Bui ld ing Your Business Program

Introducing the newPrysmian Advantage

How To Get The Most Out Of The ProgramFollowing is a range of activities that can be used either singularly or in combinations to build growth within your business and pull your customers into your store. There are so many great options! How about networking at sporting events to say “thank you” to your best customers or introduce potential new customers to your team. You’ll need to keep in mind how best to use networking events as an asset to build better relationships or grow new business. Also consider events that a customer’s wife or partner may enjoy, activities such as Race Days, Vibes in the Vines or concert tickets. You could also use these funds as an incentive for your staff to either sell more or as a gesture of appreciation for exceptional work by your team. If there is an activity you’re interested in that’s not mentioned in this brochure, please give your Prysmian Business Development Manager a call.

Planning Your Business Growth PromotionDon’t leave your planning until the last minute! To book events or merchandise, please speak to your Prysmian Business Development Manager early. For example to attend the State of Origin you’ll need to plan 2 months in advance, in contrast company or promotional shirts might only take 3 weeks. Indicative prices will be listed for items that are standard, for example cups, shirts and gift cards. Other items harder to anticipate will be listed as “price on request”.

It’s all about tailoring to your business needs, so take your pick!

Building Your Business Program

Quality Service And Even Bigger, Better Rewards.Prysmian has always been a leader in providing only quality made Australian products that you can trust to build your company’s reputation on. Now, when you buy from Prysmian the rewards are even more significant, rewards that will also build your business. Introducing the Prysmian Building Your Business Program, a program that delivers your business more incentives and more business building outcomes.

An Even More Rewarding ExperiencePrysmian has always offered incentives to our customers. The question we posed to many of our clients was how we could help them more, especially with their budgets and resources stretched further than ever before - the answer has developed into this innovative Building Your Business Program which is based on a joint Promotion and Advertising Fund set up with your Head Office. These funds will accumulate as a small percentage of the total sale price. Funds will then be used to reinvest in activities that will help you grow your business through powerful promotional activities, sponsorship and networking opportunities. The simple truth is, if we can help build your business, we will continue to build ours.

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See The Greatest Events From The Corporate BoxPrysmian has engaged in a strategic partnership with one of Australia’s foremost corporate engagement and marketing organisations. Their extensive experience will help you develop the right program to build your business.

Tickets To Major Sporting Events

» State of Origin

» Cricket

» Rugby

» Bledisloe Cup

» Hong Kong 7

» Tennis

» Golf

» Racing

Tickets To Cultural Events » Opera

» Vibes in the Vines

» Music Concerts

» Festivals

Executive Dining ExperiencesEnjoy an exclusive dining experience with your customer at some of Australia’s best restaurants, and prepared by top chefs from around the country. It’s a great way to network with your valued customers in a social setting.

Corporate Hospitality And Engagement Prysmian’s Corporate Hospitality and Engagement partners can facilitate access to sporting events, shows and concerts across Australia, New Zealand and the Asia Pacific region. Prysmian Corporate Hospitality and Engagement partners source and negotiate with venues, sporting associations and suppliers on behalf of Prysmian to gain the best value for your networking experience.

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Marketing Services Prysmian Marketing Services Partners have extensive experience in marketing and communications campaigns and have driven award winning campaigns. Prysmian Marketing Services Partners can help you to develop promotional programs to drive your business, which may include:

» Incentive programs on a B2B and/or B2C basis

» Integrated sales promotions

» Point of Sale promotions

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Marketing And Advertising Rewards – Your Choice!

Print AdvertisingPrysmian has teamed up with a leading design studio IMA B2B www.imab2b.com to help you create great in-store advertising and promotional material, including flyers and posters. Combine this with some local newspaper advertising, and you have a highly effective marketing campaign to create awareness for your promotion, increase sales and raise awareness of your brand in the local business community.

Newspaper AdvertisingPrysmian has also partnered with News Community Media, with a national advertising network comprised of 105 publications across Australia. This offers an unparalleled audience of over 6 million* readers every week. Plus the unique capacity to target specific geographic or demographic profiles and engage your customers in their local community.

(*Roy Morgan Single Source Australia: March 2010).

the b2b marketing company

RadioRadio is a powerful medium to advertise on, especially as you can target your advertising to a specific audience. Different radio stations have different formats, from news/talk to a variety of music, aimed at different demographics. A very large percentage of your customers will have radios on while at work or travelling in their work vans. The combination of radio and print campaign can make your advertising more effective. Prysmian in conjunction with has developed an easy step-by-step guide to building an effective radio campaign. Ask your Business Development Manager for more details.

Promotional Prizes & Gift CardsWhatever leisure activity your customers are into, we have it covered! What a great way to generate interest with an in store promotion. Prysmian has negotiated with these great companies, all you have to do is work out the invoice point where your customer receives a gift card. Ask your Prysmian Business Development Manager for advice.

Tip - Smaller amounts, for example $50 are better than one large amount as more of your customers will receive a gift from you.

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Staff TrainingPrysmian has a staff training program that aims to improve the skills of your staff. The program includes a 2.5 day training session commencing on a Sunday with a bonding session and meet a ‘Legend’, product training, factory tour, selling skills, communication skills and opportunities to improve your business.

Sponsorship - Supporting ApprenticeshipsYour organisation may want to sponsor a local initiative, for example, developing a scholarship program for the support of apprentices employed by your customers. By supporting apprenticeships, your organisation would stand out as the leader in the region and show your commitment to the industry and your customers.

Trade DaysThe funds can help you to sponsor Race Days, Golf Days and other activities in your local area.

More Business Building Reward Choices

MerchandiseBelow is an indicative guide to prices for merchandise. Subject to variation.

Approximate cost per itemT-shirts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $8.00Caps . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $4.50Sports Drink Bottles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $2.50Beanies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $4.00

Approximate cost per itemStubby Coolers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1.50Golf Umbrellas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $20.00A5 Notepads . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $2.00

Corporate Impressions supplies an extensive range of promotional products and gifts that dynamically increase the awareness of your company and its brand. To get the most out of your promotional needs please visit www.corporateimpressions.com.au or speak to your Prysmian Business Development Manager.

Approximate cost per itemPlastic Pens . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $0.90Metal Pens . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $4.75Golf Balls . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $4.00Sunscreen . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $7.00Caps . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $9.00Polo Shirts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $25.00Hi-Vis Work Wear - Short Sleeve Polo Shirts . . . . . . . . . . . . . . . . . . . . $20.00 - Flying Jackets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $40.00- Vests with Reflective Tape . . . . . . . . . . . . . . . . . $16.00 - Mesh Lined Jackets . . . . . . . . . . . . . . . . . . . . . . . . . . $60.00

Approximate cost per itemHanes Hoodie . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $30.00Fleece Vests . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $25.00Office Jackets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $85.00Travel Mugs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $15.00Coffee Mugs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $9.00Bottle Opener Keyring** . . . . . . . . . . . . . . . . . . . . . . . . $4.00Cooler Bag . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $13.00Backpack . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $25.00Sports Bag . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $30.00Torch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $25.00Tape Measure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $15.00

Customer Range: (Prysmian branded items that can also be branded with your logo)*

Prysmian Range: (Prysmian branded items, bulk ordered and held in stock)

Please note that minimum quantities do apply.*All items within the ‘Customer Range’ are branded with a Prysmian logo, and the prices above include this. However, to add your own logo, you will need to have Corporate Impressions advise as to what the extra costs will be, upon sighting of your supplied artwork. Extra costs are based on logo reproduction requirements, amount of colours printed and quantities required.**Bottle Opener Keyring cannot be co-branded. It will just contain the Prysmian logo.

Its Easy To Enjoy The Rewards!1. Ask your head office how much Promotion and Advertising funds you have accumulated

2. Go to the Corporate Impressions website www.ciapromotional.com.au and find the type of merchandise you need

3. Call Corporate Impressions on 02 9734 7444 and arrange a quote1

4. Sign off on your proof and send your purchase order to Corporate Impressions

5. Accept the finished goods

Note: No need to pay the invoice and fill in any paperwork, Corporate Impressions will look after it all for you.

1. If you need to see a product sample, Corporate Impressions is happy to send the example to you, but please note the item will need to be returned. Prysmian will only charge the minimum postage costs. 15

The Power Of Great Signage Is YoursProfessional signage makes a huge difference to any business but getting it done can be time consuming. Sign-A-Rama, one of Australia’s leading signwriting and signage companies has come onboard to offer program members easy to arrange, custom-built signage to use for your own business or supporting your customers. From posters to banners, printing indoor or outdoor, Sign-A-Rama will take care of it all. Offices, factories, vehicles; imagine sponsoring your customer’s van or truck signage and having your company name included as an added promotion. Speak to your Prysmian Business Development Manager for details.

1. Ask your head office how much Promotion and Advertising funds you have accumulated

2. Go to the Sign-A-Rama website www.signarama.com.au and find the type of sign you need

3. Call Sign-A-Rama on 02 9790 5511 and arrange a measure and quote

4. Sign off on your proof and send your purchase order to Sign-A-Rama

5. Accept the finished goods

Note: No need to pay the invoice and fill in any paperwork, Sign-A-Rama will look after it all for you.

New Store Opening PackIf you have a new store opening, speak to us about how Prysmian can help you promote your store for maximum impact during the launch phase.

Joint BrandingThe Promotion and Advertising Rebate has been agreed to by both parties with the goal of building your business. All products and events will have the Prysmian brand associated with the promotion before approval is given. All money to support the listed activities and products in this brochure must be financed by the joint Promotion and Advertising Rebate. If you are unsure if your store is entitled to support, contact your head office, regional manager or Prysmian Business Development Manager.

PlACE YOuR

lOGO HERE

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Proud History Of Quality Australian ManufacturingOver 70 years ago, Cable Makers Australia commenced production at its factory in Sydney’s Liverpool. Today Prysmian, located on the same site, continues the tradition of delivering quality Australian made cables and systems.

Prysmian is a proud Australian manufacturer, so proud that we’ve invested in the special Australian Made logo to let our customers know they’re buying quality products that meet Australian standards for quality and safety.

In fact, by buying Prysmian products you’re supporting 400 great Australian workers, their families and a huge number of suppliers and contractors that support our Liverpool plant. Our product standards are matched by our service and warranties for added peace of mind.

You can build your reputation on our reputation – look for this logo. It’s the symbol of Australian quality.

The Image to the right depicts the Liverpool plant in 1952 prior to Newbridge Road overpass being built; notice the open fields and orchards in the background.

1300 300 304www.prysmian.com.au

Approval ProcessBefore you commence a campaign you will need to speak with your Regional or Head Office to confirm you have funds available, and agree to the best use for these funds. Prysmian will manage these funds and activities on your behalf. All business growth activities need to come from the joint Promotional and Advertising Fund - no requests can be made for promotional support outside of this fund.

AdministrationIf you decide to develop a promotion with prizes and giveaways you will need to consider lottery permits. Each state is different, licences and costs will be the responsibility of each distributor. Prysmian will do its best to maximise your value from the Promotional and Advertising Fund, a Prysmian staff member will have the responsibility of managing your activities.

Prysmian will always attempt to maximise the value from your Promotion and Advertising Fund, depending on the size of your promotion Prysmian may need to charge a small fee on the total cost to cover the additional resource needed to manage your promotion.

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