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Session III:Beginning Social Media

Professional Certificate in Digital & Social MediaInstructor: Yadira Galindo galindoyadira@gmail.com

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Session III Overview

Final project

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• Develop a social media strategy Define goals and objectives Pinpoint your audience Identify potential evangelists/super-sharers Audit your resources (I mean really audit!)

Encourage and reward buy-in internally Establish a social media protocol Start using social media Measure results

• Or, a social media analysis Identify an organization that participates in social media Describe the org (target audience & message) & its social media efforts Comment on 4 of the following: authenticity, transparency, ethics,

listening/monitoring, outreach/engagement, building conversation/community, strategic planning

Matriculated students will present project to class.

Assignment 3

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Assignment 3:

All students:

1. Post a link to a social media article/blog on something you didn’t know regarding social media with a short summary of what took away from this article.

2. Comment on posts by two of your classmates.

Social Media Done Right, Wrong

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Top 10 social media stars, according to Forbes magazine

Five top social media marketing campaigns for fall’s 2012 TV season, according to Vocus.com

Politics, Humor and social media a bad mix for KitchenAid, according to PR News

#NBCFail

Social Media Done Right

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Panda Porn, Redefined: Mei Xiang's Artificial Insemination Live-Tweeted For the World to See

#PandaAIhttp://dcist.com/2012/04/storyfied_mei_xiangs_artificial_ins.php

Social Media Done Right or Wrong?

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Social Media 101: Pinterest• Fastest growing social network ever. Site had

11.7 million unique U.S. visitors in Jan. 2012, making it the fastest site ever to break through the 10 million unique visitor mark.

• Think of it as a virtual pinboard. Sometimes called an “aspirational social network,” users create, manage and share themed image collections.

• Users can browse other pinboards, re-pin images and like the content posted.

• Popular with American women and, in 2012, it was reported that 83% of the U.S. users were women. In Britain, however, 56% of the user were male and about 10 years younger than in the U.S., where the age range was typically 35-44. More on Pinterest.

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First prototype launched in March 2010. Co-founder Ben Silbermann said he personally wrote to the site's first 5,000 users offering his personal phone number and even meeting with some of its users.

More on Wikipedia.

Social Media 101: Pinterest

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Anatomy of

Social Media 101: Pinterest

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Pinterest announces Secret Boards

•You can now create up to 3 secret boards

•You cannot change existing public boards into secret boards

•Why use secret boards? Pinterest gives you these ideas:

Create a holiday gift listPlan a special eventCreate a project that is not yet ready for public consumption

How will you use Secret Boards?

Social Media 101: Pinterest

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Pinterest announces Business Accounts

Like Facebook, Pinterest now has two options, create a personal account or business account.

Business accounts let you do the following:

•Verify your website, so that consumer know to trust you

•Add buttons and widgets to increase engagement

•Learn about case studies

Social Media 101: PinterestWhy it is news?

• “After mounting criticism, Pinterest strikes back against copyright questions with a new attribution system.” – Digital Trends, 5/1/2012

• Most popular pins of all-time (relatively speaking, of course): food and drink, 29%; DIY crafts, 13.4%. – Huffington Post, 4/14/2012

• “Pinterest Is Now the Third Most Popular Social Network in the U.S.” – Social Times, 4/6/2012

• How do you use it? Contests, catalog, sharing recipes, crafts, you name it as long as it is visual!

• Half of users log on daily 15

Launched in May 2003, LinkedIn’s membership grows by approximately two new members every second.

More on Wikipedia.

Social Media 101: Google+• Declared by outlets like the New York Times

to be Google’s biggest attempt to rival Facebook, it is actually the company fourth try at a social network.

• Earlier this year, it reported 100 million users and 60 percent daily engagement.

• As of February, Google+ users are only spending 3.3 minutes monthly and trending down. By comparison, Facebook users currently spending 7.5 hours using monthly.

• Single male-dominated (70-30) and geek-driven (top users include students, but also web designers, engineers and software developers). Top countries are U.S. and India. More on demographics.

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Launched in June 2011, Google+ upside includes integration into existing Google products.

More on Wikipedia.

Social Media 101: Google+•Circles: You use Circles to organize the people you follow (as well as who follows you) on Google+. And you can use Circles to organize your stream.

•Real-time stream: In Google+, the stream flows as new updates are posted. New updates automatically show up at the top of your stream after you log in, and new comments appear automatically as people comment on the posts.

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Hangouts: Think of hangouts as group video chat. You can chat, via video, with up to ten people at a time-for work and play!

Hangouts goes pro with NFL Hangouts

+1 and SEO potential: Hello. It is Google, isn’t it?

It can help your career?! MediaJobsDaily says yes.

Social Media 101: Google+How do you use Google+?

•USA Today – Black Friday 2012: What you need to know

•Boosting your career using Google?Create circles in your industry

Use hangouts to talk to people

Check out Hangouts on Air

•Look good on Video (whether for Google+, Skype, YouTube or anything else…)

•10 Brands Making the Most of Google+

•Hangouts are more than just video conferencing, you can share your desktop and collaborate on documents

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Social Media 101: Google+Why you can’t ignore Google+

•Social Networking

•Content Marketing

•Search Engine Optimization (SEO)

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Social Media 101: YouTube•YouTube is the second largest search app behind Google Search

•We watch 4 billion hours of YouTube per Month

•72 hours are uploaded per minute

•YouTube is now investing money in creating its own programming, competing with cable programming

•YouTube is a Google subsidiary

•You can stream your Google+ Hangout live on Google or archive it there for later viewing

•Your company website may run out of bandwidth if you update your videos frequently, keep them on YouTube for people to watch later

•7 Quirky, Comical YouTube Channels15

Social Media 101: LinkedIn• The world’s largest professional social network.

• Finally, there’s an (iPad) app for it! LinkedIn has 150 million users, and the iPad is the fastest growing device on the network. More than 22% of LinkedIn traffic comes from mobile devices; a year ago, that figure was 8%. (Mashable)

• Most popular industries: Tech, Finance, Manufacturing; most popular job functions: Entrepreneurship, Sales, Operations

• Slightly more men, and the bulk of membership are in age range of 25-54. Teens are the fastest growing group, and growing fastest in Latin America, Asia and Africa. Most users in U.S. while fastest growing country is Indonesia.

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Launched in May 2003, LinkedIn’s membership grows by approximately two new members every second.

More on Wikipedia.

Social Media 101: LinkedIn

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Anatomy of a LinkedIn Profile

Social Media 101: LinkedInLinkedIn Basics:

1.Write a dynamic headline with a summary on your profile. Use keywords.

2.Use a professional photo that makes you look serious about doing business.

3.Get rid of LinkedIn’s dynamic URL.

4.Make sure to complete your education and experience sections. Again, use keywords.

5.Proofread your profile before saving it. Your profile is a reflection of you, so you want it to look professional.

6.Is your profile public? It should be.***

7.Ask people you know and with whom you have done business to “recommend” you. (More.)

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Social Media 101: LinkedInTo look like a LinkedIn Pro:

1. Completely fill in your profile.

2. Add connections, and send personalized messages when doing so.

3. Join Groups.

4. Answer questions.

5. Regularly update your status

6.Don’t ignore:

1. Company Pages

2. Jobs Listings

3. Learning Center

4. http:resume.linkedinlabs.com15

How does the average executive use LinkedIn?

He or she logs on anywhere from a few times a week to daily, is a member of at least one group, and does not pay for a premium account. (More.)