Budget Season

PlaybookIncreasing leasing

efficiency with video

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W H Y R E A L Y N C ?

Virtual LeasingThe sudden change in our world that took place

in March 2020 was something that none of us

saw coming and it significantly impacted how we

live, do business, and connect with others. Within

weeks, we had to move to remote locations, adapt

our processes and procedures, and put a heavier

reliance on technology to instill as much normalcy

as possible. Multifamily professionals were left

trying to navigate how to provide safety and ample

communication to residents while coming up with

a plan for leasing and managing their communities

remotely.

Moving virtual forced industries like ours to

embrace change overnight and was a catalyst shift

to virtual leasing. With markets reopening and

insight into shifts in consumer desires, it’s clear that

virtual leasing is here to stay.

While virtual leasing is a broad definition, it has

been made abundantly clear in 2020 just how

critical video, both live and pre-recorded, is for your

teams to continue connecting with prospective

residents, providing tours of your communities,

answering prospects questions, and more. By now,

we’re sure that video isn’t new for your teams,

but having a built-for-multifamily video leasing

solution that empowers all virtual leasing efforts in

a Fair Housing compliant way might be.

So why should you keep reading through this booklet?

You should keep reading because 1 in 3 prospective

residents now prefer virtual tours over in-person

tours. You should keep reading because you are in

the midst of preparing for one of the most critical

5%Other

11%Virtually in general

32%Virtually because of virus

52%In-person despite virus

TOUR PREFERENCES DURING COVID-19

*Research from

Zum

per

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periods of the year: budget season. You should

keep reading because it’s time to start thinking

about all of the systems, tools, and technology your

teams need in 2021 to lease efficiently and at a high

velocity in this new norm.

You should also keep reading if you want to learn

more about Realync’s video leasing solution and

how it could empower your teams to host live,

interactive video tours and open houses as well as

do-it-yourself pre-recorded videos. With Realync,

your teams can truly engage with each prospective

resident to show them exactly what they need to

see, when they need to see it. By engaging “face-

to-face” with prospective residents, that human-

to-human interaction allows them to seamlessly

experience all the property has to offer in a real,

transparent way without having to physically be

there in person. Let’s talk about efficiency and

doing more with less!

Leverage interactive video technology to bring

prospective residents to your community virtually,

ensuring trust in the touring process. Interactive

video technology can help overcome challenges

that have surfaced as a result of the pandemic and

make sure your teams are equipped for success in

2021 and beyond.

A tech-enabled leasing and management team is something that we can all agree is the new normal. So let’s chat 2021 and see what we can do together!

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Not only do nearly 50% of renters now prefer to

tour apartments virtually, but looking for more

virtual tours is the number one shift for consumers

during their apartment search process.

Do your teams have the tours or means to show

specific floor plans and units? If not, they might

be leaving some prospective residents looking for

more.

Still not sure about the need for and power of

virtual leasing? Need more proof? Take a look at

how Realync has helped other companies and

properties just like yours!

HOW HAS COVID-19 CHANGED YOUR SEARCH CRITERIA?

34% Looked for more virtual tours

26% Reduced budget

19% Expanded search radius

9% Narrowed search radius

5% Increased budget

23% Not applicable

*Research from Zumper

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C A S E S T U D Y 3

Inability to Tour With Prospects

We wanted to provide

a professional tour

experience without

needing the prospective

resident to physically be

at the property. Our plan

was to use Realync to

create video updates for

our residents, but also

for prospects as a way

to provide them a tour if

they could not tour on-

site.

120+ prospects engaged via video tours with over 1,000 tour views in 12 months!

C A S E S T U D Y 1

Aggressive Pre-Leasing Goals

Our primary goal was to

improve sight-unseen

leasing during the pre-

lease phase. Due to

construction, we were

unable to have hard hat

tours.

40% of pre-leases were to out-of-state prospective residents.

C A S E S T U D Y 2

Pre-leasing Momentum

We needed something to

help prospective residents

feel comfortable leasing

without physically being

in the apartment.

Secured 48 leases before opening!

C A S E S T U D I E S

5 C A S E S T U D Y 5

Leasing in a Pandemic

We needed to find a

solution to continue

leasing apartments during

the pandemic.

Created nearly 150 videos which received over 4,200 views.

C A S E S T U D Y 4

Leasing in a Transitional Area

Our core focus is on

ensuring that our

customers are getting a

5-star experience.

Shared 11 videos to 153 prospects, using 250 unique links, and achieved 564 views.

C A S E S T U D Y 6

Leasing Occupied Units

We were looking for an

application to be able to

show apartments that

can’t be shown in person

because they are occupied

or not ready.

Sight unseen leases are significantly rising. We built a library of recorded videos of nearly every unit to send to prospects from outside the Denver area.

C A S E S T U D I E S

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T E S T I M O N I A L S

G E T I N S P I R E D

Scan to see what teams across the country are shooting for inspiration!

Video and virtual communication are here to

stay. Realync can help us communicate at every

point in the customer lifecycle and provides

incredible opportunities for personalization.”

Open camera on smartphone

Hover over QR code for 3 seconds

Click on drop-down notification

We will be prepared for the uncertain fall.

Realync’s platform allows us to capture video

virtual tours of all units and amenity spaces.

We could lease apartments remotely, should

offices close down in the future. We want to

ensure we can weather the storm.”

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A B O U T R E A L Y N C

/real-link/

Multifamily’s only video leasing and engagement solution

Live VideoTours

Pre-RecordedVideos

8

Fe a t u r e s

R e a l y n c I n t e g ra t i o n s

EnterpriseData Dashboard

Industry-leading Unique Link Tracking

Discovery

Consideration

Touring

Conversion

Mar

keti

ngLe

asin

g

3D and 360 virtual tours, and

agency-created videos have been

around for a long time and are

great for top-of-funnel marketing.

But top-of-funnel is where other

company’s value ends.

Realync picks up where those

other technologies drop off and

is multifamily’s only video leasing

solution that connects leasing

teams with prospective residents

in real-time for actual lead

conversion.

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R E N T E R J O U R N E Y

U S E C A S E S

Whether using video for marketing, leasing,

resident engagement, or maintenance, have

confidence that video can be one of the most

effective communication tools at your disposal.

And because consumers today want and value

realness and transparency, it’s easier than ever to

deliver that content by creating these videos on

Realync with just a smartphone or tablet.

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Ma

rke

tin

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ea

sin

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esi

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nts

ConstructionUpdates

MaintenanceHow-To Videos

Floor PlanTours

Move InVideos

Virtual HardHat Tours

PersonalizedFollow Ups

ResidentTestimonials

CommunityOverviews

AmenityOverviews

NeighborhoodTours

Live VideoTours

Unit IntroVideos

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H O W I T W O R K S

1 BUDGET FOR REALYNC

Continue reading for 2021 pricing and next steps

2 PLACE ORDER

Email your Realync representative or reach out

to sales@realync.com

3 ACCOUNT SETUP

Realync will configure each property account to

the property’s brand guidelines

4 TRAIN ON-SITE STAFF

Realync will provide full training for all on-site

teams

5 GET TOURING

Once trained, your teams are off and running with

industry-leading virtual leasing

6 TRACK ENGAGEMENT

Track all content and usage across all of your

properties to quickly see how teams and their

content are performing

7 MONTHLY REPORTING

Monitor engagement with monthly reports

delivered directly to your inbox

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H O W T O S E L L R E A L Y N C T O Y O U R S T A K E H O L D E R S

Why Virtual Leasing?Pandemic Proof

Increase sight-unseen leases

Increase lead-to-lease

conversion rates

Maintain human-to-human

interaction throughout the

leasing process

Progress prospective residents

through the funnel faster

Keep your teams safe and leasing

volumes high

Why Realync?Built for multifamily

Enterprise solution

Full training & support

Integrated solution

Fair Housing Compliant

Proven results

Why Now?Our industry has shifted from in

person to virtual leasing

Consumers now prefer

previewing and viewing

communities virtually

With uncertainty around COVID

and 2021, Realync helps your

teams be prepared

Save your leasing team’s time by

streamlining their leasing efforts

with technology

It’s time for leasing to be

proactive vs. reactive with

virtual leasing

Engage residents with video

for maintenance, events,

communications, and more“It’s not up to us to decide what someone can or can’t do, or what they do or don’t want. It’s up to us to offer the opportunity.”

— William L. Harris, Service Coordinator, Gene B Glick Company

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A B O U T R E A L Y N C

Realync is the multifamily industry’s only cloud-based,

Fair Housing Compliant video leasing and engagement

solution. The Realync video leasing & engagement

solution enables live, interactive video tours and

open houses as well as DIY pre-recorded videos, all

using nothing more than a smartphone or tablet.

Partnered with industry leaders like Greystar, Bozzuto,

Equity, Lincoln, Bell Partners, Fairfield, and more,

Realync’s web and mobile platform helps onsite teams

streamline leasing, marketing, resident engagement,

maintenance, and more, and has proven increased

conversion rates, decreased sales cycles, and increased

sight-unseen leasing for teams all across the US.

Le a r n M o r e

R E A LY N C . C O M

S A L E S @ R E A LY N C . C O M

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R E A L Y N C . C O M

© 2020 Realync Corporation