bu now: pure play branding & traffic strategies
DESCRIPTION
BU Now may be the country's only stand-alone, pure play student electronic news medium. This presentation discusses promotional strategies that have developed BU Now's brand equity and traffic volume since its founding 3 years ago. Dr. Richard Ganahl will present this at the College Media Advisors national conference in NYC on March 2011.TRANSCRIPT
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CMA: NATIONAL CONFERENCE NEW YORK, NY MARCH 2011
DR. RICHARD GANAHL BLOOMSBURG UNIVERSITY, PA
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2 PURE PLAY: BRANDING & TRAFFIC STRATEGIES
TABLE OF CONTENTS
• BU NOW: WHAT IS IT?
• STAFF DEVELOPMENT
• CONTENT STRATEGIES
• SOCIAL MEDIA PROMO’S
• EDIT & TRAFFIC PROMO’S
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3 PURE PLAY: BRANDING & TRAFFIC STRATEGIES
PURE PLAY/STAND-ALONE: • MAYBE UNIQUE IN USA • NO AFFILIATION W/ OTHER STUDENT CAMPUS MEDIA • NO OFFICE…NO BUDGET
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4 PURE PLAY: BRANDING & TRAFFIC STRATEGIES
PURE PLAY/STAND-ALONE:
• MAYBE UNIQUE IN USA • NO AFFILIATION W/ OTHER STUDENT CAMPUS MEDIA • NO OFFICE…NO BUDGET
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5 PURE PLAY: BRANDING & TRAFFIC STRATEGIES
BU NOW TRAFFIC TO DATE • 255,000 TOTAL VISITORS • 75,000 UNIQUE VISITORS • 152 VARIOUS COUNTRIES • 5-800 DAILY PAGEVIEWS
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6 PURE PLAY: BRANDING & TRAFFIC STRATEGIES
RECRUIT & RETENTION • ACROSS ALL MAJORS • PRIZES AND PARTIES • PRESS PASS & T-SHIRTS • 25-30 @ WKLY MEETINGS
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7 PURE PLAY: BRANDING & TRAFFIC STRATEGIES
E-RESTAURANT PAGE • 10 LOCAL RESTAURANTS • FULL BRANDED MENU • ONLINE ORDER LINK • STICKY & HIGH TRAFFIC
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8 PURE PLAY: BRANDING & TRAFFIC STRATEGIES
TODAY’S TOP GALLERIES • EASY TO LOAD MANY PIC • ‘SEE YOUR PIC’ CARDS • GREAT WAY TO STORY TELL • KEEP ‘EM ON BU NOW SITE
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9 PURE PLAY: BRANDING & TRAFFIC STRATEGIES
BU NOW TV & I-RADIO • STUDIO & ON LOCATION • SHOOT STUDIO MONDAY • LAUNCH ON WEEKEND
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10 PURE PLAY: BRANDING & TRAFFIC STRATEGIES
SOCIAL MEDIA EDITOR • EDIT & EVENT PROMO • TWITTER, DIGG • STUMBLEUPON, FARK • SLASHDOT • FRIEND BU NOW NOW!!!
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11 PURE PLAY: BRANDING & TRAFFIC STRATEGIES
EDIT & TRAFFIC PROMO’S
• FLYERS, POSTERS, SHEETS
• TABLE TOPS, BUS STOPS
• E-MAIL BLASTS
• SEARCH ENGINE OPTIMA’Z
• SITE TRAFFIC PROMOS
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12 PURE PLAY: BRANDING & TRAFFIC STRATEGIES
• BE THERE NOW
• WWW.BUNOW.ORG