build relationships, not just lists! · • convert your transactional emails into sales...

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| 1 www.KnowledgeMarketing.com | Toll Free: 1-866-844-6275 Email Marketing Gain immediate and measurable results providing insight into your customers online behavior. Unique Reporting and Tracking capabilities allow you to easily manage your customer profiles. Actionable Data allows you to design, build and maintain profitable 1:1 relationships with your customers. Advanced Functionality Such As: Automated Communication Streams Dynamic Content Revenue Generating Transactional Emails Online Surveys Engage your customers to increase customer loyalty and identification. Identify your customers’ perceptions of your products and services. Create, Manage and Deliver customer surveys to get to the heart of what matters most…. Your Customer. Digital Editions Replicate your currently printed materials for a fraction of the cost. Unique Reporting and Tracking capabilities allow you to identify how your customers engage with each item on every page. » Understand Your Customer Behavior. Know More. Sell More. » Develop and Maintain Profitable 1:1 Customer Relationships » Integrated, Online Marketing Solutions from a Single Provider » Do Business the Way Your Customers Want You to! » Email Marketing » Online Surveys » Digital Editions » Landing Pages » Publishing Services EMAIL MARKETING LANDING PAGES PUBLISHING SERVICES DIGITAL EDITIONS ONLINE SURVEYS SEM E G R A T A A E D O N L I N E T O U C H P O I N T S O L U T I O N S F U L L Y L L I N T E G R A T A A E D O N L I N E T O U C H P O I N T S O Build Relationships, Not Just Lists! Knowledge Marketing provides Powerful, Centralized, Online Marketing Solutions. We help Retailers turn online customer touchpoints into sales. Email Mktg. Landing Page Digital Edition Online Survey Customer/Profile Powerful, Centralized, Online Marketing Solutions

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Page 1: Build Relationships, Not Just Lists! · • Convert your Transactional Emails into sales opportunities • Design more effective Marketing Campaigns with Real-time Reporting and Tracking

| 1

www.KnowledgeMarketing.com | Toll Free: 1-866-844-6275

Email Marketing

Gain immediate and measurable results providing insight into your customers online behavior.

Unique Reporting and Tracking capabilities allow you to easily manage your customer profiles.

Actionable Data allows you to design, build and maintain profitable 1:1 relationships with your customers.

Advanced Functionality Such As:

Automated Communication Streams•

Dynamic Content•

Revenue Generating Transactional •Emails

Online Surveys

Engage your customers to increase customer loyalty and identification.

Identify your customers’ perceptions of your products and services.

Create, Manage and Deliver customer surveys to get to the heart of what matters most…. Your Customer.

Digital Editions

Replicate your currently printed materials for a fraction of the cost.

Unique Reporting and Tracking capabilities allow you to identify how your customers engage with each item on every page.

» Understand Your Customer Behavior. Know More. Sell More.

» Develop and Maintain Profitable 1:1 Customer Relationships

» Integrated, Online Marketing Solutions from a Single Provider

» Do Business the Way Your Customers Want You to!

» Email Marketing

» Online Surveys

» Digital Editions

» Landing Pages

» Publishing Services

EMAILMARKETING

LANDINGPAGES

PUBLISHINGSERVICES

DIGITALEDITIONS

ONLINESURVEYSSEM

FU

LLYLYL

INTEE

G

RATATAED ONLINE TOUCHPOINT

SOLU

TIO

NS•

FU

LLYLYLIN

TEG

RATATAEDONLINETOUCHPOIN

TSSOO

LUT

ION

S•

Build Relationships, Not Just Lists!Knowledge Marketing provides Powerful, Centralized, Online Marketing Solutions. We help Retailers turn online customer touchpoints into sales.

Email Mktg. Landing Page Digital Edition Online Survey

Customer/Profile

Powerful, Centralized, Online Marketing Solutions

Page 2: Build Relationships, Not Just Lists! · • Convert your Transactional Emails into sales opportunities • Design more effective Marketing Campaigns with Real-time Reporting and Tracking

| 2

www.KnowledgeMarketing.com | Toll Free: 1-866-844-6275

Do Business The Way Your Customers Want You To! » Knowledge Marketing provides you the marketing solution that compliments your business strategy. » Our solution is completely scalable and can be custom tailored to achieve your unique business goals. » Increase your sales and customer satisfaction to create a better bottom line and improved Marketing ROI.

Execute targeted online Retail CRM and Behavioral Marketing campaigns•Quickly, elegantly and economically communicate with all of your customers•Track ALL of your customer interactions with your marketing efforts•

» Email Marketing

» Online Surveys

» Digital Editions

» Landing Pages

» Publishing Services

EMAILMARKETING

LANDINGPAGES

PUBLISHINGSERVICES

DIGITALEDITIONS

ONLINESURVEYSSEM

FU

LLYLYL

INTEE

G

RATATAED ONLINE TOUCHPOINT

SOLU

TIO

NS•

FU

LLYLYLIN

TEG

RATATAEDONLINETOUCHPOIN

TSSOO

LUT

ION

S•Email Marketing

Email Mktg. Landing Page Digital Edition Survey

Automated Communication Stream

Dynamic Content Automated Email Customer/ProfileCustomer Purchase

Automated Communication Streams

Increase sales by automatically creating marketing messages based on customer •behavior with Automated Communication Streams

Create Marketing campaigns designed around past purchase history using •Dynamic Content

Convert your • Transactional Emails into sales opportunities

Design more effective Marketing Campaigns with • Real-time Reporting and Tracking

Use Email Marketing responses automatically aggregated with Digital Edition and •Online Survey interactions to enable Customer Focused Decisions

Page 3: Build Relationships, Not Just Lists! · • Convert your Transactional Emails into sales opportunities • Design more effective Marketing Campaigns with Real-time Reporting and Tracking

| 3

www.KnowledgeMarketing.com | Toll Free: 1-866-844-6275

Do Business The Way Your Customers Want You To! » Knowledge Marketing provides you the marketing solution that compliments your business strategy. » Our solution is completely scalable and can be custom tailored to achieve your unique business goals. » Increase your sales and customer satisfaction to create a better bottom line and improved Marketing ROI.

Email Mktg. Landing Page Digital Edition Online Survey

Automated Communication Stream

Online Survey Customer/Profile

Email/Landing Page

Digital Edition

POS Receipt

» Email Marketing

» Online Surveys

» Digital Editions

» Landing Pages

» Publishing Services

EMAILMARKETING

LANDINGPAGES

PUBLISHINGSERVICES

DIGITALEDITIONS

ONLINESURVEYSSEM

FU

LLYLYL

INTEE

G

RATATAED ONLINE TOUCHPOINT

SOLU

TIO

NS•

FU

LLYLYLIN

TEG

RATATAEDONLINETOUCHPOIN

TSSOO

LUT

ION

S•

Do the most important thing you can do as a business – Listen to Your Customers •Develop direct feedback channels to engage customers •Use advanced functionality such as branching logic and automatic segmentation•

Build • Your Online Customer List by adding online survey links to your POS receipts

Capitalize on • Cross-Sell, Up-Sell and Customer Services Opportunities by generating Email campaigns based on survey responses

Use Online Surveys to engage customers and • Improve Customer Loyalty, Retention and RFM Metrics

Use Survey responses automatically aggregated with Email Marketing and Digital •Edition interactions to enable Customer Focused Decisions

Online Surveys

Online Surveys

Page 4: Build Relationships, Not Just Lists! · • Convert your Transactional Emails into sales opportunities • Design more effective Marketing Campaigns with Real-time Reporting and Tracking

| 4

www.KnowledgeMarketing.com | Toll Free: 1-866-844-6275

Do Business The Way Your Customers Want You To! » Knowledge Marketing provides you the marketing solution that compliments your business strategy. » Our solution is completely scalable and can be custom tailored to achieve your unique business goals. » Increase your sales and customer satisfaction to create a better bottom line and improved Marketing ROI.

» Email Marketing

» Online Surveys

» Digital Editions

» Landing Pages

» Publishing Services

EMAILMARKETING

LANDINGPAGES

PUBLISHINGSERVICES

DIGITALEDITIONS

ONLINESURVEYSSEM

FU

LLYLYL

INTEE

G

RATATAED ONLINE TOUCHPOINT

SOLU

TIO

NS•

FU

LLYLYLIN

TEG

RATATAEDONLINETOUCHPOIN

TSSOO

LUT

ION

S•

Present an exact digital replica of your printed materials •Convert Digital Edition customer interactions into Customer Profiles •Digital Edition technology is lightweight and loads quickly in browsers•

Digital Editions

Email Mktg. Landing Page Digital Edition Survey

Digital Edition Customer/ProfileEmail/Landing Page

• Weekly Circular• Catalog• Flyer/Brochure

Digital Editions

• Take Your Print Online. Turn your existing printed materials into sophisticated online materials with reporting capabilities normally associated with websites

Use as a • Pre-season Planning tool to improve Assortment Planning and Supply Chain Management

Reinforce your branding efforts by digitally duplicating your • Weekly Circulars or FSI’s and encouraging cross channel sales

• Improve Product Pricing and Messaging by observing customer interactions with content in your Digital Edition

Use Digital Edition responses automatically aggregated with Email Marketing and •Online Survey interactions to make Customer Focused Decisions