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TRANSCRIPT
KWFR16 2/12/2016 7:04:27 PM
© Keller Williams Realty, Inc. 2016
Build Your Online Brand
James Nellis
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KWFR16 2/12/2016 7:04:27 PM
© Keller Williams Realty, Inc. 2016
KWFR16 2/12/2016 7:04:27 PM
© Keller Williams Realty, Inc. 2016
Build Your Online Brand
James Nellis
James NellisAlexandria, VirginiaCEO, Nellis Group, Keller WilliamsKWU Approved Trainer
FAMILY REUNION 2016
KWFR16 2/12/2016 7:04:27 PM
© Keller Williams Realty, Inc. 2016
FAMILY REUNION 2016
IMPACT THE COMMUNITY
THROUGH CHARITY THAT INFLUENCES
THE NEXT GENERATION
The Nellis Group
FAMILY REUNION 2016
SELLING YOURSELF
RELATIONSHIPS
INFORMATION
The Right Path
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Less than 12 months …
Marketing Today
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© Keller Williams Realty, Inc. 2016
FAMILY REUNION 2016
MySpaceYelpLinkedInGoogle PlusPinterestTwitterFacebook
Active Account: Top Social Networks
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CONSUMER
MARKETINGBRAND
Social Fusion: Layering Effect
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© Keller Williams Realty, Inc. 2016
FAMILY REUNION 2016
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FAMILY REUNION 2016
KWFR16 2/12/2016 7:04:27 PM
© Keller Williams Realty, Inc. 2016
FAMILY REUNION 2016
FAMILY REUNION 2016
FAMILY REUNION 2016
KWFR16 2/12/2016 7:04:27 PM
© Keller Williams Realty, Inc. 2016
FAMILY REUNION 2016
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Buyers Need to SEE themselvesPersonality BrandingLifestyle ApproachAllow for Viral
Reflection Business
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CONSUMER
MARKETINGBRAND
Layering Effect
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© Keller Williams Realty, Inc. 2016
FAMILY REUNION 2016
LISTEN
INTERACTION
ENGAGEMENT
MEASUREMENT
4 Stages of Lifestyle Marketing
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Stage 1 of Lifestyle Marketing
LISTEN
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Tell Me Something I Don’t Know
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© Keller Williams Realty, Inc. 2016
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VISIBLEREALYOU
The 3 B’s
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Realtor Branding
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“There’s the Consumer”
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© Keller Williams Realty, Inc. 2016
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Where’s the Consumer?
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TODAY
Where’s the Realtor?
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* the condition of being oneself or itself, and not another* condition or character as to who a person is or what a thing is* the state or fact of being the same one as described. * the sense of self, providing sameness and continuity in personality over time
Identity
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© Keller Williams Realty, Inc. 2016
FAMILY REUNION 2016
What do you do for a living?Where are you from?Where do you live?What’s your favorite…
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MEN: Sports, Money
WOMEN: Fashion, Hobbies
30-Second Rule
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REDUCE THE BRAND
MEET THE CONSUMER
WHICH IDENTITY?
BE A RESOURCE
Identity Selling
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© Keller Williams Realty, Inc. 2016
FAMILY REUNION 2016
1. MEET THE CONSUMER WHERE THEY ARE2. IT’S NOT ABOUT YOU3. ALIGN YOURSELF WITH THE IDENTITY YOU
PERSONIFY OR YOU WANT4. PROVIDE INFORMATION FOR THE IDENTITY
THAT THE CONSUMER WILL WANT
4 Principles: Identity Selling
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Meet the Consumer
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“I have never listened my way OUT of a sale, but I have talked myself out of one …”
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© Keller Williams Realty, Inc. 2016
FAMILY REUNION 2016
1. BE VISIBLE, BE REAL, BE YOU1. BE VISIBLE, BE REAL, BE YOU
2. CHOOSE YOUR COMPANY IDENTITY2. CHOOSE YOUR COMPANY IDENTITY
3. RESEARCH YOUR CLIENTS3. RESEARCH YOUR CLIENTS
Fusion Points
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Stage 2 of Lifestyle Marketing
INTERACTION
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Relational Interaction
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© Keller Williams Realty, Inc. 2016
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Terminology
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CREATE 3 LISTSCREATE 3 LISTS
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Profile Photos
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© Keller Williams Realty, Inc. 2016
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Status Update
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The New F.O.R.D.
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© Keller Williams Realty, Inc. 2016
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Privacy Setting
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Tell a Story …
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1. CREATE LISTS1. CREATE LISTS
2. UTILIZE PROFILE PHOTOS2. UTILIZE PROFILE PHOTOS
3. TELL A STORY3. TELL A STORY
Fusion Points
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© Keller Williams Realty, Inc. 2016
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Stage 3 of Lifestyle Marketing
ENGAGEMENT
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COMMUNITY CHARITY
SPORTS
UNIVERSITY POLITICS
FAITH
Consumer Identity
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Bumper Sticker Research
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© Keller Williams Realty, Inc. 2016
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Real Estate Ohio vs. Ohio
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COMMUNITY CHARITY
BUSINESS
Branding to Identity
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Community Identity
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© Keller Williams Realty, Inc. 2016
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Charity Identity
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Business Identity
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© Keller Williams Realty, Inc. 2016
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Photos and Questions
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Vanity URL
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FB.com/usernameVanity URL
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© Keller Williams Realty, Inc. 2016
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Facebook.com/AlexandriaTalks
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YouTube.com/AlexandriaTalks
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Specific Engagement
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© Keller Williams Realty, Inc. 2016
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Upload Community & LandmarksUpload Community & Landmarks
Write down 2 Community PhotosWrite down 2 Community Photos
Photo Uploads
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“He is our Sponsor. Buy a house from him. www.NellisGroup.com”
“He is our Sponsor. Buy a house from him. www.NellisGroup.com”
Sponsoring a Team?
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ww
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Facebook Business Page
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© Keller Williams Realty, Inc. 2016
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Facebook Business Page
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Facebook Business Page
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1. VANITY URLs1. VANITY URLs
2. CREATE AND SKIN FACEBOOK PAGE2. CREATE AND SKIN FACEBOOK PAGE
3. REVIEW SPONSORSHIPS3. REVIEW SPONSORSHIPS
Fusion Points
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© Keller Williams Realty, Inc. 2016
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CONTENTCONTENT
INFORMATIONINFORMATION
PROVEN WINNERSPROVEN WINNERS
Practical Engagement
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Blogging Approach
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BLOGGINGBLOGGING
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© Keller Williams Realty, Inc. 2016
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Tagging and Keywords
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Community-specificCommunity-specific
Blog-Specific
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Keywords and Pages
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© Keller Williams Realty, Inc. 2016
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AUDIENCE
BRAND MARKETING
PROFESSIONAL VS. PERSONAL
Videology
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YouTube
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SEO
Hosting on YouTube
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© Keller Williams Realty, Inc. 2016
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Alan Mah: www321SOLDnet Channel
Naming Channel
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Create Your Own Channel
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© Keller Williams Realty, Inc. 2016
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Skin Your Channel
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LIST 3 VIDEOSLIST 3 VIDEOS
What Types of Videos?
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© Keller Williams Realty, Inc. 2016
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Custom Landing Pages
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3 Must-Have Videos
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Meetup to Engage
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© Keller Williams Realty, Inc. 2016
FAMILY REUNION 2016
1. UTILIZE LINKEDIN AND MEETUP 1. UTILIZE LINKEDIN AND MEETUP
2. CREATE AND SKIN YOUTUBE 2. CREATE AND SKIN YOUTUBE
3. 1 VIDEO THIS MONTH3. 1 VIDEO THIS MONTH
Fusion Points
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Stage 4 of Lifestyle Marketing
MEASUREMENT
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TRAFFICTRAFFIC
CLOSED SALESCLOSED SALES
AWARENESSAWARENESS
Make It Measurable
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© Keller Williams Realty, Inc. 2016
FAMILY REUNION 2016
• Become educated and aware• Leverage clients• Social media tips• Observe and copy
Gather Songbirds
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Google.com/Alerts
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Use Quotes
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© Keller Williams Realty, Inc. 2016
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YOUR NAME
YOUR COMPANY
YOUR COMPETITION
YOUR COMMUNITY
4 Alerts to Measure
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Google Analytics
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Visistat
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© Keller Williams Realty, Inc. 2016
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WebsiteGrader.com
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Sales
Blogging
YouTube
PPC
Tracking Sales
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VIRTUAL ASSISTANTSCRAIGSLISTDPA – STAY FOCUSED AND MEASURE RESULTS
Staffing the Right Way
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© Keller Williams Realty, Inc. 2016
FAMILY REUNION 2016
1. CREATE GOOGLE ALERTS 1. CREATE GOOGLE ALERTS
2. UTILIZE ANALYTICS ON SITE 2. UTILIZE ANALYTICS ON SITE
3. TRACK SALES HISTORY3. TRACK SALES HISTORY
Fusion Points
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“Open the door of possibilities to allow others to see the real YOU and engage in business, life, community, and relationship.”
Genuine Marketing
KWFR16 2/12/2016 7:04:27 PM
© Keller Williams Realty, Inc. 2016
Please complete an evaluation for this session.
Use any mobile device! familyreunion.kw.com/downloads
Thank You.
Download a FREE copy of this presentation. Go to
Please discard all your trash as you
leave!
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