bucovina brand
TRANSCRIPT
![Page 1: Bucovina Brand](https://reader033.vdocument.in/reader033/viewer/2022050900/587de3c11a28abaf6b8b5fc7/html5/thumbnails/1.jpg)
![Page 2: Bucovina Brand](https://reader033.vdocument.in/reader033/viewer/2022050900/587de3c11a28abaf6b8b5fc7/html5/thumbnails/2.jpg)
Actual Positioning
place of 1000
churches
© Cristina Insuratelu
![Page 3: Bucovina Brand](https://reader033.vdocument.in/reader033/viewer/2022050900/587de3c11a28abaf6b8b5fc7/html5/thumbnails/3.jpg)
© Cristina Insuratelu
![Page 4: Bucovina Brand](https://reader033.vdocument.in/reader033/viewer/2022050900/587de3c11a28abaf6b8b5fc7/html5/thumbnails/4.jpg)
© Cristina Insuratelu
![Page 5: Bucovina Brand](https://reader033.vdocument.in/reader033/viewer/2022050900/587de3c11a28abaf6b8b5fc7/html5/thumbnails/5.jpg)
The Story will change the
perception of the
place and will create a
sense of SCARCITY.
It will convince people that
they want to be part of and
live the EXPERIENCE.
© Cristina Insuratelu
![Page 6: Bucovina Brand](https://reader033.vdocument.in/reader033/viewer/2022050900/587de3c11a28abaf6b8b5fc7/html5/thumbnails/6.jpg)
© Cristina Insuratelu
![Page 7: Bucovina Brand](https://reader033.vdocument.in/reader033/viewer/2022050900/587de3c11a28abaf6b8b5fc7/html5/thumbnails/7.jpg)
A commodity + An emotional Story = An emotional egg
© Cristina Insuratelu
![Page 8: Bucovina Brand](https://reader033.vdocument.in/reader033/viewer/2022050900/587de3c11a28abaf6b8b5fc7/html5/thumbnails/8.jpg)
A place to play
Landscaping Architecture
Experiences Emotions
Story Creation
© Cristina Insuratelu
![Page 9: Bucovina Brand](https://reader033.vdocument.in/reader033/viewer/2022050900/587de3c11a28abaf6b8b5fc7/html5/thumbnails/9.jpg)
Bucovina
© Cristina Insuratelu
![Page 10: Bucovina Brand](https://reader033.vdocument.in/reader033/viewer/2022050900/587de3c11a28abaf6b8b5fc7/html5/thumbnails/10.jpg)
© Cristina Insuratelu
![Page 11: Bucovina Brand](https://reader033.vdocument.in/reader033/viewer/2022050900/587de3c11a28abaf6b8b5fc7/html5/thumbnails/11.jpg)
© Cristina Insuratelu
![Page 12: Bucovina Brand](https://reader033.vdocument.in/reader033/viewer/2022050900/587de3c11a28abaf6b8b5fc7/html5/thumbnails/12.jpg)
© Cristina Insuratelu
![Page 13: Bucovina Brand](https://reader033.vdocument.in/reader033/viewer/2022050900/587de3c11a28abaf6b8b5fc7/html5/thumbnails/13.jpg)
Easter Experience
© Cristina Insuratelu
![Page 14: Bucovina Brand](https://reader033.vdocument.in/reader033/viewer/2022050900/587de3c11a28abaf6b8b5fc7/html5/thumbnails/14.jpg)
© Cristina Insuratelu
![Page 15: Bucovina Brand](https://reader033.vdocument.in/reader033/viewer/2022050900/587de3c11a28abaf6b8b5fc7/html5/thumbnails/15.jpg)
© Cristina Insuratelu
![Page 16: Bucovina Brand](https://reader033.vdocument.in/reader033/viewer/2022050900/587de3c11a28abaf6b8b5fc7/html5/thumbnails/16.jpg)
© Cristina Insuratelu
![Page 17: Bucovina Brand](https://reader033.vdocument.in/reader033/viewer/2022050900/587de3c11a28abaf6b8b5fc7/html5/thumbnails/17.jpg)
© Cristina Insuratelu
![Page 18: Bucovina Brand](https://reader033.vdocument.in/reader033/viewer/2022050900/587de3c11a28abaf6b8b5fc7/html5/thumbnails/18.jpg)
Central Identity
The Authentic
Destination
Extended Identity
Romantic
Family Values
Safe
Clean Environment
Positioning Strategy
© Cristina Insuratelu
![Page 19: Bucovina Brand](https://reader033.vdocument.in/reader033/viewer/2022050900/587de3c11a28abaf6b8b5fc7/html5/thumbnails/19.jpg)
Tourism Markets
Travel Intermediaries RE-ACTIVE
Travel Intermediaries PRE-ACTIVE
Bucovina
Dir
ec
t M
ar
ke
tin
g
Pu
bli
cit
y
Bu
co
vin
a
Be
au
tie
s
Welcome to Bucovina
Bucovina web pages
Flyers Posters
© Cristina Insuratelu
![Page 20: Bucovina Brand](https://reader033.vdocument.in/reader033/viewer/2022050900/587de3c11a28abaf6b8b5fc7/html5/thumbnails/20.jpg)
Special Interest
Rural Tourism
Rural Romance
Touring
Events creation
Festivals, folk festivals
Hotels & Private Accommodation
The good old times
Rural Romanticism
© Cristina Insuratelu
![Page 21: Bucovina Brand](https://reader033.vdocument.in/reader033/viewer/2022050900/587de3c11a28abaf6b8b5fc7/html5/thumbnails/21.jpg)
Something scarce and unique,
Deserving of a premium price
© Cristina Insuratelu
![Page 22: Bucovina Brand](https://reader033.vdocument.in/reader033/viewer/2022050900/587de3c11a28abaf6b8b5fc7/html5/thumbnails/22.jpg)
© Cristina Insuratelu
![Page 23: Bucovina Brand](https://reader033.vdocument.in/reader033/viewer/2022050900/587de3c11a28abaf6b8b5fc7/html5/thumbnails/23.jpg)
© Cristina Insuratelu
![Page 24: Bucovina Brand](https://reader033.vdocument.in/reader033/viewer/2022050900/587de3c11a28abaf6b8b5fc7/html5/thumbnails/24.jpg)
© Cristina Insuratelu
![Page 25: Bucovina Brand](https://reader033.vdocument.in/reader033/viewer/2022050900/587de3c11a28abaf6b8b5fc7/html5/thumbnails/25.jpg)
© Cristina Insuratelu
![Page 26: Bucovina Brand](https://reader033.vdocument.in/reader033/viewer/2022050900/587de3c11a28abaf6b8b5fc7/html5/thumbnails/26.jpg)
© Cristina Insuratelu
![Page 27: Bucovina Brand](https://reader033.vdocument.in/reader033/viewer/2022050900/587de3c11a28abaf6b8b5fc7/html5/thumbnails/27.jpg)
© Cristina Insuratelu
![Page 28: Bucovina Brand](https://reader033.vdocument.in/reader033/viewer/2022050900/587de3c11a28abaf6b8b5fc7/html5/thumbnails/28.jpg)
© Cristina Insuratelu
![Page 29: Bucovina Brand](https://reader033.vdocument.in/reader033/viewer/2022050900/587de3c11a28abaf6b8b5fc7/html5/thumbnails/29.jpg)
© Cristina Insuratelu
![Page 30: Bucovina Brand](https://reader033.vdocument.in/reader033/viewer/2022050900/587de3c11a28abaf6b8b5fc7/html5/thumbnails/30.jpg)
PASTE means Easter in Romanian!
© Cristina Insuratelu
![Page 31: Bucovina Brand](https://reader033.vdocument.in/reader033/viewer/2022050900/587de3c11a28abaf6b8b5fc7/html5/thumbnails/31.jpg)
© Cristina Insuratelu
![Page 32: Bucovina Brand](https://reader033.vdocument.in/reader033/viewer/2022050900/587de3c11a28abaf6b8b5fc7/html5/thumbnails/32.jpg)
© Cristina Insuratelu
![Page 33: Bucovina Brand](https://reader033.vdocument.in/reader033/viewer/2022050900/587de3c11a28abaf6b8b5fc7/html5/thumbnails/33.jpg)
© Cristina Insuratelu
![Page 34: Bucovina Brand](https://reader033.vdocument.in/reader033/viewer/2022050900/587de3c11a28abaf6b8b5fc7/html5/thumbnails/34.jpg)
© Cristina Insuratelu