btl + mkt digital sm board
TRANSCRIPT
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@HayVega
BTL & Mkt Digital
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@HayVega
BTL... stands for • Below The Line
• Out of the Box
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@HayVega
BTL... does for me • Presencia
• Experiencia
• Acercamiento
• Compromiso
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@HayVega
http://www.youtube.com/watch?v=F7esRCgjO30
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@HayVega
Business • Clientes y consumidores
• Información, conversación.
• Herramientas
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@HayVega
Digitalizado...
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@HayVega
https://vimeo.com/23065853
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@HayVega
BTL + Digital • Presencia de Marca
• Conversación
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@HayVega
Más ejemplos...
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@HayVega
Turismo • Historia
• Experiencia
• Boca en boca
http://mashable.com/2012/01/16/travel-brands-youtube/#g1o05RWKKqY
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@HayVega
Calzado • Aspiracional
• Comunidad
http://mashable.com/2012/02/06/shoe-footwear-brands-social-media-marketing/
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@HayVega
Campo • Comunidad
• Información
http://mashable.com/2011/12/12/social-media-farmers-markets/
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@HayVega
Fitness • Aspiracional
• Escuchar
http://mashable.com/2012/01/06/fitness-brands-social-media/
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@HayVega
https://vimeo.com/30752084
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@HayVega
Las estrategias exitosas nacen del entendimiento que tiene la marca de su audiencia y de como piensan sobre el
producto... ...
Después, usar social media de una manera que construya sobre esa perspectiva.
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@HayVega
Se trata también de sorprender al consumidor y de soñar con campañas así
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@HayVega
http://www.youtube.com/watch?v=iuvoSw1TiJ8
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@HayVega
Digitalizando...
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@HayVega
https://vimeo.com/41388057
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@HayVega
3 Características • Transparencia
• Micro-Relevancia
• Colaboración abierta
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@HayVega
Mkt Digital requiere inverisón, experimentación -incuso un poco de
fe- antes de llegar a las metas
Cada acción suma y los logros se acumulan ...
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@HayVega
El consumidor es digital, ¿la marca no
debería ser también?