build a product narrative
TRANSCRIPT
![Page 1: Build a Product Narrative](https://reader031.vdocument.in/reader031/viewer/2022021918/5886d4111a28ab776a8b4f27/html5/thumbnails/1.jpg)
![Page 2: Build a Product Narrative](https://reader031.vdocument.in/reader031/viewer/2022021918/5886d4111a28ab776a8b4f27/html5/thumbnails/2.jpg)
Build a Product Narrative
Gautham
![Page 3: Build a Product Narrative](https://reader031.vdocument.in/reader031/viewer/2022021918/5886d4111a28ab776a8b4f27/html5/thumbnails/3.jpg)
A narrative is a report of connected events, real or imaginary, presented in a sequence of
written or spoken words, and/or still or moving images.
![Page 4: Build a Product Narrative](https://reader031.vdocument.in/reader031/viewer/2022021918/5886d4111a28ab776a8b4f27/html5/thumbnails/4.jpg)
Narrative is just a natural progression of things
• Thoughts
• Words (Narrative fits in here)
• Action (Alpha launch)
![Page 5: Build a Product Narrative](https://reader031.vdocument.in/reader031/viewer/2022021918/5886d4111a28ab776a8b4f27/html5/thumbnails/5.jpg)
Where are you now?• You have finalised on an idea after ideation
• You know who your Target audience is
• You have surveyed your customers and talked to them
• You know what their problems are
• Some of your notions of how the product should be has already been debunked
![Page 6: Build a Product Narrative](https://reader031.vdocument.in/reader031/viewer/2022021918/5886d4111a28ab776a8b4f27/html5/thumbnails/6.jpg)
Why do you need a Product Narrative?
• We are seeking C.L.A.R.I.T.Y; so that we can act cohesively as a group and produce very real results.
![Page 7: Build a Product Narrative](https://reader031.vdocument.in/reader031/viewer/2022021918/5886d4111a28ab776a8b4f27/html5/thumbnails/7.jpg)
Let me lead with you an example
• All of you have been through the Admission process at SV.CO, right? Well, we have decided to alter it a little, and I’m about to give you a sneak preview :-)
• I am gonna take you through a real product narrative on which the engineering team of SV.CO is actually working on.
![Page 8: Build a Product Narrative](https://reader031.vdocument.in/reader031/viewer/2022021918/5886d4111a28ab776a8b4f27/html5/thumbnails/8.jpg)
These are actual screenshots from an internal product
narrative doc for ‘Admissions’ process
The process that you guys went through
![Page 9: Build a Product Narrative](https://reader031.vdocument.in/reader031/viewer/2022021918/5886d4111a28ab776a8b4f27/html5/thumbnails/9.jpg)
The doc starts with clearly listing all steps from a user perspective
![Page 10: Build a Product Narrative](https://reader031.vdocument.in/reader031/viewer/2022021918/5886d4111a28ab776a8b4f27/html5/thumbnails/10.jpg)
The details harden, listing down of the details that are to be collected about the applicant in
the beginning are discussed.
![Page 11: Build a Product Narrative](https://reader031.vdocument.in/reader031/viewer/2022021918/5886d4111a28ab776a8b4f27/html5/thumbnails/11.jpg)
What happens after the details are entered?
Notice how the product narrative
is collaborative
![Page 12: Build a Product Narrative](https://reader031.vdocument.in/reader031/viewer/2022021918/5886d4111a28ab776a8b4f27/html5/thumbnails/12.jpg)
Details of the next steps (Application Fee, in this case)
![Page 13: Build a Product Narrative](https://reader031.vdocument.in/reader031/viewer/2022021918/5886d4111a28ab776a8b4f27/html5/thumbnails/13.jpg)
Let’s skip a few steps, what should the teams see when they have cleared the coding task?
![Page 14: Build a Product Narrative](https://reader031.vdocument.in/reader031/viewer/2022021918/5886d4111a28ab776a8b4f27/html5/thumbnails/14.jpg)
How should adding co-founders happen? What should happen next? What happens if they fail the video task? What happens if the team clears?
![Page 15: Build a Product Narrative](https://reader031.vdocument.in/reader031/viewer/2022021918/5886d4111a28ab776a8b4f27/html5/thumbnails/15.jpg)
How does having a robust product narrative help?
• Clarity. Clarity. Clarity
• Time is not wasted
• Teamwork is meaningful, productive and fun.
• Everybody clearly knows what’s being built and most importantly, what’s not being built
![Page 16: Build a Product Narrative](https://reader031.vdocument.in/reader031/viewer/2022021918/5886d4111a28ab776a8b4f27/html5/thumbnails/16.jpg)
What can go wrong if you don’t have a good product narrative?
• Major league chaos
• Serious wastage of time
• Misunderstanding and arguments among founders
![Page 17: Build a Product Narrative](https://reader031.vdocument.in/reader031/viewer/2022021918/5886d4111a28ab776a8b4f27/html5/thumbnails/17.jpg)
What are some common mistakes teams make while making a product narrative?
• Teams try to make it too rigid, too explanatory
• Every worst case scenario is imagined and corrective action is tried to build in. Not a great practice. Ship and improve. Ship and improve.
• Not making the product narrative construction a collaborative effort.
![Page 18: Build a Product Narrative](https://reader031.vdocument.in/reader031/viewer/2022021918/5886d4111a28ab776a8b4f27/html5/thumbnails/18.jpg)
First draft of every document ever written sucks.
That’s okay. Just ship it.
![Page 19: Build a Product Narrative](https://reader031.vdocument.in/reader031/viewer/2022021918/5886d4111a28ab776a8b4f27/html5/thumbnails/19.jpg)