build your successful twitter for business strategy in under 2 hours september 2010
DESCRIPTION
As part of Small Business month September here in Sydney 2010 I presented this workshop - print off the sheet titled Twitter for Business Success and fill in the lines by following the steps in the powerpoint to create your own individual Twitter Strategy.Enjoy,ClodaghTRANSCRIPT
Build your Successful Twitter for Business Strategy in under 2 hours
by
Clodagh S.HigginsBusiness and Online Strategist
I work (and earn a living) through my knowledge of Social Media
• Consulting to Connected Media for their client base in the Consumer Electronics industry
• Managed several successful Social Media campaigns for Small Businesses – Industries include – Window insulation, training, recruitment, childrens entertainment & event organiser.
• Teaching Aada Actors how to build digital profiles at the Australian Institute of Music – 2nd Semester
• Work one-on-one with executives to teach them how to us social media platforms
• 90% of my new business comes from Social Media Platforms
Q Who has attended more 9 Day Social Media Challenge Workshops?
Q Are you online? . . . Where?
• The New Marketing• Create a Twitter Strategy• Examples of uses for Twitter• Keys to successful Twitter
Strategy• What does it take to succeed
What are we going to cover?
So what is Social Media and why should I care?
Social Media is an “umbrella term that defines the various activities that integrate technology,Social interaction and the construction of words,Pictures, videos and audio”*
*according to wikipedia
Social Media is like Word of Mouth – except on Steroids - word spreads to many people – very quickly
This simple premise is to create two – way communication between you, your company, your existing clients and your potential clients.
Time PoorWhen were we Time Rich?
Would you like an extra hour per week for twitter
Strategies for Twitter Success• Include a Bio in your Profile
What is Twitter? http://www.twitter.com
• Twitter is a free social networking and micro-blogging service that allows users to send/upload messages known as ‘tweets’ – text-based posts only allowing 140 characters to be displayed on a profile.
What would be the ideal outcome you would like to achieve as a direct result of implementing your twitter strategy?
Write these down . . . 2 - 3 maximum.
Marketing objectives . . .
Inbound Education – Learning about your industry and other industries
Outbound Education – Teaching your prospective clients about new topics
Connecting with industry peersCustomer Experience – Positive
Conversations and Negative FeedbackCompetitions - Offering special promotions to
Social Media Followers
Using Social Media for . . .
Using Social Media for . . .
Specials – Giving Social Media followers discounts on products or services
Recruitment – Finding Talent for your companyPublic Relations – Self Promotion and handling
negative PRMarket Research – Before you launch new
products / services Inbound Marketing – Attracting new clients to
your website/business
Content Management . . . Leading to Content Creation
www.search.twitter.com
#
Lists
Follow your brand in conversations
Use Favourites to Save Highlights
Save Testimonials
Publish Helpful Content
Café Doubles Clientele & increases Profits within months with Twitter
Using WifiTwitter EliteTweet UpsOnline ordering
Rule #1 – Listen Action - Set up Google alerts –www.google.com
/alerts Hootsuite – organise your searches and listsSocial Mentions – were are your tribes?RSS Subscriptions (in Google Reader)
Basic Rules of an effective Twitter Strategy
Rule # 2 – EngageAnswer Questions on Linkedin RT on TwitterPost valuable comments on relevant blogs RTAsk questions on your blog and Tweet Search for conversations about your industry on
Basic Rules of an effective Twitter Strategy
Rule # 3 – MeasureAnalyse Sentiment – www.socialmention.comReturn on Influence NOT Return on InvestmentRe-Tweets – What topics are hotConversions – They should be going up!
Basic Rules of an effective Twitter Strategy
Negativity . . . The Good, the Bad . . . and the Ugly !
The last thing you write could be the first thing somebody reads !
Hey Hey back on the TV . . . Twitter.
Remember . . . Context especially Sarcasim.
Small Business Owners Who Successfully Use Social Media1. Commit weekly resources of time and budget.
2. Understand that social media activity will have an impact on business results.
3. Regularly generate content using blogs, Twitter, Face book or other social platforms.
4. Don’t try to do use every platform, instead focusing time and resources on the social media channels that drive the best results for their business.
5. Use social media to drive participation in offline events.
Small Business Owners Who Successfully Use Social Media
6. Set clear expectations for customers regarding frequency and types of social media interactions their company is willing to provide.
7. Leverage social media to position their company as an industry expert.
8. Provide clear calls-to-action and opportunities to generate leads.
9. Use information and data from social media to drive overall business strategy.
10. Balance paid and organic search engine traffic.
• Do we get new Marketing?• Do you have a Twitter Strategy?• Have you got new uses for
Twitter?• Keys to successful Twitter
Strategy?• Clear on your next move?
Summary
Have the knowledge, time and resources to do this yourself? Great !
If not . . .Hire or outsource a specialist and get your Online
Social Media Strategy happening today!
Social Media is a journey, not a destination, enjoy what becomes of your participation.
Special Thank you to . . . Hubspot
SlideshareGoogleEd Dale
Derek Robert Leitch For making this presentation possible
Get Focused Consulting Pty Ltd
We connect you and your organisation with the people you want to reach, online!
http://www.getfocusedconsulting.com.au
How can I help you? Special offer for Small Business Month Sept
One on One Social Media Strategy Session $997 ex GST
OrSmall Social Media Workshops $397 ex GST
• Contacting me . . . .• Email - [email protected]• Skype - clodaghshiggins• Twitter - @clodaghhiggins• Linkedin - http://au.linkedin.com/in/clodaghhiggins• Phone - 0416 817 473• Recently added Voicemail !
