Building a Data-Driven CulturePA UL B A R SCHPR ESENT ED TO UCSD PR OFESSIONAL SEMINAR – MAY20 17

Disruption

Technology Globalization Climate Conflict

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Survival Means Mastery

Analytics Artificial Intelligence

Cloud Computing

Blockchain

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What is Big Data?

“Big data is high volume, high velocity, and/or high variety information assets that require new forms of

processing to enable enhanced decision making, insight discovery and process optimization.” - Gartner

What is a Data-Driven Culture?

“A culture in which data and analysis drivemost aspects of the company” –Ron Bodkin, Teradata

Journey to a Data-Driven Culture

12

34

5

Traditional BI -

Reporting

Agile Analytics –

Model Building &

Rapid Prototype

Business

Innovation –

Operationalizing

Models

Organizational

Transformation

Through Data

Image credit: Teradata – Modification by Paul Barsch

Ad-Hoc Analysis

and Self-Service

Data Driven Culture: It Takes a Team

LOB Leaders

Big Data Engineer

Business Sponsor

Business Analyst

Data Scientist

DBA/ Big Data Admin

Data Steward

Application Developers

Solution Architect

Project Manager

Content Credit: Ron Bodkin & Modified by Paul Barsch

No business sponsor = Failure

Solution Architect

Image credit: Teradata

Big Data Engineer

• “The builders”

• Combination of software engineering and data platform building

• System integration

• Data pipelining – data prep, data movement, data readiness for models

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DBA/Hadoop Admin

• “The maintenance crew”

• Platform & data management

• System performance and capacity, workload mgmt., cloud bursting

• Security administration including passwords, roles and profiles, tokenization, encryption…

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Data Scientist

• “The modelers”

• Top paying job in the stack

• Turn data into information

• Capitalize on data:

• Collect/Clean

• Model complexity, build algos

• Discover patterns/insights

• Predictive analytics & ML

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Business/Data Analyst

• “The translators”

• Industry & data knowledge

• Uncover interesting nuggets/stats

• Building reports/dashboards

• Tool expertise & SQL

• Communication skills to relay insights – window to the business

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Steps to Becoming Data-Driven

Solve a business problem

Without this you’re wasting your time

Plan for the long haul

People, process, technology, strategy

Get C-Suite buy-in

Without this you don’t “pass go”

Focus on quick wins

Don’t boil the ocean. Be AGILE not Waterfall

Test and learn

Open source changes fast: keep pace!

Content credit: Paul Barsch/Ron Bodkin

For Success a Culture Change is Required

• Inquiry. Better questions = better answers

• Fact based decision making

• Accountability

• Adaptability in age of disruption

• Diversity

• High performance teaming

Connect

linkedin.com/in/barsch

@paul_a_barsch