building a culture of innovation: an example from agribusiness
TRANSCRIPT
Building a culture of innovation
Creating start-ups in a mature industry
An example from AgribusinessMark Bidwell
CEO, nowheredigital
‘Culture eats strategyfor breakfast’ Peter Drucker
Future Farme
r
Integrate
Innovate
Outperform
Syngenta Strategy with Grower Needs at its Heart
* Excluding Lawn & Garden Source: Syngenta estimates
Syngenta sales by key crop*Estimated market size
Expanding leadership position by shaping a bigger market
$70bn
$200bn
Cultures of Innovation – with game-changing, sustainable potential
Business Model Innovation
Business ProcessInnovation
Product & ServiceInnovationConventional
Post-Conventional
CULTURE OF INNOVATION
NuCoffeeDouble sided business model drives demand at grower and roaster level
Roaster Consumer
Grower
+ +
Fruits quality contractEnables growers to meet changing market requirements and secure access to markets
‘Syngenta…the Apple of Agribusiness, blossoms with its farm-to-fork model’ Financial Times‘Fruit quality contract provides growers with assured income’ Goldman Sachs
The Journey
1Create the Context
2Build the Container
!!
4Scale the Tools,
Liberating Disciplines
5Be the Change
3Ride the Creative Roller-Coaster™
?!!
Create the Context
Discover and harness the power of core purposeIdentify a unique space in the future that you can shape, make and ownResource the organization to transform – to innovate from here to there
Build the Container
“SLWG” Single Leader Work Group
TAKING UP SPACE
Peak Performing Teams
!!
HOLDING SPACE
Build the Container
!!!!
!!!!
!!
CollectiveintelligenceIntersectionDifference
Creative Insight & Collective Breakthrough
+ + + =Creative Tension
Flat-Lining
!!?
Ride the Creative-Rollercoaster
UNKNOWNUnconscious
InvisibleImplicate
KNOWNConscious
VisibleExplicate
Scale the Tools, Liberating Disciplines
Eco-System Events
nowhere
Be the Change
BREADTHBeing larger than the
greatest energetic disturbance
DEPTHHolding the informational differences between the
highs and lows of the creative processKNOWN
UNKNOWN
The Journey
1Create the Context
2Build the Container
!!
4Scale the Tools,
Liberating Disciplines
5Be the Change
3Ride the Creative
Roller-Coaster
?!!
Some simple take-aways
Define your WHY
“Those who have a WHY [core purpose] can bear almost any HOW” – Viktor Frankl, Man’s Search for Meaning
Some simple take-aways
Get curious
“Curiosity may have killed the cat but it saved by ass” – Michael J Fox
Some simple take-aways
Get resourced
“Learning and leadership are indispensable of one another” – J.F. Kennedy
Are you looking for practical resources to support your work?
Do you have a case study for inclusion in my upcoming book?
[email protected] www.meetmarkbidwell.com