bsm profile automotive

36
BSM AND ????? December 9 th 2013 BSM Company Overview BSM Group, Global Bluestar Mould Staff ?????? Managing Director, Owner ???????? Business Director ??????? Engineering Director

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BSM Group Ltd. was founded in 1992 and is located in Shenzhen, China. With our 20 years of experience we have become a reliable strategic partner of fortune 100 companies worldwide. The BSM Group is comprised of seven domestic companies including Fareast Precision Mold&Molding Engineering Ltd.,Bluestar Technology(shenzhen)Co.,Ltd., Globalsocial Technology(shenzhen)Co.,Ltd. The BSM Group is stable with growth in proven industries, manufacturing, processing, and R&D for the markets of Automotive, Electronics and Health Care. Diversification in developing industries include hotel operating, smart appliances, communication and IT technology. BSM Group Ltd. covers an area of 20,000 square meters, consisted of office buildings, large-scale tooling shop, precision mold manufacturing workshop, injection workshop, screen printing workshop, assembly line, together with specialized, advanced manufacturing technique and equipment to trial and support production. The total staff is more than 550 people. In an increasingly competitive international situation, BSM Group Ltd. always adhere to the development strategy from the "Made in China" to "Innovated in China” , focus on new high-tech technology and new product development, design, manufacture and export. As of 2006 the BSM Group has successively passed ISO9001, ISO14001, ROHS and TS16949 quality management system certification. Contact: [email protected]

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Page 1: Bsm profile automotive

BSM AND ?????

December 9th 2013

BSM Company Overview

BSM Group, Global

Bluestar Mould Staff??????Managing Director, Owner

???????? Business Director

???????Engineering Director

Page 2: Bsm profile automotive

Bluestar Review

Focus on the customer

1Company Overview 2Capabilities

3Future

Planning

Page 3: Bsm profile automotive

Company Overview> Locations> Markets>Turnover>Organization and Management>Global Network

BSM 2013

1

Page 4: Bsm profile automotive

Mar

kets

and

Tur

nove

r “A” Main Factory 20,000 ㎡ in Baoan,

Shenzhen (45 minute drive from Shekou to Baoan)

“B” Corporate Headquarters, Technology Building, Shekou, Shenzhen

“C” Hong Kong Airport (40 minute ferry ride to Shekou)

A

B

C

Page 5: Bsm profile automotive

Mar

kets

and

Tur

nove

r550 employees, With Engineers in America and Mexico

Revenue Split

Product Destination15% delivered to China30% delivered to Europe30% delivered to North America25% delivered to Japan /Australia /Others

2007 2008 2009 2010 2011 2012 2013(Forcast)

0

10

20

30

40

50

60

70

33 3530

40

5560

70Turnover (in USD million)

Appli-ance; 8%

Automotive; 75%

Electron-ics; 5%

Health-care,

Medical/Dental;

6%

Indus-trial; 3%

Other; 3%

Industry Breakdown

Tooling 65% Molding 35%

Page 6: Bsm profile automotive

BSM

Org

aniz

ation

and

M

anag

emen

t

Page 7: Bsm profile automotive

Glo

bal N

etw

ork,

aft

er s

ales

se

rvic

e, E

ngin

eerin

g, S

ales

After sales service center

Technical and customer service office

Ontario, Canada

New York, USA

Arizona, USA

Alagoas, Brazil

Gunma, Japan

Shenzhen,

China

Slavkov, CzechParis, France London, UK

Page 8: Bsm profile automotive

2 Capabilities>Research and Development>Engineering and Analysis >Tooling>Molding>Secondary Operations>Quality

R&D to Production

Page 9: Bsm profile automotive

Rese

arch

and

Dev

elop

men

t

19 R&D staff mainly engaged in auto components, body parts, internal and external products research, design and development.

Cooperate with Guangdong Mold Association and Automobile Research Institute in South China University of Technology.

200 square meters of laboratory space area, with various kinds of testing equipment for optics, materials, environment, mechanics, etc, which can meet different kinds of tests like product abrasion resistance, moisture resistance, cold resistance, wet & heat cycle, hardy impact, light aging resistance, high temperature aging resistance, materials tensile.

华南理工大学锦丰科技集团

工程技术中心2012年 12月

Page 10: Bsm profile automotive

R&D

to P

rodu

ct D

evel

opm

ent

R & D Center

Design Section

Part design

Part analysis

Project Section

Part development

Tooling development

Engineering development

Laboratory

Inspection & test

Structure

All the economic activities revolve around R & D center as PDCA cycle.

DevelopmentProduction

Inspection

Delivery

R & D Center

Page 11: Bsm profile automotive

R&D

Inno

vatio

nsR&D of Microcellular Injection Technology Applied in Automotive Trim Products

Innovation: The application of Microcellular Injection Technology satisfied the requirements of auto parts impact resistance, high rigidity and free distortion. In addition, it adapts to the trend of Lightlizing automobile and broadened design approaches of new components & parts for new model.

It has become BSM proprietary technology and broadened design approaches for new products with more innovation.

Page 12: Bsm profile automotive

R&D

Rev

erse

Eng

inee

ring

R&D of High Performance of Light Transmission Injection Technology Applied in Automotive Trim Products

Innovation:R&D of High Performance of Light Transmission Injection Technology satisfied the requirement of high optical conductivity on automotive components & parts. In addition, it adapts to trend of individuation in automobile industry and broadened design approaches of new components & parts for new model.

The comparison of part researched & made by BSM and the one made in

Japan. (BSM made is better)

It has become BSM proprietary technology and broadened design approaches for new products with more innovation.

Page 13: Bsm profile automotive

R&D

Lab

orat

ory

Equi

pmen

t lis

t

Page 14: Bsm profile automotive

Engi

neer

ing

and

Anal

ysis

Technical Dept. has 8 senior engineers, who are specialized to do DFM and Moldflow.

Technical Dept.

Design Dept. has 40 design engineers, they use Pro Engineer, UG, SolidWork, AutoCAD and Master cam UG to design and program.

Design Dept.

Tooling Dept. has about 200 professional mold makers. We can produce 700~800 sets of molds per year, from 150mmX150mm to 2.5mX3.5M, up to 40T.

Tooling Dept.

We do trial-production and keep the mould running well in the machine for around 6 hours.

Mold Trial Team

Mold Checking Team has 10 Mold checking engineers. They check the manufacturing process and inspect the molds.

Mold Checking

Team

Page 15: Bsm profile automotive

Engi

neer

ing

and

Anal

ysis

DFM Report Tooling Manufacturing Process Trail Preproduction Report Mold Checklist

Page 16: Bsm profile automotive

Tool

Mak

ing

Capa

city

CNC - 19 Machines• Maximum machining capability 3.2 x 1.9m• Mori Seiki CNC machine, 1500 x 600m, tolerance ±0.003mm• Mikron CNC machine, 710 x 400mm, tolerance ±0.005mm• Fanuc CNC machine, 500 x 400 x 200mm, tolerance ±0.005mm

EDM – 15 Machines• Sodick mirror EDM machine, tolerance ±0.002mm• Other EDM machines

Wire-cut – 9 Machines• Makino Wire-cut machine , tolerance ±0.005mm• Charmilles Wire-cut machine , tolerance ±0.005mm• Sodick Wire-cut machine, tolerance ±0.002mm• Tolerance ±0.002mm

Page 17: Bsm profile automotive

Tool

Mak

ing

Supp

liers

Steel

Hot runner

Texture

Mold base

Resin

Hydro-cylinder

Standard parts

Page 18: Bsm profile automotive

ROU

SH/F

ORD

/CH

RYSL

ER

Ded

icat

ed P

roje

ct M

anag

emen

t

Current Programs include;BSM >> Roush >> (Interior trim) FordBSM >> Roush >> ChryslerBSM >> Roush >> (exterior) FordBSM >> Roush >> HondaBSM >> Roush >> WilberBSM >> Roush >> Summit Polymers

3 years of successful Partnership $2.6mm in sales

Dedicated Roush Project Management team

90 tools in 2013, commitment for 120 tools in 2014

2013 Euromold Partner to show strong China partner

Full time dedicated Roush Engineer on staff with dedicated office space in Corporate facility and factory

Daily transportation for engineers to & from the factory

China cell phone and IT support

BSM Engineering support in America for quick design approval and tooling trials.

Global Projects, Duplicate tooling design for China, America and Europe

Page 19: Bsm profile automotive

SKO

DA

D

edic

ated

Pro

ject

Man

agem

ent

Wheel Cover

Middle Console

Middle Console Assembly

Middle Console Outer part

Middle Console Inner partB Pillar

Bar

Page 20: Bsm profile automotive

Del

phi/

BMW

Ded

icat

ed P

roje

ct M

anag

emen

t

CAC tank CAC Tank Inlet & Outlet Central wheel

Central panel

Lateral L/R defrost cover

Instrument panelSpeaker

Glove box

Radiator Outlet

Radiator Inlet

Page 21: Bsm profile automotive

TOYO

TA

Ded

icat

ed P

roje

ct M

anag

emen

t

Holder, Hood Stay

Rear Door Box Cover

Panel Sub Assy Instr Cluster

Finisher

Garnish Sub Assy Instr Cluster Finisher Lower

Centre

Quarter Panel Mudguard

Control Pillar Lower

Front Side Panel

Reclining Adjuster Release Handle

Door Console

Front Sear Hinge Lower

Cover Front FloorCup HolderFront Seat Cushion

Inner Shield

Grip Assy

Control Armrest Hinge

Rear Door Trim Lower

Front Seat Cushion Shield Base Seat Track Bracket

Inner Cover

Front Fender Mudguard

Instrument Panel Under Cover LH

Console Box Insert

Instrument Panel Under Cover RHFront Door Armrest

Insert

Grill

Front Seat Cushion Edge Protector

Page 22: Bsm profile automotive

NIF

CO/H

onda

/Nis

san

D

edic

ated

Pro

ject

Man

agem

ent

Base Fr Lic Plate

Spacer Rear Bumper SideCover Filler Pipe

Cor Up Beam R&L Fr Bumper

Bracket Fog

ECU Cover

Upper Duct L&R Front Bumper

Cover & Holder

Garn &. Grille

Front Bumper Side

Upper Duct Front Bumper

Cover Intake

Cover & Cap T Gate Bracket

Garn Rear

Garn Control

Garn Rear Corner

Garn Ctr Corner

Page 23: Bsm profile automotive

Capa

city

Pla

nnin

g>>Capacity Planning to insure good workflow

>>Capacity Panning PO vs Capacity to identify potential bottlenecks

>>Detailed workflow planning with alert systems

Page 24: Bsm profile automotive

Inje

ction

Mol

ding

Cap

abili

ties

35 injection machines with robot from 50T to 2000T • Toshiba high speed injection machines from 100T to 350T• Vertical injection molding machines• Haitian injection machines

Trial run – In-house tooling trials

High volume production• ABS, PC, PC + ABS, POM, PMMA, PA, PPT, PE, PVC and other common materials and engineering plastics

Page 25: Bsm profile automotive

Inje

ction

Mol

ding

and

logi

stics

3 years partnership $2mm Tooling, $1mm Molding

Dedicated Pacific Insight Project Management team

110 tools in 2013, commitment for 140 tools in 2014

Rapid prototyping tooling and production tooling

Molding We produce all molded parts and ship to

Mexico for final assembly

Transfer tooling from other Asian and Canadian molders

We manage all logistics to Mexico and have a warehouse inside of PI to manage materials

We have a dedicated BSM employee to manage quality and the warehouse in Mexico

BSM Engineering support in America, full time BSM engineer on staff at Pacific Insight in Detroit, USA.

Current Programs include;BSM >> Pacific Insight >> FordBSM >> Pacific Insight >> GMBSM >> Pacific Insight >> Caterpillar

Page 26: Bsm profile automotive

Seco

ndar

y O

pera

tions

&

Asse

mbl

yUltrasonic welding Laser engravingElectro platingScreen printing Spray painting

RoboticFully automatedUV cureAnti-staticPU paint

Advanced inspection

4 automated production lines with robots built with reference to Toyota Thailand standards. 2 of 4 are under constant temperature and humidity control

Class 100,000 clean room

Page 27: Bsm profile automotive

Qua

lity

Syst

ems

Certifications ISO9001:2008 since 2006 ISO14001:2004 since 2008 TS16949:2009 since 2010

BSM have the systems in place ensure traceability down to every process on a single part, component and material; from design to delivery.

Page 28: Bsm profile automotive

Qua

lity

Syst

ems

for

Auto

moti

veDrawing

Failure effect analysis

Drawing

Failure mode analysis

Process flow

Product characteristics list

Process flow analysis

Product characteristics analysis

Customer complaint, defects card—

experiences accumulation

Severity evaluation reference table

Failure detection evaluation form

Failure incidence evaluation form

Effect severity evaluation

RPN evaluation

Failure detection evaluation

Failure incidence evaluation

Failure mechanism analysis

RPN acceptance evaluation

Process improvment

Continual improvement

Note: Process route - - - -→ Information route →

OK?

Y

N

A new mold

Contract review:Variation analysis

Confirmation of APQP requirement

Project team establishment

DFMEA

Functional requirements considerations/ Preliminary special product process characteristics identification

Focus on special product process characteristics according to function

Mold design Risk based design

Design verification plan Risk based verification

Manufacturing process flow chart

New equipments/ facilities/gages/supplies

Risk based verification

PFMEA Risk based design

Manufacturing process verification plan

MSA plan Risk based analysis

Pre launch control plan

Pre launch

MSA/ process capacity study/ product verification/

process evaluation

Manufacturing control plan

Work instruction

PPAP Production validation PPAP Submission

Confirmation of special product process characteristics

Feedback

Acceptance criteria of manufacturing process

P-FEMA APQP

Page 29: Bsm profile automotive

3Future Planning>New Factory>Larger tooling build capacity>More Automation>Advanced Capacity Planning

Future Developments

Page 30: Bsm profile automotive

New

Fac

tory

The Bluestar Industrial City is being designed as a self sufficient industrial zone dedicated to the production of molds and injection molding with the intent of becoming the worlds premier location for tooling design, injection molding and cutting edge technology. Additional facilities will be build for subcontractors for the supply of components and services to support the tooling and molding industry.

Bluestar Industrial City Layout Large-scale Mould Factory (covered parts)Precision Mould FactoryOptical Mould FactoryMedium-Sized Mould FactoryAuto Parts Manufacturing Factory oneAuto Parts Manufacturing Factory twoOffice Equipment Parts Manufacturing FactoryBusiness CenterR&D and Training CenterTechnical School

Page 31: Bsm profile automotive

New

Equ

ipm

ent a

nd

Auto

mati

onAutomated Assembly to reduce cost and increase efficiency and quality.

Page 32: Bsm profile automotive

Larg

er to

olin

g up

to 5

0TO

N

Page 33: Bsm profile automotive

Criti

cal a

spec

t of T

echn

ical

Ce

nter

Technical Center

Product Construction and

Analysis

Mold Construction Plastic and Steel Analysis

Injection Molding Technical Analysis

Import Dimensional Control

UG Secondary Development• Industry Standards• Customer Standards• BSM Standards

Engineering

Page 34: Bsm profile automotive

Flow

cha

rt w

ith N

ew F

acto

ryTooling

onlyCustomer

Tooling only

Customer

Tooling & molding

Customer

Tooling & molding

Customer

Sales/Project Managment

Technical CenterR&D Center

Engineering 3D/2D

Engineering Machining Processes Measurment and Controls (PMC)

Machining/Assembly

BSM Factory JF BSM Factory New

tryout and Approval

Machining/Assembly

tryout and Approval

Inspect and ship mold to customer

Transfer to BSM Mold production

Inspect and ship mold to customer

Transfer to BSM Mold production

Page 35: Bsm profile automotive

Oth

er C

usto

mer

s of

Blu

esta

r

Page 36: Bsm profile automotive

1. ?

2. ?

3. ?

4. ?

Collaboration