bt event in copenhagen magnus thell 2009 10 05
DESCRIPTION
Presentation at an event staged by BT in Copenhagen on the topic of Online Communication/Social Media and its development over the past few years and that changes in the marketplace/media landscape drives for changes in communication.TRANSCRIPT
Source: Forrester “The Customer Experience Index 2007”, http://www.forrester.com/Research/Document/Excerpt/0,7211,43877,00.html,
Brandweek, http://www.brandweek.com/bw/news/recent_display.jsp?vnu_content_id=1003677228
“In the old days, someone might have a bad
customer experience and tell 10 people. But now,
with the rise of blogs, MySpace and Facebook, that
person might be able to tell 10,000 people. This
totally changes the dynamic, and importance, of
customer experience.”
Bruce Temkin, vp/principal analyst at Forrester Research
Today’s markets require new ways of
online communication
Magnus Thell, Managing Director, Cision Scandinavia
Copenhagen, October 5, 2009
Source: CBS News
http://www.cbsnews.com/stories/2009/05/04/business/main4988309.shtml ws
Source: http://www.websitemagazine.com
Source: Resume: http://www.google.com
HYPE?
How much chatter is going on out there?
242,982 blog posts on about 148,000 unique blogs mentioned Fortune 25
companies in the 30 day period
Feb. 16 to Mar. 17, 2009 Source: Cision Social Media Dashboard
Mentions of the Fortune 10 in the Blogosphere
Change The new arenas
Källa: Brian Solis, PR 2.0, The Conversation Prism, Creative Commons
Change New behavior
Source: http://globalviking.net
Communities
Source: Google AdWords Keyword Tool,
https://adwords.google.com/select/KeywordTool
9 140 000Searches for ”Lego” per month
Source: “My Starbucks Idea”, http://mystarbucksidea.com
Conversation
Source:http://sixx.se/nextgen
Conversion
The CEO of Eniro comments directly on Facebookby Fredrik Stenbeck on September 11, 2009
Source: Dagens Media http://www.dagensmedia.se
Communities
Source: http://www.facebook.com/hm
Communities
Source: Tripadvisor http://www.tripadvisor.com
Consumer - Conversation
Company blog
Source: http://fastlane.gmblogs.com
Source: Cision, http://twitter.com/cision/favourites
Customer service
Source: www.krisinformation.se
Society
Källa: Public Service of New Hampshire, http://psnhnews.com/index.cfm
Society
Source: CNN, http://edition.cnn.com/2009/WORLD/europe/02/25/twitter.amsterdam.plane.crash/index.html
.
News
Source:
.
News feed
http://twitter.com/cisionwire
Change Content
Source: JetBlue, http://www.youtube.com/user/JetBlueCorpComm
Source: Ford, http://media.ford.com/products/focus08/index.html
Source: http://www.southwest.com/about_swa/press/prindex.html,
Next step Web 3.0
…Will the hype of Web 3.0 Technology
help us cope?
Source: www.opencalais.com
Open Calais
Home | OpenCalais
Another view of Web 3.0, and how it will affect PR
people
Cision Labs: already building this technology into CisionPoint!
Source: www.silobreaker.com
Web 3.0
Keyword Bible
Key Words
Not just for press releases:
White Papers
Product spec sheets
Web Page Copy
Organizational silos will break down
Sales, customer service, PR, advertising, product management, etc.
Change A few hints to get going
STRATEGY
LISTENPARTICIPATE
ACT
• Start acting on
own initiative
• Act on
prioritized
arenas
• How will we
handle this
arena?
• Who is
responsible?
• Which arenas
should we act
on?
• Begin to listen at
the conversation
• Learn how the
arena interacts
• Begin to
participate in the
discussions
• Learn the
language and the
tone of the arena
Contakt Information
Magnus Thell, Cision
Managing Director Cision Scandinavia
E-mail: [email protected]
Mobile: +46 (708) 950 822
IM (Google Talk): magnusthell
Twitter: @magnus_thell
(www.twitter.com/magnus thell)
www.cisionwire.se
www.cision.se
Useful sites:
www.socialmediatoday.com
www.socialmediaexplorer.com
www.opencalais.com
www.journalisttweets.com
www.mashable.com