● Event Description● Budget● Marketing● Staffing/Scheduling● Event Timeline● Risk Management● Post Event Recap

Spring Jam 2018● What: Music festival with carnival rides

and food stands.○ Gucci Mane Headliner

● Where: Lot 37 Near Mariucci Arena● When: Saturday, April 21● Why: Celebration that will bring the U of

M community together, enjoy the great spring weather, and provide a great experience

● Who: Target Audience○ Primary

■ U of M students■ Age 18-23

○ Secondary■ Students at surrounding colleges

●

Category Number of Staff Total Number of Hours

Volunteer Staff Total 17 120

Paid Staff Total 21 183

Security Staff Total 54 402

Medical Services Total 6 54

Grand Total 98 759

● One Access Point (5th Street)

● Magnetometers and Wands

● Only small purses and clear water bottles allowed

● 21+ to drink

● Financial Goal: Break Even● Post Event Survey: 1-5 Rating of event

elements, food, performances, safety● Overall Event Rating Goal: 3.5+ ● Event Suggestions

○ Next year's artist● Post event management meeting

○ What went well; could be improved

Artist Booking Deals. (n.d.). Global Talent Agency. Retrieved May 01, 2017, from

http://www.gtabookings.com/deals/

Coda Agency: Gucci Mane. (n.d.). Retrieved April 28, 2017, from

https://www.codaagency.com/artist/1833-gucci-mane

Event Info. (n.d.). Retrieved May 01, 2017, from http://springjam.umn.edu/info/

SnapChat Geofilters. (n.d.). Retrieved May 01, 2017, from

https://geofilters.snapchat.com/org/guest/purchase/upload-asset