build better games with facebook | bob slinn
TRANSCRIPT
Building Better Games with FacebookCasual Connect Europe: February 16th
Bob SlinnHead of Games Partnerships, EMEA
Games market is huge and growing
Source: NewZoo Global Games Report 2015
Forecast: Revenues per Segment
1B
1B
1.59B
800M
400M
445MPeople play games
with Facebook
$8Bpaid to developers
since 2010Clicks to games from Facebook.com and
mobile daily
735M
Facebook is a Games Platform
Over 30 million apps and sites have been built with
Facebook developer tools
We want to position developers for success in building
experiences that people love
FB connected players 10x
more likely to pay and play
5 games in Top 50 Grossing on Facebook
63% of players + 50%
of revenue from organic
channels
Headquarters in Tel Aviv, studios
worldwide
Grow MonetizeBuildFacebook Login
Games on FacebookSharing & Requests
App InvitesFacebook Analytics for Apps
Audience Network
Build
80% top grossing US iOS & Android apps use Facebook Login
• Give People Control
• Explain Benefits
• Context Matters
• Login Screen Background
63.5%of DAUs use
Facebook Login
ConversionRate
65% >than other
Logins
ARPDAU fromFacebook users
70% >than other
Logins
D1 80%D7 2.5xD28 5x
other Logins
Bringing your game to Facebook.com
• Access to a large, global audience
• Full range of social features to help with acquisition and retention
• Easy to test and iterate with no release queue
• Range of technical solutions now available
Easy Way To Reach More Gamers
Facebook SDK for Unity 5 supporting WebGL live
Build Cross platform &Leverage Social Features
Grow
Express Themselves
Help Others
MaintainRelationships
Why People Share
Types of Sharing through Facebook
Link share Image share Open Graph stories
Creating Shareable Moments
Alphabear
Game Requests
Empire Four Kingdoms
App InvitesShare Personalised Recommendations
Nibblers by Rovio
Facebook Analytics for Apps
Introducing Facebook Analytics for Apps
What’s Included
Event-based Metrics
“Adding custom events in the app's loading process resulted in a significant reduction of the loading time and a better conversion from install to the game being completely loaded.”
R. Benjamin Constantine: Senior Manager – Business Operations
45%increase in conversion
rate between App Install and loading process
completion
Segments
Funnels
Cohorts
• A FREE analytics tool
• Track all of your Facebook + non-Facebook metrics
• Leverage rich demographic breakdowns
• Measure your players activity across all devices
• Create custom audiences from segments to advertise in 2 clicks
Why use Facebook Analytics for Apps?
Monetize
Audience NetworkMonetize your App using Facebook
Banner Interstitial Native
Native is customizable to fit your app
“We've seen CPMs that are 2X or better with Facebook’s Audience Network… and Facebook is now receiving the first ad call.
At the same time, we feel that Facebook’s accurate targeting and top tier brands make for a best-in-class user experience for our app’s users.”
Chris Akhavan, President of Publishing at Glu Mobile.
Grow MonetizeBuild
Thank You