Stacy Takeuchi Solutions Consultant

Build your Professional Identity and Brand

Agenda

Build your professional recruiter brand

Enhance your online reputation using LinkedIn

Help strengthen your company’s overall talent brand presence

Marketing experts will generally answer along the lines of "a brand is your image". But a brand is more than just your image. It also includes your customers‘ experience and the

expectation you set when doing business with others. In short, it is a promise.

– Scott Spanbauer

What is a Brand?

Why is Your Brand Important?

First Impressions Count

You Are Your Company’s Best Brand Ambassador

Who Are You More Likely to Engage With?

VS

The Professional, Branded Profile Essential Eight

1: Pick a Professional, Engaging Photo

2: Leave a Positive Footprint Behind

3. Contact Info: Company Email, Branded Websites, and Customized URL

4: A Summary Packed with Passion

5: Complete But Short Work History

6: Get Recommended

My experience

as a candidate

was unlike any

other - she

helped me find

my dream job! He was always

professional,

managed

expectations

and delivered

huge value to

our business

A wonderful

representative and

true ambassador

of our talent brand!

Treats my open

positions as an

opportunity to

bring strategy and

data to the table

Great to work

with – brings

energy to our

team every day

7: Join groups

8: Be Complete

Enhance Your Expert Reputation Online By Engaging With Your Network

Jobs!

HEY! Here’s a job!

Jobs! Jobs! Jobs!

Jobs!

OMG Jobs!

Think in Thirds

1/3:

Job Opportunities

1/3:

Company News and

Talent Brand Stories

1/3:

Industry News and

Personal Interests

1/3: Share Job Opportunities

Your Brand in Action

1/3: Share Company News and Talent Brand Stories

1/3: Share Industry News and Personal Interests

Make Your Updates Count

How Often Should I Share?

FREQUENTLY!

Most engagement will happen within the first 48 hours

An update every couple of days will maximize engagement

2-3 updates per week per audience

Share during our high-traffic times: 9am & Noon

How Do I Increase Engagement?

Call Out/Call to Action

Engage With

Others

Be Yourself

How Do I Increase Engagement?

KEEP IT BRIEF!

Measure The Impact of Your Brand

Analyze Your Engagement

Dove into the key areas of a profile to enhance your professional recruiter brand

Gave examples of how you can show off your company’s talent brand through your own profile

Showcased how status updates build your reputation and your company talent brand including best practices for sharing

Evangelize the message - turn your company into a team of talent brand ambassadors

In Conclusion