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TRANSCRIPT
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BACKSTAGE PASS OVERVIEW
BROOKE HOFFPAUIR & NIKKI BRUYERE
What is cbanc Network?
Collaborative Banking Network Users contribute all content, trade
documents and discuss topics such as exam peer trends and industry vendors.
A point system (cbanc points) incents users to ask, answer, & share information.
An average of 30 members join per day. More than 4,400 CU’s & Banks have joined. More than 10,000 members to date.
© Copyright Q2 Confidential and proprietary. 2
What is cbanc’s Backstage Pass?
A way for vendors to: ◦ See questions about their company◦ View trending topics◦ See reviews about their company◦ Answer questions◦ Provide thought leadership content◦ View what people say about competitors (Note: You
can not view other vendor reviews)◦ Q2ebanking has access to Backstage Pass and all
of the above. We are also a site sponsor.
© Copyright Q2 Confidential and proprietary. 3
Connect & Analyze
Real Time Intelligence
What is Backstage Pass NOT?
A place to pitch sales. cbanc users will rate the company poorly if we come off too sales focused and we will lose credibility.
This is not Client Zone.A place to answer every question. We should
only answer or comment on relevant questions.
© Copyright Q2 Confidential and proprietary. 6
How Backstage Pass Benefits You
See what people are talking about – can even be specific to region, asset size, bank/CU.
View banker/credit union exam pain points Gain competitive intelligenceSee what people do/don’t like about our
products Follow questions about Q2
© Copyright Q2 Confidential and proprietary. 7
Weekly Reports
Marketing will provide a weekly report (starting Monday) that includes: ◦ Trending Topics ◦ Questions about Q2◦ Q2 Reviews ◦ Q2 provided content◦ Q2 clients added to cbanc
© Copyright Q2 Confidential and proprietary. 8
How Can You Contribute?
Help to respond to negative reviews◦ Marketing is working to identify subject matter
experts (SME’s).◦ Marketing will need to review responses
Responding to relevant questions **When you are asked to respond, it’s
important that it is timely.
© Copyright Q2 Confidential and proprietary. 9
How to Engage Clients
Encourage Clients to join cbancEncourage happy clients to write reviews!
◦ We can offer clients cbanc points to write reviews about Q2. Let marketing know if you are interested.
© Copyright Q2 Confidential and proprietary. 10
Questions?
© Copyright Q2 Confidential and proprietary. 11