build 2016 - p512 - user segmentation and targeted push notifications for uwp apps
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#Build2016
User Segmentation and Targeted Push Notifications for UWP appsYamil Hernandez SaaSr Program Manager, Windows Dev Center
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Common ScenariosAsk engaged users to rate your app
Cross-promote your apps to boost user acquisition
Promote your sales to boost user engagement
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How does it work?
3.Measure impact
Time
Engagement Metrics
90% delivery rate
2.Targeted notifications
1. Segment your user base
\
Usage
Reve
nue
Demographic
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What about coding?Register a notification channel using the Microsoft Store Engagement SDK
public App(){ … //Register the notification channel with Dev Center RegisterEngagementNotificationChannel();}
private async void RegisterEngagementNotificationChannel(){ await EngagementClient.RegisterNotificationChannelAsync();}
Easy to integrate
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Demo: Sending notifications to segments of usersYamil Hernandez Saa
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Best PracticesDon’t spam or be intrusiveMake sure you share relevant information, at the right time and with the right audience
Be data-drivenLearn from the data and improve segments and messages to get better results
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Key TakeawaysEasy to integrateAdd a reference to Store Engagement SDK and register the notification channel
Easy to useSimple Dev Center UI to create segments and notifications
Easy to extendEasy to extend with custom in-app functionality
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• Click on Push Notifications in Windows Dev Center to get started.
• Download the Microsoft Store Engagement SDK: http://aka.ms/store-em-sdk
• Re-visit Build on Channel 9.• Continue your education at
Microsoft Virtual Academy online.
Call to Action
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