The New year is comingAddress: Komitas st. 59, Yerevan, 0051 RATell: (+37460)446964Mobile: (+37455)333305E-mail: promoprllc@gmail.com

PROMO PR LLC was founded in 2008. It is the one of the leading BTL

companies in Armenia which collaborates with great number of international

leading companies existing in Armenia.

In 2013 a new branch was founded in Georgia aiming to realise

promotion of our clients.

PROMO PR is a full service advertising agency which focused on

brand building through below-the-line (BTL). This includes nonstandard

advertising campaigns, promotions to stimulate sales and to increase

recognition of a new product.

Respecting professional ambitions, strategies and tastes of our customers,

we do our best to coordinate our forces on the basis of a mutually beneficial

partnership and understanding. We are sincerely looking forward, guided by

your suggestions and wishes to help you choose the right course and achieve

the goal.

Our company

Our advantages 5 years of experience in promotions

responsibility and efficiency

experienced staff (BTL-managers, promoters, merchandisers)

regular staff training

personal, professional and creative approach

successful experience in handling a large number of orders

knowledge of the trade network of the city

maximum geographic coverage (in Armenia and Georgia)

promotions and special offers for partners

CONSUMER PROMOTION

PROMOTIONS WITH

SAMPLING

PROMOTIONS WITH

BRAND PRESENTATION

PROMOTIONS WITH

TASTING

PROMOTIONS WITH GIFTS

HORECA

DOOR TO DOOR (D2D)

LEAFLETING

CONSUMER PROMOTION

It is a promotion by affecting the end-user. Our non-standard and high-tech solutions for all the goods and services will help you in business.CONSUMER

PROMOTION

Technology of CONSUMER PROMOTION can achieve a significant increase in

trade turnover, market share and profits through the following tasks:

1. Brand awareness increases,

2. Consumers of competing products we switch to the promoted brand,

3. Sales promotion in different types of retail outlets (on open markets, network and

brick and mortar stores) and public places (restaurants, bars, clubs, cinemas, railway

stations, airports, fitness - and business centers, etc.).

PROMOTIONS WITH

TASTING

This method is generally used in the food segment.

THE OBTAINED RESULT

1. Introduce target audience with taste properties of the product2. Stimulate trial purchase3. The most important thing in making a decision - his personal experience and own sense of taste.

WHAT ARE THE PROS ?

1. For any market effectively acquainted with the new product or a new product category,

2. The consumer has a real opportunity to try a new product without spending any money, but getting the customer experience. No one is imposing and not forcing to buy the goods

3. Ability of consumer to make a choice in benefit of the advertised brand based on their own experiences.

TASTING OF MEAT

PRODUCTS

PASTA TASTING

MILK TESTING

SAMPLING - introduction of new product in the market through the distribution of copies of his trial.

THE OBTAINED RESULT

1. Introduce target audience with taste properties of the product2. Stimulate trial purchase3. The most important thing in making a decision - his personal experience and own sense of taste.

WHAT ARE THE PROS ?

1. For any market effectively acquainted with the new product or a new product category

2. The consumer has a real opportunity to try a new product without spending any money, but getting the customer experience. No one is imposing and not forcing to buy the goods

3. Ability of consumer to make a choice in benefit of the advertised brand based on their own experiences.

PROMOTIONS WITH

SAMPLING

CAKESSAMPLING

YOGURT SAMPLING

SWEETS SAMPLING

Promotional staff informs the target audience (TA) of the product about it specific characteristics and major advantages.

This mechanic is recommended for the promotion of goods and services which have complicated or unique properties.

THE OBTAINED RESULT1. Introduce target audience with taste properties of the product2. Stimulate trial purchase3. The most important thing in making a decision - his personal experience and own sense of taste.

WHAT ARE THE PROS ?

1. For any market effectively acquainted with the new product or a new product category

2. The consumer has a real opportunity to try a new product without spending any money, but getting the customer experience. No one is imposing and not forcing to buy the goods

3. Ability of consumer to make a choice in benefit of the advertised brand based on their own experiences.

PROMOTIONS WITH

BRAND PRESENTATION

BRAND PRESENTATION

OF JUICES

BRAND PRESENTATION OF

WINE

Gift with purchase/raffle is recommended for introduction of a new product in the market or the other seasonal decline in sales.

PROMOTIONS WITH GIFTS

THE OBTAINED RESULT

1. These consumers are motivated to increase purchases,

2. New consumers are attracted,

3. The seasonal decline in sales is reducing.

THE PROS

1. Generated high-interest product in the brand

2. Motivate to purchase of loyal and disloyal customers.

PROMOTIONS OF CLEANERS WITH GIFTS

WHISKI PROMOTION WITH JUICE

WHISKI PROMOTION WITH GIFTS

PROMOTIONS WITH GIFTS

PRomoters inform the TA (target audience) by distributing leaflets, brochures and other promotional materials targeted at the previously agreed program.

This mechanic is recommended to advertise events, new products, special offers, etc.

LEAFLETING

THE OBTAINED RESULT

1. The target audience will learn more about the features and characteristics of the product,

2. Attracting customers of competing brands.

THE PROS

1. Very high coverage of TA (target audience)

2. The ability to quickly start campaign

3. In short terms may transmit required information to the TA

CHIPS LEAFLETING

LEAFLETING ABOUT NEW RESTAURANT

FAST FOODLEAFLETING

LEAFLETING AND

SAMPLING

STICKERS POSTING AND

BIRTHDAY PARTY

DIRECT SALES

THE PROS

1. Opportunity to purchase goods or services at a lower cost

2. Time savings

3. Obtaining a more detailed and complete information about this

product / service

4. The purchase of goods in the comfort and convenience

5. Comfortable (apply) the conditions of purchase of products

6. Individual approach

Direct selling is a sale of goods or services carried out not in the outlets, and the place of residence of the customer.

  A striking example of direct sales may be considered "door to door (D2D)", ie selling from house to house, which is carried out specially selected and trained sales agents.

DOOR TO DOOR (D2D)

THE OBTAINED RESULT

1. The impact on customers on an emotional level

2. Making the "word of mouth“

3. You can use multiple communication channels at the same time and this will increase the effectiveness of promotional campaigns.

THE PROS

1. Used in introduction of a new brand on the market

2. If you need to stand out from the competition

3. In the situation, the lack of consumer awareness about the brand.

HoReCa programs focused on the promotion of brands in the areas of concentration of potential consumers of this product: restaurants, clubs, cafes, hotels, etc.

It is a very promising form of BTL activity.

HORECA

HORECA FOR WINE

HORECA FOR

MARTINI

FASHION SHOW

PRESENTATION OF A NEW PRODUCT

Our International Partner-Brands

Our Local Partner-Brands

OUR AWARDS

OUR AWARDS

Promotion name

Promoting brands (product / service)

Target Audience

Promotion objectivesProspective location and

the number of promotions

Promotion periods

Budget

Promotion mechanics (tasting, sampling, oral

presentation, distribution of leaflets,

etc)

Number of promoters

Promotion schedule and duration

Types of POS materials for the campaign

Additional materials (degustation stand,

branded accessories, etc.)Promotion scenario

Additional information

Deadline for offers

Dates of approval

PROMOTION BRIEF FOR

ORDER

Would you like such kind of promotion for your brand?

Visit us: Komitas st. 59 Yerevan, 0051 RACall us: (+37460)446964Mobile: (+37455)333305Send a request: promoprllc@gmail.com

It's hard not to notice us…

THANK YOU!!!