build02

IT'S N

OT

JUS

T INS

IDE

THE BO

TTLE

"SE

E M

WH

Y K

", i

s th

e ti

tle

of

the

pro

mo

tio

na

l b

oo

kle

t d

eve

lop

ed

to

sh

ow

ca

se

the

Do

mta

r

pa

pe

r li

ne

{Co

lor}

in

a m

ore

in

volv

ed

an

d a

bs

tra

ct

wa

y. I

n t

his

bo

okl

et

, it

cle

arl

y e

xpla

ins

ho

w o

ur

eye

s p

erc

ieve

co

lors

th

rou

gh

lig

ht,

co

lor

ps

yco

log

y a

nd

th

e p

ow

er

of

co

lor.

Co

lor

pla

ys a

vit

all

y im

po

rta

nt

role

in

th

e w

orl

d i

n w

hic

h w

e li

ve.

Co

lor

ca

n s

wa

y th

inki

ng

,

ch

an

ge

ac

tio

ns

an

d c

au

se

rea

cti

on

s.

It c

an

irr

ita

te o

r s

oo

the

ou

r e

yes,

ra

ise

ou

r b

loo

d

pre

ss

ure

or

su

pp

res

s o

ur

ap

pe

tite

. W

he

n u

se

d in

th

e ri

gh

t w

ays

, c

olo

r c

an

sa

ve o

n e

ne

rgy

co

ns

um

pti

on

. W

he

n i

t u

se

d i

n t

he

wro

ng

wa

ys,

co

lor

ca

n c

on

trib

ute

to

glo

ba

l po

llu

tio

n. NATURE

VS.NURTURE

O B J E C T I V E

CHOOSE A PAPER LINE AND CREATE A BOOKLET ADVERTISING THE

QUALITIES AND UNIQUENESS OF THE PAPER THROUGH A VISUAL

STORY AND GRAPHICS.

ID

EA

3

UPGRADE YOUR HOME

Yam

ah

a is

on

e o

f th

e m

os

t w

ell

kno

wn

bra

nd

s o

f m

us

ic i

ns

tru

me

nt

su

pp

lie

s.

Pe

op

le

are

us

ua

lly

fas

cin

ate

d b

y it

s h

igh

qu

ali

ty a

nd

hig

h e

nd

de

sig

ns

. In

th

e fu

ture

, Ya

ma

ha

co

uld

de

velo

p a

ne

w l

ine

of

ho

us

eh

old

ap

pli

cia

nc

es

wh

ich

wo

uld

up

gra

de

you

r h

om

e.

Fo

r Ya

ma

ha'

s n

ew

pro

du

cts

, I

ch

os

e a

se

rie

s it

em

s th

at

are

we

ll d

es

ign

ed

, g

oo

d

qu

ali

ty

an

d

wo

rk

alo

ng

w

ith

cu

rre

nt

Yam

ah

a m

us

ic

ins

tru

me

nts

. T

he

pa

cka

ge

de

sig

n f

oc

us

es

the

co

ns

um

ers

' e

yes

n t

he

ph

oto

gra

ph

y, i

t im

me

dia

tely

ca

the

s th

e

co

ns

um

ers

' a

tte

nti

on

wh

ile

the

y s

ho

p, b

ec

au

se

the

str

ikin

g p

ho

tog

rap

hy

in b

lac

k a

nd

sil

ver

cre

ate

s a

str

on

g i

de

nti

ty.

CHOOSE A BRAND NAME THAT YOU WOULDN'T ASSOCIATE

WITH HOME DECOR AND APPLICIANCES, AND CREATE A

LINE OF HOUSEWARES AROUND IT.

ID

EA

Hig

h-r

ise

win

do

w c

lea

nin

g i

s p

rob

ab

ly o

ne

of

the

mo

st

ha

zard

ou

s jo

bs

. In

th

e

Un

ite

d S

tate

, a

bo

ut

70

win

do

w w

as

he

rs w

ho

die

ea

ch

yea

r a

lon

g w

ith

an

oth

er

13

0 w

ho

are

in

jure

d b

y w

ind

ow

wa

sh

ing

.

Sky

bo

t-2

is

a re

de

sig

ne

d v

ers

ion

of

Sky

bo

t, a

hu

ge

win

do

w c

lea

nin

g s

yste

m,

bu

t

it w

ork

s fa

ste

r a

nd

is

mo

re s

us

tain

ab

le.

Th

e n

ew

de

sig

n i

s a

n a

uto

mo

us

rob

ot

wit

h a

wa

ter

filt

er,

so

it s

ave

s a

lot

of

ma

np

ow

er

an

d e

ne

rgy.

Wit

h S

kyb

ot-

2 w

e

wo

n't

se

e a

nym

ore

de

ath

fro

m w

ind

ow

wa

sh

ing

in

th

e fu

ture

.

NO MORE HIGH RISE DEATH

O B J E C T I V E

CONSIDER A PRODUCT YOU WOULD USE DAILY AND

RETHINK HOW THE PRODUCT COULD BE REDESIGNED

TO BE MORE ECO-FRIENDLY.

ID

EA1

Henri Hutin's Brie Couronne is a rich and deliciously mild double-cream cheese

imported from France. It is traditionally made from cow's milk and it is characterized

by its pale color, smooth texture and slightly grayish edible rind. Its f lavor has been

described as earthy, sweet and savory. Pair this Gourmet brie with champagne for

a truly luxurious experience.

Unfortunately, their identity system lacks the luster needed to represent the

experience that they truly offer. This revised identity and packaging system has

infused a sense of the traditonal and luxurious into this company.

SO

METH

ING

IN

THE FU

TURE

LOO

KS TO

THE

PAS

T

CH

OO

SE

A L

OC

AL C

HE

ES

E B

RA

ND

AN

D R

ED

ES

IGN

TH

EIR

LO

GO

AN

D D

EV

EL

OP

A P

AC

KA

GIN

G S

YS

TE

M

TH

AT

SU

ITS

TH

EIR

BU

SIN

ES

S.

I D E A

24

The typeface I chose is Univers condensed and the concept I developed to connect with it is

suggests a commuity living closer together in skyscrapers instead of an urban sprawl.

An urban design that promotes a higher density of buildings and public spaces can provide cost

savings in land, infrastructure and energy, reducing the economic costs, it also reduces costs

from commuting. It helps concentrate knowledge and innovative activity in the core of the city.

This kind of design is associated with lower crime and greater safety. It helps to preserve

green spaces in conjunction with certain kinds of urban development. Also, it can promote

social connectedness and vitality.

NO

.

NO

.

BUILDS E L EC T E D W O R KS O F D A R R EN NG

B U I L D DA R R E N N G / / G R A P H I C D E S I G N P O R T F O L I O

Darren Ng

Mary Scott

Blender Pro // Memphis

Finch

Darren Ng

Nikon D300S

Giant Horse Printing

Taurus Bookbindery

Adobe Suite 4

Designer

Inst r uc tor

Ty peface

Pa per

Photo gra phy

Camera

Pr inter

Binder y

Sof tware

Copy r ight©2010 A l l r ights r eser ved. No par t of th is publ ic at ion may be

reproduced, stored in a retr ieval system or transmitted, in any form or by

any means, without the writ ten permission of Darren Ng.

P. / / 0 0 6 0 0 7C R E D I T1 2 3 4 5 6 7 8 9

B U I L D DA R R E N N G / / G R A P H I C D E S I G N P O R T F O L I O

Concept statement

Robotic window cleaner

Brie cheese design

Domtar paper promotion

Yamaha household appliances

Univers typeface promotion

Wine bottles design

Bedhead identity

East groceries design

Other projects and logos

Thank You

010 - 011

012 - 031

032 - 043

044 - 059

060 - 075

076 - 095

096 - 111

112 - 127

128 - 147

148 - 161

162-163

1

2

3

4

5

6

7

8

9

PLANTABLE OF CONTENTS

NO

.

P. / / 0 0 8 0 0 9TA B L E O F C O N T E N T S1 2 3 4 5 6 7 8 9

d

B U I L D DA R R EN NG ⁄ ⁄ G R A P H I C D E S I G N P O R T F O L I O

As

a g

rap

hic

de

sig

ne

r, I

alw

ays

th

ink

ab

ou

t h

ow

to

imp

rove

ou

r li

fes

tyle

. S

o fi

nd

ing

id

ea

s

an

d s

olu

tio

ns

for

vis

ua

l p

rob

lem

s a

re t

hin

gs

tha

t I

do

eve

ryd

ay.

Wh

en

I l

oo

k a

t a

pa

cka

ge

in t

he

su

pe

rma

rke

t, I

th

ink

ab

ou

t h

ow

it

co

uld

be

red

es

ign

ed

to

rea

ch

a b

roa

de

r ra

ng

e o

f

au

die

nc

es;

Wh

en

I re

ad

bo

oks

an

d m

ag

azi

ne

s, I

ima

gin

e h

ow

th

e im

ag

es

an

d t

ypo

gra

ph

y c

ou

ld

be

rea

rra

ng

ed

to

be

mo

re a

ttra

cti

ve a

nd

re

ad

ab

le.

Th

en

, o

ne

ide

a b

uil

d o

n a

no

the

r.

Eve

ryo

ne

love

s b

ea

uty

an

d I

be

lie

ve e

very

on

e h

as

the

ir o

wn

uto

pia

n w

orl

d i

n m

ind

. S

o in

th

is

bo

ok,

I a

m s

ha

rin

g m

y d

es

ign

id

ea

s o

f h

ow

ou

r fu

ture

co

uld

be

imp

rove

d.

My

uto

pia

.

ID

EA

BUILDINGIDEAS

O B J E C T I V E

DESIGN A PORTFOLIO THAT COLLECTS THE BEST WORK OF DARREN

NG AT THE ACADEMY OF ART UNIVERSITY FROM 2006 TO 2010.

p e r s on a l

I NST RUCTOR ⁄ ⁄ M A R Y S C O T T

DAT E ⁄ ⁄ FA L L 1 0

P. ⁄ ⁄ 01 0 01 1C O N C E P T S TAT E M E N T1 2 3 4 5 6 7 8 9

1NO.e f f i c ie n t


Hig

h-r

ise

win

do

w c

lea

nin

g i

s p

rob

ab

ly o

ne

of

the

mo

st

ha

zard

ou

s jo

bs

. In

th

e U

nit

ed

Sta

te,

ab

ou

t 7

0 w

ind

ow

wa

sh

ers

wh

o d

ie e

ac

h ye

ar

alo

ng

wit

h a

no

the

r 1

30

wh

o a

re

inju

red

by

win

do

w w

as

hin

g.

Sk

ybo

t-2

is

a re

de

sig

ne

d v

ers

ion

of

Sk

ybo

t, a

hu

ge

win

do

w c

lea

nin

g s

yste

m,

bu

t it

wo

rks

fas

ter

an

d i

s m

ore

su

sta

ina

ble

. T

he

ne

w d

es

ign

is

an

au

tom

ou

s ro

bo

t w

ith

a

wa

ter

filt

er,

so

it s

ave

s a

lot

of

ma

np

ow

er

an

d e

ne

rgy.

Wit

h S

kyb

ot-

2 w

e w

on'

t s

ee

an

ymo

re d

ea

th f

rom

win

do

w w

as

hin

g i

n t

he

futu

re.

CAT EG ORY ⁄ ⁄ P R I N T D E S I G N

CL I EN T ⁄ ⁄ S K Y B O T, LT D

I NST RUCTOR ⁄ ⁄ T O M S I E U

DAT E ⁄ ⁄ S P R I N G 1 0

NO MORE HIGH RISE DEATH

O B J E C T I V E

CONSIDER A PRODUCT YOU WOULD USE DAILY AND

RETHINK HOW THE PRODUCT COULD BE REDESIGNED

TO BE MORE ECO-FRIENDLY.

r ob o t ic

ID

EA

P. ⁄ ⁄ 01 2 01 3R O B O T I C W I N D O W C L E A N E R1 2 3 4 5 6 7 8 9

00

1

00

2

00

3

00

4

00

5

Ho

ng

Ko

ng

Ne

w Y

ork

Cit

y

Sa

o P

au

lo

Sin

ga

po

re

Se

ou

l

7,6

51

57

66

56

44

43

31

28

75

00

6

00

7

00

8

00

9

01

0

Toky

o

Rio

De

Ja

ne

iro

Ista

nb

ul

Mo

sc

ow

Toro

nto

26

89

24

66

21

39

20

30

17

64

01

1

01

2

01

3

01

4

01

5

Bu

en

os

Air

es

Kie

v

Lo

nd

on

Me

xic

o C

ity

Os

aka

16

81

15

28

14

35

12

78

11

88

01

6

01

7

01

8

01

9

02

0

Ma

dri

d

Ca

rac

as

Ch

ica

go

Sa

nti

ag

o

Re

cif

e

11

47

11

09

10

98

10

92

10

31

02

1

02

2

02

3

02

4

02

5

Sh

an

gh

ai

Mu

mb

ai

Ca

mp

ina

s

Be

ijin

g

St.

Pe

terb

urg

09

82

09

55

09

31

08

98

08

37

Lis

t o

f c

itie

s w

ith

the

mo

st

hig

h-r

ise

bu

ild

ing

s

[bu

ild

ing

s w

ith

30

or

mo

re l

eve

ls]

cit

y /

bu

ild

ing

s /

ran

k

P. ⁄ ⁄ 014 01 5R O B O T I C W I N D O W C L E A N E R1 2 3 4 5 6 7 8 9

DEATHS70ABOUT SEVENTY PEOPLE DIE EACH YEAR IN THE U.S. ALONG WITH ANOTHER 130 WHO

ARE INJURED BY SKYSCRAPER’S WINDOW WASHING.

P. ⁄ ⁄ 01 6 017R O B O T I C W I N D O W C L E A N E R1 2 3 4 5 6 7 8 9

Skybot-2 is a unique robotic window cleaning machine that increases the

eff iciency of skyscrapers' window cleaning job and it reduces the risk of

working in the sky.

P. ⁄ ⁄ 01 8 01 9R O B O T I C W I N D O W C L E A N E R1 2 3 4 5 6 7 8 9

P. ⁄ ⁄ 0 2 0 0 21R O B O T I C W I N D O W C L E A N E R1 2 3 4 5 6 7 8 9

P. ⁄ ⁄ 0 2 2 0 2 3R O B O T I C W I N D O W C L E A N E R1 2 3 4 5 6 7 8 9

Year: 1850

Material: Wood

Size: 18in x 5in

Year: 1900

Material: Wood, Rubber

Size: 15in x 5in

Year: 1936

Material: Brass

Size: 18in x 2in

Water consumption > Substainability >Things to think about >


What's next

Year: 2008

Material: Plastic

Size: 68in x 60in

Cleaning quality >Time consumption >Substainability > Risk


a // Skybot front view

b // Skybot back view

c // Robot with spider legs

d // Robot with tank wheel

e // i-Robot

Inspiration

c.

a.

d.

b.

e.


Dimension

H:15'

f // Place for f il l ing in water and detergent.

g // Bucket that can contain up to 30 gallons of water.

h // Easy clean sponge, f iltering the ash from dirt water

i // Sprays water to the window.

j // Filters out all the impurities from the water.

So the same amount of water could be reused

for the whole cleaning process.

k // Wipes from one side to the other,

l // Sucks dirty water from the window.

and wipes all water to water sucker.

m // Wipe over the window in an up and down

motion,removing dirt away.

j.

m.l.

k.

f.

g.

h.

i.

W:23'


He

nri

H

uti

n's

B

rie

C

ou

ron

ne

is

a

ri

ch

a

nd

d

eli

cio

us

ly

mil

d

do

ub

le-c

rea

m

ch

ee

se

im

po

rte

d f

rom

Fra

nc

e.

It i

s t

rad

itio

na

lly

ma

de

fro

m c

ow

's m

ilk

an

d i

t

is c

ha

rac

teri

zed

by

its

pa

le c

olo

r, s

mo

oth

te

xtu

re a

nd

sli

gh

tly

gra

yis

h e

dib

le

rin

d.

Its

fla

vor

ha

s b

ee

n d

es

cri

be

d a

s e

art

hy,

sw

ee

t a

nd

sa

vory

. P

air

th

is

Go

urm

et

bri

e w

ith

ch

am

pa

gn

e f

or

a t

ruly

lu

xuri

ou

s e

xpe

rie

nc

e.

Un

fort

un

ate

ly,

the

ir i

de

nti

ty s

yste

m l

ac

ks t

he

lu

ste

r n

ee

de

d t

o r

ep

res

en

t

the

exp

eri

en

ce

th

at

the

y tr

uly

off

er.

Th

is r

evi

se

d i

de

nti

ty a

nd

pa

cka

gin

g

sys

tem

ha

s in

fus

ed

a s

en

se

of

the

tra

dit

on

al a

nd

luxu

rio

us

into

th

is c

om

pa

ny.

SOMETHING IN THE FUTURE LOOKS TO THE PAST

CHOOSE A LOCAL CHEESE BR AND AND REDESIGN

THEIR LOGO AND DEVELOP A PACK AGING SYSTEM

THAT SUITS THEIR BUSINESS.

C AT E G O R Y // PA C K A G E D E S I G N

C L I E N T // H E N R I H U T I N

I N S T R U C T O R // C H R I S T I N E G E R O G E

DAT E // S P R I N G 0 8

O B J E C T I V E

ID

EA


NO

. 2t r a d i t i o n a l

p r e m i u m

P. ⁄ ⁄ 0 3 2 0 3 3B R I E C H E E S E D E S I G N1 2 3 4 5 6 7 8 9

d.c.b.a.

a // 1"×1"

b // 3"×3"

c // 8"×8" / 6 Slices

d // 10"×10"


P. ⁄ ⁄ 0 4 0 0 41B R I E C H E E S E D E S I G N1 2 3 4 5 6 7 8 9

3NO.c o l o r f u l


"SE

E M

WH

Y K

", i

s th

e ti

tle

of

the

pro

mo

tio

na

l b

oo

kle

t d

eve

lop

ed

to

sh

ow

ca

se

the

Do

mta

r p

ap

er

lin

e {C

olo

r} in

a m

ore

invo

lve

d a

nd

ab

str

ac

t w

ay.

In

th

is b

oo

kle

t ,

it c

lea

rly

exp

lain

s h

ow

ou

r e

yes

pe

rcie

ve c

olo

rs t

hro

ug

h li

gh

t, c

olo

r p

syc

olo

gy

an

d t

he

po

we

r o

f c

olo

r.

Co

lor

pla

ys a

vit

all

y im

po

rta

nt

role

in t

he

wo

rld

in w

hic

h w

e li

ve.

Co

lor

ca

n s

wa

y th

inki

ng

, c

ha

ng

e

ac

tio

ns

an

d c

au

se

rea

cti

on

s.

It c

an

irr

ita

te o

r s

oo

the

ou

r e

yes,

ra

ise

ou

r b

loo

d p

res

su

re o

r

su

pp

res

s o

ur

ap

pe

tite

. W

he

n u

se

d i

n t

he

rig

ht

wa

ys,

co

lor

ca

n s

ave

on

en

erg

y c

on

su

mp

tio

n.

Wh

en

it

us

ed

in

th

e w

ron

g w

ays

, c

olo

r c

an

co

ntr

ibu

te t

o g

lob

al p

oll

uti

on

.

NATUREVS.NURTURE

CHOOSE A PAPER LINE AND CREATE A BOOKLET ADVERTISING THE

QUALITIES AND UNIQUENESS OF THE PAPER THROUGH A VISUAL

STORY AND GRAPHICS.

e x p e r i m e n t a l

O B J E C T I V E

ID

EA

C AT E G O R Y // P R I N T D E S I G N

C L I E N T // D O M TA R PA P E R

I N S T R U C T O R // A R I E L G R E Y

DAT E // S U M M E R 1 0

P. ⁄ ⁄ 0 4 4 0 4 5D O M TA R PA P E R P R O M O T I O N1 2 3 4 5 6 7 8 9

S E E . M . W H Y . K

Before the topics of l ight and color can be

explored, there must f irst be an understanding

of waves. Waves have high and low points, and

the distance between one of those highs and

lows and the next is called a wavelength. Just

how long that wave is will determine the amount

of energy that it has. For example, a long wave

has a low amount of energy or low frequency,

and a shor t wave has a high amount of energy or

high frequency. What we see in a rainbow, then,

are the wavelengths of the v isible colors. You

see, our sun emits its radiation in this v isible

range, which our eyes interpret as the colors

of the rainbow. These colors are identif ied as

the v isible spectrum and they are: red, orange,

yellow, green, blue, indigo, and v iolet .

Wave Travel_

It sounds logical so far, but how are these waves

related to light and color? Light travels in the form

of a wave. It is basically photons (pieces of energy

or par ticles), and mostly moves as waves. White

light, or the light from the sun, is made of colors,

and colors are different types of light recognized

by their own wavelengths. Waves exist above

and below the v isible spectrum, too. Such waves

called radio, microwave, and infrared are below

the red end of the spectrum, and ultraviolet (UV),

x-rays, and gamma rays are above the v iolet.

These cannot be seen by the human eye, and

therefore constitute the "invisible" spectrum.

Together, the v isible and invisible spectrums

make up the electromagnetic spectrum.

HOW WE SEE COLOR

= ג W a v e l e n g t h

E = A m p l i t u d e o f e l e c t r i c f i e l d

M = A m p l i t u d e o f m a g r e t i c f i e l d

L i ght Wa v eג

E M

Did

yo

u e

ve

r lo

ok

at

a b

ea

uti

ful

pa

inti

ng

or

wit

ne

ss a

go

rge

ou

s

sun

set

an

d w

on

de

r, `

ho

w i

s it

th

at

i a

m a

ble

to

se

e t

ha

t?'

Wh

at

en

ab

les

us

to s

ee

th

e l

igh

t a

nd

exp

eri

en

ce s

uc

h w

on

de

rfu

l sh

ad

es

of

colo

r d

uri

ng

th

e c

ou

rse

of

ou

r e

very

da

y li

ves?

So

me

ma

y ta

ke

see

ing

fo

r g

ran

ted

, b

ut

if t

he

pro

cess

is

loo

ked

at

clo

sely

, y

ou

ca

n

see

wh

at

a w

on

de

r it

re

all

y is

.


P A P E R C O M P A N Y > D O M T A RP A P E R P R O M O T I O N

18 - 19

P A P E R L I N E > C O L O R S

Light

WH

ITE

LIG

HT

FR

OM

TH

E S

UN

CO

NT

AIN

S A

LL

TH

E P

OS

SIB

LE

CO

LO

R V

AR

IAT

ION

S.

YE

T,

TH

E H

UM

AN

EY

E C

AN

ON

LY

RE

SP

ON

D T

O C

ER

TA

IN C

OL

OR

S A

ND

WA

VE

LE

NG

TH

S,

AN

D N

OT

EV

ER

YO

NE

SE

ES

TH

E

SA

ME

CO

LO

RS

OR

EX

AC

T S

AM

E S

HA

DE

S O

F A

CO

LO

R.

WE

AR

E C

AP

AB

LE

OF

SE

EIN

G C

OL

OR

BE

CA

US

E

OU

R E

YE

S H

AV

E L

IGH

T A

ND

CO

LO

R-S

EN

SIT

IVE

RE

CE

PT

OR

S.

LIG

HTL

IG

HT

P. ⁄ ⁄ 0 5 0 0 51D O M TA R PA P E R P R O M O T I O N1 2 3 4 5 6 7 8 9

c

100

75

50

25

0


mג = Wavelength

E = Ampltude of electric f ield

M = Ampltude of magretic f ield

a² B B²

1=

at² µe


WH

ITE

LIG

HT

FR

OM

TH

E S

UN

CO

NT

AIN

S A

LL

TH

E P

OS

SIB

LE

CO

LO

R V

AR

IAT

ION

S.

YE

T,

TH

E H

UM

AN

E

YE

CA

N O

NL

Y R

ES

PO

ND

TO

CE

RT

AIN

CO

LO

RS

AN

D W

AV

EL

EN

GT

HS

, A

ND

NO

T E

VE

RY

ON

E S

EE

S T

HE

S

AM

E C

OL

OR

S O

R E

XA

CT

SA

ME

SH

AD

ES

OF

A C

OL

OR

. W

E A

RE

CA

PA

BL

E O

F S

EE

ING

CO

LO

R B

EC

AU

SE

O

UR

EY

ES

HA

VE

LIG

HT

AN

D C

OL

OR

-SE

NS

ITIV

E R

EC

EP

TO

RS

.

LIG

HTL

IG

HT

TH

E C

OL

OR

OF

AN

YT

HI

NG

DE

PE

ND

S O

N T

HE

TY

PE

OF

LIG

HT

SE

NT

TO

OU

R E

YE

S;

LIG

HT

IS

NE

CE

SS

AR

Y I

F W

E A

RE

TO

HA

VE

AN

Y P

ER

CE

PT

ION

OF

CO

LO

R A

T A

LL

. AN

OB

JE

CT

IS

"C

OL

OR

ED

," A

S

ST

AT

ED

AB

OV

E,

BE

CA

US

E O

F T

HE

LIG

HT

IT

RE

FL

EC

TS

—A

LL

OT

HE

R C

OL

OR

S A

RE

AB

SO

RB

ED

IN

TO

TH

AT

SP

EC

IFIC

OB

JE

CT

. LIG

HT

PA

PE

R C

OM

PA

NY

> D

OM

TA

R

90

LB

. IN

DE

X (

BR

IT

EW

HI

TE

)

PA

PE

R P

RO

MO

TIO

N

PA

PE

RL

INE

> C

OL

OR

S

SE

E M

WH

Y K


Co

lor

is t

he

visu

al p

erc

ep

tual

pro

pe

rty

corr

esp

on

din

g in

hu

man

s to

th

e ca

teg

ori

es

call

ed

red

, ye

llo

w,

blu

e an

d o

the

rs.

Co

lor

de

rive

s fr

om

th

e

spe

ctru

m o

f li

gh

t (d

istr

ibu

tio

n o

f li

gh

t e

ne

rgy

vers

us

wav

ele

ng

th)

inte

ract

ing

in t

he

eye

wit

h th

e sp

ect

ral s

en

siti

viti

es

of

the

lig

ht

rece

pto

rs. C

olo

r

cate

go

rie

s an

d p

hys

ical

sp

eci

fica

tio

ns

of

colo

r ar

e al

so a

sso

ciat

ed

wit

h o

bje

cts,

mat

eri

als,

lig

ht

sou

rce

s, e

tc.,

bas

ed

on

thei

r p

hys

ical

pro

pe

rtie

s

such

as

lig

ht

abso

rpti

on

, re

fle

ctio

n, o

r e

mis

sio

n sp

ect

ra. C

olo

rs c

an b

e id

en

tifi

ed

by

thei

r u

niq

ue

RG

B a

nd

HSV

val

ue

s. T

ypic

ally

, on

ly f

eatu

res

of

the

com

po

siti

on

of

lig

ht

that

are

de

tect

able

by

hu

man

s (w

ave

len

gth

sp

ect

rum

fro

m 3

80

nm

to

74

0 n

m, r

ou

gh

ly)

are

incl

ud

ed

, th

ere

by

ob

ject

ive

ly

rela

tin

g th

e p

sych

olo

gic

al p

he

no

me

no

n o

f co

lor

to i

ts p

hys

ical

sp

eci

fica

tio

n. B

eca

use

pe

rce

pti

on

of

colo

r st

em

s fr

om

th

e va

ryin

g se

nsi

tivi

ty o

f

dif

fere

nt

typ

es

of

con

e ce

lls

in t

he

reti

na

to d

iffe

ren

t p

arts

of

the

spe

ctru

m,

colo

rs m

ay b

e d

efi

ne

d an

d q

uan

tifi

ed

by

the

de

gre

e to

wh

ich

the

y

stim

ula

te t

he

se c

ell

s. T

he

se p

hys

ical

or

ph

ysio

log

ical

qu

anti

fica

tio

ns

of

colo

r, h

ow

eve

r, d

o n

ot

full

y e

xpla

in t

he

psy

cho

ph

ysic

al p

erc

ep

tio

n o

f co

lor

app

eara

nce

. Th

e sc

ien

ce o

f co

lor

is s

om

eti

me

s ca

lle

d ch

rom

atic

s. It

incl

ud

es

the

pe

rce

pti

on

of

colo

r b

y th

e h

um

an e

ye a

nd

bra

in, t

he

ori

gin

of

colo

r

in m

ater

ials

, co

lor t

he

ory

in a

rt, a

nd

the

ph

ysic

s o

f e

lect

rom

agn

eti

c ra

dia

tio

n in

th

e vi

sib

le r

ang

e (t

hat

is, w

hat

we

com

mo

nly

re

fer t

o si

mp

ly a

s li

gh

t). >

> >

> >

> >

>>

>

> >

CO

LO

R I

S E

VE

RY

WH

ER

E a²

B B ²

1=

at²

µe

of

Color is more than

decoration, and perceiv ing

color is tr icky. Three

activ ities help you see

how colors interact and

how we can use color as a

scientific tool.

L IGH T

COL OR

The color of anything

depends on the type of

light sent to our eyes;

light is necessary if we are

to have any perception

of color at all . An object

is "colored," as stated

above, because of the

light it reflects—all other

colors are absorbed into

that specific object. So

then, an apple appears

red because it reflects

red light.


Yam

ah

a is

on

e o

f th

e m

os

t w

ell

kno

wn

bra

nd

s o

f m

us

ic i

ns

tru

me

nt

su

pp

lie

s.

Pe

op

le

are

us

ua

lly

fas

cin

ate

d b

y it

s h

igh

qu

ali

ty a

nd

hig

h e

nd

de

sig

ns

. In

th

e fu

ture

, Ya

ma

ha

co

uld

de

velo

p a

ne

w l

ine

of

ho

us

eh

old

ap

pli

cia

nc

es

wh

ich

wo

uld

up

gra

de

you

r h

om

e.

Fo

r Ya

ma

ha'

s n

ew

pro

du

cts

, I

ch

os

e a

se

rie

s it

em

s th

at

are

we

ll d

es

ign

ed

, g

oo

d

qu

ali

ty

an

d

wo

rk

alo

ng

w

ith

cu

rre

nt

Yam

ah

a m

us

ic

ins

tru

me

nts

. T

he

pa

cka

ge

de

sig

n f

oc

us

es

the

co

ns

um

ers

' e

yes

n t

he

ph

oto

gra

ph

y, i

t im

me

dia

tely

ca

the

s th

e

co

ns

um

ers

' a

tte

nti

on

wh

ile

the

y s

ho

p,

be

ca

us

e th

e s

trik

ing

ph

oto

gra

ph

y in

bla

ck

an

d

sil

ver

cre

ate

s a

str

on

g i

de

nti

ty.

UPGRADE YOUR HOME

CHOOSE A BRAND NAME THAT YOU WOULDN'T ASSOCIATE

WITH HOME DECOR AND APPLICIANCES, AND CREATE A LINE

OF HOUSEWARES AROUND IT.

m o d e r n

O B J E C T I V E

ID

EA


C L I E N T // YA M A H A

I N S T R U C T O R // T H O M A S M C N U LT Y



NO

.4e le g a n t

P. ⁄ ⁄ 0 6 0 0 61YA M A H A H O U S E H O L D A P P L I A N C E S1 2 3 4 5 6 7 8 9

P. ⁄ ⁄ 0 6 2 0 6 3YA M A H A H O U S E H O L D A P P L I A N C E S1 2 3 4 5 6 7 8 9

Image

Spot varnish

Information

Dimension

H:25"

W:11"


Structure explorations Template

Yamaha Largo / Vacuum Yamaha Presto / Blender


Yamaha Crescendo / toasterYamaha Legato / Speaker Yamaha Vivace / frier


N a m e // Univers Condensed BQ

B o d y t e x t // Trade Gothic

Dimension

H:8"

W:12"

CRESCENDO2-SLICE TOASTER Yamaha Crescendo 2-Slice Toaster has a beautiful art deco design enhances todays modern kitchens. It features extra wide

slots and bagel setting to toast the perfect bagel without burning. The slide out crumb tray makes cleanup a breeze.

HEIGHT : 8" | WIDTH : 12" | LENGTH : 7" | COLOR : BLACK


Dimension

H:17"

W:7"


Dimension

H:6"

W:6"


5NO.b e t t e r l i f e


Th

e ty

pe

fac

e I c

ho

se

is U

niv

ers

co

nd

en

se

d a

nd

th

e c

on

ce

pt

I de

velo

pe

d t

o c

on

ne

ct

wit

h it

is s

ug

ge

sts

a c

om

mu

ity

livi

ng

clo

se

r to

ge

the

r in

sk

ysc

rap

ers

ins

tea

d o

f a

n u

rba

n s

pra

wl.

An

urb

an

de

sig

n t

ha

t p

rom

ote

s a

hig

he

r d

en

sit

y o

f b

uil

din

gs

an

d p

ub

lic

sp

ac

es

ca

n

pro

vid

e c

os

t s

avi

ng

s in

la

nd

, in

fra

str

uc

ture

an

d e

ne

rgy,

re

du

cin

g t

he

ec

on

om

ic c

os

ts,

it a

lso

red

uc

es

co

sts

fro

m c

om

mu

tin

g.

It h

elp

s c

on

ce

ntr

ate

kn

ow

led

ge

an

d i

nn

ova

tive

ac

tivi

ty i

n t

he

co

re o

f th

e c

ity.

Th

is k

ind

of

de

sig

n i

s a

ss

oc

iate

d w

ith

low

er

cri

me

an

d

gre

ate

r s

afe

ty.

It h

elp

s to

pre

se

rve

gre

en

sp

ac

es

in c

on

jun

cti

on

wit

h c

ert

ain

kin

ds

of

urb

an

de

velo

pm

en

t. A

lso,

it

ca

n p

rom

ote

so

cia

l c

on

ne

cte

dn

es

s a

nd

vit

ali

ty.

DENSE BUILDING BRING US CLOSER TOGETHER

CHOOSE A TYPEFACE AND CREATE A BOOKLET ADVERTISING

THE UNIQUENESS OF THE TYPEFACE THROUGH A VISUAL

STORY AND GRAPHICS.

e n e r g y s a v in g

O B J E C T I V E

ID

EA

C AT E G O R Y // P R I N T D E S I G N

C L I E N T // U N I V E R S

I N S T R U C T O R // A R I E L G R E Y


P. ⁄ ⁄ 0 7 6 0 7 7U N I V E R S T Y P E FA C E P R O M O T I O N1 2 3 4 5 6 7 8 9

P. ⁄ ⁄ 0 8 0 0 81U N I V E R S T Y P E FA C E P R O M O T I O N1 2 3 4 5 6 7 8 9

N O .

UN

IT

IN

CH

DI

ME

NS

IO

N

H5

.5’

x W

11

’

TY

PE

FA

CE

S

<<

<U

NI

VE

RS

CO

ND

EN

SE

DB

UN

DE

SB

AH

N

PI

01

02

03

BE

RT

HO

LD

C

IT

Y

0


P. ⁄ ⁄ 0 9 0 0 91U N I V E R S T Y P E FA C E P R O M O T I O N1 2 3 4 5 6 7 8 9

Wh

en

I w

as

res

ea

rch

ing

win

e b

ran

ds

tha

t n

ee

d h

elp

fo

r th

eir

de

sig

n,

I fo

un

d a

bo

ttle

na

me

d C

irq

ue

du

Vin

. T

he

na

me

ca

ug

ht

my

eye

s b

ec

au

se

it h

ad

a in

tere

sti

ng

co

nc

ep

t th

at

co

nn

ec

ted

win

e w

ith

the

cir

cu

s.

Ho

we

ver,

th

e o

ld d

es

ign

ap

pe

ars

to

o

da

rk a

nd

th

e il

lus

tra

tio

n i

s n

ot

ap

pe

ali

ng

.

My

ide

a to

imp

rove

th

e d

es

ign

is t

o b

rig

hte

n t

he

co

lors

wh

ich

als

o d

raw

s s

ho

pp

ers

'

att

en

tio

n m

ore

ea

sil

y. C

urr

en

tly,

th

ere

are

n't

ma

ny

co

lore

d b

ott

led

w

ine

bo

ttls

.

Als

o, I

re

dre

w t

he

illu

str

ati

on

fo

r th

e b

ran

d t

o h

ave

a m

ore

re

fre

sh

ing

lo

ok.

Th

e

win

e b

ott

les

ca

n c

ec

om

e a

pie

ce

of

co

lle

cti

ve a

rt n

ow

.

CHOOSE A LOCAL WINE BRAND AND DEVELOP ONE LOWER

PRICE $(8-20) AND ONE PREMIUM $(30-100) LINE THAT

SUITS THEIR BUSINESS.

IT'S NOT JUST INSIDETHE BOTTLE

O B J E C T I V E

ID

EA


C L I E N T // C I R Q U E D U V I N

I N S T R U C T O R // T H O M A S M C N U LT Y

DAT E // FA L L 0 9


6NO.f un

p a s s ion a t e

P. ⁄ ⁄ 0 9 6 0 9 7W I N E B O T T L E S D E S I G N1 2 3 4 5 6 7 8 9

VINT AGE 2006 RED WINE

Discover The Magic . Unravel The Mystery

PA SO RO BL ES

DISC OVER TH E MA GI C, UN RA VE L TH E MYST ER Y

19 94


P. ⁄ ⁄ 1 0 0 1 01W I N E B O T T L E S D E S I G N1 2 3 4 5 6 7 8 9

The sun warms the vineyards of Peachy Canyon during the day,creating intense flavors of spect acular fruit. But, in the cool dark ofnight, that’s when legend says the Juggle rules, producing wine ofconsiderable depth, complex character and haunting finish. Wehear stories of his mischievous antics and good humored pranks.Th e s trange ta les come from vineyards all over the world .

25% PETITE SIRAH, 23% CABERN ET SAUVIGNON, 19 % MER LOT,18% S YRAH, 15% CABERN ET F RANCALC. 14.5% BY VOL. 75 0ML

CABERNET SAUVIGNON

2006

Cirque du VinUnravel the mystery

Discove rthe magi c


7NO.r o c k


BE

DH

EA

D

is

a w

ell

kno

wn

s

up

pli

er

of

ha

ir

pro

du

cts

. T

he

old

c

om

pa

ny

ide

nti

ty i

s ve

ry c

olo

rfu

l an

d f

un

. H

ow

eve

r, I

t's

no

t u

niq

ue

en

ou

gh

to p

os

itio

n

its

elf

fro

m i

ts c

om

pe

titi

on

. T

he

ne

w t

he

me

for

the

BE

DH

EA

D i

de

nti

ty i

s

roc

kin

g a

nd

wil

d w

hil

e b

ein

g p

rofe

ss

ion

al.

Th

e lo

go

is r

ed

es

ign

ed

in

a m

ore

so

ph

isti

ca

ted

wa

y a

nd

th

e n

ew

co

lor

pa

lett

e is

str

on

ge

r a

nd

me

mo

rab

le.

Th

e re

bra

nd

ed

sys

tem

wil

l a

ttra

ct

mo

re c

on

su

me

rs o

f a

ny

ag

e w

ho

ca

re

ab

ou

t th

eir

ha

ir.

LATHER,RINSE ANDROCK

CHOOSE A WELL KNOWN COMPANY AND REDESIGN THEIR

LOGO AND DEVELOP A REFRESHING BRAND IDENTITY

THAT STILL SUITS THEIR BUSINESS.

w i ld

O B J E C T I V E

ID

EA

C AT E G O R Y // I D E N T I T Y D E S I G N

C L I E N T // B E D H E A D

I N S T R U C T O R // T O D D H E D G P E T H


P. ⁄ ⁄ 1 1 2 1 1 3B E D H E A D I D E N T I T Y1 2 3 4 5 6 7 8 9

P. ⁄ ⁄ 1 14 1 1 5B E D H E A D I D E N T I T Y1 2 3 4 5 6 7 8 9

X-HEIGHT

0.5 X-HEIGHT

FLUSH LEFT ALIGNMENT

0.5 X-HEIGHT

The BEDHEAD logo should appear one way only,

never use it with any patterns and graphics.

BEDHEAD never want to look cute.


BASELINE ALIGNMENT

Experiment with different rock looks and

a repeated desire to check yourself out in the mirror.


®


c: 010 m: 000 y: 010 k: 095

c: 002 m: 000 y: 003 k: 010


P. ⁄ ⁄ 0 24 0 2 5W I N E B O T T L E S D E S I G N1 2 3 4 5 6 7 8 9

LATHERRINSE ﹠ROCK

WARNING: you must have a sense of humor to use our products. May cause the urge to laugh at the products labels, experiment with dif ferent looks and a repeated desire to check yourself out in the mirror. The only thing serious about bed head is how freakin’ good our products work.

© 2009 BED HEAD INTERNATIONAL LTD / SITE MAP

HOME / ABOUT US / SALON FINDER / HOW TO GET THE LOOK / PRODUCTS / CONTACT US


Bed Head is a line of haircare and nail products distributed by TIGI Linea to distributors and salons worldwide. The United Kingdom based company, TIGI Linea has been producing the line since the inception of the company. The creators of the line are British stylists Toni & Guy. The cosmetics line was f irst produced in 2003. A line produced by the company, called Boby by Bed Head, was released and is under a UK patent. Other lines produced by the company are being distributed by the Helen of Troy company as of May 2007. As of July 2007, the product line was chosen to be used by the world famous Dallas Cowboy Cheerleaders. Before starring in the American TV show Passions, Central American actor Adrian Bellani was a spokesperson and model for the products.

ABOUT US






HIMBEDHEAD translates fashion trends into an image statement and provides the products to do it! Whether your personal vision is to be a Rockstar, a red-carpet glamour queen, or sleek and sophisticated, BEDHEAD has the right products for your personality and lifestyle.


THIS PROMOTION INCLUDES:Small Talk 8 f l oz / 200 mlHard To Get 1.5 oz / 42 g


HERBEDHEAD translates fashion trends into an image statement and provides the products to do it! Whether your personal vision is to be a Rockstar, a red-carpet glamour queen, or sleek and sophisticated, BEDHEAD has the right products for your personality and lifestyle.


THIS PROMOTION INCLUDES:Dumb Blonde Smoothing Stuf f 1.69 oz / 50 mlSmall Talk 8 f l oz / 200 mlMaxxed-Out Low VOC 8 fl oz / 200 ml


Will

iam

S

on

om

a tr

ad

es

in

refi

ne

d fo

od

s fr

om

lo

ca

l a

nd

oth

er

co

un

trie

s. S

o it

's p

os

sib

le t

o b

rin

g t

his

id

ea

to t

arg

et.

Th

ey

co

uld

off

er

a lo

ne

of

Asi

an

pro

du

cts

to

the

Am

eri

ca

n m

ark

et.

Th

is n

ew

line

wo

uld

be

ca

lled

Ea

st.

Ea

st

rep

res

en

ts a

ll A

sia

n c

ou

ntr

ies.

It w

ill

be

a h

igh

er

en

d lin

e o

f A

sia

n fo

od

, s

au

ce

s, s

pic

es

an

d b

eve

rag

es.

Th

e lin

e ta

rge

ts

cu

sto

me

rs

wh

o e

njo

y th

e tr

ad

itio

na

l fl

avo

r o

f

Asi

a.

I c

rea

ted

a s

pe

cifi

c g

rid

tha

t s

ho

ws

ima

ge

s, i

nfo

rma

tio

n a

nd

gra

ph

ics

tha

t c

lea

rly

sh

ow

s th

e p

rod

uc

ts.

THE NEW SPICE ROAD COMES TO THE KITCHEN

DESIGN A BRANDED HOUSE LINE FOR TARGET

THAT IMPORTS PREMIUM ASIAN PRODUCTS

O B J E C T I V E

ID

EA


C L I E N T // TA R G E T

I N S T R U C T O R // M I C H A E L O S B O R N E



NO

. 8t r ad i t i on a l

h ig h q u a l i t y

P. ⁄ ⁄ 1 2 8 1 2 9E A S T G R O C E R I E S D E I S G N1 2 3 4 5 6 7 8 9

P. ⁄ ⁄ 1 3 0 1 31E A S T G R O C E R I E S D E I S G N1 2 3 4 5 6 7 8 9

P. ⁄ ⁄ 14 0 141E A S T G R O C E R I E S D E I S G N1 2 3 4 5 6 7 8 9

P. ⁄ ⁄ 14 2 14 3E A S T G R O C E R I E S D E I S G N1 2 3 4 5 6 7 8 9

9NO.l o g o s


Th

e fi

rst

se

cti

on

c

oll

ec

ts

so

me

of

my

illu

str

ati

on

s a

nd

p

os

ter

wo

rk.

Th

e s

ec

on

d

se

cti

on

c

oll

ec

ts

so

me

of

my

str

on

ge

st

log

os

cre

ate

d o

ver

tim

e a

t th

e A

ca

de

my.

Th

ey

are

pre

se

nte

d i

n b

lac

k a

nd

wh

ite

. E

ac

h w

as

de

velo

pe

d t

hro

ug

h e

xte

ns

ive

res

ea

rch

an

d w

ere

we

ll-r

ec

eiv

ed

. L

og

os

are

th

e to

uc

hs

ton

e o

f e

very

id

en

tity

. T

he

y

rep

res

en

t e

xac

tly

wh

at

the

cli

en

ts a

re a

ll a

bo

ut

in t

he

sim

ple

st,

bo

lde

st

an

d m

os

t d

ire

ct

wa

y.

SOMETHINGSMALLBUT STRONG

A COLLECTION OF SOME SMALL PROJECTS

AND LOGO DESIGN

i l l s u t r a t i o n s

C AT E G O R Y // VA R Y

C L I E N T // VA R Y

I N S T R U C T O R // VA R Y

P. ⁄ ⁄ 14 8 14 9O T H E R P R O J E C T S A N D L O G O S1 2 3 4 5 6 7 8 9


c l i e n t // D r e a m B a b y

p r o j e c t // Web Design

d a t e // S p r i n g 1 1

P. ⁄ ⁄ 1 5 0 1 51O T H E R P R O J E C T S A N D L O G O S1 2 3 4 5 6 7 8 9

P. ⁄ ⁄ 1 5 2 1 5 3O T H E R P R O J E C T S A N D L O G O S1 2 3 4 5 6 7 8 9


c l i e n t // S a r o r i a l i s t

p r o j e c t // Web Design

d a t e // S p r i n g 1 1


c l i e n t // W o n k a C a n d y F a c t o r y

i n s t r u c t o r // E sz ter Clark

d a t e // F a l l 1 0



i n s t r u c t o r // E sz ter Clark

d a t e // F a l l 1 0


i n s t r u c t o r // Tr o y A l d e r s

d a t e // S p r i n g 0 9

P. ⁄ ⁄ 1 6 0 1 61O T H E R P R O J E C T S A N D L O G O S1 2 3 4 5 6 7 8 9

CHAMELEON


c l i e n t // C h a m e l e o n I n t e r n e t C a f e

i n s t r u c t o r // S c o t t R a n k l i n

d a t e // S p r i n g 0 7

P E T S U P P L I E S & G R O O M I N G


c l i e n t // P e t c o

i n s t r u c t o r // T h o m a s M c n u l t y

d a t e // S u m m e r 0 7


c l i e n t // C i r q u e d u V i n

i n s t r u c t o r // T h o m a s M c n u l t y

d a t e // F a l l 0 9


c l i e n t // A e r o

i n s t r u c t o r // M i c h a e l O s b o r n e

d a t e // S p r i n g 1 0



i n s t r u c t o r // E s z t e r C l a r k

d a t e // F a l l 1 0


c l i e n t // K i k k o m a n

i n s t r u c t o r // C h r i s t i n e G e o r g e

d a t e //S p r i n g 0 8

Father HongFei Wu // Mother Ping Chen //

Sister Rita Wu // Sinda Ng // Y inda Ng //

Uncle Ching Wu

Mary Scott // Thomas Mcnulty // Ariel Grey //

Tom Sieu // Carolina de Bartolo //

Jennifer sterling // Christine George //

Michael Osborne // Eszter Clark //

Todd Hedgpetch // Christopher Morlan

Conner Lee // Connie Wu // Sean Yu //

Daniel Mao // Lai Xu // Karen Cheng //

Summer Chung // Bruce Chen

Giant Horse Printing // Taurus Bookbindery //

Plonet // CopyMat // Patrick & co

Fa m i l y

Fa c u l t y

F r i e n d s

S e r v i c e

THANK YOUFOR ALL YOUR SUPPORT,


build02

Documents

color psycology

power of color

pale color

identity system

window washing

new design

packaging system

huge window cleaning