build content you can be proud of
DESCRIPTION
Presentation delivered at a Google @6 event in BrusselsTRANSCRIPT
![Page 1: Build content you can be proud of](https://reader033.vdocument.in/reader033/viewer/2022052822/554dbfd3b4c905c7488b4c68/html5/thumbnails/1.jpg)
Build
ContentYou Can Be Proud Of
Toni Cowan-Brown - @TheFashionCloudTheFashionCloud.com
Thursday 24 January 13
![Page 2: Build content you can be proud of](https://reader033.vdocument.in/reader033/viewer/2022052822/554dbfd3b4c905c7488b4c68/html5/thumbnails/2.jpg)
The lessons learned in one ‘world’, are valid in another.
Thursday 24 January 13
![Page 3: Build content you can be proud of](https://reader033.vdocument.in/reader033/viewer/2022052822/554dbfd3b4c905c7488b4c68/html5/thumbnails/3.jpg)
“Fashion can be fun, but is ephemeral, building an effective way for Europeans to work together on their common problems is vitally important for years and years ahead: you’ve got the right sense of proportion!
- Richard Corbett”Thursday 24 January 13
![Page 4: Build content you can be proud of](https://reader033.vdocument.in/reader033/viewer/2022052822/554dbfd3b4c905c7488b4c68/html5/thumbnails/4.jpg)
None of this isRocket Science
Thursday 24 January 13
![Page 5: Build content you can be proud of](https://reader033.vdocument.in/reader033/viewer/2022052822/554dbfd3b4c905c7488b4c68/html5/thumbnails/5.jpg)
Help
Change
Power
Influence Inform
Sway people’s behavior
Create
EnthusiasmLearnAlert
EmpowerRecommend
Value
Teach
Audience
Thursday 24 January 13
![Page 6: Build content you can be proud of](https://reader033.vdocument.in/reader033/viewer/2022052822/554dbfd3b4c905c7488b4c68/html5/thumbnails/6.jpg)
BIGONE
DifferenceThursday 24 January 13
![Page 7: Build content you can be proud of](https://reader033.vdocument.in/reader033/viewer/2022052822/554dbfd3b4c905c7488b4c68/html5/thumbnails/7.jpg)
messageFartherFaster
Your
Thursday 24 January 13
![Page 8: Build content you can be proud of](https://reader033.vdocument.in/reader033/viewer/2022052822/554dbfd3b4c905c7488b4c68/html5/thumbnails/8.jpg)
YOUR
Yes,
Message
Thursday 24 January 13
![Page 9: Build content you can be proud of](https://reader033.vdocument.in/reader033/viewer/2022052822/554dbfd3b4c905c7488b4c68/html5/thumbnails/9.jpg)
Meteoric rise of
As a dominant method for
socia
l med
ia
interactionThursday 24 January 13
![Page 10: Build content you can be proud of](https://reader033.vdocument.in/reader033/viewer/2022052822/554dbfd3b4c905c7488b4c68/html5/thumbnails/10.jpg)
converting users into loyal followers
Thursday 24 January 13
![Page 11: Build content you can be proud of](https://reader033.vdocument.in/reader033/viewer/2022052822/554dbfd3b4c905c7488b4c68/html5/thumbnails/11.jpg)
#1Be human
No one likes robotsThursday 24 January 13
![Page 12: Build content you can be proud of](https://reader033.vdocument.in/reader033/viewer/2022052822/554dbfd3b4c905c7488b4c68/html5/thumbnails/12.jpg)
#2Add Value
Any value will doThursday 24 January 13
![Page 13: Build content you can be proud of](https://reader033.vdocument.in/reader033/viewer/2022052822/554dbfd3b4c905c7488b4c68/html5/thumbnails/13.jpg)
#3Not about you
No, really, it’s notThursday 24 January 13
![Page 14: Build content you can be proud of](https://reader033.vdocument.in/reader033/viewer/2022052822/554dbfd3b4c905c7488b4c68/html5/thumbnails/14.jpg)
#4why not thank someone once in a while
&Interact
Engage
Thursday 24 January 13
![Page 15: Build content you can be proud of](https://reader033.vdocument.in/reader033/viewer/2022052822/554dbfd3b4c905c7488b4c68/html5/thumbnails/15.jpg)
#5Don’t Broadcast
You don’t want to be that guyThursday 24 January 13
![Page 16: Build content you can be proud of](https://reader033.vdocument.in/reader033/viewer/2022052822/554dbfd3b4c905c7488b4c68/html5/thumbnails/16.jpg)
#6Participate
That’s how you leave an impressionThursday 24 January 13
![Page 17: Build content you can be proud of](https://reader033.vdocument.in/reader033/viewer/2022052822/554dbfd3b4c905c7488b4c68/html5/thumbnails/17.jpg)
#7Don’t focus on the A Listers
It’s so 2005Thursday 24 January 13
![Page 18: Build content you can be proud of](https://reader033.vdocument.in/reader033/viewer/2022052822/554dbfd3b4c905c7488b4c68/html5/thumbnails/18.jpg)
#8Don’t sweat the numbers
who cares if I don’t have a Klout scoreThursday 24 January 13
![Page 19: Build content you can be proud of](https://reader033.vdocument.in/reader033/viewer/2022052822/554dbfd3b4c905c7488b4c68/html5/thumbnails/19.jpg)
#9Experiment
Try something new todayThursday 24 January 13
![Page 20: Build content you can be proud of](https://reader033.vdocument.in/reader033/viewer/2022052822/554dbfd3b4c905c7488b4c68/html5/thumbnails/20.jpg)
#10Be Yourself
Don’t check your personality at the doorThursday 24 January 13
![Page 21: Build content you can be proud of](https://reader033.vdocument.in/reader033/viewer/2022052822/554dbfd3b4c905c7488b4c68/html5/thumbnails/21.jpg)
Missed opportunities
Won’t stand outto potential audience
No reputation is just as harmful as a bad reputation
Missing on an opportunity to ‘educate’
Not in control
Miss out on recommendations, etc
Thursday 24 January 13
![Page 22: Build content you can be proud of](https://reader033.vdocument.in/reader033/viewer/2022052822/554dbfd3b4c905c7488b4c68/html5/thumbnails/22.jpg)
COMPELLINGCONTENT
It all boils down to
The numbers will follow.
Thursday 24 January 13
![Page 23: Build content you can be proud of](https://reader033.vdocument.in/reader033/viewer/2022052822/554dbfd3b4c905c7488b4c68/html5/thumbnails/23.jpg)
Thank you for listening
Questions?Let have a drink!
Toni Cowan-Brown - @TheFashionCloud
Thursday 24 January 13