build your brand on the job - workfront leap 2016
TRANSCRIPT
“Conventional wisdom on career success—follow your passion—is seriously flawed. It not only fails to describe how most people actually end up with compelling careers, but for many people it can actually make things worse: leading to chronic job shifting and unrelenting angst.”
—Cal Newport
“The thing that most people don’t
realize is that in today’s world your
business and your personal brand
need to be one and the same.”
—Gary Vaynerchuk, Crush It
“There’s a lingering cultural belief that if
you just work hard enough, you’ll be
lauded as an authority if your work merits
it. Unfortunately, that’s a recipe for
professional disaster.”
–Dorie Clark, Stand Out: How to Find Your
Breakthrough Idea and Build a Following Around It
“The indispensable employee brings
humanity and connection and art to the
her organization. She is the key player, the
one who’s difficult to live without, the
person you can build something around.”
–Seth Godin, Linchpin
Your resume is your past. Your job is your present. Your network is your past, present, and future. It’s where you’ve been and where you’re going.
• Working hard is not enough. • Being brilliant is not enough. •You will not be in this role forever. • Your company wants you to do it.
Because…
“It matters less how you see the world.
It matters more how the world sees you.
If you fail to understand what your
audience truly values, then you can’t
communicate yourself in a way that
makes people want to build connection
and loyalty.” –Sally Hogshead, How the World Sees You
Fear of self promotion
ENVY
Not a team player Conflict of interest
Suspicion
Sending the wrong message
Looking like a douche
“What will they think?” “Who do I think I am?”
expert (noun)
a person who has a comprehensive & authoritative knowledge of or skill in a particular area.
“One of the mistakes I see new
business owners make is that they
don’t consider themselves experts.
They’re adamant that they’re not
ready yet.” —Scott Stratten, Unmarketing
“Most of my students still have a day job. A lot of them are planning to quit as soon as they make enough money to replace that income. But I also have plenty of students (and a number of employees) who make more than enough on the side that they could quit whenever they wanted. So why haven’t they? It’s not fear of going out on their own. It’s that they’ve found their Dream Job.”
–Ramit Sethi, creator of Zero to Launch & Find Your Dream Job
So here’s what he did.
Wrote a book about jazz. Wrote a book about money. Wrote a children’s book. Became a NY Times best-selling author. Grammy award-winning producer. …all while being full-time at JP Morgan
• Waiting for people to give you work. • Waiting to be asked to do a thing. • Complain about low wages. • Afraid to do more than you’re paid to do. • Server mentality • Compete on price.
Freelancer mode
• Waiting for people to give you work. • Waiting to be asked to do a thing. • Complain about low wages. • Afraid to do more than you’re paid to do. • Server mentality. • Compete on price.
Ummmm…it’s the same thing:
Put yourself in entrepreneur mode.
• Seek out opportunities. • Aim to do things differently, and better. • Be like no one else. • Overdeliver. • Be looking five steps ahead. • Stop waiting to be told what to do.
Case in point: Lori
“Results driven marketing and brand management executive with over 10 years experience creating and implementing strategies that drive consumer engagements, sales and brand awareness.
Consultative and collaborative leader with strong business acumen working in a corporate or agency environment who brings independent thinking and fresh ideas.
Reputation for insight driven strategies that enhance the creative process. Proven ability to work with and lead cross-functional teams to deliver on budget and on time.”
Lori’s sweet spot“When marketing is done well, you shouldn’t see it at all.”
“Helping a brand get more traffic and attention—and a leg up on the competition.”
“Lousy websites.”
“When Target knocked off a product I created for Macys.”
“I don’t just pay lip service to a brand; I thrive at the intersection of product development and marketing, and develop the products and solutions that make a brand stand out.”
Industry insight:
I love:
Pet peeve:
Most proud of:
SWEET SPOT:
Ask yourself• What do people always come to me for? • What do I wish people came to me for? • What’s different about the way I work with someone? • What’s my professional “signature?” • How do people feel after any interaction with me? • Why do they come back?
Thank you!
WHY YOU:Live online workshop
coming this summer!
territrespicio.com/workfront