build or buy? moving your email to the cloud
DESCRIPTION
Email is deeply woven into the fabric of most organizations, and finding the right solution that supports the entire organization can be challenging, confusing, and frustrating. Join Carly Brantz and Brian O’Neill on December 13th at 2PM EST as they discuss the decision of moving email to the cloud along with special guest StumbleUpon.TRANSCRIPT
Build vs. Buy
Carly Brantz Director Of Marketing
Brian O’Neill Product Manager
12/13/2012
Housekeeping ReadyTalk Conference Tools Console • View in Full Screen modeQuestions for Carly, Brian and StumbleUpon• Ask questions by using the CHAT function • When the presentation begins, you will see the
chat box as a floating window to use at any time• We will answer as many questions as possible
and those that we don’t get to in a follow up blogFollow up• You will get an email with a link to the recording
and a copy of all slides
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Carly [email protected]@carlybrantz
Brian O’[email protected]@emailpm
WHO WE ARE Today’s Speakers
Tali LeffNimish Parmar
Company Overview
• Founded July 2009
• TechStars graduate(Boulder, CO)
• 110 employees across 4 offices– HQ: Boulder, CO– R&D: Anaheim, CA /
Romania
$27M venture capital raisedSeries B closed Jan 2012
Angel investors include:• Scott Petry (Founder, Postini)• Matt Mullenweg (Founder, Wordpress)
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Delivering Email at Scale
Serving 60,000+ customers
Sending over 6 billion emailsper month
Transactional and marketing email solutions
5
The Challenges of Email
This is a metaphor
The Challenges of Email
Your Mail Server
Easy, right?
The Challenges of Email
AOL
Yahoo
Goog
Live
.edu
Etc…
ISPs
Spam Folder
Your Mail Server
Still easy, right?
The Challenges of Email
AOL
Yahoo
Goog
Live
.edu
Etc…
ISPs
Spam Folder
Your Mail Server
uh…
The Challenges of Email
AOL
Yahoo
Goog
Live
.edu
Etc…
ISPs
Spam Folder
Your Mail Server
wait…
SORBS
BSB
CBL
PSBL
SPAMCOP
Etc…
BlackLists
The Challenges of Email
AOL
Yahoo
Goog
Live
.edu
Etc…
ISPs
Spam Folder
Your Mail Server
email…
SORBS
BSB
CBL
PSBL
SPAMCOP
Etc…
BlackListsQuick Note: These lines do not represent actual agreements between domains and blacklist providers…
The Challenges of Email
AOL
Yahoo
Goog
Live
.edu
Etc…
ISPs
Spam Folder
Your Mail Server
stahp!
SORBS
BSB
CBL
PSBL
SPAMCOP
Etc…
BlackLists
Goog
Bright Mail
Mail Trust
SpamAssassi
n
MSGLabs
Etc…
Spam Filters
The Challenges of Email
Blacklists• Multiple Providers• Ever changing and many require action
Many SPAM Filters• Distinct Rules and Limits
1,000’s of Email Service Providers
1,000,000’s of Domain
The Challenges of Email
Email Security is Serious • Phishing and Spear phishing
attacks up 56% in 2012• Companies are targeted
directly.• Virus and other mal-ware
distribution
Email is ALWAYS on High-Alert!
A metaphor courtesy of Martin Clothing
The Challenges of Email
Email Must Be Responsive• Throttling must respond to
server messages• Hosts, ISPs, and other
vendors make changes that require your app to adjust its tendencies
So many metaphors!
The Challenges of Email
In-House Email Costs!• Email Delivery Experts
are a requirement to achieve delivery at scale.
• Scaling is expensive and requires planning
• Any delivery impact is a direct and indirect cost.
This lady knows what I’m talking about.
The Costs
In-House Scaling• Hardware
– Rackspace– Hosting– Installation– Planning This is all very expensive.
The Costs
In-House Scaling• Software
– Licenses – Upgrades– Installations– Integrations– Testing
The Costs
Additional Considerations• Staff
– Upgrades, Installations, Maintenance
• Email Deliverability– Loss of revenue– Resources for firefighting– 20% goes undelivered
I’m expensive.
Why the (Quote)Cloud(Unquote)
Reduced Cost• 52%
Reduced Time To Market• 41%
Operational Efficiencies• 39%
What business factors drive the move to the cloud.
Source: http://www.capgemini.com/
Cloud Based Benefits
• Reasons to make a cloud move– Agility– Infrastructure Cost Reduction– Reduced IT Management Resources– Increased Capacity– Increased Productivity
Cloud Based Benefits
How far have you gotten in cloud adoption?5% 14% 64% 17%Embarking Early
AdoptionMaturing Near
Maturity
• 92% of IT Executives say cloud adoption is good for business• 67% of IT Executives say cloud helps IT deliver better systems for less money• 62% of IT Executives say SaaS apps give business
StumbleUpon Emails
Overview: About StumbleUpon
• 25M+ Registered Users• 25% of Stumbles on mobile• 7 hours/month spent Stumbling
Overview: Key Email Numbers
• 30 different types of email• 20M+ weekly rec emails sent/month• 25M+ emails sent per month• 2M+ clicks per month
Email’s Role in StumbleUpon
Why email is important:
Types of emails:
• It’s our #1 communication channel to users• It’s a way for us to communicate, engage & educate• It’s a way to reach out to inactive users
• Ongoing & automated• One-time sends• Testing groups
Types of Emails
SendGrid APIs
Full event API integration
Use HBase as the primary datastore
Data validation and reference
Why Outsource?
1. Deliverability Issues
• We were doing everything in house• Didn’t have relationships or experience in general with ISPs, and had a lot of deliverability issues• Decided on a 3rd party solution to handle deliverability load and provide best practices• Our end goal: make sure our emails get delivered to our users’ inboxes.
Why Outsource
2. Usability
3. Budget & Style
•Wanted to manage email creation and management in-house• Needed flexibility• Didn’t need a full suite solution
• Budget conscious• Didn’t need to outsource everything• Wanted to stay focused and data driven
Making the Right Choice• Determine the true cost of
maintaining your own email infrastructure.
• Outline your requirements and research reputable providers
• Compare your on-premise costs with that of a Cloud provider.
• Get customer feedback. 31
Why SendGrid?
Our infrastructure is ready to scale and meet the demand at any moment, thereby eliminating your email headaches so that you can focus on your core product and meet the email demands of
your business.