About BTrace

We lose things every day - keys, remote, laptops, bags , wallet…

The BTrace solution includes: Small tag and a Smartphone application

Based on several tracking technologies (GPS,GPRS, Wi-Fi, gyro, accelerometer, compass…)

Keep on working, even when GPS, Wi-Fi, or cell phone reception are not available(Indoor & Outdoor).

The Product alerts the moment the object moves outside the safe zone

Currently there is no autonomous solution for keeping tabs on children orObjects the second they get away from their parent’s (or owner’s) eyes

Tag (device)

Multi tracking component inside tag (GPS, gyro, accelerometer , compass…)

9 Degrees of Freedom 3-axis gyroscope, 3-axis accelerometer, 3-axis digital compass

Support Bluetooth, Mobile , Wi-Fi communication (Indoor and outdoor solution)

Onboard Digital Motion Processor capable of processing complex 9-axis Motion algorithm

Rechargeable (battery lasts around 24 hours)

Small size , waterproof , design device

MotionFusionMotionFusion GPSGPS

Gyro CompassAccel

MotionAlgorithm

BT / SIM / Wi-FiCommunication

Application

Supports Apple iOS and Android devices

Radar-like interface shows location and direction

Default setting – plug & play

Setting according to usage (distance, alert, view, skin, color)

Notifies the moment the object goes outside of distance defined as safe zone (before the crisis)

Real time alerts (voice or vibration)

Go to Market / Business model

Target market includes:ParentsPet ownersBicycle, tablet, laptop, baggage ownersOld or sick people Airports, hotels, parks, shopping centers

Go to market :Verticals Channels I: Revenue share (service)operator, insurance – different labels Channels II: Manufacturer (luggage , bicycle, Tablet) –labels Consumer productRent for temporary /one time use white label application (parks, exhibitions…)

Company / Team

Founded 2013 ( Operate from 2011)

BTrace is a result of collaboration between a few entrepreneurs

Bringing together decades of experience with HW, SW, mobile and marketing

Team members : engineers, marketers, designers, product specialistsmobile experts and UX

Entrepreneurs’ self-investments

Milestones

Proto-type (I+II) Product positioning Market validation Product planning Product design Apps spec & Flow

Android Application Product I (couple

dozen) Channels

Fund raising R&D -> Minimize and improve iOS application Mass market product Public launch (beta) Go to market –Sales

R&D -> Products (II, III) Distribution channels

R&D -> improve Sales

Personal alarm system protecting your loved ones and valuables

Thank You!