buildex conference 2011 social media
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Drew GeldartMarketing Manager@DrewGeldart
Social mediafor customer service
and promotion
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Your website is irrelevant
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It’s not all about you
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Have goals that make sense for your business
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Blogs: Blogger, Livejournal, Opendiary, Typepad, Wordpress,
ExpressionEngine, Xanga
Microblogging / presence applications: FMyLife, Jaiku, Plurk, Twitter
Tumblr, Posterous
Social Networking: Facebook, Geni.com, Hi5, LinkedIn, Myspace, Orkut,
Ozone, Xing, Bebo, Bigtent
Business networking: LinkedIn
Events: Upcoming, Eventful, Eventbrite, Meetup.com
Communication
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Wikis: Wikipedia, PBWorks, Wetpaint
Social bookmarking: Delicious, Stumbleupon, Google Reader, CiteULike
Social News: Digg, Mixx, Reddit
Social media monitoring: Klout, Hootsuite, Twittersearch, Social mention, Technorati, Google Alerts
Social media analytics: Radian6, Sysmos
Information aggregators: Netvibes, Twine, Hootsuite
Collaboration
Brand Monitoring
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Photography and art sharing: Flickr, Photobucket, Picasa,
Smugmug
Video sharing: YouTube, Viddler, Vimeo, sevenload, Zideo
Livecasting: Ustream, Justin.tv, Stickam, Skype, OpenCU
Music and audio sharing: Myspace, The Hype Machine, Last.fm
Presentation sharing: slideshare, scribd, prezzi (slide creation and
sharing)
Multimedia
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Reviews and opinionsProduct reviews: epinions.com, Mouthshut.com
Business reviews: Customer lobby, yelp.com
Community Q&A: Yahoo! Answers, WikiAnswers, Askville
Entertainment
Media and entertainment platforms: Cisco Eos
Virtual Worlds: Second Life, The Sims online
Game sharing: Miniclip, Kongrgate
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Strategy
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Don’t have the resources
My customers aren’t on social media
There’s no ROI
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Image source: h.p://www.calliflower.com/
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image source: share.tv.org
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“Open Brand” culture
Participation
Dedicated resource
Integrate measurement & ROI
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Consumer audit and a content audit
Define your goals
Select social media websites to engage in
Rules of engagement
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Editorial calendar
Understand community principles
Start conversations to get feedback
Game plan for potential risks
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It’s not all about you
Know what you want to improve
Have a plan and share it
Monitor, engage, adjust, evolve
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Drew Geldart
email: [email protected]
twitter: @drewgeldart
@karogroup
Today’s presentation: Slideshare.com