build your ecommerce content marketing strategy for 2014
DESCRIPTION
The recently hosted eZdia webinar focused exclusively on growing an eCommerce business with a successful content marketing strategy. A popular event with a full audience on-the-line, the 30-minute webinar was packed full of good examples of success from innovative eCommerce companies who are leveraging content marketing to drive their business growth.TRANSCRIPT
Bit.ly/cb2014bk/
Build&Your&eCommerce&Content&Marketing&&Strategy&for&2014&&
To&Sell&24/7>Yulia&V&Smirnova.
Founder&of&CommerceBrain.com>eCommerce&marketing,&>
customer&acquisition&and&estore&optimization>&>
Bit.ly/cb2014bk/
Bit.ly/cb2014bk/
Content4Marketing4Benefits/
� Brings ongoing free referrals
� Engages interest & brings back attention
� Offers insights about your customers
� Amplifies paid customer acquisition campaigns
Bit.ly/cb2014bk/
• JackThreads • BirchBox • ShopStyle • OneKingsLane
• VAT19 • GardenGates • Saatva Matrass • Land of Nod
eCommerce4Sites4To4Watch/
Bit.ly/cb2014bk/
Results4You4Can4Get4/
� 15% of referral traffic from one dominant channel (VAT19, YouTube)
� Up to 40% natural traffic (BirchBox) � Higher volume and ROI in paid
Facebook / Twitter / LinkedIn marketing
Bit.ly/cb2014bk/
One4Kings4Lane/
Bit.ly/cb2014bk/
One4Kings4Lane/
Bit.ly/cb2014bk/
One4Kings4Lane/
Bit.ly/cb2014bk/
Garden4Gates4/
Bit.ly/cb2014bk/
Land4of4Nod/
Bit.ly/cb2014bk/
Saatva4Matrass/
Bit.ly/cb2014bk/
Saatva4Matrass/
Bit.ly/cb2014bk/
Content4Marketing4for4eCommerce4/� Must be scalable/programmatic to matter
� Can be a challenge from creative perspective
� Must engage: inspire, bring attention and develop interest
� Must be consistent with a balance of commerce and related interests topics
Bit.ly/cb2014bk/
BirchBox/
Source:&Shopify>
Bit.ly/cb2014bk/
How4To4Solve4For4Creative4Genius4&4Engagement4(2,43)/� Observe & learn
from sites above and rising media
� Curate topics
� Use “Smart Marketing” Checklist
hUp://bit.ly/1mE0OF6/
Bit.ly/cb2014bk/
How4To4Solve4For4Consistency4&4Balance4(4)/Editorial&calendar&&(programming)>
Curation&team&or&tool&(relevance&&&ideas&pipeline)>
Smart&marketing&checklist&&&(quality&control)&>
Production&team&&(volume&that&maNers)&>
Bit.ly/cb2014bk/
What’s4Next?4/
� Connect to Yulia for a free 20 min consultation o [email protected]
� Also 2 day only promo o Feb 27, the book is $13.99 45% OFF o Feb 28, the book is $17.99 30% OFF o Feb 28, 11PM back to $24.99
� Q & A