4 Geographic markets: North America, Asia-Pacific, Europe-Africa & Latin America
◦ Wholesale segment = moderate◦ Internet segment = weak
2
Plant capacity utilization ◦ Maximize operation efficiency◦ Economies of scale
3a
Inventory days◦ A number below average indicates
loss of sales from a firms inability to meet demand
3b
Quality control◦ Implementing
processes to become the highest –preferred quality and lowest cost producer of products in each geographic area.
3c
Low reject rates◦ Latin America plant reject rate is ~3%◦ Overall industry average reject rate is ~5.2%
4a
Shorter lead times in key markets◦ Factories in desirable areas◦ Manufacturing efficiency◦ Efficient supply chain
4b
Positive celebrity and consumer appeal◦ Appropriate celebrity endorser for
specific geographic areas◦ Competitive bidding strategy
4c
Comments or questions??
Thompson Jr., Arthur A. Business Strategy Game Online. Web. 15 Feb. 2011. <http://www.bsg-online.com>.